Overview: Admitad and Kevel as Publisher Ad Management Category solutions.

Admitad: Admitad is a network facilitating cooperation between publishers and advertisers. It offers ad creatives, statistics, technical support, and additional services.

Kevel: Kevel offers a Retail Media Cloud for launching custom ad campaigns in just 14 days. It provides a powerful SaaS platform for impactful retail media ads.

Admitad and Kevel: Best activities based on customer satisfaction

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Admitad in Action: Unique Use Cases

What solutions does Admitad provide for Referral Management?


Kevel in Action: Unique Use Cases

News

Latest Admitad news

Admitad grows into “Mitgo�

Admitad is restructuring into Mitgo, a new parent holding company, to allow for independent growth and development in various industries such as eCommerce, AdTech, and MarTech. Mitgo aims to invest $75-$100 million by 2025 and will act as a startup incubator and investor network. Admitad will remain a core business within Mitgo, focusing on performance marketing and IT solutions.

12/06/2026 - source

Latest Kevel news

Kevel, Dollar General, and The Trade Desk lay claim to first of its kind retail media solution

Kevel has partnered with Dollar General and The Trade Desk to create a unified retail media solution that integrates onsite and offsite activation with consistent measurement. This collaboration aims to address the fragmentation in retail media by connecting inventory, activation, and measurement into a single framework. The solution will be available to clients in the third quarter of 2026.

03/05/2026 - source