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ActiveDEMAND vs SAP Marketing Cloud: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for ActiveDEMAND low Failure Risk for SAP Marketing Cloud low
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Comparison Summary

This comparison report of ActiveDEMAND vs. SAP Marketing Cloud is based on a specific set of business needs and context. The comparison uses 4799 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing ActiveDEMAND and SAP Marketing Cloud

ActiveDEMAND, SAP Marketing Cloud, ClickDimensions, Net-results Marketing Automation, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

ActiveDEMAND covers Communication Management with Phone Calls, Social Media Management with E-Mail, Engagement Management with E-Mail, Campaign Management with Phone Calls, etc.

SAP Marketing Cloud focuses on Customer Engagement, Customer Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.

"We like how ActiveDEMAND is more partner focused on agencies like us. Their training and support were both great. There are also a lot of options on how to deploy the platform with our clients, so it offers us a lot of flexibility. " - Jason Rainbird

"We have thousands of staff using X-and O-Data as part of their daily routine. Whether it’s frontline staff closing the loop with dissatisfied customers, or head office analyzing NPS alongside revenue, it’s making us smarter as an organization. " - Laura Monari

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo ActiveDEMAND

Focus area

ActiveDEMAND is better than SAP Marketing Cloud for

Software Failure Risk

  • low

logo SAP Marketing Cloud

Focus area

SAP Marketing Cloud is better than ActiveDEMAND for

Software Failure Risk

  • low

About

Cloud-based solution for Agencies to create and manage marketing campaigns

Marketing Cloud offering customers the freedom to define their journey

Age

2012

1972

Financials

PRIVATE

IPO

Business Need

Total Processes
(we found evidences for)

79

80

Total Goals
(we found evidences for)

12

13

Top Processes

Evidences indicate better relative satisfaction

communication management

Read Reviews (235)

Read Reviews (78)

tracking & monitoring communications

Read Reviews (181)

Read Reviews (13)

sending & publishing communications

Read Reviews (51)

Read Reviews (60)

social media management

Read Reviews (109)

Read Reviews (47)

social media analytics

Read Reviews (67)

Read Reviews (18)

monitoring social media

Read Reviews (16)

Read Reviews (6)

scheduling post to social media

Read Reviews (10)

Read Reviews (10)

engaging on social media

Read Reviews (10)

Read Reviews (9)

engagement management

Read Reviews (80)

Read Reviews (78)

engaging and following up

Read Reviews (76)

Read Reviews (57)

campaign management

Read Reviews (62)

Read Reviews (55)

campaign analytics

Read Reviews (8)

Read Reviews (9)

campaign monitoring

Read Reviews (7)

Read Reviews (5)

helpdesk management

Read Reviews (55)

Read Reviews (0)

lead tracking

Read Reviews (53)

Read Reviews (4)

contact list management

Read Reviews (50)

Read Reviews (29)

creating contact list

Read Reviews (1)

Read Reviews (15)

workflow management

Read Reviews (39)

Read Reviews (40)

generation of new leads

Read Reviews (24)

Read Reviews (16)

sales call management

Read Reviews (17)

Read Reviews (0)

call transcription

Read Reviews (3)

Read Reviews (0)

content management

Read Reviews (12)

Read Reviews (14)

content tracking

Read Reviews (2)

Read Reviews (0)

content curation

Read Reviews (2)

Read Reviews (0)

segmentation and targeting

Read Reviews (6)

Read Reviews (12)

conversion management

Read Reviews (5)

Read Reviews (1)

lead qualification

Read Reviews (5)

Read Reviews (1)

lead qualification: demographic

Read Reviews (3)

Read Reviews (0)

account management

Read Reviews (5)

Read Reviews (19)

training & onboarding

Read Reviews (4)

Read Reviews (3)

database marketing

Read Reviews (3)

Read Reviews (1)

sales document management

Read Reviews (2)

Read Reviews (14)

contract management

Read Reviews (1)

Read Reviews (7)

proposal & quote management

Read Reviews (1)

Read Reviews (6)

products & pricelist management

Read Reviews (2)

Read Reviews (5)

knowledge management

Read Reviews (2)

Read Reviews (1)

relationship management

Read Reviews (1)

Read Reviews (2)

customer feedback management

Read Reviews (1)

Read Reviews (9)

measuring customer satisfaction

Read Reviews (1)

Read Reviews (2)

touchpoint management

Read Reviews (1)

Read Reviews (2)

channel management

Read Reviews (1)

Read Reviews (2)

loyalty management

Read Reviews (0)

Read Reviews (19)

customise loyalty program

Read Reviews (0)

Read Reviews (4)

personalized marketing

Read Reviews (0)

Read Reviews (8)

promotion management

Read Reviews (0)

Read Reviews (7)

discount management

Read Reviews (0)

Read Reviews (5)

customer case management

Read Reviews (0)

Read Reviews (4)

rating and review management

Read Reviews (0)

Read Reviews (2)

lifetime value management

Read Reviews (0)

Read Reviews (2)

SeealllessActivities

Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Grow market share

  • Improve ROI

  • Enter new markets internationally or locally

  • Build brand awareness

  • Enhance customer relationships

  • Improve efficiency

  • Improve digital and social presence

  • Scale best practices

  • Improve stakeholder relations

  • Establish thought leadership

  • See 9 more

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Scale best practices

  • Grow market share

  • Acquire customers

  • Increase sales & revenue

  • Improve digital and social presence

  • Improve ROI

  • Improve efficiency

  • Improve brand engagement

  • Improve visibility

  • Increase customer life time value

  • Increase average basket value

  • See 10 more

Top Channels

Channels Used

  • social media

  • e-mail

  • website

  • offline

  • omnichannel

  • promotions

  • Twitter

  • user generated content

  • blogs

  • point of sale

  • video

  • Facebook

  • phone calls

  • text SMS

  • coupons

  • on premises

  • trade shows

  • Facebook page

  • mobile

  • newsletter

  • display advertisement

  • review sites

  • Amazon

  • See 20 more

  • social media

  • e-mail

  • website

  • offline

  • omnichannel

  • promotions

  • Twitter

  • user generated content

  • blogs

  • point of sale

  • video

  • Facebook

  • phone calls

  • text SMS

  • coupons

  • on premises

  • trade shows

  • Facebook page

  • mobile

  • newsletter

  • display advertisement

  • review sites

  • Amazon

  • See 20 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

low

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low

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting