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ActiveDEMAND vs Act-On: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for ActiveDEMAND low Failure Risk for Act-On low
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Comparison Summary

This comparison report of ActiveDEMAND vs. Act-On is based on a specific set of business needs and context. The comparison uses 19838 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing ActiveDEMAND and Act-On

ActiveDEMAND, Act-On, ClickDimensions, Net-results Marketing Automation, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

ActiveDEMAND covers Communication Management with Phone Calls, Social Media Management with E-Mail, Engagement Management with E-Mail, Campaign Management with Phone Calls, etc.

Act-On focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.

"We like how ActiveDEMAND is more partner focused on agencies like us. Their training and support were both great. There are also a lot of options on how to deploy the platform with our clients, so it offers us a lot of flexibility. " - Jason Rainbird

"Act-On’s lead scoring has transformed our marketing efforts and allows us to automatically transfer great leads through our CRM. " - Sam Saunders

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo ActiveDEMAND

Focus area

ActiveDEMAND is better than Act-On for

Software Failure Risk

  • low

logo Act-On

Focus area

Act-On is better than ActiveDEMAND for

Software Failure Risk

  • low

About

Cloud-based solution for Agencies to create and manage marketing campaigns

Act-On | An automated Growth Marketing Platform

Age

2012

2005

Financials

PRIVATE

PRIVATE

Business Need

Total Processes
(we found evidences for)

79

112

Total Goals
(we found evidences for)

12

21

Top Processes

Evidences indicate better relative satisfaction

communication management

Read Reviews (235)

Read Reviews (687)

tracking & monitoring communications

Read Reviews (181)

Read Reviews (202)

sending & publishing communications

Read Reviews (51)

Read Reviews (467)

social media management

Read Reviews (109)

Read Reviews (534)

social media analytics

Read Reviews (67)

Read Reviews (203)

monitoring social media

Read Reviews (16)

Read Reviews (58)

scheduling post to social media

Read Reviews (10)

Read Reviews (65)

engaging on social media

Read Reviews (10)

Read Reviews (53)

engagement management

Read Reviews (80)

Read Reviews (675)

engaging and following up

Read Reviews (76)

Read Reviews (590)

campaign management

Read Reviews (62)

Read Reviews (574)

campaign analytics

Read Reviews (8)

Read Reviews (48)

campaign monitoring

Read Reviews (7)

Read Reviews (65)

helpdesk management

Read Reviews (55)

Read Reviews (96)

lead tracking

Read Reviews (53)

Read Reviews (253)

contact list management

Read Reviews (50)

Read Reviews (126)

creating contact list

Read Reviews (1)

Read Reviews (6)

workflow management

Read Reviews (39)

Read Reviews (66)

generation of new leads

Read Reviews (24)

Read Reviews (267)

sales call management

Read Reviews (17)

Read Reviews (2)

call transcription

Read Reviews (3)

Read Reviews (0)

content management

Read Reviews (12)

Read Reviews (179)

content tracking

Read Reviews (2)

Read Reviews (9)

content curation

Read Reviews (2)

Read Reviews (32)

searching for content

Read Reviews (1)

Read Reviews (2)

segmentation and targeting

Read Reviews (6)

Read Reviews (66)

conversion management

Read Reviews (5)

Read Reviews (33)

lead qualification

Read Reviews (5)

Read Reviews (80)

lead qualification: demographic

Read Reviews (3)

Read Reviews (0)

lead qualification: technographic

Read Reviews (1)

Read Reviews (2)

lead qualification: behavioural

Read Reviews (1)

Read Reviews (60)

training & onboarding

Read Reviews (4)

Read Reviews (103)

database marketing

Read Reviews (3)

Read Reviews (2)

sales document management

Read Reviews (2)

Read Reviews (50)

contract management

Read Reviews (1)

Read Reviews (44)

proposal & quote management

Read Reviews (1)

Read Reviews (2)

products & pricelist management

Read Reviews (2)

Read Reviews (19)

knowledge management

Read Reviews (2)

Read Reviews (26)

relationship management

Read Reviews (1)

Read Reviews (5)

customer feedback management

Read Reviews (1)

Read Reviews (48)

measuring customer satisfaction

Read Reviews (1)

Read Reviews (19)

social media marketing

Read Reviews (1)

Read Reviews (81)

courses & assessment

Read Reviews (0)

Read Reviews (3)

create learning path

Read Reviews (0)

Read Reviews (2)

loyalty management

Read Reviews (0)

Read Reviews (64)

customise loyalty program

Read Reviews (0)

Read Reviews (11)

personalized marketing

Read Reviews (0)

Read Reviews (36)

SeealllessActivities

Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Grow market share

  • Improve ROI

  • Enter new markets internationally or locally

  • Build brand awareness

  • Enhance customer relationships

  • Improve efficiency

  • Improve digital and social presence

  • Scale best practices

  • Improve stakeholder relations

  • Establish thought leadership

  • See 9 more

  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Grow market share

  • Scale best practices

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve digital and social presence

  • Improve brand engagement

  • Launch new products

  • Improve internal communications

  • Establish thought leadership

  • Improve visibility

  • Reduce bounce

  • Improve efficiency

  • Increase customer life time value

  • Improve consistency

  • Improve stakeholder relations

  • Shorten ramp up time

  • Improve navigation

  • See 18 more

Top Channels

Channels Used

  • e-mail

  • website

  • social media

  • offline

  • phone calls

  • newsletter

  • user generated content

  • blogs

  • trade shows

  • promotions

  • LinkedIn

  • on premises

  • events

  • Facebook

  • point of sale

  • video

  • omnichannel

  • mobile

  • Facebook page

  • games

  • text SMS

  • channel partners

  • support groups

  • Twitter

  • chat

  • out of home

  • brochure

  • mobile app

  • Instagram

  • Slack

  • See 27 more

  • e-mail

  • website

  • social media

  • offline

  • phone calls

  • newsletter

  • user generated content

  • blogs

  • trade shows

  • promotions

  • LinkedIn

  • on premises

  • events

  • Facebook

  • point of sale

  • video

  • omnichannel

  • mobile

  • Facebook page

  • games

  • text SMS

  • channel partners

  • support groups

  • Twitter

  • chat

  • out of home

  • brochure

  • mobile app

  • Instagram

  • Slack

  • See 27 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

low

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low

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting