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Compare Act-On vs Hubspot Marketing Hub

Comparison Summary

This comparison report of Act-On vs. Hubspot Marketing Hub is based on a specific set of business needs and context. The comparison uses 37225 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Act-On and Hubspot Marketing Hub

Act-On, Salesforce Marketing Cloud, Buzzsumo, etc., belong to a category of solutions that help Marketing Automation, whereas Hubspot Marketing Hub, Salesforce Marketing Cloud, Buzzsumo, etc., belong to a category of solutions that help Social Media Marketing. Act-On, Hubspot Marketing Hub, Salesforce Marketing Cloud, Buzzsumo, Salesforce Marketing Cloud, Buzzsumo, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Act-On was founded in 2005. It covers Communication Management with E-Mail, Engagement Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.

Hubspot Marketing Hub was established in 2005. Similar to Act-On, Hubspot Marketing Hub focuses on Social Media Management with Social Media, Communication Management with E-Mail, Workflow Management with E-Mail, Campaign Management with E-Mail, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your specific needs - such as multi-channel engagement, cadence, analytics, and specific to your industry and context. Get your personalized report today.


logo Act-On

Focus area

Act-On is better than Hubspot Marketing Hub for

Software Failure Risk

  • low

logo Hubspot Marketing Hub

Focus area

Hubspot Marketing Hub is better than Act-On for

Software Failure Risk

  • medium

About

Act-On | An automated Growth Marketing Platform

Marketing Software for Small Businesses. Inbound Marketing.

Age

2005

2006

Financials

PRIVATE

IPO

Business Need

Total Processes
(we found evidences for)

112

119

Total Goals
(we found evidences for)

21

17

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up

engaging with scheduling & cadence



social media management

social media analytics

scheduling post to social media

monitoring social media

engaging on social media

managing social media account


generation of new leads





searching for content



contact list management

creating contact list



Scheduling & dispatching



training & onboarding



social media marketing


lead qualification: behavioural

lead qualification: firmographic

lead qualification: technographic




segmentation and targeting


competitive intelligence


identify target customers

customise loyalty program



sales document management

contract management

proposal & quote management


customer feedback management

measuring customer satisfaction

measuring net promoter score







personalized marketing


conversion management



business development


knowledge management




conference call management


products & pricelist management


relationship marketing



lifetime value management


sales review & feedback



trade show marketing


performance management


advocacy management



revenue cycle management



international marketing



follower management


relationship management






subscription management


courses & assessment

create learning path


database marketing


rating and review management


sales call management




touchpoint management


channel management


promotion management






discount management




pipeline management


community marketing


community building


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Grow market share

  • Scale best practices

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve digital and social presence

  • Improve brand engagement

  • Launch new products

  • Improve internal communications

  • Establish thought leadership

  • Improve visibility

  • Reduce bounce

  • Improve efficiency

  • Increase customer life time value

  • Improve consistency

  • Improve stakeholder relations

  • Shorten ramp up time

  • Improve navigation

  • See 18 more
  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Scale best practices

  • Grow market share

  • Improve internal communications

  • Establish thought leadership

  • Build brand awareness

  • Launch new products

  • Improve stakeholder relations

  • Improve consistency

  • Shorten ramp up time

  • Improve visibility

  • Improve efficiency

  • See 14 more

Top Channels

Channels Used

  • e-mail

  • social media

  • website

  • user generated content

  • blogs

  • phone calls

  • offline

  • promotions

  • mobile

  • point of sale

  • chat

  • video

  • text SMS

  • mobile app

  • LinkedIn

  • Facebook

  • trade shows

  • on premises

  • Twitter

  • newsletter

  • causes and charity

  • Skype

  • mass media

  • games

  • Instagram

  • support groups

  • events

  • coupons

  • display advertisement

  • television

  • print media

  • magazine

  • omnichannel

  • See 30 more
  • e-mail

  • social media

  • website

  • user generated content

  • blogs

  • phone calls

  • offline

  • promotions

  • mobile

  • point of sale

  • chat

  • video

  • text SMS

  • mobile app

  • LinkedIn

  • Facebook

  • trade shows

  • on premises

  • Twitter

  • newsletter

  • causes and charity

  • Skype

  • mass media

  • games

  • Instagram

  • support groups

  • events

  • coupons

  • display advertisement

  • television

  • print media

  • magazine

  • omnichannel

  • See 30 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

low

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medium

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Business Setting