Latest Product Updates and Feature Enhancements in Social CRM
New and upcoming innovations for Agentforce Commerce
Salesforce has introduced new innovations for Agentforce Commerce, enhancing B2C commerce with AI-driven features. These include agentic shopping for personalized experiences, ChatGPT catalog integra...tion, and Google's Universal Commerce Protocol integration. New capabilities in contextual search, connected commerce, intelligent order management, and point-of-sale systems are also highlighted. These updates aim to improve customer engagement, operational efficiency, and drive growth.
Nutshell Achieves SOC 2 Certification, Reinforcing Commitment to Customer Data Security
Nutshell CRM has achieved SOC 2 certification, confirming its commitment to robust data security standards. This certification, validated by an independent third-party audit, ensures that Nutshell's ...systems and processes meet stringent criteria for safeguarding customer data. The achievement underscores Nutshell's dedication to protecting sensitive business information, enhancing trust among its SMB customer base.
Salesforce Expands MuleSoft Agent Fabric with Automated Discovery - Salesforce
Salesforce has expanded its MuleSoft Agent Fabric with new automated discovery capabilities, enhancing AI agent management across platforms like Salesforce Agentforce, Amazon Bedrock, and Google Clou...d's Vertex AI. The update introduces Agent Scanners for automatic detection and cataloging of AI agents, providing a unified control plane for governance and visibility. This development supports scalable AI deployment, offering seamless integration and oversight of agents and tools within the enterprise.
Creatio Marks a Landmark Year of AI Innovation and Accelerated Global Growth | Creatio
Creatio achieved significant growth in 2025, driven by AI and no-code innovations. The company introduced multiple platform updates, including the "Twin" release, enhancing AI and no-code capabilitie...s. Creatio expanded its customer base across key verticals and strengthened its partner ecosystem. Notable recognitions include being named a Leader in Gartner's Magic Quadrant for B2B Marketing Automation Platforms and winning the Best for AI Development award.
Agentforce MCP Beta Brings All the Power of Tool Calling, None of the Context Bloat
Salesforce has introduced Agentforce MCP Support in beta, enhancing AI agent capabilities by integrating Anthropic's Model Context Protocol. This feature allows enterprises to connect agents to third...-party tools with ease, manage access controls, and prevent data exposure. The integration aims to improve interoperability and security for AI agents, offering a streamlined setup and management process.
Nutshell's AI Agent Marketplace is here to save you time and keep moving deals forward
Nutshell has launched its AI Agent Marketplace, enhancing its CRM and marketing automation platform with task-specific AI agents. These agents automate tasks like note-taking, email drafting, and rep...orting, aiming to reduce busywork and improve sales efficiency. The marketplace includes agents for meetings, email outreach, campaign automation, and more, offering tools to streamline sales and marketing processes.
Salesforce rolls out new AI-powered Slackbot for enterprise customers - Investing.com India
Salesforce has launched an AI-powered Slackbot to help enterprise users perform tasks without leaving Slack. The tool, part of Salesforce's Agentforce 360 vision, integrates AI to understand user con...text and improve productivity. Available to Business+ and Enterprise+ customers, it aims to streamline workflows while maintaining security standards.
Salesforce Bolsters Customer Trust and Resilience with Net New ISO 22301Certification
Salesforce has achieved the ISO/IEC 22301:2019 certification, enhancing its business continuity management. This certification ensures operational resilience and minimal downtime for Salesforce's ser...vices, including Sales Cloud, Service Cloud, and others. It complements existing certifications like ISO 27001 and ISO 42001, reinforcing Salesforce's reputation as a trusted provider of AI, data, and CRM solutions.
New! Next Gen Marketing Cloud, Archive and New Licensing Now Generally Available for ISVs
Salesforce has launched the Next Gen Marketing Cloud, Archive, and a new licensing model for ISVs, now generally available. These offerings allow ISVs to embed Salesforce's AI-native capabilities dir...ectly into their applications, enhancing marketing automation, personalization, and data governance. The new licensing structure aims to reduce costs and increase adoption by shifting to a login-based model.
Nutshell Connects Claude, ChatGPT, & More to CRM Data for Instant, Conversational Insights - PRWeb
Nutshell has launched an MCP server integration that connects AI assistants like Claude and ChatGPT to CRM data, enabling instant, conversational insights for SMBs. This integration allows users to a...sk plain-English questions about their sales pipeline and receive immediate, actionable insights. The feature supports real-world sales workflows, enhancing efficiency without complex setup.
Salesforce Enhances AI Reliability with New Observability Tools for Agents
Salesforce has introduced new observability tools to enhance AI agent reliability, focusing on analytics, optimization, and health monitoring. These tools provide small businesses with insights into ...AI performance, enabling better decision-making and operational efficiency. Early adopters like 1-800Accountant and Engine report improved service quality and scalability. The tools aim to address challenges in managing AI agents, offering a pathway for businesses to optimize AI deployment.
AutoRABIT Announces FedRAMP Milestones for Salesforce Security Solutions
AutoRABIT has achieved FedRAMP Moderate Authorization to Operate (ATO) for its CodeScan and Guard solutions, enhancing security for Salesforce environments in government agencies. These solutions add...ress Salesforce's unique security challenges by automating code analysis and monitoring configurations, aligning with federal compliance standards to protect sensitive data and streamline compliance processes.
Nutshell Now Integrates With More Phone Providers, Enhancing Conversation Management
Nutshell CRM has introduced new phone integrations with providers like RingCentral, Dialpad, Aircall, CallRail, and Kixie. These integrations enable one-click calling and automatic call logging, enha...ncing conversation management by ensuring CRM records are accurate and up-to-date. This update reduces administrative tasks and helps sales teams focus on closing deals.
Connect AI Platforms Like ChatGPT & Claude to Nutshell in Minutes for AI-driven Insights
Nutshell CRM has launched an MCP server integration that connects AI tools like ChatGPT and Claude to its platform, enabling users to gain AI-driven insights from their CRM data. This integration all...ows for easy setup and management, providing actionable insights through plain-language queries to enhance sales and marketing processes.
Cyntexa Announces Updates to ChargeOn on Salesforce AppExchange - Markets Financial Content
Cyntexa has updated its ChargeOn application on Salesforce AppExchange, enhancing payment processing and orchestration capabilities. ChargeOn integrates with over 14 global payment gateways, offering... streamlined revenue automation and eliminating vendor lock-in. The update includes advanced features for secure, efficient payment management within Salesforce, including PCI and DSS compliance.
Salesforces Slack to stop direct service in China, The Information reports - TipRanks
Salesforce is restricting third-party companies from long-term indexing and storing Slack messages, impacting rival enterprise AI firms like Glean. This move tightens Salesforce's control over Slack ...data, potentially limiting AI competitors' access.
Salesforce Defines New AI Tools for Small Business Archetype - StartupHub.ai
Salesforce has launched the "Agentblazer" archetype and Agentforce 360 platform to transform small businesses with AI. This initiative integrates AI across business functions, enhancing customer rela...tions and operations. The platform offers automation and data-driven insights, positioning Salesforce as a comprehensive AI partner for SMBs.
Salesforce Agentic AI Reshapes Enterprise Operations - StartupHub.ai
Salesforce is advancing its Agentic AI, embedding intelligent agents across enterprise operations through its Partnerblazer ecosystem. This initiative aims to transform business processes from reacti...ve to proactive, with applications in sectors like healthcare and compliance. Agentforce and AgentExchange platforms enable partners to integrate solutions, enhancing automation and decision-making. Salesforce's strategy highlights a shift towards AI-driven enterprise transformation.
Salesforce Agentic AI Redefines Service Automation
Salesforce has announced a milestone for its Agentforce platform, an advanced AI system that has managed over two million customer interactions. Agentforce leverages Salesforce's unified platform, in...tegrating structured and unstructured data to deliver personalized, context-aware responses. This innovation enhances customer service by automating routine inquiries, allowing human agents to focus on complex problem-solving and strategic engagement. Future enhancements include natural voice capabilities and deeper personalization.
View Recent & Upcoming Product Updates | Nutshell
Nutshell CRM has announced its Summer 2025 product roadmap, featuring new tools like a task report, product importer/exporter, and more marketing automation capabilities. Recent updates include Micro...soft Teams AI integration and AI chatbot features. These enhancements aim to improve CRM functionalities and user experience.
Salesforce AI Sustainability: The Business Value Imperative - StartupHub.ai
Salesforce is leveraging AI to transform sustainability from a compliance task into a strategic business driver. At the Dreamforce conference, Salesforce highlighted its Agentforce Net Zero offering,... which integrates sustainability data with business operations. This approach enhances operational efficiency and competitive advantage by centralizing data, improving reporting accuracy, and enabling AI-driven insights for strategic decision-making.
Salesforce Agentic Commerce: AI Redefines Retail
Salesforce introduces Agentic Commerce, leveraging AI to enhance retail experiences. New tools and partnerships with OpenAI and Stripe integrate commerce into conversational AI, improving product dis...covery and personalization. Features like Shopper Agent and Agentic Boost streamline customer interactions and inventory management. The platform also integrates with Adyen for payment flexibility and supports Google Android and Zebra Technologies for hardware upgrades, marking a strategic shift towards AI-driven commerce.
Creatio Introduces a Simplified AI Pricing Model to Empower Businesses ...
Creatio Introduces a Simplified AI Pricing Model to Empower Businesses ...
Salesforce Story: Vibe Coding Demo - Salesforce
Salesforce has launched Agentforce Vibes, a low-code development tool that uses natural language prompts to build AI applications. This tool allows users to create apps from descriptions without codi...ng, leveraging company data for context. It aims to simplify app development by treating AI as a collaborative partner, enabling developers to focus on shaping solutions rather than writing code.
Slack and Salesforce unveil custom industry solutions for digital HQs - Cita Directa
Slack and Salesforce have launched custom industry solutions aimed at creating digital headquarters for businesses. These solutions, developed with Salesforce consulting partners, target sectors like... financial services, manufacturing, and retail. They offer industry-specific features to streamline operations and improve customer interactions, available through Salesforce's AppExchange platform.
Salesforce introduces Data 360 as part of its new platform
Salesforce has introduced Data 360, a unified data foundation integrating Data Cloud, Tableau, MuleSoft, and the upcoming Informatica acquisition. This platform enhances enterprise intelligence by pr...oviding real-time contextual insights, supporting smarter decision-making and orchestrated collaboration. Data 360 strengthens Salesforce's Agentforce 360 platform, enabling digital agents to act and learn in real time with improved data governance and transparency.
Introducing eVerse: Enterprise Simulation Environments to Train AI Agents
Salesforce AI Research introduces eVerse, a new enterprise simulation framework designed to train AI agents for enhanced capability and consistency. eVerse uses synthetic data, realistic testing, and... reinforcement learning to optimize AI performance in enterprise settings. The framework has shown significant improvements, such as a 69% increase in task success rates, and is being piloted with customers like UCSF Health to improve healthcare billing processes.
Agentforce AI Voice Agents Are Future-Ready - Salesforce
Salesforce introduces Agentforce Voice, an AI-powered voice assistant designed to enhance customer service by offering natural, immediate, and cost-effective support. The system uses real-time data a...nd machine learning to personalize interactions and escalate calls as needed. Key innovations include the Flash Planner for rapid decision-making and a trust layer for reliable asynchronous logging. Companies like Engine are piloting this technology to improve customer experience and reduce costs.
Introducing eVerse: Enterprise Simulation Environments to Train AI Agents - Salesforce
Salesforce AI Research introduces eVerse, a framework for training AI agents in enterprise simulation environments. eVerse optimizes agent capability and consistency through synthetic data, realistic... testing, and reinforcement learning. It aims to address "jagged intelligence" in AI models, enhancing reliability in business operations. The framework is being piloted with customers like UCSF Health to improve healthcare billing systems.
Salesforce Announces the Agentic Enterprise. - Salesforce
Salesforce has launched Agentforce 360, a platform that integrates AI agents with human workflows to enhance productivity and customer engagement. This release, part of the Agentic Enterprise initiat...ive, includes features like a conversational development studio, voice capabilities, and hybrid reasoning. It aims to transform business operations by enabling AI-driven decision-making and efficiency across various sectors.
Salesforce boosts AI capabilities with global launch of Agentforce 360
Salesforce has globally launched its AI platform, Agentforce 360, which automates routine tasks and integrates with its cloud-based tools. The platform serves 12,000 customers, including Reddit, Open...Table, and Adecco. Additionally, Salesforce's Slack will incorporate conversational AI for task completion and data gathering.
Agentic AI-Powered Contact Center Built on Salesforce - PwC
PwC has launched the Agentic AI-Powered Contact Center, built on Salesforce technologies, to enhance customer engagement. This AI-first model integrates Salesforce's Agentforce Service, providing con...versational AI and unified customer data for improved efficiency and customer satisfaction. The collaboration aims to transform customer service into a growth engine, offering significant cost reductions and CSAT enhancements across industries.
Organize, Analyze, and Sell Faster With Product Categories in Nutshell
Nutshell has introduced product categories to its CRM platform, enhancing catalog organization and sales efficiency. This update allows users to group products into searchable categories, providing q...uick access and context for sales reps. The feature includes category-level reporting to identify trends and optimize sales strategies. Available to all Nutshell customers, it aims to streamline product selection and improve sales performance.
Salesforce earns first ISO 42001 certification
Salesforce has achieved the ISO 42001 certification for its AI platforms, including Agentforce, Einstein, and Slack AI. This certification, the first international AI-management standard, highlights ...Salesforce's commitment to ethical and transparent AI practices, ensuring compliance with global benchmarks for security and responsibility.
Tata Chemicals launches ChemForce CRM platform with Salesforce - Techcircle
Tata Chemicals has launched ChemForce, a CRM platform developed with Salesforce, to enhance customer interaction management and sales processes in India. Built on Salesforce Manufacturing Cloud, Chem...Force integrates sales and customer data, aiming to improve data accuracy and decision-making with analytics and AI tools. Initially for sales teams in India, the platform's scope will expand to other departments and regions.
Salesforce unveils data & AI tools to tackle governance gaps - IT Brief Australia
Salesforce has expanded its platform with new data governance and AI tools to enhance enterprise AI adoption. Key features include a metadata layer for structured data, Data Cloud Context Indexing fo...r interpreting unstructured content, and Data Cloud Clean Rooms for secure data collaboration. Additionally, Salesforce introduced Tableau Semantics for unified data interpretation and MuleSoft Agent Fabric for AI agent management. These innovations aim to improve AI integration, security, and governance across business operations.
Salesforce launches AI 'trust layer' to tackle enterprise deployment failures plaguing 80% of projects
Salesforce launches AI 'trust layer' to tackle enterprise deployment failures plaguing 80% of projects
Salesforce launches MuleSoft Agent Fabric - Daily FT
Salesforce launches MuleSoft Agent Fabric - Daily FT
Salesforce help pages replace search with Agentforce AI
Salesforce replaced the search function on some help pages with its AI-powered Agentforce bot, causing user dissatisfaction due to unreliable results. This change, part of Salesforce's broader AI str...ategy, has sparked criticism from users who find the AI less efficient than traditional search. The move appears aimed at increasing AI adoption and revenue.
Salesforce (CRM) Launches Agentforce Vibes to Enhance Enterprise App Development - GuruFocus
Salesforce has launched Agentforce Vibes, a generative AI tool aimed at enhancing enterprise app development. This tool transforms natural language into code, streamlining the development process wit...h enterprise-grade security and governance. It integrates with Salesforce's ALM tools and supports various IDEs, enhancing the development of Salesforce applications.
Salesforce Shares Life Science Cloud for Customer Engagement Availability - Salesforce
Salesforce announced the availability of its Life Sciences Cloud for Customer Engagement, designed to enhance interactions between life sciences companies and healthcare professionals. This new solut...ion offers a consumer-grade mobile experience with enterprise-grade security, facilitating faster market access for therapies. It includes features like smart summaries, AI-enabled compliance, and integration with platforms like Apple iPad and AWS Marketplace. Pfizer and Fidia are early adopters, leveraging the platform to improve patient access to treatments.
Exclusive : Creatio expands AI integration with bring your own model support
Creatio has introduced a "bring your own model" feature, enhancing its no-code platform for workflow automation and CRM. This allows enterprises to integrate leading AI models like those from OpenAI,... Anthropic, and Google, offering flexibility in AI deployments. The platform supports AI integration into core workflows, aiming for faster adoption and improved user experience without additional licensing fees.
Vigience Announces SAP-integrated Vigience Field Service on Salesforce AppExchange
Vigience has launched its SAP-integrated Vigience Field Service application on Salesforce AppExchange. This solution integrates SAP S/4HANA with Salesforce Field Service, allowing enterprises to auto...mate technician scheduling, parts logistics, and asset management. The app is designed to simplify integration, enabling rapid deployment across multiple countries without custom middleware.
Salesforce Data Cloud Governance is Generally Available
Salesforce has announced the general availability of Data Cloud Governance, a solution designed to enhance data management and security in the AI era. This product offers native, policy-driven contro...ls for structured and unstructured data, ensuring consistent governance across all data platforms. Key features include AI tagging, policy-based governance, and dynamic data masking, aimed at improving compliance and trust in AI-driven initiatives.
Nutshell Launches an AI Sales Pipeline Creator to Help Businesses Build Winning Sales Processes in Minutes - PRWeb
Nutshell has launched an AI Sales Pipeline Creator, an AI-powered tool integrated into its CRM platform, designed to help businesses quickly design and optimize sales pipelines. This new feature allo...ws users to create customized sales processes by analyzing existing workflows and suggesting improvements, aiming to enhance conversion rates and reduce sales cycle times. The AI Sales Pipeline Creator is part of Nutshell's broader AI Agents feature set.
Accertify Now Offers Easy Integration for Shopify and Salesforce Commerce Cloud Merchants
Accertify has announced new prebuilt integrations for Shopify and Salesforce Commerce Cloud, enabling merchants to quickly connect to its ecommerce fraud prevention platform. This integration aims to... enhance fraud protection, reduce chargebacks, and improve customer experiences for merchants using these platforms.
Salesforce Unveils Updates to Drive Simpler, More Accessible Pricing for Data Cloud
Salesforce has introduced updates to its Data Cloud pricing model to simplify data ingestion and usage costs. Key changes include free ingestion of structured Salesforce data, a unified credit system... for flexibility, enhanced visibility into real-time usage with a digital wallet, and a new pricing calculator for better cost understanding. These updates aim to make data and AI transformation more accessible and scalable for businesses.
Strategic Partnerships and Integrations in Social CRM
LM, PG&E, Salesforce and Wells Fargo Launch EMBERPOINT to Tr - ASDNews
Salesforce, along with Lockheed Martin, PG&E, and Wells Fargo, has launched EMBERPOINT, a venture aimed at transforming wildfire prevention and response. Salesforce will provide the digital foundatio...n, integrating data streams into a real-time response engine using Agentforce and Slack. This partnership seeks to enhance wildfire safety through advanced technologies and coordinated efforts.
Salesforce Partners with Google to Launch Universal Commerce Protocol ...
Salesforce and Google have expanded their partnership to launch the Universal Commerce Protocol (UCP), enabling Agentforce Commerce merchants to integrate with Google's AI-driven shopping experiences.... This collaboration aims to enhance product discovery and checkout processes across Google's platforms, leveraging AI for seamless, conversational commerce.
Google's Mandiant releases free Salesforce access control checker - iTnews
Mandiant, a Google-owned security vendor, has released AuraInspector, an open-source tool to detect access control misconfigurations in Salesforce environments. The tool identifies potential security... gaps in the Salesforce Aura framework, helping prevent unauthorized data access. It automates the detection of misconfigurations, using Salesforce's GraphQL API to bypass data retrieval limits. AuraInspector is available on GitHub but is not an official Google product.
IDrive Launches Salesforce Backup: Offering Comprehensive, Automatic Cloud-to ... - Yahoo Finance
IDrive has launched a new product, IDrive Salesforce Backup, which provides comprehensive, automated cloud-to-cloud backup for Salesforce data and metadata. This solution offers enterprise-grade feat...ures, including automated daily backups, ransomware-ready disaster recovery, and granular restore capabilities. It ensures compliance with SOC 2 Type 2, SEC, SOX, and HIPAA standards, and is priced at $20/user/year with unlimited storage.
Fortimize Expands Salesforce Performance Suite With New Data Utilization Assessment
Fortimize has introduced a Data Utilization Assessment to its Salesforce Performance Suite. This new tool aids Salesforce customers in optimizing data movement, credit usage, and architecture readine...ss, crucial for managing usage-based pricing models. It enhances transparency and predictability, supporting AI and multi-cloud expansion without destabilizing operations.
Salesforce and AWS Launch Agentforce 360 to Simplify Enterprise AI Adoption
Salesforce and AWS have launched Agentforce 360, a platform designed to simplify AI adoption for enterprises. This collaboration combines Salesforce's CRM expertise with AWS's cloud capabilities, off...ering features like compliance tools and intuitive AI integration. The platform, available via AWS Marketplace, aims to streamline AI procurement and enhance business operations, particularly for small businesses in regulated industries.
Adecco says joint venture with Salesforce can help reduce AI bubble risks - Reuters
Adecco and Salesforce have formed a joint venture aimed at mitigating risks associated with the AI bubble. This collaboration leverages Salesforce's AI CRM capabilities to enhance Adecco's offerings ...and ensure sustainable AI integration.
DataGroomr Announces Updates to its AI-Powered Data Quality App on Salesforce AppExchange
DataGroomr has updated its AI-powered data quality app on Salesforce AppExchange, introducing AI Recommendations and Live Dedupe features. These enhancements provide real-time deduplication and AI-dr...iven insights, enabling Salesforce users to automate and improve data quality management. The app's no-code interface and adaptive AI simplify data management, enhancing data accuracy and supporting downstream analytics and AI initiatives.
Merkle Partners with Airship to Create Mobile Loyalty Accelerator Solution for Salesforce ...
Merkle, Airship, and Salesforce have partnered to create a mobile loyalty accelerator solution for Salesforce Marketing Cloud. This collaboration leverages Salesforce's Loyalty Management for scalabl...e loyalty programs, Airship's mobile-first customer experience capabilities, and Merkle's strategy and data expertise to deliver personalized, real-time loyalty experiences. The partnership aims to enhance customer engagement and drive growth through integrated mobile experiences.
Salesforce (CRM) and OpenAI Expand Partnership with New Integrations - Yahoo Finance
Salesforce and OpenAI have expanded their partnership to integrate Salesforce's Agentforce 360 platform with OpenAI's frontier models, including GPT-5. This collaboration enables users to access Sale...sforce functionalities within ChatGPT, enhancing capabilities like querying sales data and creating visualizations. Additionally, a new commerce experience allows businesses to reach ChatGPT users while maintaining control over their data and customer relationships.
Slack and Salesforce Unveil Tailored Industry Solutions for Digital HQs
Salesforce and Slack have launched tailored industry solutions for digital HQs, focusing on sectors like financial services, manufacturing, and retail. These solutions, developed with Salesforce cons...ulting partners, aim to enhance productivity and streamline operations by integrating tools and workflows. The initiative leverages Salesforce's Customer 360 and Slack's platform to offer industry-specific features, available through Salesforce's AppExchange.
Salesforce announces expanded partnerships with OpenAI - TNGlobal - TechNode Global
Salesforce and OpenAI have expanded their strategic partnership to enhance employee and consumer experiences using Salesforces Agentforce 360 and OpenAI's frontier models, including GPT-5. This colla...boration allows integration of Salesforce's platform with ChatGPT, enabling users to query sales records and build visualizations. The partnership aims to transform enterprise workflows by embedding AI capabilities into platforms like Slack and ChatGPT, enhancing data-driven operations and customer interactions.
Salesforce, Google Expand Partnership with Agentforce 360, Gemini - Salesforce
Salesforce and Google have expanded their strategic partnership by integrating Salesforce's Agentforce 360 platform with Google's Workspace and Gemini models. This collaboration enhances AI capabilit...ies, enabling seamless integration of sales and service functions across Google Workspace and improving AI-driven business processes. The partnership aims to boost productivity and streamline operations for enterprises by leveraging advanced AI models and interoperability.
Salesforce & AWS deepen AI partnership to boost agentic adoption - SecurityBrief Australia
Salesforce and AWS have expanded their partnership to enhance AI adoption for enterprises, focusing on data unification, secure AI agents, and modernizing contact centers. The collaboration includes ...new integrations like Salesforce's Data 360 with AWS Clean Rooms, and the Agentforce platform on AWS Marketplace. This partnership aims to simplify AI procurement and deployment, driving agentic enterprise transformation.
Salesforce, AWS Collaboration Accelerates AI Transformation - Salesforce
Salesforce and AWS have deepened their collaboration to accelerate AI transformation for shared customers. This partnership focuses on integrating Salesforce's Data 360 and AWS technologies to enhanc...e AI deployment, data access, and customer experiences. Key initiatives include unified data management, secure AI agent interoperability, and streamlined procurement via AWS Marketplace, enabling businesses to harness AI's potential securely and efficiently.
Salesforce will bring Agentforce to OpenAI ChatGPT
Salesforce is expanding its partnerships with AI developers Anthropic and OpenAI. Agentforce data will be integrated into OpenAI's ChatGPT, allowing mutual customers to sell products via an instant c...heckout feature. Salesforce will also deploy Anthropic's Claude Code across its engineering team. The company plans further collaboration with Anthropic to enhance Agentforce 360 for regulated industries like financial services.
Salesforce Announces Support for Agentic Commerce Protocol with Stripe - Salesforce
Salesforce, in collaboration with Stripe and OpenAI, announced support for the Agentic Commerce Protocol (ACP) to enhance its Agentforce Commerce platform. This partnership aims to integrate AI-drive...n instant checkout capabilities, improving customer experiences and operational efficiency for merchants. The collaboration leverages Stripe's financial infrastructure to facilitate seamless transactions, marking a significant advancement in AI-powered commerce.
Singlife partners Salesforce to launch AI agent for service staff - Insurance Asia
Singlife has partnered with Salesforce to launch an AI agent for its customer service staff. This tool, utilizing Salesforces Data Cloud, enables instant access to Singlifes internal resources, enhan...cing service efficiency. Singlife is the first in Singapore to adopt Salesforces Agentforce, aiming to extend its use to financial advisers for improved client interactions.
Salesforce partners with Google Android and Zebra Technologies for POS deployment
Salesforce, Google Android, and Zebra Technologies have partnered to launch Retail Cloud POS, available on Android in December 2025. This joint solution aims to enhance retail operations by providing... hardware flexibility and improving store associate productivity. The collaboration integrates Zebra's Android-based solutions with Salesforce's platform, enabling seamless inventory management and customer engagement.
PwC & Salesforce Launch AI-Powered Contact Center Solution
Perficient and Salesforce have formed a strategic partnership to drive AI-powered business transformation. This alliance focuses on creating "agentic enterprises" by leveraging AI and data to enhance... decision-making and customer experiences. The collaboration includes deploying Salesforce's Agentforce and other AI-first technologies to unify data and accelerate business outcomes.
Creatio Partners with CODE81 to Accelerate AI - Driven Digital Transformation in the Middle East
Creatio has partnered with CODE81 to enhance AI-driven digital transformation in the Middle East. This collaboration will utilize Creatio's AI-native no-code platform to streamline operations and imp...rove customer experiences. CODE81 will leverage this technology to help clients design and automate workflows, reducing costs and accelerating innovation.
Perficient and Salesforce Announces Strategic Partnership with Salesforce | MarketScreener
Perficient and Salesforce have formed a strategic partnership to leverage AI in transforming businesses into agentic enterprises. This collaboration aims to enhance employee performance, unify data, ...and accelerate decision-making. The partnership will focus on AI-first solutions like Agentforce, enabling personalized customer experiences and real-time collaboration.
Perficient and Salesforce Announce 360-Degree Partnership to Power ...
Perficient and Salesforce have announced a strategic partnership focused on AI-driven business transformation. This alliance aims to enhance data unification, accelerate decision-making, and deliver ...personalized customer experiences through AI-first solutions like Agentforce. The partnership leverages Salesforce's AI capabilities and Perficient's industry expertise to help businesses evolve into agentic enterprises, setting a new standard for business results with AI.
Oracle, Salesforce and Genesys partner with Wadan Developments to pioneer the future of smart living
Oracle, Salesforce and Genesys partner with Wadan Developments to pioneer the future of smart living
Insomniacs partners with Salesforce to launch India largest AI - ready real estate tech ecosystem with 14 products across residential , commercial & redevelopment , ETRealty
Insomniacs has partnered with Salesforce to launch an AI-ready real estate tech ecosystem in India, featuring 14 products integrated with Salesforce's Data Cloud and Marketing Cloud. This collaborati...on aims to enhance real estate workflows with AI-driven insights and personalization, providing faster implementation and cost-effectiveness for developers.
Snowflake, Salesforce, dbt Labs, BlackRock Launch Open Semantic Interchange to Standardise Data for AI
Snowflake, Salesforce, dbt Labs, BlackRock Launch Open Semantic Interchange to Standardise Data for AI
CrowdStrike and Salesforce Partner to Secure AI-Powered Business
Salesforce and CrowdStrike have formed a strategic partnership to enhance the security of AI-powered business applications. This collaboration integrates CrowdStrike's Falcon Shield with Salesforce S...ecurity Center, providing enhanced visibility and protection for AI agents and applications. The partnership aims to secure AI-driven enterprises by offering features like automatic threat containment and real-time remediation through Slack.
RightRev Expands Its Partnership with Salesforce to Deliver Revenue Recognition for Revenue Cloud Advanced
RightRev has expanded its partnership with Salesforce to enhance revenue recognition capabilities within Salesforce's Revenue Cloud Advanced. This collaboration enables automated revenue management f...or complex monetization models, leveraging RightRev's native integration with Salesforce. The partnership aims to streamline revenue processes and support evolving customer needs.
CrowdStrike & Salesforce boost AI security with joint platform - SecurityBrief Australia
CrowdStrike and Salesforce have partnered to enhance AI security by integrating CrowdStrike's Falcon Shield with Salesforce Security Centre and embedding Charlotte AI in Slack. This collaboration aim...s to strengthen security measures for enterprise AI environments.
Accertify Now Offers Easy Integration for Shopify and Salesforce Commerce Cloud Merchants
Accertify has introduced prebuilt integrations for Shopify and Salesforce Commerce Cloud, enabling merchants to quickly implement its ecommerce fraud prevention platform. This integration allows busi...nesses to enhance fraud protection, reduce chargebacks, and improve customer experiences without the need for custom builds. The solution supports various ecommerce models and transaction volumes, facilitating faster adoption of enterprise-grade fraud prevention tools.
CrowdStrike Announces Innovations with Amazon Web Services, Intel, Meta, NVIDIA, and Salesforce
CrowdStrike has integrated its Falcon Shield into Salesforce Security Center, enhancing AI security for Salesforce's customers. This collaboration aims to protect AI agents, workflows, and applicatio...ns, fostering trust between business and security teams.
SG Bats taps Salesforce to digitise its dealer management system
SG Bats has partnered with Salesforce to digitize its dealer management system, integrating Salesforce Service Cloud and automation tools. This collaboration aims to enhance SG's trade channel sales ...operations across 850 locations in India, leveraging AI-driven insights for improved decision-making and market expansion. The partnership marks Salesforce's entry into India's cricket equipment sector.
Salesforce partners with Jeena Sikho Lifecare - The Hans India
Salesforce has partnered with Jeena Sikho Lifecare, an Ayurvedic healthcare company, to advance its digital transformation. This collaboration utilizes Salesforce's AI-driven solutions to improve pat...ient engagement and streamline operations, aiming to expand access to holistic healthcare through digital platforms.
Salesforce, Jeena Seekho Lifecare join forces for cloud transformation - Techcircle
Salesforce has partnered with Jeena Sikho Lifecare to enhance digital transformation in healthcare. The collaboration integrates Salesforce's Service Cloud and Marketing Cloud to improve patient enga...gement and healthcare delivery. Key achievements include a 50% improvement in call center response times and increased patient engagement. The partnership aims to expand Ayurvedic healthcare across India using AI-driven solutions.
Pearson VUE partners with Salesforce to offer certification exams worldwide Check details
Salesforce has partnered with Pearson VUE to offer its certification exams globally. This multi-year agreement makes Pearson VUE the sole provider of Salesforce's certification exams, which include o...ver 80 certifications. The collaboration aims to enhance professional growth and career advancement by integrating systems for seamless candidate registration and exam delivery.
Mergers, Acquisitions, and Business Moves in Social CRM
Movate acquires Solomo to boost AI, Salesforce capabilities - Outsource Accelerator
Movate acquired Solomo to enhance its AI and Salesforce capabilities, focusing on healthcare sector solutions. Solomo's expertise in Salesforce-driven solutions will integrate with Movate's AI suite ...to improve enterprise data management and customer experience platforms. This acquisition aims to meet growing demand for integrated, data-driven solutions in healthcare and other sectors.
Salesforce to Acquire Qualified to Boost AI Marketing Capabilities
Salesforce has agreed to acquire Qualified, an AI marketing solutions provider, to enhance its Agentforce products. This acquisition aims to improve Salesforce's AI capabilities in marketing by integ...rating Qualified's technology for lead engagement and conversion. The deal is set to close in Salesforce's fiscal year 2027, subject to regulatory approvals.
Salesforce (CRM) Completes Informatica Acquisition - GuruFocus
Salesforce has completed its acquisition of Informatica, enhancing its AI-driven data management capabilities. The $25 per share acquisition is expected to positively impact Salesforce's financial me...trics, including earnings per share and free cash flow, by the second year post-closure. This strategic move aims to bolster Salesforce's data capabilities, supporting AI operations across enterprises.
Salesforce Completes Acquisition of Informatica
Salesforce has completed its acquisition of Informatica, enhancing its platform with Informatica's data management capabilities. This acquisition aims to strengthen Salesforce's AI-driven services by... integrating Informatica's data catalog, integration, governance, and metadata management into Salesforce's ecosystem, providing a comprehensive data foundation for AI applications.
Salesforce (CRM) Signs Definitive Agreement for Acquisition of Spindle AI - Yahoo Finance
Salesforce has signed a definitive agreement to acquire Spindle AI, a platform specializing in agentic analytics. This acquisition aims to enhance Salesforce's capabilities in agent observability and... self-improvement, focusing on custom analytics and ROI forecasting. The deal is expected to close in Q4 2026, pending customary conditions.
Salesforce to acquire Apromore, a push toward agentic process automation
Salesforce has signed a definitive agreement to acquire Apromore, a leader in process intelligence software, to enhance its agentic process automation capabilities. This acquisition will integrate Ap...romores technology into Salesforce, offering real-time process visibility and intelligent automation across business workflows. The deal is expected to close in Salesforces fiscal year 2026, strengthening its position in the process intelligence and automation market.
NTT DATA Brings EXAH Into Its Fold to Expand Salesforce Work in Middle East and Africa
NTT DATA has acquired EXAH, a Salesforce consulting firm, to enhance its Salesforce delivery capabilities in the Middle East and Africa. This acquisition aims to strengthen NTT DATA's AI-led customer... experience services and expand its reach in emerging markets. EXAH's team will join NTT DATA's global Salesforce practice, providing localized support and leveraging NTT DATA's global infrastructure.
Leadership and Executive Team Updates in Social CRM
Theyre more productive than ever: Marc Benioff says hiring in software engineering is mostly flat at Salesforce because of AI but the company is expanding headcount in one key area - ITPro
Salesforce CEO Marc Benioff announced that while software engineering hiring remains flat due to AI-driven productivity gains, the company is expanding its workforce in sales and customer engagement ...to support its agentic AI service, Agentforce. This strategic shift highlights Salesforce's focus on enhancing customer relationships and boosting adoption of AI technologies.
VC legend Ron Conway quits Salesforce Foundation after Benioff's National Guard comments
Ron Conway, a prominent venture capitalist, resigned from the Salesforce Foundation following controversial comments by Salesforce CEO Marc Benioff. Benioff's remarks supporting National Guard deploy...ment in San Francisco and his alignment with Trump led to Conway's departure. The Salesforce Foundation, focused on youth education and development, has been a significant philanthropic entity under Conway's decade-long board membership.
Salesforce strengthens SEA presence with new leadership in Indonesia and Thailand - marketech apac
Salesforce has appointed Andreas Diantoro as the new country leader for Indonesia and Apisit Kuparatana for Thailand, enhancing its leadership in Southeast Asia. Diantoro will focus on growth and str...ategy in Indonesia, while Kuparatana will lead Salesforce's expansion in Thailand, emphasizing agentic AI transformations.
Salesforce Appoints Andreas Diantoro To Lead His Business In Indonesia - VOI
Salesforce has appointed Andreas Diantoro as the new Country Leader and President Director for Indonesia. Diantoro will lead Salesforce's strategic direction and growth in Indonesia, leveraging his e...xperience from SAP, Dell, Microsoft, and HP. This move underscores Salesforce's commitment to expanding its presence and strengthening relationships with customers and partners in the region.
Awards, Recognitions, and Industry Achievements in Social CRM
Nutshell Earns Spot on Capterra's 2026 CRM Shortlist for User-Rated Value
Nutshell has been recognized on Capterra's 2026 CRM Shortlist for its user-rated value, highlighting strong customer reviews and product momentum. This recognition underscores Nutshell's focus on sav...ing time, automating workflows, and enhancing deal closures with AI-powered insights. The Capterra Shortlist is based on verified user reviews and popularity signals.
Katzion Wins Salesforce Award for Audi Singapore Innovation - EV Mechanica
Katzion, a GlobalLogic company, received the Salesforce 2025 Partner Innovation Award in the Automotive category for its work with Audi Singapore. The award recognizes Katzion's development of the On...line Direct Sale platform, powered by Salesforce technologies, which enhances automotive retail through seamless online-to-offline experiences. This platform integrates Agentforce Marketing, MuleSoft, and data-driven intelligence to offer personalized and immersive customer journeys.
Salesforce Named a Best Workplace for Innovators
Salesforce has been recognized by Fast Company as one of the 100 Best Workplaces for Innovators in 2025. This accolade highlights Salesforce's commitment to fostering a culture of innovation, exempli...fied by initiatives like Agentforce, its AI technology, and various hackathons that drive real-world solutions.
Salesforce Named to TIMEs Worlds Best Companies 2025 List
Salesforce has been named to TIME's "Worlds Best Companies 2025" list, highlighting its commitment to a values-driven culture and innovation in AI. This recognition underscores Salesforce's leadershi...p in AI with its Agentforce platform, which enhances productivity and efficiency for its sales and engineering teams. The company is also focused on reskilling its workforce to adapt to AI advancements.
Corporate News and Organizational Updates in Social CRM
Salesforce launches startup program in Malaysia and the Philippines - TNGlobal
Salesforce has expanded its Startup Program to Malaysia and the Philippines, providing local startups access to AI-powered products, mentorship, and go-to-market opportunities. This expansion aims to... foster growth in these regions' startup ecosystems, aligning with Salesforce's commitment to ASEAN and South Asia. The program, active since 2021, now supports over 435 startups, including more than 230 AI-first companies.
Salesforce may rebrand as Agentforce, says CEO Benioff - Yahoo Finance
Salesforce is considering rebranding its corporate name to Agentforce, as confirmed by CEO Marc Benioff. This potential change reflects a strategic shift from cloud computing to artificial intelligen...ce, aligning with recent product rebranding efforts such as "Agentforce Sales" and "Agentforce Service." Focus groups indicated a preference for AI discussions over cloud technology, influencing this possible rebranding.
Salesforce refuses to accept hacker ransom demands - The Royal Gazette | Bermuda News , Business , Sports , Events , & Community
Salesforce has refused to comply with ransom demands from hackers claiming to have accessed its systems. The attackers, known as Scattered LAPSUS$ Hunters, allege they stole over a billion records fr...om 39 companies, including major brands, through phishing scams involving Salesforce Data Loader. Salesforce stated that their platform remains uncompromised and is working with authorities to address the issue.