Latest Product Updates and Feature Enhancements in Marketing Data Intelligence
CaliberMind Launches Agentic Analytics with Agent Cal: A Deterministic AI Agent Built for Enterprise GTM Teams - progress-index.com
CaliberMind has introduced Agentic Analytics, featuring Agent Cal, a deterministic AI agent designed for enterprise go-to-market (GTM) teams. This new offering aims to enhance multi-touch attribution... and GTM intelligence, providing businesses with advanced analytics capabilities to optimize their strategies.
Insider One Announces Native Integration with ChatGPT Apps
Insider One has launched a native integration with ChatGPT Apps, enabling brands to drive business outcomes through conversational engagement. This integration allows brands to activate campaigns, ca...pture engagement data, and connect interactions to customer profiles and journeys within Insider One. The integration aims to transform AI-driven conversations into measurable, omnichannel customer engagement strategies.
New and upcoming innovations for Agentforce Commerce
Salesforce has introduced new innovations for Agentforce Commerce, enhancing B2C commerce with AI-driven features. These include agentic shopping for personalized experiences, ChatGPT catalog integra...tion, and Google's Universal Commerce Protocol integration. New capabilities in contextual search, connected commerce, intelligent order management, and point-of-sale systems are also highlighted. These updates aim to improve customer engagement, operational efficiency, and drive growth.
Salesforce Expands MuleSoft Agent Fabric with Automated Discovery - Salesforce
Salesforce has expanded its MuleSoft Agent Fabric with new automated discovery capabilities, enhancing AI agent management across platforms like Salesforce Agentforce, Amazon Bedrock, and Google Clou...d's Vertex AI. The update introduces Agent Scanners for automatic detection and cataloging of AI agents, providing a unified control plane for governance and visibility. This development supports scalable AI deployment, offering seamless integration and oversight of agents and tools within the enterprise.
Chain-Based Attribution: A B2B Marketing Deep Dive
CaliberMind explores the advantages of the Markov Chain-Based Attribution Model for B2B marketing. This model replaces traditional rule-based systems with a data-driven approach, focusing on the prob...ability of lead progression through touchpoints. It emphasizes the "Removal Effect" to assess channel value, aiding in budget optimization and aligning with GTM strategies. The model requires high-quality data and significant volume for accuracy, offering a scientific method to evaluate marketing efforts.
Agentforce MCP Beta Brings All the Power of Tool Calling, None of the Context Bloat
Salesforce has introduced Agentforce MCP Support in beta, enhancing AI agent capabilities by integrating Anthropic's Model Context Protocol. This feature allows enterprises to connect agents to third...-party tools with ease, manage access controls, and prevent data exposure. The integration aims to improve interoperability and security for AI agents, offering a streamlined setup and management process.
Forecast: AI And Automation Will Take 6% Of US Jobs By 2030 - Forrester
Forrester forecasts that AI and automation will eliminate 6.1% of US jobs by 2030, impacting 10.4 million positions. The report highlights the growing influence of generative AI, which is expected to... affect 20% of jobs, reshaping roles rather than replacing them. Forrester advises companies to adopt a human-centered AI strategy to enhance productivity and employee experience.
Salesforce rolls out new AI-powered Slackbot for enterprise customers - Investing.com India
Salesforce has launched an AI-powered Slackbot to help enterprise users perform tasks without leaving Slack. The tool, part of Salesforce's Agentforce 360 vision, integrates AI to understand user con...text and improve productivity. Available to Business+ and Enterprise+ customers, it aims to streamline workflows while maintaining security standards.
Deterministic AI: Why Enterprise AI Must Speak SQL, Not Just Syntax
CaliberMind's AI, Agent Cal, uses a deterministic approach by translating natural language queries into precise SQL commands, ensuring accurate and transparent analytics. Unlike traditional LLMs, thi...s method leverages a unified data model, providing audit-proof results and SQL receipts for verification. This architecture enhances decision-making for B2B marketers by aligning analytics with specific business rules and data structures.
Salesforce Bolsters Customer Trust and Resilience with Net New ISO 22301Certification
Salesforce has achieved the ISO/IEC 22301:2019 certification, enhancing its business continuity management. This certification ensures operational resilience and minimal downtime for Salesforce's ser...vices, including Sales Cloud, Service Cloud, and others. It complements existing certifications like ISO 27001 and ISO 42001, reinforcing Salesforce's reputation as a trusted provider of AI, data, and CRM solutions.
New! Next Gen Marketing Cloud, Archive and New Licensing Now Generally Available for ISVs
Salesforce has launched the Next Gen Marketing Cloud, Archive, and a new licensing model for ISVs, now generally available. These offerings allow ISVs to embed Salesforce's AI-native capabilities dir...ectly into their applications, enhancing marketing automation, personalization, and data governance. The new licensing structure aims to reduce costs and increase adoption by shifting to a login-based model.
Oracle brings Database@Google Cloud services in India
Oracle has launched Oracle Database@Google Cloud in India, allowing local access to Oracle database services in the Google Cloud Mumbai region. This service supports multicloud strategies, AI, analyt...ics, and data residency needs. It integrates with Google Cloud's AI platforms, enabling enterprises to modernize applications and migrate workloads. The offering includes Oracle Exadata Database Service, Oracle Autonomous AI Database, and Oracle Autonomous AI Lakehouse.
Oracle says it might let customers bring their own hardware into its data centers
Oracle is considering allowing customers to bring their own hardware into its data centers, potentially reducing Oracle's capital expenses. This approach is part of exploring various business models,... including leasing options with chip providers. Additionally, Oracle has expanded its Database@Google Cloud offering to new regions, including India and Canada, enhancing multicloud capabilities and AI integration.
Anaplan Introduces RoleBased AI Agents to Advance Industry-Leading Enterprise Scenario Planning and Analysis Platform - markets.businessinsider.com
Anaplan has introduced a suite of role-based AI agents to enhance its enterprise scenario planning and analysis platform. The new agents, including CoModeler, automate model building and decision-mak...ing processes across various business functions. CoModeler allows users to create and refine models quickly using natural language. The agents are designed to improve productivity and decision-making in finance, supply chain, sales, and workforce planning. General availability is expected in Q1 2026.
AutoRABIT Announces FedRAMP Milestones for Salesforce Security Solutions
AutoRABIT has achieved FedRAMP Moderate Authorization to Operate (ATO) for its CodeScan and Guard solutions, enhancing security for Salesforce environments in government agencies. These solutions add...ress Salesforce's unique security challenges by automating code analysis and monitoring configurations, aligning with federal compliance standards to protect sensitive data and streamline compliance processes.
Salesforce Enhances AI Reliability with New Observability Tools for Agents
Salesforce has introduced new observability tools to enhance AI agent reliability, focusing on analytics, optimization, and health monitoring. These tools provide small businesses with insights into ...AI performance, enabling better decision-making and operational efficiency. Early adopters like 1-800Accountant and Engine report improved service quality and scalability. The tools aim to address challenges in managing AI agents, offering a pathway for businesses to optimize AI deployment.
Cyntexa Announces Updates to ChargeOn on Salesforce AppExchange - Markets Financial Content
Cyntexa has updated its ChargeOn application on Salesforce AppExchange, enhancing payment processing and orchestration capabilities. ChargeOn integrates with over 14 global payment gateways, offering... streamlined revenue automation and eliminating vendor lock-in. The update includes advanced features for secure, efficient payment management within Salesforce, including PCI and DSS compliance.
Salesforces Slack to stop direct service in China, The Information reports - TipRanks
Salesforce is restricting third-party companies from long-term indexing and storing Slack messages, impacting rival enterprise AI firms like Glean. This move tightens Salesforce's control over Slack ...data, potentially limiting AI competitors' access.
Brandwatch Strengthens AI Leadership with Deeper Insights and Expanded ...
Brandwatch has unveiled new AI-powered features within its Iris AI platform, enhancing data exploration and workflow efficiency for marketers. The updates include a quick AI chat assistant, AI dashbo...ards, and expanded data coverage across platforms like Threads, YouTube, and TikTok. These innovations aim to provide deeper insights and broader coverage, helping brands make smarter decisions and accelerate growth.
Oracle Health Secures TEFCA QHIN Designation, Further Strengthening Interoperability Leadership
Oracle Health has been designated as a Qualified Health Information Network (QHIN) under the Trusted Exchange Framework and Common Agreement (TEFCA). This designation enhances Oracle's interoperabili...ty capabilities, allowing seamless health data exchange across providers, payers, and government agencies. Oracle Health Information Network, powered by Oracle Cloud Infrastructure, offers a comprehensive view of patient data, improving care delivery and reducing redundant processes.
NextGen Healthcare Announces New AI-Centric Future and Unveils Nia ...
NextGen Healthcare unveiled NiaTM, an AI-driven EHR orchestration agent, at its annual user group meeting. NiaTM enhances clinical, financial, and operational workflows through natural voice or text ...interactions, enabling hands-free EHR management. This innovation aims to improve patient care by allowing healthcare providers to focus more on patients. The event also highlighted other AI models and recognized practices for leveraging NextGen's technology.
Emma Achieves HITRUST i1 Certification to Manage Data Protection and Mitigate Cybersecurity Threats - Yahoo Finance
Emma, part of Marigold, has achieved HITRUST i1 Certification for its AWS Data Centers, enhancing its data protection and cybersecurity measures. This certification demonstrates Emma's commitment to ...high security standards, crucial for handling sensitive information in sectors like healthcare and government.
6sense Introduces RevvyAI, Turning the Platform Into an AI-Powered GTM Command Center - Yahoo Finance
6sense has launched RevvyAI, transforming its platform into an AI-powered go-to-market command center. RevvyAI introduces features like conversational interfaces, specialized agents, and persona-base...d workspaces, enhancing efficiency and precision in revenue operations. The update aims to streamline workflows, optimize ad spend, and improve sales intelligence, providing teams with greater control and transparency in their GTM strategies.
Salesforce Defines New AI Tools for Small Business Archetype - StartupHub.ai
Salesforce has launched the "Agentblazer" archetype and Agentforce 360 platform to transform small businesses with AI. This initiative integrates AI across business functions, enhancing customer rela...tions and operations. The platform offers automation and data-driven insights, positioning Salesforce as a comprehensive AI partner for SMBs.
Salesforce Agentic AI Reshapes Enterprise Operations - StartupHub.ai
Salesforce is advancing its Agentic AI, embedding intelligent agents across enterprise operations through its Partnerblazer ecosystem. This initiative aims to transform business processes from reacti...ve to proactive, with applications in sectors like healthcare and compliance. Agentforce and AgentExchange platforms enable partners to integrate solutions, enhancing automation and decision-making. Salesforce's strategy highlights a shift towards AI-driven enterprise transformation.
Salesforce Agentic AI Redefines Service Automation
Salesforce has announced a milestone for its Agentforce platform, an advanced AI system that has managed over two million customer interactions. Agentforce leverages Salesforce's unified platform, in...tegrating structured and unstructured data to deliver personalized, context-aware responses. This innovation enhances customer service by automating routine inquiries, allowing human agents to focus on complex problem-solving and strategic engagement. Future enhancements include natural voice capabilities and deeper personalization.
1touch.io Launches KontxtualTM -- The Ultimate AI-First Data ...
1touch.io has launched KontxtualTM, an AI-driven data intelligence platform designed for modern data governance and security. This platform integrates data classification, DSPM, DLP, AI security, pri...vacy, and compliance into one interface, offering real-time insights and rapid deployment across various environments. KontxtualTM is engineered to enhance enterprise data management and security, supporting scalable SaaS architecture and ensuring compliance with regulatory demands.
Supermetrics AI Launches, Reinforced by 15 Years of Marketing ...
Supermetrics has launched a suite of AI-powered solutions to enhance its marketing intelligence platform. These tools, including Supermetrics Agents and AI integrations, aim to improve data analysis ...and decision-making for marketers. Built on Supermetrics' proprietary Knowledge Graph, the solutions offer reliable AI to streamline workflows and reduce time to insights by up to 90%. This launch reinforces Supermetrics' commitment to providing effective marketing data solutions.
Expand Event Images in Context Panel - Mixpanel Docs
Mixpanel has introduced a feature to expand event images within the Query Builder's context panel. This enhancement allows users to view images more clearly without leaving the Query Builder, improvi...ng workflow efficiency by eliminating the need to switch tabs.
Fall event highlight - Oracle partners press ahead with AI app building, and air out the do's and don'ts of AI agents
Oracle announced its Fusion Applications AI Agent Marketplace, featuring launch partners like Apex IT and Auditoria.AI. This initiative enables partners to build AI applications tailored to specific ...customer needs, enhancing Oracle's AI ecosystem. The marketplace facilitates seamless integration across Oracle's platforms, reducing costs and complexity for customers. Partners benefit from Oracle's data connectivity, enabling faster and more efficient AI agent development.
Salesforce AI Sustainability: The Business Value Imperative - StartupHub.ai
Salesforce is leveraging AI to transform sustainability from a compliance task into a strategic business driver. At the Dreamforce conference, Salesforce highlighted its Agentforce Net Zero offering,... which integrates sustainability data with business operations. This approach enhances operational efficiency and competitive advantage by centralizing data, improving reporting accuracy, and enabling AI-driven insights for strategic decision-making.
Feature Flagging Precision control for every rollout - Mixpanel Docs
Mixpanel introduces feature flagging, offering precise control over feature rollouts. This tool allows targeting by subscription tier, geography, or behavior, using dynamic cohorts. It includes safeg...uards like kill switches and audit trails, enabling safe, gradual releases. Available as a paid add-on for Enterprise plan customers, it integrates directly with Mixpanel for seamless analysis and user behavior tracking.
Salesforce Agentic Commerce: AI Redefines Retail
Salesforce introduces Agentic Commerce, leveraging AI to enhance retail experiences. New tools and partnerships with OpenAI and Stripe integrate commerce into conversational AI, improving product dis...covery and personalization. Features like Shopper Agent and Agentic Boost streamline customer interactions and inventory management. The platform also integrates with Adyen for payment flexibility and supports Google Android and Zebra Technologies for hardware upgrades, marking a strategic shift towards AI-driven commerce.
Oracle First to Achieve 1EdTech Certification for its Student Information System
Oracle's PeopleSoft Campus Solutions has become the first student information system to achieve 1EdTech Edu-API certification. This certification supports higher education institutions in reducing IT... implementation costs and risks by enabling standardized data exchange. Oracle's collaboration with 1EdTech aims to enhance educational technology interoperability, streamline campus IT environments, and support future cloud migrations.
Oracle bets big on Indias AI-driven cloud and data future
Oracle is expanding its AI-driven cloud and data solutions in India, focusing on multi-cloud flexibility and industry-specific applications. The company has introduced the Oracle Autonomous AI Lakeho...use and enhanced its Database 23ai to 26ai, integrating AI into enterprise data workflows. Oracle's OCI is experiencing significant growth, with partnerships in sectors like finance and healthcare. The company also emphasizes AI integration within its infrastructure and applications.
Salesforce Story: Vibe Coding Demo - Salesforce
Salesforce has launched Agentforce Vibes, a low-code development tool that uses natural language prompts to build AI applications. This tool allows users to create apps from descriptions without codi...ng, leveraging company data for context. It aims to simplify app development by treating AI as a collaborative partner, enabling developers to focus on shaping solutions rather than writing code.
Oracle Database @ Google Cloud is Now Available in Australia
Oracle and Google Cloud have launched Oracle Database@Google Cloud in Australia, allowing customers to run Oracle Exadata Database Service on Dedicated Infrastructure. This multicloud service enhance...s analytics and AI productivity, supports data residency regulations, and accelerates IT modernization. The launch includes a reseller program enabling Oracle and Google Cloud partners to offer this service to customers, integrating Oracle's database capabilities with Google Cloud's AI and analytics services.
Slack and Salesforce unveil custom industry solutions for digital HQs - Cita Directa
Slack and Salesforce have launched custom industry solutions aimed at creating digital headquarters for businesses. These solutions, developed with Salesforce consulting partners, target sectors like... financial services, manufacturing, and retail. They offer industry-specific features to streamline operations and improve customer interactions, available through Salesforce's AppExchange platform.
Oracle Enhances Public Safety Suite for Real - Time Data Intelligence - Software - Oracle Corporation
Oracle announced enhancements to its Oracle Public Safety Suite, a unified hardware-and-software platform for law enforcement and first responders. Updated features include officer-worn cameras and A...I-enabled mobile voice controls.
October 2025 | CaliberMind Product Update Built-to-Scale Architecture
CaliberMind has launched its Built-to-Scale Reporting Architecture, designed to modernize enterprise reporting for GTM teams. This new framework offers role-specific dashboards, advanced access contr...ols, AI-powered self-service, and built-in data literacy support. It aims to address challenges like over-customization and slow turnarounds, providing real-time insights into campaign impact and revenue attribution.
Oracle AI Database 26ai: AI Integration in Enterprise Databases
Oracle has launched Oracle AI Database 26ai, integrating AI into enterprise databases to enhance data processing. The new version, replacing 23ai, offers features for seamless AI integration and impr...oved security. Oracle also introduced the Autonomous AI Lakehouse, supporting multicloud environments with open standards. Additionally, Oracle's Multicloud Universal Credits simplify cross-cloud service procurement, enhancing flexibility and modernization.
Salesforce introduces Data 360 as part of its new platform
Salesforce has introduced Data 360, a unified data foundation integrating Data Cloud, Tableau, MuleSoft, and the upcoming Informatica acquisition. This platform enhances enterprise intelligence by pr...oviding real-time contextual insights, supporting smarter decision-making and orchestrated collaboration. Data 360 strengthens Salesforce's Agentforce 360 platform, enabling digital agents to act and learn in real time with improved data governance and transparency.
Oracle Unveils Next - Generation Oracle Cloud Infrastructure Zettascale10 Cluster for AI - Software - Oracle Corporation
Oracle today announced Oracle Cloud Infrastructure (OCI) Zettascale10, the largest AI supercomputer in the cloud. This AI supercomputer in the cloud delivers 10X the amount of zettaFLOPS of peak perf...ormance; Built on Oracle Acceleron RoCE networking architecture with NVIDIA AI infrastructure, OCI Zettascale10 will provide multigigawatt AI workload capacity and scale.
Ellison: Oracle Is Leveraging All Of Its Advantages To Build A Different Cloud
Oracle is leveraging its cloud infrastructure and AI capabilities to differentiate itself from leading cloud providers like AWS, Microsoft, and Google. At the Oracle AI World 2025 conference, Larry E...llison highlighted Oracle's unique approach of integrating AI into enterprise applications and cloud infrastructure. Oracle's AI Data Platform and the development of AI models, such as Grok, are central to its strategy. The company is also advancing in AI-driven application development and industry-specific solutions, exemplified by its work in healthcare.
Oracle enhances cloud networking with acceleron update
Oracle has introduced enhancements to its Oracle Acceleron suite within Oracle Cloud Infrastructure (OCI), focusing on improved cloud networking capabilities. Key updates include line-rate encryption..., ultra-low latency, and increased network processing capacity. The enhancements aim to optimize performance and security for various workloads, including AI and high-performance computing, through features like dedicated fabric architecture and zero-trust routing.
Oracle launches AI Data Platform for integration with gen AI
Oracle launches AI Data Platform for integration with gen AI
Strategic Partnerships and Integrations in Marketing Data Intelligence
LM, PG&E, Salesforce and Wells Fargo Launch EMBERPOINT to Tr - ASDNews
Salesforce, along with Lockheed Martin, PG&E, and Wells Fargo, has launched EMBERPOINT, a venture aimed at transforming wildfire prevention and response. Salesforce will provide the digital foundatio...n, integrating data streams into a real-time response engine using Agentforce and Slack. This partnership seeks to enhance wildfire safety through advanced technologies and coordinated efforts.
Salesforce Partners with Google to Launch Universal Commerce Protocol ...
Salesforce and Google have expanded their partnership to launch the Universal Commerce Protocol (UCP), enabling Agentforce Commerce merchants to integrate with Google's AI-driven shopping experiences.... This collaboration aims to enhance product discovery and checkout processes across Google's platforms, leveraging AI for seamless, conversational commerce.
Google's Mandiant releases free Salesforce access control checker - iTnews
Mandiant, a Google-owned security vendor, has released AuraInspector, an open-source tool to detect access control misconfigurations in Salesforce environments. The tool identifies potential security... gaps in the Salesforce Aura framework, helping prevent unauthorized data access. It automates the detection of misconfigurations, using Salesforce's GraphQL API to bypass data retrieval limits. AuraInspector is available on GitHub but is not an official Google product.
Roku and iSpot Bring Outcome-Based Optimization to Streaming Company Announcement - Financial Times
Roku and iSpot have expanded their partnership to integrate iSpot's Outcomes at Scale product into Roku's platform, enhancing campaign performance optimization. This collaboration allows Roku adverti...sers to leverage iSpot's attribution for improved ROI and creative strategies. Early tests with SimpliSafe showed significant gains in leads and website visits, demonstrating the partnership's effectiveness in driving business results.
IDrive Launches Salesforce Backup: Offering Comprehensive, Automatic Cloud-to ... - Yahoo Finance
IDrive has launched a new product, IDrive Salesforce Backup, which provides comprehensive, automated cloud-to-cloud backup for Salesforce data and metadata. This solution offers enterprise-grade feat...ures, including automated daily backups, ransomware-ready disaster recovery, and granular restore capabilities. It ensures compliance with SOC 2 Type 2, SEC, SOX, and HIPAA standards, and is priced at $20/user/year with unlimited storage.
Salesforce and AWS Launch Agentforce 360 to Simplify Enterprise AI Adoption
Salesforce and AWS have launched Agentforce 360, a platform designed to simplify AI adoption for enterprises. This collaboration combines Salesforce's CRM expertise with AWS's cloud capabilities, off...ering features like compliance tools and intuitive AI integration. The platform, available via AWS Marketplace, aims to streamline AI procurement and enhance business operations, particularly for small businesses in regulated industries.
Fortimize Expands Salesforce Performance Suite With New Data Utilization Assessment
Fortimize has introduced a Data Utilization Assessment to its Salesforce Performance Suite. This new tool aids Salesforce customers in optimizing data movement, credit usage, and architecture readine...ss, crucial for managing usage-based pricing models. It enhances transparency and predictability, supporting AI and multi-cloud expansion without destabilizing operations.
Adecco says joint venture with Salesforce can help reduce AI bubble risks - Reuters
Adecco and Salesforce have formed a joint venture aimed at mitigating risks associated with the AI bubble. This collaboration leverages Salesforce's AI CRM capabilities to enhance Adecco's offerings ...and ensure sustainable AI integration.
DataGroomr Announces Updates to its AI-Powered Data Quality App on Salesforce AppExchange
DataGroomr has updated its AI-powered data quality app on Salesforce AppExchange, introducing AI Recommendations and Live Dedupe features. These enhancements provide real-time deduplication and AI-dr...iven insights, enabling Salesforce users to automate and improve data quality management. The app's no-code interface and adaptive AI simplify data management, enhancing data accuracy and supporting downstream analytics and AI initiatives.
Orca Security Now Available on Oracle Cloud Marketplace
Orca Security's Cloud Native Application Protection Platform is now available on Oracle Cloud Marketplace, allowing Oracle Cloud Infrastructure users to enhance their security posture with agentless ...deployment. This integration offers instant-on security, comprehensive risk detection, and continuous compliance, leveraging Orca's SideScanningTM technology and AI capabilities. The partnership strengthens Orca's commitment to Oracle's ecosystem, providing customers with efficient security solutions.
StorPool Storage Unveils Next-Generation HCI Software Stack Integrated with Oracle Virtualization
StorPool Storage has launched a new hyper-converged infrastructure (HCI) software stack that integrates with Oracle Virtualization, enhancing storage solutions for Oracle environments.
MetropolisIQ and Lightcast Announce Strategic Partnership to Enhance AI-Powered Site Selection
MetropolisIQ and Lightcast have formed a strategic partnership to improve AI-powered site selection capabilities. This collaboration aims to leverage Lightcast's labor market intelligence with Metrop...olisIQ's data analytics to optimize site selection processes.
Apps Associates Advances OneOracle+AI with Customers on a Cloud Journey
Apps Associates, a key Oracle partner, enhances its OneOracle+AI strategy, integrating Oracle Fusion Applications, Oracle Cloud Infrastructure, and AI to support customer cloud transformations. This ...approach aids organizations in modernizing workloads and activating AI-driven insights, with services now available across various sectors.
Oracle Collaborates With Microsoft To Enhance Supply Chain Efficiency
Oracle and Microsoft have partnered to enhance supply chain efficiency by integrating Oracle Fusion Cloud SCM with Microsoft Azure IoT Operations and Microsoft Fabric. This integration aims to improv...e manufacturers' decision-making and operational efficiency by connecting real-time production data to enterprise workflows, enabling faster responses and reducing downtime.
Merkle Partners with Airship to Create Mobile Loyalty Accelerator Solution for Salesforce ...
Merkle, Airship, and Salesforce have partnered to create a mobile loyalty accelerator solution for Salesforce Marketing Cloud. This collaboration leverages Salesforce's Loyalty Management for scalabl...e loyalty programs, Airship's mobile-first customer experience capabilities, and Merkle's strategy and data expertise to deliver personalized, real-time loyalty experiences. The partnership aims to enhance customer engagement and drive growth through integrated mobile experiences.
Salesforce (CRM) and OpenAI Expand Partnership with New Integrations - Yahoo Finance
Salesforce and OpenAI have expanded their partnership to integrate Salesforce's Agentforce 360 platform with OpenAI's frontier models, including GPT-5. This collaboration enables users to access Sale...sforce functionalities within ChatGPT, enhancing capabilities like querying sales data and creating visualizations. Additionally, a new commerce experience allows businesses to reach ChatGPT users while maintaining control over their data and customer relationships.
Slack and Salesforce Unveil Tailored Industry Solutions for Digital HQs
Salesforce and Slack have launched tailored industry solutions for digital HQs, focusing on sectors like financial services, manufacturing, and retail. These solutions, developed with Salesforce cons...ulting partners, aim to enhance productivity and streamline operations by integrating tools and workflows. The initiative leverages Salesforce's Customer 360 and Slack's platform to offer industry-specific features, available through Salesforce's AppExchange.
Salesforce announces expanded partnerships with OpenAI - TNGlobal - TechNode Global
Salesforce and OpenAI have expanded their strategic partnership to enhance employee and consumer experiences using Salesforces Agentforce 360 and OpenAI's frontier models, including GPT-5. This colla...boration allows integration of Salesforce's platform with ChatGPT, enabling users to query sales records and build visualizations. The partnership aims to transform enterprise workflows by embedding AI capabilities into platforms like Slack and ChatGPT, enhancing data-driven operations and customer interactions.
Salesforce, Google Expand Partnership with Agentforce 360, Gemini - Salesforce
Salesforce and Google have expanded their strategic partnership by integrating Salesforce's Agentforce 360 platform with Google's Workspace and Gemini models. This collaboration enhances AI capabilit...ies, enabling seamless integration of sales and service functions across Google Workspace and improving AI-driven business processes. The partnership aims to boost productivity and streamline operations for enterprises by leveraging advanced AI models and interoperability.
Salesforce & AWS deepen AI partnership to boost agentic adoption - SecurityBrief Australia
Salesforce and AWS have expanded their partnership to enhance AI adoption for enterprises, focusing on data unification, secure AI agents, and modernizing contact centers. The collaboration includes ...new integrations like Salesforce's Data 360 with AWS Clean Rooms, and the Agentforce platform on AWS Marketplace. This partnership aims to simplify AI procurement and deployment, driving agentic enterprise transformation.
Salesforce, AWS Collaboration Accelerates AI Transformation - Salesforce
Salesforce and AWS have deepened their collaboration to accelerate AI transformation for shared customers. This partnership focuses on integrating Salesforce's Data 360 and AWS technologies to enhanc...e AI deployment, data access, and customer experiences. Key initiatives include unified data management, secure AI agent interoperability, and streamlined procurement via AWS Marketplace, enabling businesses to harness AI's potential securely and efficiently.
Mergers, Acquisitions, and Business Moves in Marketing Data Intelligence
PharmaForceIQ acquires Aktana, launches first optichannel-in-a-box platform for pharma - Indian Pharma Post
PharmaForceIQ has acquired Aktana, merging its AI-driven field Next-Best-Action platform with PharmaForceIQ's digital orchestration platform to create a comprehensive "optichannel-in-a-box" solution ...for the pharma industry. This acquisition expands PharmaForceIQ's market presence and enhances its platform with Aktana's predictive insights and proven results, aiming to improve field engagement and customer journeys.
Dahlgren Capital Makes Offer to Acquire Comintelli
Dahlgren Capital, through DCAP Bidco, has made a public takeover offer for Comintelli, offering shareholders either cash or shares in DCAP Bidco. The offer values Comintelli at 35.2 million kronor, w...ith commitments from shareholders representing 64% of shares. Dahlgren Capital sees Comintelli as undervalued and aims to enhance its growth as a private entity.
Movate acquires Solomo to boost AI, Salesforce capabilities - Outsource Accelerator
Movate acquired Solomo to enhance its AI and Salesforce capabilities, focusing on healthcare sector solutions. Solomo's expertise in Salesforce-driven solutions will integrate with Movate's AI suite ...to improve enterprise data management and customer experience platforms. This acquisition aims to meet growing demand for integrated, data-driven solutions in healthcare and other sectors.
Salesforce to Acquire Qualified to Boost AI Marketing Capabilities
Salesforce has agreed to acquire Qualified, an AI marketing solutions provider, to enhance its Agentforce products. This acquisition aims to improve Salesforce's AI capabilities in marketing by integ...rating Qualified's technology for lead engagement and conversion. The deal is set to close in Salesforce's fiscal year 2027, subject to regulatory approvals.
SEO Community Reacts To Adobes Semrush Acquisition
Adobe has acquired Semrush, marking a significant milestone in the SEO industry. This acquisition highlights the growing importance of SEO platforms, especially as they adapt to AI-driven changes. Th...e SEO community views this as a validation of the sector's value. Concerns about pricing and product integration remain, but the move aligns with Adobe's focus on enterprise solutions.
Salesforce (CRM) Completes Informatica Acquisition - GuruFocus
Salesforce has completed its acquisition of Informatica, enhancing its AI-driven data management capabilities. The $25 per share acquisition is expected to positively impact Salesforce's financial me...trics, including earnings per share and free cash flow, by the second year post-closure. This strategic move aims to bolster Salesforce's data capabilities, supporting AI operations across enterprises.
Salesforce Completes Acquisition of Informatica
Salesforce has completed its acquisition of Informatica, enhancing its platform with Informatica's data management capabilities. This acquisition aims to strengthen Salesforce's AI-driven services by... integrating Informatica's data catalog, integration, governance, and metadata management into Salesforce's ecosystem, providing a comprehensive data foundation for AI applications.
Salesforce (CRM) Signs Definitive Agreement for Acquisition of Spindle AI - Yahoo Finance
Salesforce has signed a definitive agreement to acquire Spindle AI, a platform specializing in agentic analytics. This acquisition aims to enhance Salesforce's capabilities in agent observability and... self-improvement, focusing on custom analytics and ROI forecasting. The deal is expected to close in Q4 2026, pending customary conditions.
Funding News and Financial Performance in Marketing Data Intelligence
Forrester Research Reports 2025 Third-Quarter Financial Results
Forrester Research Reports 2025 Third-Quarter Financial Results
Leadership and Executive Team Updates in Marketing Data Intelligence
Theyre more productive than ever: Marc Benioff says hiring in software engineering is mostly flat at Salesforce because of AI but the company is expanding headcount in one key area - ITPro
Salesforce CEO Marc Benioff announced that while software engineering hiring remains flat due to AI-driven productivity gains, the company is expanding its workforce in sales and customer engagement ...to support its agentic AI service, Agentforce. This strategic shift highlights Salesforce's focus on enhancing customer relationships and boosting adoption of AI technologies.
Confluence Technologies Appoints Kevin Rozanski Chief Financial Officer - Business Wire
Confluence Technologies has appointed Kevin Rozanski as the new Chief Financial Officer, highlighting a key executive change within the company.
Bernard Gavgani, Former Global CIO of BNP Paribas, Joins 1touch.io ...
Bernard Gavgani, former Global CIO of BNP Paribas, has joined 1touch.io's Board of Directors. His extensive experience in technology, cybersecurity, and regulatory transformation will support 1touch....io's growth in AI-driven data security. Gavgani's expertise is expected to enhance 1touch.io's offerings in governance, security, and AI sovereignty, addressing the complex needs of global enterprises.
iSpot hires Van Ullen as President and CRO
iSpot has appointed Julie Van Ullen as its new President and Chief Revenue Officer. Van Ullen will oversee sales, marketing, customer success, media partnerships, and business development. She brings... extensive experience from her previous role as CRO at Rakuten Rewards, where she led significant revenue growth.
iSpot Taps Julie Van Ullen as President and Chief Revenue Officer
iSpot has appointed Julie Van Ullen as president and chief revenue officer. She will oversee sales, marketing, customer success, media partnerships, and business development. Van Ullen previously dro...ve significant growth at Rakuten Rewards and has held leadership roles at FreeWheel and OpenX. Her appointment aims to enhance iSpot's capabilities in TV ad measurement and data-driven advertising solutions.
VC legend Ron Conway quits Salesforce Foundation after Benioff's National Guard comments
Ron Conway, a prominent venture capitalist, resigned from the Salesforce Foundation following controversial comments by Salesforce CEO Marc Benioff. Benioff's remarks supporting National Guard deploy...ment in San Francisco and his alignment with Trump led to Conway's departure. The Salesforce Foundation, focused on youth education and development, has been a significant philanthropic entity under Conway's decade-long board membership.
Awards, Recognitions, and Industry Achievements in Marketing Data Intelligence
DemandScience Earns Top Rankings in G2 Winter 2026 Reports
DemandScience achieved top rankings in the G2 Winter 2026 Reports, earning 26 badges and appearing in 167 reports. The company secured #1 rankings in three Enterprise reports and Top 3 placements in ...17 reports, highlighting its strength in account-based marketing strategies. These accolades reflect customer recognition of DemandScience's effectiveness in delivering measurable results and usability.
Oracle Named a Leader in IDC MarketScape for Worldwide Utility Meter Data Management
Oracle has been recognized as a Leader in the IDC MarketScape for Worldwide Utility Meter Data Management Systems 2025. This accolade highlights Oracle's capabilities in delivering large-scale deploy...ments and innovations in AI and automation, enhancing utility operations with clean meter data. Oracle's MDM solution, part of the Oracle Utilities Customer Platform, is now operational in over 100 utility companies, processing billions of meter readings daily.
Oracle ACE Sadia Tahseen Excels in Enterprise Middleware and Cloud Integration
Sadia Tahseen, recognized as an Oracle ACE, excels in enterprise middleware and cloud integration, showcasing her expertise in Oracle SOA, OCI, and OIC. The Oracle ACE program honors individuals for ...their significant contributions and leadership in the Oracle community. Tahseen's recognition underscores her impact as a thought leader and mentor, highlighting her role in driving digital transformation and innovation.
Zoomph Earns Third Consecutive Best Place to Work in Sports Honor from Sports Business Journal
Zoomph has been recognized as a 2025 Best Place to Work in Sports by Sports Business Journal, marking its third consecutive year on the list. This honor reflects the company's strong culture, flexibi...lity, and innovation, which are integral to its operations. The recognition is based on feedback from over 9,000 employees across 98 organizations, with Zoomph being one of the 67 companies that scored high enough to be included.
6sense Named Among the Fastest-Growing Companies in North America on the 2025 ...
6sense has been recognized on the 2025 Deloitte Technology Fast 500 list, highlighting its rapid growth driven by AI-driven innovations for revenue teams. This accolade reflects 6sense's success in e...nhancing customer engagement and revenue precision through its AI-powered Revenue Intelligence platform.
Confluence Named Best Solution for Buy-Side Regulatory Compliance at the RegTech Insight USA Awards 2025 - Business Wire
Confluence received the Best Solution for Buy-Side Regulatory Compliance award at the RegTech Insight USA Awards 2025, recognizing its excellence in regulatory technology solutions.
6sense Named a Leader in the 2025 Gartner Magic Quadrant for Account-Based Marketing Platforms for Fifth Consecutive Year - Yahoo Finance
6sense has been recognized as a Leader in the 2025 Gartner Magic Quadrant for Account-Based Marketing Platforms for the fifth consecutive year. The company was noted for its ability to execute, drive...n by its AI-powered Revenue Intelligence platform, which enhances marketing and sales alignment. This recognition highlights 6sense's impact on improving conversion rates, sales cycles, and deal sizes for its customers.
Katzion Wins Salesforce Award for Audi Singapore Innovation - EV Mechanica
Katzion, a GlobalLogic company, received the Salesforce 2025 Partner Innovation Award in the Automotive category for its work with Audi Singapore. The award recognizes Katzion's development of the On...line Direct Sale platform, powered by Salesforce technologies, which enhances automotive retail through seamless online-to-offline experiences. This platform integrates Agentforce Marketing, MuleSoft, and data-driven intelligence to offer personalized and immersive customer journeys.
Oracle Recognized as a Leader in Two Gartner Magic Quadrant Reports Assessing Agentic Finance and AI Capabilities
Oracle has been recognized as a Leader in the 2025 Gartner Magic Quadrant for Cloud ERP for both Service-Centric and Product-Centric Enterprises. This recognition highlights Oracle's capabilities in ...agentic finance, driven by Oracle Fusion Cloud ERP's AI-powered features. The platform enhances finance operations with intelligent agents, predictive insights, and streamlined processes, benefiting organizations like Hearst, Black & Veatch, and PwC.
Confluence Named Category Leader in Chartis RiskTech Quadrant for ...
Confluence Named Category Leader in Chartis RiskTech Quadrant for ...
Corporate News and Organizational Updates in Marketing Data Intelligence
Oracle joins Singapore's enterprise AI push with support for 300 local firms
Oracle supports 300 Singaporean firms in AI adoption through the Enterprise Compute Initiative (ECI). The program offers up to $250,000 in cloud credits and training, with additional support for priv...ate cloud infrastructure. Oracle's AI Customer Excellence Center will aid in developing AI capabilities across various sectors, enhancing digital transformation and competitiveness.
Salesforce launches startup program in Malaysia and the Philippines - TNGlobal
Salesforce has expanded its Startup Program to Malaysia and the Philippines, providing local startups access to AI-powered products, mentorship, and go-to-market opportunities. This expansion aims to... foster growth in these regions' startup ecosystems, aligning with Salesforce's commitment to ASEAN and South Asia. The program, active since 2021, now supports over 435 startups, including more than 230 AI-first companies.
IgniteTech's AI-Driven Restructuring: CEO Replaced 80% of Staff - News and Statistics - IndexBox
IgniteTech CEO Eric Vaughan replaced 80% of the workforce in a strategic shift towards AI, despite internal resistance. The company launched two AI solutions and maintained strong financial performan...ce. Vaughan emphasized the need for cultural alignment to leverage AI's potential.
Oracle and the U . S . Department of Energy Collaborate to Accelerate AI Initiatives
Oracle and the U.S. Department of Energy have formed a collaboration to advance AI and computing initiatives, focusing on the Genesis Mission. This partnership aims to enhance AI capabilities, comput...ing infrastructure, and data architecture to boost U.S. research productivity and innovation.
Salesforce may rebrand as Agentforce, says CEO Benioff - Yahoo Finance
Salesforce is considering rebranding its corporate name to Agentforce, as confirmed by CEO Marc Benioff. This potential change reflects a strategic shift from cloud computing to artificial intelligen...ce, aligning with recent product rebranding efforts such as "Agentforce Sales" and "Agentforce Service." Focus groups indicated a preference for AI discussions over cloud technology, influencing this possible rebranding.
OpenAI sees API data breach via Mixpanel hack
Mixpanel experienced a security breach where an attacker accessed and exported limited user data from OpenAI's API analytics. The breach did not affect OpenAI's systems or compromise sensitive data l...ike API keys or payment details. OpenAI has ceased using Mixpanel and is notifying affected users while enhancing security measures.
DoJ agrees to settle with RealPage in rent collusion software case - Engadget
The Department of Justice has reached a settlement with RealPage over allegations of rent collusion through its YieldStar software. The settlement restricts RealPage from using recent landlord data a...nd requires changes to its pricing algorithms. RealPage will not pay damages or admit wrongdoing, but must alter features that influence rental pricing strategies.