Latest Product Updates and Feature Enhancements in Marketing Automation
Google blurs the line between search and chat by linking AI Overviews to AI Mode
Google is enhancing its Search experience by integrating AI Overviews with AI Mode, allowing users to transition from AI-generated summaries to conversational exchanges. The update introduces Gemini ...3 as the default model for AI Overviews globally, aiming to make Search more interactive and personalized. This reflects Google's strategy to transform Search into a dialogue-based, AI-driven tool.
Google Introduces TranslateGemma Open Models for Multilingual Translation
Google has launched TranslateGemma, a suite of open translation models based on the Gemma 3 architecture, designed for multilingual translation across 55 languages. Available in three sizes4B, 12B, a...nd 27B parametersthe models are optimized for various environments, including mobile, edge, and cloud. They emphasize efficiency and quality, particularly for cost-sensitive and on-device applications, and support further research with nearly 500 additional language pairs.
Google drops agentic vision for Gemini 3 flash
Google introduced Agentic Vision for its Gemini 3 Flash AI model, enhancing image processing with visual reasoning and Python code integration. This feature allows the AI to analyze images actively, ...improving detail recognition and reducing hallucinations. Available in Google AI Studio and Vertex AI, it also excels in coding tasks, outperforming previous models.
Google Sans lands in Docs, letting users write with Googles signature typeface
Google has integrated its open-source fonts, Google Sans, Google Sans Flex, and Google Sans Code, into Google Docs, Sheets, and Slides. This move aims to enhance visual consistency across Google's pr...oductivity tools by offering users access to the company's signature typefaces. These fonts, optimized for readability and customization, align with Google's design language, providing a unified and modern document creation experience.
New and upcoming innovations for Agentforce Commerce
Salesforce has introduced new innovations for Agentforce Commerce, enhancing B2C commerce with AI-driven features. These include agentic shopping for personalized experiences, ChatGPT catalog integra...tion, and Google's Universal Commerce Protocol integration. New capabilities in contextual search, connected commerce, intelligent order management, and point-of-sale systems are also highlighted. These updates aim to improve customer engagement, operational efficiency, and drive growth.
Google expands access to Gemini in Education, debuts Workspace Studio at Bett 2026
Google is expanding its Gemini-powered AI tools in education, introducing Google Workspace Studio at Bett 2026. The rollout includes Gemini features in Google Workspace for Education, offering AI wri...ting, image generation, and more. Workspace Studio allows users to create AI agents without coding. These updates aim to enhance educational tools, with phased deployment and premium options for advanced users.
LLUMIN CMMS+ for Predictive Maintenance and Asset Management Now Available on SAP Store
LLumin's CMMS+ is now available on the SAP Store, integrating with SAP ERP platforms like SAP Business One and S/4HANA. This integration enhances asset management by automating maintenance workflows,... improving asset reliability, and enabling predictive maintenance. The partnership aims to streamline operations and provide real-time cost visibility, benefiting organizations with reduced downtime and optimized asset performance.
Salesforce Expands MuleSoft Agent Fabric with Automated Discovery - Salesforce
Salesforce has expanded its MuleSoft Agent Fabric with new automated discovery capabilities, enhancing AI agent management across platforms like Salesforce Agentforce, Amazon Bedrock, and Google Clou...d's Vertex AI. The update introduces Agent Scanners for automatic detection and cataloging of AI agents, providing a unified control plane for governance and visibility. This development supports scalable AI deployment, offering seamless integration and oversight of agents and tools within the enterprise.
New Cordial AI Agents Bridge Gap Between Insight, Action - Demand Gen Report
Cordial introduced two AI agents focused on email production and data intelligence to automate marketing tasks and integrate insights into execution. These agents, part of Cordial's governed framewor...k, enhance marketing operations by eliminating manual work and ensuring quality through built-in checks. The Email Production Agent personalizes and orchestrates email campaigns, while the Data Intelligence Agent monitors performance and suggests actions. Both aim to improve real-time customer intent anticipation and action.
Google Ads makes Manual CPC easier to find
Google Ads has improved the visibility of the Manual CPC option, making it easier for advertisers to locate and utilize this bidding strategy within their campaigns.
Google launches TranslateGemma, open translation models supporting 55 languages
Google introduced TranslateGemma, a new open translation model supporting 55 languages, enhancing multilingual communication and accessibility.
Google Flow brings high-definition AI filmmaking to Workspace users
Google has launched Flow, an AI filmmaking platform, as a new service for Google Workspace users. Flow enables businesses and educators to create high-definition videos using natural language prompts..., leveraging Google's Veo 3.1 and Nano Banana Pro for video and imagery generation. The rollout began on January 14, 2026, and is accessible to various Workspace tiers, enhancing creative content production in professional and educational settings.
Agentforce MCP Beta Brings All the Power of Tool Calling, None of the Context Bloat
Salesforce has introduced Agentforce MCP Support in beta, enhancing AI agent capabilities by integrating Anthropic's Model Context Protocol. This feature allows enterprises to connect agents to third...-party tools with ease, manage access controls, and prevent data exposure. The integration aims to improve interoperability and security for AI agents, offering a streamlined setup and management process.
Google launches Google Market Access Program for Indian startups
Google introduced the Google Market Access Program to support Indian startups in expanding their global reach. This initiative aims to provide resources, mentorship, and market insights to help start...ups scale internationally.
Cordial brings new AI agents into marketing work for deeper context - KMWorld
Cordial has introduced new AI agents to enhance its cross-channel marketing platform. These AI agents aim to provide deeper context and insights, improving marketing strategies and customer engagemen...t. This development highlights Cordial's commitment to leveraging AI for more effective marketing solutions.
Google adds new data transmission controls to Ads consent stack
Google has introduced new data transmission controls to its Ads consent stack, enhancing user privacy and compliance with data protection regulations.
Cyclr launches new innovation in the AI connectivity space MCP PaaS - IT Business Net
Cyclr has launched Cyclr MCP PaaS, a new integration enablement platform for SaaS companies to quickly deploy AI-ready MCP Servers. This platform allows SaaS providers to create secure, multi-tenant ...MCP Servers, enabling AI agents to perform actions within SaaS products. Cyclr MCP PaaS aims to democratize AI interoperability, offering features like OAuth 2.1, RBAC, and full audit trails, facilitating rapid deployment and monetization of AI capabilities.
Google Updates MedGemma With Imaging Support, Launches MedASR for Clinical Dictation
Google has launched MedGemma 1.5, enhancing its AI model for medical imaging support, including CT scans, MRI, and histopathology. Additionally, Google introduced MedASR, a medical speech-to-text sys...tem aimed at improving clinical dictation accuracy. Both models are available on Hugging Face and Google Cloud's Vertex AI platform.
Salesforce rolls out new AI-powered Slackbot for enterprise customers - Investing.com India
Salesforce has launched an AI-powered Slackbot to help enterprise users perform tasks without leaving Slack. The tool, part of Salesforce's Agentforce 360 vision, integrates AI to understand user con...text and improve productivity. Available to Business+ and Enterprise+ customers, it aims to streamline workflows while maintaining security standards.
Bloomreach Announces Loomi Connect, Bringing Your Brands Search Intelligence to the OpenAI Marketplace
Bloomreach has launched Loomi Connect, integrating its product discovery technology with ChatGPT via the OpenAI marketplace. This enables brands to use Bloomreach's search intelligence in conversatio...nal AI platforms, ensuring consistent and relevant product recommendations. Loomi Connect captures interaction data to enhance personalization across ecommerce and conversational channels.
Google brings personalised ads in Search AI Mode: How they work
Google introduces personalized ads in its Search AI Mode, enhancing user experience by tailoring advertisements based on individual preferences and search behaviors. This feature leverages AI to deli...ver more relevant ad content, potentially increasing engagement and effectiveness for advertisers.
Cordial Brings AI Into the Work, Not Just the Workflow - PR Newswire
Cordial introduced two new AI agents, the Email Production Agent and the Data Intelligence Agent, to enhance real-time marketing execution. These agents automate tasks within live workflows, improvin...g personalization, audience logic, and campaign measurement. Unlike typical AI tools, Cordial Agents perform end-to-end marketing tasks, reducing manual work and ensuring accuracy at scale.
SAP reveals new AI retail tools spanning planning to orders - IT Brief Asia
SAP has announced new AI-driven retail tools, enhancing planning, merchandising, and order management. Key updates include Retail Intelligence for demand planning, AI-assisted assortment management, ...and an Order Reliability Agent for order management. These tools aim to integrate AI into core retail operations, offering seamless data connectivity and operational efficiency. General availability is expected in the first half of 2026.
Google launches UCP, a new protocol to facilitate selling and shopping in AI era
Google has launched the Universal Commerce Protocol (UCP), a new open standard designed to enhance the shopping experience in the AI era. UCP allows retailers to create relevant offers and features a... new checkout option for Google product listings. The protocol, co-developed with industry leaders like Shopify and Walmart, supports seamless interaction across consumer surfaces and payment providers.
Google rolls out Tag Gateway integration via Google Cloud
Google has launched the Tag Gateway integration through Google Cloud, enhancing data management and analytics capabilities for users.
Bloomreachs AI-Powered Marketing Automation and Ecommerce Search Now Available on AWS Marketplace
Bloomreach's AI-powered marketing automation and ecommerce search solutions are now available on AWS Marketplace. This integration allows businesses to seamlessly incorporate Bloomreach's Loomi AI to...ols into their AWS-based technology stacks, enhancing real-time personalization across various customer touchpoints. This expansion aims to make Bloomreach's solutions more accessible to businesses using AWS infrastructure.
Introducing the Tri-Fold Self-Mailer Template: Postalytics Biggest, Boldest Self-Mailer Yet
Postalytics has launched a new tri-fold self-mailer template for its U.S. direct mail automation customers. This format offers 48% more surface area than previous formats, enabling marketers to craft... detailed narratives and multi-step messaging. The template supports personalization and tracking, integrating with CRM and marketing automation tools for effective campaign measurement.
Salesforce Bolsters Customer Trust and Resilience with Net New ISO 22301Certification
Salesforce has achieved the ISO/IEC 22301:2019 certification, enhancing its business continuity management. This certification ensures operational resilience and minimal downtime for Salesforce's ser...vices, including Sales Cloud, Service Cloud, and others. It complements existing certifications like ISO 27001 and ISO 42001, reinforcing Salesforce's reputation as a trusted provider of AI, data, and CRM solutions.
Google adds location targeting controls to Demand Gen campaigns
Google has introduced location targeting controls to its Demand Gen campaigns, enhancing advertisers' ability to reach specific geographic areas. This update allows for more precise audience targetin...g, potentially improving campaign effectiveness and ROI.
Oracle brings Database@Google Cloud services in India
Oracle has launched Oracle Database@Google Cloud in India, allowing local access to Oracle database services in the Google Cloud Mumbai region. This service supports multicloud strategies, AI, analyt...ics, and data residency needs. It integrates with Google Cloud's AI platforms, enabling enterprises to modernize applications and migrate workloads. The offering includes Oracle Exadata Database Service, Oracle Autonomous AI Database, and Oracle Autonomous AI Lakehouse.
New! Next Gen Marketing Cloud, Archive and New Licensing Now Generally Available for ISVs
Salesforce has launched the Next Gen Marketing Cloud, Archive, and a new licensing model for ISVs, now generally available. These offerings allow ISVs to embed Salesforce's AI-native capabilities dir...ectly into their applications, enhancing marketing automation, personalization, and data governance. The new licensing structure aims to reduce costs and increase adoption by shifting to a login-based model.
Semrush Launches Official App in ChatGPT, Offering Users Direct Access to Semrush Data - Business Wire
Semrush has launched an official app within ChatGPT, enabling users to directly access Semrush's data. This integration allows users to leverage Semrush's marketing tools and insights seamlessly with...in the ChatGPT environment.
Oracle says it might let customers bring their own hardware into its data centers
Oracle is considering allowing customers to bring their own hardware into its data centers, potentially reducing Oracle's capital expenses. This approach is part of exploring various business models,... including leasing options with chip providers. Additionally, Oracle has expanded its Database@Google Cloud offering to new regions, including India and Canada, enhancing multicloud capabilities and AI integration.
Cordial Expands Its AI Capabilities to Help Brands Close the Intent Divide - PR Newswire
Cordial has launched three new AI-driven capabilities: Customer Insights Dashboard, Advanced RCS Personalization, and First-Visit Personalization. These tools aim to enhance marketers' understanding ...of customer intent and improve personalized messaging and website experiences. Developed through Cordial's Foundry program, these features help brands respond to consumer behavior in real-time, fostering trust and loyalty.
Google AdSense Offerwall Optimization: Automatic Enrollment
Google AdSense will automatically enroll users into Offerwall optimization starting December 10, 2025. This feature uses machine learning to enhance user engagement with Offerwall messages, potential...ly boosting ad revenue by 8.15% and conversion rates by 10.2%. Users have a one-month review period to opt out before the optimization becomes active on January 10, 2026.
Google adds official MCP server support: Agentic AI, BigQuery and Maps integration explained
Google introduces official support for MCP servers, enhancing integration with Agentic AI, BigQuery, and Google Maps. This update aims to streamline data processing and improve AI capabilities, benef...iting users with more efficient data management and location services.
AutoRABIT Announces FedRAMP Milestones for Salesforce Security Solutions
AutoRABIT has achieved FedRAMP Moderate Authorization to Operate (ATO) for its CodeScan and Guard solutions, enhancing security for Salesforce environments in government agencies. These solutions add...ress Salesforce's unique security challenges by automating code analysis and monitoring configurations, aligning with federal compliance standards to protect sensitive data and streamline compliance processes.
Salesforce Enhances AI Reliability with New Observability Tools for Agents
Salesforce has introduced new observability tools to enhance AI agent reliability, focusing on analytics, optimization, and health monitoring. These tools provide small businesses with insights into ...AI performance, enabling better decision-making and operational efficiency. Early adopters like 1-800Accountant and Engine report improved service quality and scalability. The tools aim to address challenges in managing AI agents, offering a pathway for businesses to optimize AI deployment.
Google Ads To Resurrect Website Optimizer
Google Ads is reportedly reviving the Website Optimizer tool, previously known as Google Optimize, which was discontinued in September 2023. The new tool is expected to be integrated under the Report...ing tab in Google Ads, requiring Google Ads access and admin permissions for linked Google Analytics properties. If no GA4 property exists, the tool will automatically create one.
SAP unveils EU AI Cloud for full data sovereignty - Process Excellence Network
SAP has launched the EU AI Cloud, designed to ensure full data sovereignty for European users. This initiative aims to address data privacy and compliance needs, enhancing SAP's cloud offerings in th...e region.
Introducing the Postalytics + Canva Integration: The Future of Canva Direct Mail
Postalytics has launched a new integration with Canva, streamlining the process of creating direct mail campaigns. This integration allows users to design mailers in Canva and seamlessly export them ...to Postalytics, eliminating manual file conversions and reducing production time by 80-90%. The integration simplifies the workflow, enabling marketers to focus on creativity and strategy.
Cyntexa Announces Updates to ChargeOn on Salesforce AppExchange - Markets Financial Content
Cyntexa has updated its ChargeOn application on Salesforce AppExchange, enhancing payment processing and orchestration capabilities. ChargeOn integrates with over 14 global payment gateways, offering... streamlined revenue automation and eliminating vendor lock-in. The update includes advanced features for secure, efficient payment management within Salesforce, including PCI and DSS compliance.
Oracle Health Secures TEFCA QHIN Designation, Further Strengthening Interoperability Leadership
Oracle Health has been designated as a Qualified Health Information Network (QHIN) under the Trusted Exchange Framework and Common Agreement (TEFCA). This designation enhances Oracle's interoperabili...ty capabilities, allowing seamless health data exchange across providers, payers, and government agencies. Oracle Health Information Network, powered by Oracle Cloud Infrastructure, offers a comprehensive view of patient data, improving care delivery and reducing redundant processes.
Salesforces Slack to stop direct service in China, The Information reports - TipRanks
Salesforce is restricting third-party companies from long-term indexing and storing Slack messages, impacting rival enterprise AI firms like Glean. This move tightens Salesforce's control over Slack ...data, potentially limiting AI competitors' access.
ScriptRunner to Unveil Agentic Automation for Microsoft Ecosystems at the Gartner IT Infrastructure, Operations & Cloud Strategies Conference 2025
ScriptRunner is set to unveil its Agentic Automation Platform at the Gartner IT Infrastructure, Operations & Cloud Strategies Conference 2025. This platform, designed for Microsoft ecosystems, integr...ates with Azure, M365, AWS, and VMware. It aims to enhance IT operations through policy-driven automation, reducing silos and operational risks while boosting innovation and governance.
Strategic Partnerships and Integrations in Marketing Automation
LM, PG&E, Salesforce and Wells Fargo Launch EMBERPOINT to Tr - ASDNews
Salesforce, along with Lockheed Martin, PG&E, and Wells Fargo, has launched EMBERPOINT, a venture aimed at transforming wildfire prevention and response. Salesforce will provide the digital foundatio...n, integrating data streams into a real-time response engine using Agentforce and Slack. This partnership seeks to enhance wildfire safety through advanced technologies and coordinated efforts.
Commvault Expands Google Cloud Partnership to Strengthen Cyber Resilience
Commvault has expanded its partnership with Google Cloud to enhance cyber resilience and data protection for enterprises. This collaboration introduces new capabilities such as immutable, air-gapped ...backups, rapid application recovery with Commvault Cloud Rewind, and advanced compliance search for Google Workspace. These features aim to bolster defenses against ransomware and support regulatory compliance, available through Google Cloud Marketplace.
Ternary and Alvin Announce Strategic Partnership to Optimize Google Cloud and BigQuery Spend
Ternary and Alvin have formed a strategic partnership to enhance cost management and optimization for Google Cloud and BigQuery users. This collaboration combines Ternary's FinOps governance with Alv...in's autonomous BigQuery optimization, providing organizations with tools to manage cloud spend effectively. The partnership aims to deliver measurable savings and improved efficiency for Google Cloud customers by integrating financial governance with operational optimization.
SAP & Fresenius Team Up to Drive AI-Enabled Digital Healthcare Transformation in Europe
SAP and Fresenius have formed a strategic partnership to develop an AI-powered healthcare ecosystem in Europe. This collaboration leverages SAP's enterprise software and AI technologies to enhance da...ta sovereignty, security, and interoperability in healthcare. The initiative aims to transform healthcare processes, promoting SAP's focus on healthcare as a core industry, and presents new opportunities for partners and integrators.
DXC and SAP Deepen Collaboration in Europe to Accelerate Business Innovation with AI
DXC Technology and SAP have expanded their collaboration in Europe with the SAP NEXTLEVEL BTP & AI initiative. This partnership focuses on co-designing AI use cases and developing AI-based solutions ...on SAP's Business Technology Platform. DXC joins the SAP AppHaus Alliances, enhancing their ability to deliver human-centric AI solutions and optimize business processes.
Optimizely appoints Comprend as its first Strategic AI Partner
Optimizely has appointed Comprend as its first Strategic AI Partner, focusing on the development of Opal AI, an AI orchestration platform for marketing teams. This partnership involves direct collabo...ration on product development, leveraging Comprend's expertise in AI implementation to enhance Opal AI's capabilities. Clients benefit from early access to Opal AI's features, enabling efficient content creation, compliance, and analytics.
Salesforce Partners with Google to Launch Universal Commerce Protocol ...
Salesforce and Google have expanded their partnership to launch the Universal Commerce Protocol (UCP), enabling Agentforce Commerce merchants to integrate with Google's AI-driven shopping experiences.... This collaboration aims to enhance product discovery and checkout processes across Google's platforms, leveraging AI for seamless, conversational commerce.
Google's Mandiant releases free Salesforce access control checker - iTnews
Mandiant, a Google-owned security vendor, has released AuraInspector, an open-source tool to detect access control misconfigurations in Salesforce environments. The tool identifies potential security... gaps in the Salesforce Aura framework, helping prevent unauthorized data access. It automates the detection of misconfigurations, using Salesforce's GraphQL API to bypass data retrieval limits. AuraInspector is available on GitHub but is not an official Google product.
Apple and Google join hands for AI: Gemini to power next-gen Apple Intelligence
Google and Apple have formed a multi-year AI partnership, integrating Google's Gemini AI models and cloud technology into Apple's next-gen AI systems. This collaboration aims to enhance Apple's AI ca...pabilities, including a more personalized Siri, while maintaining privacy standards. The partnership marks a significant collaboration between the two tech giants, focusing on advancing AI innovation.
Samsung To Unveil AI Vision Built With Google Gemini at CES 2026
Samsung will showcase its AI Vision technology, developed in collaboration with Google Gemini, at CES 2026. This partnership highlights the integration of Google's advanced AI capabilities into Samsu...ng's offerings.
IDrive Launches Salesforce Backup: Offering Comprehensive, Automatic Cloud-to ... - Yahoo Finance
IDrive has launched a new product, IDrive Salesforce Backup, which provides comprehensive, automated cloud-to-cloud backup for Salesforce data and metadata. This solution offers enterprise-grade feat...ures, including automated daily backups, ransomware-ready disaster recovery, and granular restore capabilities. It ensures compliance with SOC 2 Type 2, SEC, SOX, and HIPAA standards, and is priced at $20/user/year with unlimited storage.
Thomson Reuters Unveils Integration for SAP Ariba Central Invoice Management to ...
Thomson Reuters has integrated its ONESOURCE Indirect Tax Determination solution with SAP Ariba Central Invoice Management. This integration enables real-time tax calculation, enhancing invoice proce...ssing and compliance for businesses using SAP Ariba. The collaboration leverages new tax APIs and SAP Business Technology Platform for improved connectivity and performance.
Salesforce and AWS Launch Agentforce 360 to Simplify Enterprise AI Adoption
Salesforce and AWS have launched Agentforce 360, a platform designed to simplify AI adoption for enterprises. This collaboration combines Salesforce's CRM expertise with AWS's cloud capabilities, off...ering features like compliance tools and intuitive AI integration. The platform, available via AWS Marketplace, aims to streamline AI procurement and enhance business operations, particularly for small businesses in regulated industries.
Fortimize Expands Salesforce Performance Suite With New Data Utilization Assessment
Fortimize has introduced a Data Utilization Assessment to its Salesforce Performance Suite. This new tool aids Salesforce customers in optimizing data movement, credit usage, and architecture readine...ss, crucial for managing usage-based pricing models. It enhances transparency and predictability, supporting AI and multi-cloud expansion without destabilizing operations.
Oracle Brings Oracle Database@Google Cloud to India
Oracle has launched Oracle Database@Google Cloud in India, enabling customers to access Oracle database services within Google Cloud's Mumbai region. This service supports multicloud strategies and e...nsures data residency compliance with Oracle Exadata and Autonomous AI Database offerings.
Deloitte India partners with Netcore Cloud to drive AI-led agentic marketing
Deloitte India and Netcore Cloud have formed a strategic partnership to promote AI-led agentic marketing. This alliance combines Deloitte's advisory and data services with Netcore's marketing technol...ogy to enhance customer engagement through data and automation. The collaboration targets sectors like retail and banking, aiming to improve customer retention and engagement by leveraging AI-driven marketing strategies.
Artificio Products Inc. Joins SAP PartnerEdge Open Ecosystem to Accelerate Enterprise ...
Artificio Products Inc. has joined the SAP PartnerEdge Open Ecosystem, enabling seamless integration between its AI-powered document processing platform and SAP systems. This partnership allows SAP c...ustomers to automate document workflows, enhancing efficiency and accuracy. Artificio's platform offers features like automated invoice processing and compliance document handling, significantly reducing manual intervention.
AWS and Google Team Up to Simplify Your Multi-Cloud Connectivity
AWS and Google Cloud have launched a new multicloud networking service, enhancing cross-cloud connectivity with private, high-speed links. This service simplifies data movement between platforms, off...ering managed, cloud-native experiences and eliminating the need for manual coordination. Salesforce is an early adopter, using the service to unify data for AI and analytics.
AUMOVIO and SAP Form Strategic Partnership for a More Agile IT Setup - Electronics Media
AUMOVIO and SAP have formed a strategic partnership to migrate AUMOVIO's entire SAP landscape to the cloud using SAP Cloud ERP Private. This collaboration aims to enhance agility, streamline IT costs..., and enable faster deployment of AI-driven solutions. The cloud-based platform will integrate core business applications, improve supply chain transparency, and support AUMOVIO's growth with scalable, future-proof IT infrastructure.
SAP Selects TCS in 5-Year Deal to Transform its IT Landscape | MarketScreener
SAP has chosen Tata Consultancy Services (TCS) for a five-year agreement to overhaul its IT infrastructure. This strategic collaboration aims to enhance SAP's technological capabilities and operation...al efficiency.
Asiacell announces partnership with Google Cloud to bring AI-powered productivity tools, including Google Workspace, to Iraq
Asiacell partners with Google Cloud to introduce AI-powered productivity tools, including Google Workspace, to Iraq. This collaboration marks Asiacell as the first telecom operator in Iraq to offer G...oogle Cloud's solutions, aiming to enhance digital transformation for businesses and educational institutions. The partnership was announced at MWC Doha 2025, highlighting a significant step in Iraq's digital economy.
Adecco says joint venture with Salesforce can help reduce AI bubble risks - Reuters
Adecco and Salesforce have formed a joint venture aimed at mitigating risks associated with the AI bubble. This collaboration leverages Salesforce's AI CRM capabilities to enhance Adecco's offerings ...and ensure sustainable AI integration.
DataGroomr Announces Updates to its AI-Powered Data Quality App on Salesforce AppExchange
DataGroomr has updated its AI-powered data quality app on Salesforce AppExchange, introducing AI Recommendations and Live Dedupe features. These enhancements provide real-time deduplication and AI-dr...iven insights, enabling Salesforce users to automate and improve data quality management. The app's no-code interface and adaptive AI simplify data management, enhancing data accuracy and supporting downstream analytics and AI initiatives.
Alphabet Stocks Hits New Highs As Meta Mulls Deploying Google AI Chips In Data Centers
Google is in discussions with Meta Platforms to potentially supply its AI chips for Meta's data centers, intensifying competition with NVIDIA in the AI chip market. Google's tensor processing units (...TPUs) are designed to enhance AI workload performance and cost efficiency. This development has contributed to Alphabet's stock reaching new highs, reflecting its strategic push in AI technology.
AccelGoogle tie-up to fund AI startups
Google and Accel have partnered to launch the Atoms AI Cohort 2026, aimed at supporting early-stage Indian AI startups. The program offers up to $2 million in co-investment, $350,000 in Google Cloud,... Gemini, and DeepMind credits, and technical support from Google DeepMind. This initiative seeks to foster AI innovation in India and provide global exposure for startups.
Google Cloud and Westinghouse detail AI system for nuclear power plant construction
Google Cloud and Westinghouse have collaborated to develop an AI system aimed at enhancing nuclear power plant construction. This system leverages Google's cloud capabilities to improve efficiency an...d safety in the construction process.
LSEG Integrates Tick History Data With Google Clouds Vertex AI
LSEG has integrated its historical tick data with Google Cloud's Vertex AI and BigQuery, enabling financial institutions to leverage AI and machine learning for advanced market analysis. This collabo...ration reduces infrastructure complexity and costs, allowing firms to perform rapid, large-scale data processing and analysis. The integration democratizes access to sophisticated analytics, particularly benefiting mid-sized and emerging financial institutions.
StarCompliance Announces Integration with Concur Expense
StarCompliance has integrated its Expense Tracking Connector with SAP Concur Expense, now available in the SAP Concur App Center. This integration automates expense matching and discrepancy resolutio...n, enhancing compliance workflows by reducing manual reviews and centralizing data management.
Icreon Achieves Platinum Partner Status With Optimizely
Icreon has been recognized as a Platinum Partner by Optimizely, highlighting their strong collaboration and expertise in delivering Optimizely's digital experience solutions.
LEAP Legal Software Announces Zapier Integration Enabling Automation with 8, 000+ Apps
LEAP Legal Software has integrated with Zapier, enabling legal professionals to automate workflows by connecting LEAP with over 8,000 apps without coding. This integration helps streamline tasks like... matter creation and time entry, enhancing efficiency and client service in law firms.
Semrush joins Adobe to power next-gen generative AI marketing
Semrush has partnered with Adobe to enhance generative AI marketing solutions. This collaboration aims to integrate Semrush's data-driven marketing tools with Adobe's AI capabilities, offering advanc...ed marketing strategies for businesses.
Mergers, Acquisitions, and Business Moves in Marketing Automation
European firm Whitevision swoops for UKs Document Logistix - businesscloud.co.uk
Whitevision, a Netherlands-based intelligent document processing specialist, has acquired UK-based Document Logistix, marking its first international acquisition. This strategic move, supported by Ma...in Capital Partners, aims to expand both companies' global reach. Document Logistix, known for automating document workflows, will enhance Whitevision's capabilities in the US and UK markets.
Movate acquires Solomo to boost AI, Salesforce capabilities - Outsource Accelerator
Movate acquired Solomo to enhance its AI and Salesforce capabilities, focusing on healthcare sector solutions. Solomo's expertise in Salesforce-driven solutions will integrate with Movate's AI suite ...to improve enterprise data management and customer experience platforms. This acquisition aims to meet growing demand for integrated, data-driven solutions in healthcare and other sectors.
Dotdigital acquires influencer, affiliate platform Social Snowball for ...
Dotdigital has acquired Social Snowball, an influencer and affiliate marketing platform, for $35 million. This acquisition aims to diversify Dotdigital's acquisition channels and enhance its marketin...g automation capabilities. Social Snowball, with over 1,500 Shopify customers, will integrate into Dotdigital's product stack, offering a new performance channel focused on ROI and cultural authenticity.
Salesforce to Acquire Qualified to Boost AI Marketing Capabilities
Salesforce has agreed to acquire Qualified, an AI marketing solutions provider, to enhance its Agentforce products. This acquisition aims to improve Salesforce's AI capabilities in marketing by integ...rating Qualified's technology for lead engagement and conversion. The deal is set to close in Salesforce's fiscal year 2027, subject to regulatory approvals.
Adobe (ADBE) Snaps Up Semrush in Quiet AI Market Plot
Adobe has acquired Semrush to enhance its AI capabilities. This strategic move aims to bolster Adobe's position in the AI market by integrating Semrush's data-driven marketing tools.
Adobe to Acquire Semrush Holdings
Adobe announced its intent to acquire Semrush Holdings, expanding its digital marketing capabilities.
Funding News and Financial Performance in Marketing Automation
Klaviyo to Announce Fourth Quarter and Full Year 2025 Results on February 10, 2026
Klaviyo will announce its fourth quarter and full year 2025 financial results on February 10, 2026, with a live audio webcast scheduled for the same day.
Leadership and Executive Team Updates in Marketing Automation
Theyre more productive than ever: Marc Benioff says hiring in software engineering is mostly flat at Salesforce because of AI but the company is expanding headcount in one key area - ITPro
Salesforce CEO Marc Benioff announced that while software engineering hiring remains flat due to AI-driven productivity gains, the company is expanding its workforce in sales and customer engagement ...to support its agentic AI service, Agentforce. This strategic shift highlights Salesforce's focus on enhancing customer relationships and boosting adoption of AI technologies.
Docupace Appoints Scott Willette as Chief Technology Officer - PR Newswire
Docupace has appointed Scott Willette as Chief Technology Officer to lead its technology strategy and AI-driven innovation. Willette will focus on cloud modernization and enhancing engineering capabi...lities. His role includes overseeing the transition to AWS cloud services and developing AI tools for wealth management. This appointment highlights Docupace's commitment to advancing its platform's efficiency and scalability in the financial services sector.
SAP India appoints Maurishca Dsouza as Senior Industry Advisor Media - MediaBrief
SAP India has appointed Maurishca Dsouza as Senior Industry Advisor for Media, enhancing its leadership team in the media sector.
Nvidia appoints Google Clouds Alison Wagonfeld as first-ever CMO
Alison Wagonfeld, a former executive at Google Cloud, has been appointed as Nvidia's first Chief Marketing Officer. She will assume her new role in February, after nearly a decade of building Google ...Cloud's marketing operations. Wagonfeld's experience is expected to help Nvidia navigate challenges such as geopolitical constraints and competition in the AI chip market.
Klaviyo Appoints Chano Fernndez as co-CEO, Joining Co-Founder and co-CEO Andrew Bialecki - Yahoo Finance
Klaviyo has appointed Chano Fernndez as co-CEO, joining co-founder and current co-CEO Andrew Bialecki. This leadership change aims to strengthen Klaviyo's strategic direction and operational executio...n.
Markus Hilken Appointed to Lead SAP Emarsys Hungary - Budapest Business Journal
Markus Hilken has been appointed to lead SAP Emarsys Hungary, indicating a strategic leadership change within SAP's regional operations.
Awards, Recognitions, and Industry Achievements in Marketing Automation
Imagine Wins 2025 HH Global Excellence Award for Temporary Point of Sale - StreetInsider
Imagine received the 2025 HH Global Excellence Award for its temporary point of sale solutions, recognizing its innovative contributions in this area.
Oracle Named a Leader in IDC MarketScape for Worldwide Utility Meter Data Management
Oracle has been recognized as a Leader in the IDC MarketScape for Worldwide Utility Meter Data Management Systems 2025. This accolade highlights Oracle's capabilities in delivering large-scale deploy...ments and innovations in AI and automation, enhancing utility operations with clean meter data. Oracle's MDM solution, part of the Oracle Utilities Customer Platform, is now operational in over 100 utility companies, processing billions of meter readings daily.
Oracle ACE Sadia Tahseen Excels in Enterprise Middleware and Cloud Integration
Sadia Tahseen, recognized as an Oracle ACE, excels in enterprise middleware and cloud integration, showcasing her expertise in Oracle SOA, OCI, and OIC. The Oracle ACE program honors individuals for ...their significant contributions and leadership in the Oracle community. Tahseen's recognition underscores her impact as a thought leader and mentor, highlighting her role in driving digital transformation and innovation.
Optimizely Named a Leader in Digital Experience Platforms by Leading Independent Research Firm
Optimizely has been recognized as a Leader in The Forrester Wave: Digital Experience Platforms, Q4 2025. This recognition highlights Optimizely's innovative approach with its AI-driven platform, Opti...mizely One, and the agent orchestration platform, Opal. The report praises Optimizely's vision, frequent updates, and capabilities in delivering personalized digital experiences at scale.
Corporate News and Organizational Updates in Marketing Automation
Oracle joins Singapore's enterprise AI push with support for 300 local firms
Oracle supports 300 Singaporean firms in AI adoption through the Enterprise Compute Initiative (ECI). The program offers up to $250,000 in cloud credits and training, with additional support for priv...ate cloud infrastructure. Oracle's AI Customer Excellence Center will aid in developing AI capabilities across various sectors, enhancing digital transformation and competitiveness.
Salesforce launches startup program in Malaysia and the Philippines - TNGlobal
Salesforce has expanded its Startup Program to Malaysia and the Philippines, providing local startups access to AI-powered products, mentorship, and go-to-market opportunities. This expansion aims to... foster growth in these regions' startup ecosystems, aligning with Salesforce's commitment to ASEAN and South Asia. The program, active since 2021, now supports over 435 startups, including more than 230 AI-first companies.
Oracle and the U . S . Department of Energy Collaborate to Accelerate AI Initiatives
Oracle and the U.S. Department of Energy have formed a collaboration to advance AI and computing initiatives, focusing on the Genesis Mission. This partnership aims to enhance AI capabilities, comput...ing infrastructure, and data architecture to boost U.S. research productivity and innovation.
Iterable Surpasses One Trillion Customer Interactions as Global Momentum Accelerates - Yahoo Finance
Iterable has surpassed one trillion customer interactions, marking significant growth in the enterprise marketing ecosystem. This milestone follows a year of strategic executive appointments, includi...ng Sam Allen as CEO, and advancements in AI technology with the launch of Iterable Nova. The company also reported record performance during Black Friday, with a 30% increase in engagement. Iterable continues to expand globally, with its Lisbon office becoming a key operational hub.
Salesforce may rebrand as Agentforce, says CEO Benioff - Yahoo Finance
Salesforce is considering rebranding its corporate name to Agentforce, as confirmed by CEO Marc Benioff. This potential change reflects a strategic shift from cloud computing to artificial intelligen...ce, aligning with recent product rebranding efforts such as "Agentforce Sales" and "Agentforce Service." Focus groups indicated a preference for AI discussions over cloud technology, influencing this possible rebranding.
Sundar Pichai says Google will start building data centers in space, powered by the sun, in 2027
Google plans to construct solar-powered data centers in space by 2027, as announced by CEO Sundar Pichai.
Zapier NPM Hack Unleashes Self-Spreading Worm Attack - TechRepublic
Zapier's NPM account was compromised, leading to a self-spreading worm attack that affects thousands of repositories. The malware, exploiting Zapier's platform, autonomously spreads and publishes sto...len credentials, creating a significant security threat. The attack highlights vulnerabilities in the open-source ecosystem, urging developers to audit their environments and rotate exposed credentials.