Latest Product Updates and Feature Enhancements in Channel Partner Management
Salesforce Expands MuleSoft Agent Fabric with Automated Discovery - Salesforce
Salesforce has expanded its MuleSoft Agent Fabric with new automated discovery capabilities, enhancing AI agent management across platforms like Salesforce Agentforce, Amazon Bedrock, and Google Clou...d's Vertex AI. The update introduces Agent Scanners for automatic detection and cataloging of AI agents, providing a unified control plane for governance and visibility. This development supports scalable AI deployment, offering seamless integration and oversight of agents and tools within the enterprise.
New and upcoming innovations for Agentforce Commerce
Salesforce has introduced new innovations for Agentforce Commerce, enhancing B2C commerce with AI-driven features. These include agentic shopping for personalized experiences, ChatGPT catalog integra...tion, and Google's Universal Commerce Protocol integration. New capabilities in contextual search, connected commerce, intelligent order management, and point-of-sale systems are also highlighted. These updates aim to improve customer engagement, operational efficiency, and drive growth.
Agentforce MCP Beta Brings All the Power of Tool Calling, None of the Context Bloat
Salesforce has introduced Agentforce MCP Support in beta, enhancing AI agent capabilities by integrating Anthropic's Model Context Protocol. This feature allows enterprises to connect agents to third...-party tools with ease, manage access controls, and prevent data exposure. The integration aims to improve interoperability and security for AI agents, offering a streamlined setup and management process.
Partnerize Wants To Reimagine Affiliate Attribution And It Doesnt Involve Clicks - AdExchanger
Partnerize has launched VantagePoint for Publishers, an AI-driven attribution tool that helps publishers track content performance in AI search, moving beyond traditional click-based models. This too...l allows publishers to understand content influence on purchases and refine partnerships with brands. Partnerize aims to standardize attribution metrics across the industry, enhancing transparency in publisher-brand relationships.
Partnerize Expands VantagePoint to Publishers, Promises Payment for Zero-Click Influence - Affiverse
Partnerize has launched VantagePoint for Publishers, a platform designed to address the zero-click issue in affiliate marketing. It enables publishers to recover revenue lost to AI-mediated commerce ...by measuring influence across the customer journey, even without trackable clicks. The platform offers revenue recovery, influence quantification, and competitive benchmarking, allowing publishers to receive payments for AI-measured influence. VantagePoint builds on Konnectos journey-reconstruction technology and is now available for early access.
Salesforce rolls out new AI-powered Slackbot for enterprise customers - Investing.com India
Salesforce has launched an AI-powered Slackbot to help enterprise users perform tasks without leaving Slack. The tool, part of Salesforce's Agentforce 360 vision, integrates AI to understand user con...text and improve productivity. Available to Business+ and Enterprise+ customers, it aims to streamline workflows while maintaining security standards.
Salesforce Bolsters Customer Trust and Resilience with Net New ISO 22301Certification
Salesforce has achieved the ISO/IEC 22301:2019 certification, enhancing its business continuity management. This certification ensures operational resilience and minimal downtime for Salesforce's ser...vices, including Sales Cloud, Service Cloud, and others. It complements existing certifications like ISO 27001 and ISO 42001, reinforcing Salesforce's reputation as a trusted provider of AI, data, and CRM solutions.
Oracle brings Database@Google Cloud services in India
Oracle has launched Oracle Database@Google Cloud in India, allowing local access to Oracle database services in the Google Cloud Mumbai region. This service supports multicloud strategies, AI, analyt...ics, and data residency needs. It integrates with Google Cloud's AI platforms, enabling enterprises to modernize applications and migrate workloads. The offering includes Oracle Exadata Database Service, Oracle Autonomous AI Database, and Oracle Autonomous AI Lakehouse.
New! Next Gen Marketing Cloud, Archive and New Licensing Now Generally Available for ISVs
Salesforce has launched the Next Gen Marketing Cloud, Archive, and a new licensing model for ISVs, now generally available. These offerings allow ISVs to embed Salesforce's AI-native capabilities dir...ectly into their applications, enhancing marketing automation, personalization, and data governance. The new licensing structure aims to reduce costs and increase adoption by shifting to a login-based model.
Oracle says it might let customers bring their own hardware into its data centers
Oracle is considering allowing customers to bring their own hardware into its data centers, potentially reducing Oracle's capital expenses. This approach is part of exploring various business models,... including leasing options with chip providers. Additionally, Oracle has expanded its Database@Google Cloud offering to new regions, including India and Canada, enhancing multicloud capabilities and AI integration.
Impartner Unveils Aimi, the Enterprise AI Engine Designed to Elevate Partner Revenue - IT News Africa | Business Technology, Telecoms and Startup News
Impartner has launched Aimi, an AI engine integrated into its platform to enhance partner productivity and revenue. Aimi offers intelligent content creation, natural-language record creation, and a v...irtual assistant for asset access. It aims to streamline workflows, improve data quality, and support a mobile workforce, reflecting Impartner's focus on AI-driven efficiency and partner engagement.
Impartner to Rewire Channel Marketplace Commerce - Channelnomics
Impartner introduces a new app, HyperscalerGTM, designed to enhance marketplace transactions by addressing automation, authorization, and attribution challenges. This development aims to improve part...ner relationships and streamline channel operations.
Salesforce Enhances AI Reliability with New Observability Tools for Agents
Salesforce has introduced new observability tools to enhance AI agent reliability, focusing on analytics, optimization, and health monitoring. These tools provide small businesses with insights into ...AI performance, enabling better decision-making and operational efficiency. Early adopters like 1-800Accountant and Engine report improved service quality and scalability. The tools aim to address challenges in managing AI agents, offering a pathway for businesses to optimize AI deployment.
AutoRABIT Announces FedRAMP Milestones for Salesforce Security Solutions
AutoRABIT has achieved FedRAMP Moderate Authorization to Operate (ATO) for its CodeScan and Guard solutions, enhancing security for Salesforce environments in government agencies. These solutions add...ress Salesforce's unique security challenges by automating code analysis and monitoring configurations, aligning with federal compliance standards to protect sensitive data and streamline compliance processes.
Announcing Unifyr One Engage
Unifyr has introduced Unifyr One Engage, a streamlined edition of its enterprise PRM solution, Unifyr One. Designed for emerging channel programs, it offers a white-labeled partner portal with featur...es like AI-driven search, content library, and analytics. This edition simplifies vendor onboarding and supports partner engagement, leveraging enterprise architecture for seamless scalability as businesses grow.
Cyntexa Announces Updates to ChargeOn on Salesforce AppExchange - Markets Financial Content
Cyntexa has updated its ChargeOn application on Salesforce AppExchange, enhancing payment processing and orchestration capabilities. ChargeOn integrates with over 14 global payment gateways, offering... streamlined revenue automation and eliminating vendor lock-in. The update includes advanced features for secure, efficient payment management within Salesforce, including PCI and DSS compliance.
Oracle Health Secures TEFCA QHIN Designation, Further Strengthening Interoperability Leadership
Oracle Health has been designated as a Qualified Health Information Network (QHIN) under the Trusted Exchange Framework and Common Agreement (TEFCA). This designation enhances Oracle's interoperabili...ty capabilities, allowing seamless health data exchange across providers, payers, and government agencies. Oracle Health Information Network, powered by Oracle Cloud Infrastructure, offers a comprehensive view of patient data, improving care delivery and reducing redundant processes.
Salesforces Slack to stop direct service in China, The Information reports - TipRanks
Salesforce is restricting third-party companies from long-term indexing and storing Slack messages, impacting rival enterprise AI firms like Glean. This move tightens Salesforce's control over Slack ...data, potentially limiting AI competitors' access.
Salesforce Defines New AI Tools for Small Business Archetype - StartupHub.ai
Salesforce has launched the "Agentblazer" archetype and Agentforce 360 platform to transform small businesses with AI. This initiative integrates AI across business functions, enhancing customer rela...tions and operations. The platform offers automation and data-driven insights, positioning Salesforce as a comprehensive AI partner for SMBs.
Salesforce Agentic AI Reshapes Enterprise Operations - StartupHub.ai
Salesforce is advancing its Agentic AI, embedding intelligent agents across enterprise operations through its Partnerblazer ecosystem. This initiative aims to transform business processes from reacti...ve to proactive, with applications in sectors like healthcare and compliance. Agentforce and AgentExchange platforms enable partners to integrate solutions, enhancing automation and decision-making. Salesforce's strategy highlights a shift towards AI-driven enterprise transformation.
Salesforce Agentic AI Redefines Service Automation
Salesforce has announced a milestone for its Agentforce platform, an advanced AI system that has managed over two million customer interactions. Agentforce leverages Salesforce's unified platform, in...tegrating structured and unstructured data to deliver personalized, context-aware responses. This innovation enhances customer service by automating routine inquiries, allowing human agents to focus on complex problem-solving and strategic engagement. Future enhancements include natural voice capabilities and deeper personalization.
Fall event highlight - Oracle partners press ahead with AI app building, and air out the do's and don'ts of AI agents
Oracle announced its Fusion Applications AI Agent Marketplace, featuring launch partners like Apex IT and Auditoria.AI. This initiative enables partners to build AI applications tailored to specific ...customer needs, enhancing Oracle's AI ecosystem. The marketplace facilitates seamless integration across Oracle's platforms, reducing costs and complexity for customers. Partners benefit from Oracle's data connectivity, enabling faster and more efficient AI agent development.
Salesforce AI Sustainability: The Business Value Imperative - StartupHub.ai
Salesforce is leveraging AI to transform sustainability from a compliance task into a strategic business driver. At the Dreamforce conference, Salesforce highlighted its Agentforce Net Zero offering,... which integrates sustainability data with business operations. This approach enhances operational efficiency and competitive advantage by centralizing data, improving reporting accuracy, and enabling AI-driven insights for strategic decision-making.
Salesforce Agentic Commerce: AI Redefines Retail
Salesforce introduces Agentic Commerce, leveraging AI to enhance retail experiences. New tools and partnerships with OpenAI and Stripe integrate commerce into conversational AI, improving product dis...covery and personalization. Features like Shopper Agent and Agentic Boost streamline customer interactions and inventory management. The platform also integrates with Adyen for payment flexibility and supports Google Android and Zebra Technologies for hardware upgrades, marking a strategic shift towards AI-driven commerce.
Oracle First to Achieve 1EdTech Certification for its Student Information System
Oracle's PeopleSoft Campus Solutions has become the first student information system to achieve 1EdTech Edu-API certification. This certification supports higher education institutions in reducing IT... implementation costs and risks by enabling standardized data exchange. Oracle's collaboration with 1EdTech aims to enhance educational technology interoperability, streamline campus IT environments, and support future cloud migrations.
Oracle bets big on Indias AI-driven cloud and data future
Oracle is expanding its AI-driven cloud and data solutions in India, focusing on multi-cloud flexibility and industry-specific applications. The company has introduced the Oracle Autonomous AI Lakeho...use and enhanced its Database 23ai to 26ai, integrating AI into enterprise data workflows. Oracle's OCI is experiencing significant growth, with partnerships in sectors like finance and healthcare. The company also emphasizes AI integration within its infrastructure and applications.
Salesforce Story: Vibe Coding Demo - Salesforce
Salesforce has launched Agentforce Vibes, a low-code development tool that uses natural language prompts to build AI applications. This tool allows users to create apps from descriptions without codi...ng, leveraging company data for context. It aims to simplify app development by treating AI as a collaborative partner, enabling developers to focus on shaping solutions rather than writing code.
Oracle Database @ Google Cloud is Now Available in Australia
Oracle and Google Cloud have launched Oracle Database@Google Cloud in Australia, allowing customers to run Oracle Exadata Database Service on Dedicated Infrastructure. This multicloud service enhance...s analytics and AI productivity, supports data residency regulations, and accelerates IT modernization. The launch includes a reseller program enabling Oracle and Google Cloud partners to offer this service to customers, integrating Oracle's database capabilities with Google Cloud's AI and analytics services.
Slack and Salesforce unveil custom industry solutions for digital HQs - Cita Directa
Slack and Salesforce have launched custom industry solutions aimed at creating digital headquarters for businesses. These solutions, developed with Salesforce consulting partners, target sectors like... financial services, manufacturing, and retail. They offer industry-specific features to streamline operations and improve customer interactions, available through Salesforce's AppExchange platform.
[RELEASE] Partnerize Launches VantagePoint, the First GenAI Conversion Attribution Solution for the Machine-Mediated Market
Partnerize has launched VantagePoint, a groundbreaking GenAI Conversion Attribution solution, marking a significant innovation in AI-driven commerce. This tool, powered by Konnecto's patented technol...ogy, offers full-funnel visibility and behavioral clarity, enabling brands to measure AI-surfaced content's impact on conversions. Early adopters include Shopify and HubSpot, emphasizing AI's role in modern marketing strategies. VantagePoint is available in North America and EMEA, with plans for APAC expansion in 2026.
Oracle Enhances Public Safety Suite for Real - Time Data Intelligence - Software - Oracle Corporation
Oracle announced enhancements to its Oracle Public Safety Suite, a unified hardware-and-software platform for law enforcement and first responders. Updated features include officer-worn cameras and A...I-enabled mobile voice controls.
Impartner Expands European Infrastructure to Accelerate Growth and Customer Support Across EMEA
Impartner has expanded its European infrastructure by establishing a new Azure-based data center in the Netherlands. This move aims to enhance growth and customer support across EMEA, ensuring GDPR c...ompliance, improved security, and performance. The expansion aligns with Impartner's strategy to strengthen its collaboration with Microsoft and support industries like finance and telecommunications.
Oracle AI Database 26ai: AI Integration in Enterprise Databases
Oracle has launched Oracle AI Database 26ai, integrating AI into enterprise databases to enhance data processing. The new version, replacing 23ai, offers features for seamless AI integration and impr...oved security. Oracle also introduced the Autonomous AI Lakehouse, supporting multicloud environments with open standards. Additionally, Oracle's Multicloud Universal Credits simplify cross-cloud service procurement, enhancing flexibility and modernization.
Salesforce introduces Data 360 as part of its new platform
Salesforce has introduced Data 360, a unified data foundation integrating Data Cloud, Tableau, MuleSoft, and the upcoming Informatica acquisition. This platform enhances enterprise intelligence by pr...oviding real-time contextual insights, supporting smarter decision-making and orchestrated collaboration. Data 360 strengthens Salesforce's Agentforce 360 platform, enabling digital agents to act and learn in real time with improved data governance and transparency.
Oracle Unveils Next - Generation Oracle Cloud Infrastructure Zettascale10 Cluster for AI - Software - Oracle Corporation
Oracle today announced Oracle Cloud Infrastructure (OCI) Zettascale10, the largest AI supercomputer in the cloud. This AI supercomputer in the cloud delivers 10X the amount of zettaFLOPS of peak perf...ormance; Built on Oracle Acceleron RoCE networking architecture with NVIDIA AI infrastructure, OCI Zettascale10 will provide multigigawatt AI workload capacity and scale.
Ellison: Oracle Is Leveraging All Of Its Advantages To Build A Different Cloud
Oracle is leveraging its cloud infrastructure and AI capabilities to differentiate itself from leading cloud providers like AWS, Microsoft, and Google. At the Oracle AI World 2025 conference, Larry E...llison highlighted Oracle's unique approach of integrating AI into enterprise applications and cloud infrastructure. Oracle's AI Data Platform and the development of AI models, such as Grok, are central to its strategy. The company is also advancing in AI-driven application development and industry-specific solutions, exemplified by its work in healthcare.
Oracle enhances cloud networking with acceleron update
Oracle has introduced enhancements to its Oracle Acceleron suite within Oracle Cloud Infrastructure (OCI), focusing on improved cloud networking capabilities. Key updates include line-rate encryption..., ultra-low latency, and increased network processing capacity. The enhancements aim to optimize performance and security for various workloads, including AI and high-performance computing, through features like dedicated fabric architecture and zero-trust routing.
Oracle launches AI Data Platform for integration with gen AI
Oracle launches AI Data Platform for integration with gen AI
Oracle Unveils OCI Zettascale10- The Largest AI Supercomputer in the Cloud
Oracle has launched OCI Zettascale10, the largest AI supercomputer in the cloud, developed with OpenAI. This system integrates hundreds of thousands of NVIDIA GPUs, offering up to 16 zettaFLOPS of pe...ak performance. It aims to handle massive AI workloads and is the backbone of the Stargate supercluster in Texas, enhancing Oracle's position in AI computing.
Press Release from Business Wire : Impartner
Impartner launched HyperscalerGTM, a new solution that unifies the partner-to-cloud-marketplace journey, developed with Labra. This solution integrates deal registration with hyperscaler marketplace ...transactions, streamlining workflows and automating offers across AWS, Microsoft Azure, and Google Cloud. It aims to reduce deal-to-marketplace cycles and enhance cloud growth opportunities.
Oracle AI Database 26ai Powers the AI for Data Revolution
Oracle has launched the AI Database 26ai, integrating AI into its core to enhance data management across multicloud and on-premises environments. This release supports AI workflows, AI Vector Search,... and the Apache Iceberg format. It offers advanced security with quantum-resistant encryption and features like AI Agents and Autonomous AI Lakehouse, promoting AI adoption and innovation.
Introducing eVerse: Enterprise Simulation Environments to Train AI Agents - Salesforce
Salesforce AI Research introduces eVerse, a framework for training AI agents in enterprise simulation environments. eVerse optimizes agent capability and consistency through synthetic data, realistic... testing, and reinforcement learning. It aims to address "jagged intelligence" in AI models, enhancing reliability in business operations. The framework is being piloted with customers like UCSF Health to improve healthcare billing systems.
Introducing eVerse: Enterprise Simulation Environments to Train AI Agents
Salesforce AI Research introduces eVerse, a new enterprise simulation framework designed to train AI agents for enhanced capability and consistency. eVerse uses synthetic data, realistic testing, and... reinforcement learning to optimize AI performance in enterprise settings. The framework has shown significant improvements, such as a 69% increase in task success rates, and is being piloted with customers like UCSF Health to improve healthcare billing processes.
Agentforce AI Voice Agents Are Future-Ready - Salesforce
Salesforce introduces Agentforce Voice, an AI-powered voice assistant designed to enhance customer service by offering natural, immediate, and cost-effective support. The system uses real-time data a...nd machine learning to personalize interactions and escalate calls as needed. Key innovations include the Flash Planner for rapid decision-making and a trust layer for reliable asynchronous logging. Companies like Engine are piloting this technology to improve customer experience and reduce costs.
Salesforce boosts AI capabilities with global launch of Agentforce 360
Salesforce has globally launched its AI platform, Agentforce 360, which automates routine tasks and integrates with its cloud-based tools. The platform serves 12,000 customers, including Reddit, Open...Table, and Adecco. Additionally, Salesforce's Slack will incorporate conversational AI for task completion and data gathering.
Agentic AI-Powered Contact Center Built on Salesforce - PwC
PwC has launched the Agentic AI-Powered Contact Center, built on Salesforce technologies, to enhance customer engagement. This AI-first model integrates Salesforce's Agentforce Service, providing con...versational AI and unified customer data for improved efficiency and customer satisfaction. The collaboration aims to transform customer service into a growth engine, offering significant cost reductions and CSAT enhancements across industries.
Salesforce Announces the Agentic Enterprise. - Salesforce
Salesforce has launched Agentforce 360, a platform that integrates AI agents with human workflows to enhance productivity and customer engagement. This release, part of the Agentic Enterprise initiat...ive, includes features like a conversational development studio, voice capabilities, and hybrid reasoning. It aims to transform business operations by enabling AI-driven decision-making and efficiency across various sectors.
Salesforce earns first ISO 42001 certification
Salesforce has achieved the ISO 42001 certification for its AI platforms, including Agentforce, Einstein, and Slack AI. This certification, the first international AI-management standard, highlights ...Salesforce's commitment to ethical and transparent AI practices, ensuring compliance with global benchmarks for security and responsibility.
Strategic Partnerships and Integrations in Channel Partner Management
LM, PG&E, Salesforce and Wells Fargo Launch EMBERPOINT to Tr - ASDNews
Salesforce, along with Lockheed Martin, PG&E, and Wells Fargo, has launched EMBERPOINT, a venture aimed at transforming wildfire prevention and response. Salesforce will provide the digital foundatio...n, integrating data streams into a real-time response engine using Agentforce and Slack. This partnership seeks to enhance wildfire safety through advanced technologies and coordinated efforts.
Salesforce Partners with Google to Launch Universal Commerce Protocol ...
Salesforce and Google have expanded their partnership to launch the Universal Commerce Protocol (UCP), enabling Agentforce Commerce merchants to integrate with Google's AI-driven shopping experiences.... This collaboration aims to enhance product discovery and checkout processes across Google's platforms, leveraging AI for seamless, conversational commerce.
Google's Mandiant releases free Salesforce access control checker - iTnews
Mandiant, a Google-owned security vendor, has released AuraInspector, an open-source tool to detect access control misconfigurations in Salesforce environments. The tool identifies potential security... gaps in the Salesforce Aura framework, helping prevent unauthorized data access. It automates the detection of misconfigurations, using Salesforce's GraphQL API to bypass data retrieval limits. AuraInspector is available on GitHub but is not an official Google product.
Lufthansa Group enters partnership with Amadeus - Lufthansa Group
Lufthansa Group and Amadeus have formed a partnership to enhance flight booking and management through the introduction of an "Order ID." This new system consolidates all travel components, replacing... separate booking systems, and aims to improve customer experience by simplifying rebooking and providing transparency on services included in bookings.
IDrive Launches Salesforce Backup: Offering Comprehensive, Automatic Cloud-to ... - Yahoo Finance
IDrive has launched a new product, IDrive Salesforce Backup, which provides comprehensive, automated cloud-to-cloud backup for Salesforce data and metadata. This solution offers enterprise-grade feat...ures, including automated daily backups, ransomware-ready disaster recovery, and granular restore capabilities. It ensures compliance with SOC 2 Type 2, SEC, SOX, and HIPAA standards, and is priced at $20/user/year with unlimited storage.
Fortimize Expands Salesforce Performance Suite With New Data Utilization Assessment
Fortimize has introduced a Data Utilization Assessment to its Salesforce Performance Suite. This new tool aids Salesforce customers in optimizing data movement, credit usage, and architecture readine...ss, crucial for managing usage-based pricing models. It enhances transparency and predictability, supporting AI and multi-cloud expansion without destabilizing operations.
Salesforce and AWS Launch Agentforce 360 to Simplify Enterprise AI Adoption
Salesforce and AWS have launched Agentforce 360, a platform designed to simplify AI adoption for enterprises. This collaboration combines Salesforce's CRM expertise with AWS's cloud capabilities, off...ering features like compliance tools and intuitive AI integration. The platform, available via AWS Marketplace, aims to streamline AI procurement and enhance business operations, particularly for small businesses in regulated industries.
Adecco says joint venture with Salesforce can help reduce AI bubble risks - Reuters
Adecco and Salesforce have formed a joint venture aimed at mitigating risks associated with the AI bubble. This collaboration leverages Salesforce's AI CRM capabilities to enhance Adecco's offerings ...and ensure sustainable AI integration.
DataGroomr Announces Updates to its AI-Powered Data Quality App on Salesforce AppExchange
DataGroomr has updated its AI-powered data quality app on Salesforce AppExchange, introducing AI Recommendations and Live Dedupe features. These enhancements provide real-time deduplication and AI-dr...iven insights, enabling Salesforce users to automate and improve data quality management. The app's no-code interface and adaptive AI simplify data management, enhancing data accuracy and supporting downstream analytics and AI initiatives.
Orca Security Now Available on Oracle Cloud Marketplace
Orca Security's Cloud Native Application Protection Platform is now available on Oracle Cloud Marketplace, allowing Oracle Cloud Infrastructure users to enhance their security posture with agentless ...deployment. This integration offers instant-on security, comprehensive risk detection, and continuous compliance, leveraging Orca's SideScanningTM technology and AI capabilities. The partnership strengthens Orca's commitment to Oracle's ecosystem, providing customers with efficient security solutions.
StorPool Storage Unveils Next-Generation HCI Software Stack Integrated with Oracle Virtualization
StorPool Storage has launched a new hyper-converged infrastructure (HCI) software stack that integrates with Oracle Virtualization, enhancing storage solutions for Oracle environments.
Drukair signs its first global distribution agreement with Amadeus, opening the gateway to Bhutan - Laotian Times
Drukair has signed its first global distribution agreement with Amadeus, enabling travel agents worldwide to access Drukair's flights through the Amadeus Travel Platform. This partnership aims to enh...ance Drukair's global reach and integrate Bhutan into the global travel ecosystem, marking a significant step in Drukair's growth strategy.
Apps Associates Advances OneOracle+AI with Customers on a Cloud Journey
Apps Associates, a key Oracle partner, enhances its OneOracle+AI strategy, integrating Oracle Fusion Applications, Oracle Cloud Infrastructure, and AI to support customer cloud transformations. This ...approach aids organizations in modernizing workloads and activating AI-driven insights, with services now available across various sectors.
Oracle Collaborates With Microsoft To Enhance Supply Chain Efficiency
Oracle and Microsoft have partnered to enhance supply chain efficiency by integrating Oracle Fusion Cloud SCM with Microsoft Azure IoT Operations and Microsoft Fabric. This integration aims to improv...e manufacturers' decision-making and operational efficiency by connecting real-time production data to enterprise workflows, enabling faster responses and reducing downtime.
Mindmatrix, Channel Force Partner to Transform PRM into Predictable Revenue
Mindmatrix has partnered with Channel Force to transform traditional Partner Relationship Management (PRM) systems into revenue-generating platforms. This collaboration integrates Mindmatrix's PRM te...chnology with Channel Force's Structured Performance Partnering methodology, enabling partner programs to drive predictable revenue. The joint offering enhances partner engagement, providing tools and data for scalable partner performance and revenue growth.
Merkle Partners with Airship to Create Mobile Loyalty Accelerator Solution for Salesforce ...
Merkle, Airship, and Salesforce have partnered to create a mobile loyalty accelerator solution for Salesforce Marketing Cloud. This collaboration leverages Salesforce's Loyalty Management for scalabl...e loyalty programs, Airship's mobile-first customer experience capabilities, and Merkle's strategy and data expertise to deliver personalized, real-time loyalty experiences. The partnership aims to enhance customer engagement and drive growth through integrated mobile experiences.
Mindmatrix and Channel Force Announce Strategic Partnership to ...
Mindmatrix and Channel Force have announced a strategic partnership to enhance partner relationship management by transforming traditional PRMs into Partner Revenue Operating Systems. This collaborat...ion combines Mindmatrix's PRM technology with Channel Force's Structured Performance Partnering methodology, aiming to make partner engagement directly contribute to predictable revenue. The joint effort focuses on activating partner salespeople to drive pipeline growth and improve partner program efficiency.
Model N Expands Executive Leadership to Fuel Growth
MobileFuse partners with AWS to enhance ad tech efficiency through AWS's RTB Fabric. This collaboration aims to optimize real-time bidding by reducing latency and infrastructure demands, leading to i...mproved operational efficiency and cost savings. The partnership aligns with MobileFuse's commitment to innovation and sustainability in digital advertising.
Salesforce (CRM) and OpenAI Expand Partnership with New Integrations - Yahoo Finance
Salesforce and OpenAI have expanded their partnership to integrate Salesforce's Agentforce 360 platform with OpenAI's frontier models, including GPT-5. This collaboration enables users to access Sale...sforce functionalities within ChatGPT, enhancing capabilities like querying sales data and creating visualizations. Additionally, a new commerce experience allows businesses to reach ChatGPT users while maintaining control over their data and customer relationships.
Slack and Salesforce Unveil Tailored Industry Solutions for Digital HQs
Salesforce and Slack have launched tailored industry solutions for digital HQs, focusing on sectors like financial services, manufacturing, and retail. These solutions, developed with Salesforce cons...ulting partners, aim to enhance productivity and streamline operations by integrating tools and workflows. The initiative leverages Salesforce's Customer 360 and Slack's platform to offer industry-specific features, available through Salesforce's AppExchange.
Partnerize Launches VantagePoint, the First GenAI Conversion Attribution Solution for ... - CBS 42
Partnerize announced the launch of VantagePoint, the industrys first verifiable and independent attribution solution for the new era of AI-driven commerce. VantagePoint, the first solution for Genera...tive AI Conversion Attribution, reveals how AI-surfaced content drives measurable outcomes and establishes a shared, verifiable measurement standard for the emerging machine-mediated market
Amadeus partners with Sharjah Airport Travel Agency to enhance travel ...
Amadeus has partnered with Sharjah Airport Travel Agency (SATA) to provide advanced travel technology solutions in the UAE. This collaboration will enable SATA to adopt Amadeus' suite of solutions, i...ncluding Web Services, Master Pricer Travel Board, and Fare Optimizer, enhancing customer experiences and supporting SATA's growth strategy.
Salesforce announces expanded partnerships with OpenAI - TNGlobal - TechNode Global
Salesforce and OpenAI have expanded their strategic partnership to enhance employee and consumer experiences using Salesforces Agentforce 360 and OpenAI's frontier models, including GPT-5. This colla...boration allows integration of Salesforce's platform with ChatGPT, enabling users to query sales records and build visualizations. The partnership aims to transform enterprise workflows by embedding AI capabilities into platforms like Slack and ChatGPT, enhancing data-driven operations and customer interactions.
Salesforce, Google Expand Partnership with Agentforce 360, Gemini - Salesforce
Salesforce and Google have expanded their strategic partnership by integrating Salesforce's Agentforce 360 platform with Google's Workspace and Gemini models. This collaboration enhances AI capabilit...ies, enabling seamless integration of sales and service functions across Google Workspace and improving AI-driven business processes. The partnership aims to boost productivity and streamline operations for enterprises by leveraging advanced AI models and interoperability.
Salesforce & AWS deepen AI partnership to boost agentic adoption - SecurityBrief Australia
Salesforce and AWS have expanded their partnership to enhance AI adoption for enterprises, focusing on data unification, secure AI agents, and modernizing contact centers. The collaboration includes ...new integrations like Salesforce's Data 360 with AWS Clean Rooms, and the Agentforce platform on AWS Marketplace. This partnership aims to simplify AI procurement and deployment, driving agentic enterprise transformation.
Salesforce, AWS Collaboration Accelerates AI Transformation - Salesforce
Salesforce and AWS have deepened their collaboration to accelerate AI transformation for shared customers. This partnership focuses on integrating Salesforce's Data 360 and AWS technologies to enhanc...e AI deployment, data access, and customer experiences. Key initiatives include unified data management, secure AI agent interoperability, and streamlined procurement via AWS Marketplace, enabling businesses to harness AI's potential securely and efficiently.
Zoom and Oracle Partner to Help Businesses Grow Their Customer Base
Zoom and Oracle have formed a partnership to enhance customer interactions by integrating Zoom's communication tools with Oracle's cloud infrastructure. This collaboration aims to streamline customer... service operations, utilizing Zoom CX on Oracle Cloud Infrastructure to improve efficiency and customer satisfaction. The partnership leverages AI to automate routine tasks, allowing businesses to offer personalized service across multiple communication channels.
Salesforce will bring Agentforce to OpenAI ChatGPT
Salesforce is expanding its partnerships with AI developers Anthropic and OpenAI. Agentforce data will be integrated into OpenAI's ChatGPT, allowing mutual customers to sell products via an instant c...heckout feature. Salesforce will also deploy Anthropic's Claude Code across its engineering team. The company plans further collaboration with Anthropic to enhance Agentforce 360 for regulated industries like financial services.
Singlife partners Salesforce to launch AI agent for service staff - Insurance Asia
Singlife has partnered with Salesforce to launch an AI agent for its customer service staff. This tool, utilizing Salesforces Data Cloud, enables instant access to Singlifes internal resources, enhan...cing service efficiency. Singlife is the first in Singapore to adopt Salesforces Agentforce, aiming to extend its use to financial advisers for improved client interactions.
Salesforce Announces Support for Agentic Commerce Protocol with Stripe - Salesforce
Salesforce, in collaboration with Stripe and OpenAI, announced support for the Agentic Commerce Protocol (ACP) to enhance its Agentforce Commerce platform. This partnership aims to integrate AI-drive...n instant checkout capabilities, improving customer experiences and operational efficiency for merchants. The collaboration leverages Stripe's financial infrastructure to facilitate seamless transactions, marking a significant advancement in AI-powered commerce.
Salesforce partners with Google Android and Zebra Technologies for POS deployment
Salesforce, Google Android, and Zebra Technologies have partnered to launch Retail Cloud POS, available on Android in December 2025. This joint solution aims to enhance retail operations by providing... hardware flexibility and improving store associate productivity. The collaboration integrates Zebra's Android-based solutions with Salesforce's platform, enabling seamless inventory management and customer engagement.
Oracle and Duality Deliver Privacy - First AI to Government and Defense Customers
Oracle and Duality Technologies have partnered to offer a privacy-first AI solution for government and defense sectors. Duality's secure data collaboration platform is now available on Oracle Cloud M...arketplace, enabling secure data analysis without compromising confidentiality. This collaboration leverages Oracle's cloud infrastructure to support advanced AI workloads, ensuring data integrity and security across various security domains.
PwC & Salesforce Launch AI-Powered Contact Center Solution
Perficient and Salesforce have formed a strategic partnership to drive AI-powered business transformation. This alliance focuses on creating "agentic enterprises" by leveraging AI and data to enhance... decision-making and customer experiences. The collaboration includes deploying Salesforce's Agentforce and other AI-first technologies to unify data and accelerate business outcomes.
Mergers, Acquisitions, and Business Moves in Channel Partner Management
Movate acquires Solomo to boost AI, Salesforce capabilities - Outsource Accelerator
Movate acquired Solomo to enhance its AI and Salesforce capabilities, focusing on healthcare sector solutions. Solomo's expertise in Salesforce-driven solutions will integrate with Movate's AI suite ...to improve enterprise data management and customer experience platforms. This acquisition aims to meet growing demand for integrated, data-driven solutions in healthcare and other sectors.
Salesforce to Acquire Qualified to Boost AI Marketing Capabilities
Salesforce has agreed to acquire Qualified, an AI marketing solutions provider, to enhance its Agentforce products. This acquisition aims to improve Salesforce's AI capabilities in marketing by integ...rating Qualified's technology for lead engagement and conversion. The deal is set to close in Salesforce's fiscal year 2027, subject to regulatory approvals.
Salesforce Completes Acquisition of Informatica
Salesforce has completed its acquisition of Informatica, enhancing its platform with Informatica's data management capabilities. This acquisition aims to strengthen Salesforce's AI-driven services by... integrating Informatica's data catalog, integration, governance, and metadata management into Salesforce's ecosystem, providing a comprehensive data foundation for AI applications.
Salesforce (CRM) Completes Informatica Acquisition - GuruFocus
Salesforce has completed its acquisition of Informatica, enhancing its AI-driven data management capabilities. The $25 per share acquisition is expected to positively impact Salesforce's financial me...trics, including earnings per share and free cash flow, by the second year post-closure. This strategic move aims to bolster Salesforce's data capabilities, supporting AI operations across enterprises.
Salesforce (CRM) Signs Definitive Agreement for Acquisition of Spindle AI - Yahoo Finance
Salesforce has signed a definitive agreement to acquire Spindle AI, a platform specializing in agentic analytics. This acquisition aims to enhance Salesforce's capabilities in agent observability and... self-improvement, focusing on custom analytics and ROI forecasting. The deal is expected to close in Q4 2026, pending customary conditions.
Salesforce to acquire Apromore, a push toward agentic process automation
Salesforce has signed a definitive agreement to acquire Apromore, a leader in process intelligence software, to enhance its agentic process automation capabilities. This acquisition will integrate Ap...romores technology into Salesforce, offering real-time process visibility and intelligent automation across business workflows. The deal is expected to close in Salesforces fiscal year 2026, strengthening its position in the process intelligence and automation market.
Leadership and Executive Team Updates in Channel Partner Management
Theyre more productive than ever: Marc Benioff says hiring in software engineering is mostly flat at Salesforce because of AI but the company is expanding headcount in one key area - ITPro
Salesforce CEO Marc Benioff announced that while software engineering hiring remains flat due to AI-driven productivity gains, the company is expanding its workforce in sales and customer engagement ...to support its agentic AI service, Agentforce. This strategic shift highlights Salesforce's focus on enhancing customer relationships and boosting adoption of AI technologies.
VC legend Ron Conway quits Salesforce Foundation after Benioff's National Guard comments
Ron Conway, a prominent venture capitalist, resigned from the Salesforce Foundation following controversial comments by Salesforce CEO Marc Benioff. Benioff's remarks supporting National Guard deploy...ment in San Francisco and his alignment with Trump led to Conway's departure. The Salesforce Foundation, focused on youth education and development, has been a significant philanthropic entity under Conway's decade-long board membership.
Awards, Recognitions, and Industry Achievements in Channel Partner Management
Oracle Named a Leader in IDC MarketScape for Worldwide Utility Meter Data Management
Oracle has been recognized as a Leader in the IDC MarketScape for Worldwide Utility Meter Data Management Systems 2025. This accolade highlights Oracle's capabilities in delivering large-scale deploy...ments and innovations in AI and automation, enhancing utility operations with clean meter data. Oracle's MDM solution, part of the Oracle Utilities Customer Platform, is now operational in over 100 utility companies, processing billions of meter readings daily.
Oracle ACE Sadia Tahseen Excels in Enterprise Middleware and Cloud Integration
Sadia Tahseen, recognized as an Oracle ACE, excels in enterprise middleware and cloud integration, showcasing her expertise in Oracle SOA, OCI, and OIC. The Oracle ACE program honors individuals for ...their significant contributions and leadership in the Oracle community. Tahseen's recognition underscores her impact as a thought leader and mentor, highlighting her role in driving digital transformation and innovation.
Katzion Wins Salesforce Award for Audi Singapore Innovation - EV Mechanica
Katzion, a GlobalLogic company, received the Salesforce 2025 Partner Innovation Award in the Automotive category for its work with Audi Singapore. The award recognizes Katzion's development of the On...line Direct Sale platform, powered by Salesforce technologies, which enhances automotive retail through seamless online-to-offline experiences. This platform integrates Agentforce Marketing, MuleSoft, and data-driven intelligence to offer personalized and immersive customer journeys.
Oracle Recognized as a Leader in Two Gartner Magic Quadrant Reports Assessing Agentic Finance and AI Capabilities
Oracle has been recognized as a Leader in the 2025 Gartner Magic Quadrant for Cloud ERP for both Service-Centric and Product-Centric Enterprises. This recognition highlights Oracle's capabilities in ...agentic finance, driven by Oracle Fusion Cloud ERP's AI-powered features. The platform enhances finance operations with intelligent agents, predictive insights, and streamlined processes, benefiting organizations like Hearst, Black & Veatch, and PwC.
AMC Technology Wins rvatech/ Digital Transformation Award | AMC Technology
AMC Technology received the Digital Transformation of the Year award from the Richmond Technology Council (rvatech/) for its Human-in-the-Loop AI Digital Transformation Platform. This recognition hig...hlights AMC's innovation in enterprise communications, emphasizing a human-centered AI approach that connects agents, customers, and systems in real time. The DaVinci Toolkit, AMC's AI platform, enhances business communications and customer experiences.
Corporate News and Organizational Updates in Channel Partner Management
Oracle joins Singapore's enterprise AI push with support for 300 local firms
Oracle supports 300 Singaporean firms in AI adoption through the Enterprise Compute Initiative (ECI). The program offers up to $250,000 in cloud credits and training, with additional support for priv...ate cloud infrastructure. Oracle's AI Customer Excellence Center will aid in developing AI capabilities across various sectors, enhancing digital transformation and competitiveness.
Salesforce launches startup program in Malaysia and the Philippines - TNGlobal
Salesforce has expanded its Startup Program to Malaysia and the Philippines, providing local startups access to AI-powered products, mentorship, and go-to-market opportunities. This expansion aims to... foster growth in these regions' startup ecosystems, aligning with Salesforce's commitment to ASEAN and South Asia. The program, active since 2021, now supports over 435 startups, including more than 230 AI-first companies.
Oracle and the U . S . Department of Energy Collaborate to Accelerate AI Initiatives
Oracle and the U.S. Department of Energy have formed a collaboration to advance AI and computing initiatives, focusing on the Genesis Mission. This partnership aims to enhance AI capabilities, comput...ing infrastructure, and data architecture to boost U.S. research productivity and innovation.
Salesforce may rebrand as Agentforce, says CEO Benioff - Yahoo Finance
Salesforce is considering rebranding its corporate name to Agentforce, as confirmed by CEO Marc Benioff. This potential change reflects a strategic shift from cloud computing to artificial intelligen...ce, aligning with recent product rebranding efforts such as "Agentforce Sales" and "Agentforce Service." Focus groups indicated a preference for AI discussions over cloud technology, influencing this possible rebranding.
Oracle co-CEOs defend massive data-center expansion, plan to offer AI ecosystem
Oracle's co-CEOs, Clay Magouyrk and Mike Sicilia, defend the company's significant data-center expansion, emphasizing its role in supporting an AI ecosystem. They highlight a $300 billion deal with O...penAI and the potential for Oracle's AI Data Platform to enhance AI usage. Despite concerns over margins and debt, Oracle aims to offer comprehensive AI solutions by integrating its infrastructure with enterprise applications.
Salesforce refuses to accept hacker ransom demands - The Royal Gazette | Bermuda News , Business , Sports , Events , & Community
Salesforce has refused to comply with ransom demands from hackers claiming to have accessed its systems. The attackers, known as Scattered LAPSUS$ Hunters, allege they stole over a billion records fr...om 39 companies, including major brands, through phishing scams involving Salesforce Data Loader. Salesforce stated that their platform remains uncompromised and is working with authorities to address the issue.