Latest Product Updates and Feature Enhancements in Affiliate Marketing
Rakuten Advertising Unveils Innovation Labs to Accelerate AI Innovation in Affiliate Marketing - PR Newswire
Rakuten Advertising has launched Innovation Labs within its Insights & Analytics portal to enhance AI-driven capabilities in affiliate marketing. This new hub aims to improve ad spend efficiency by o...ffering AI Recommendations for advertisers and publishers. The initiative supports Rakuten Group's commitment to increasing efficiency and will enable continuous AI development and collaboration.
Przyszo sztucznej inteligencji w marketingu partnerskim
Tradedoubler is leveraging AI to transform affiliate marketing by automating repetitive tasks, enhancing data analysis, and improving campaign effectiveness. Their AI strategy focuses on integrating ...intelligent systems with human oversight, using Oracle's Exadata Exascale for scalability. This approach aims to optimize performance marketing, offering advertisers better campaign efficiency and strategic advantages.
Refersion Review | Pricing & Features (2025) - Affiliate Marketing Software - Influencer Marketing Hub
Refersion has launched an AI-powered affiliate suggestions feature to streamline onboarding for new merchants. This tool curates relevant affiliates based on product categories and target audiences, ...embedding discovery directly into the signup process. The feature aims to reduce friction in partner recruitment, enabling faster program launches and early revenue generation. It integrates with platforms like Shopify and WooCommerce.
Black Friday Marketing: How the Right Tech Boosts Your Seasonal Campaigns
The article discusses the importance of technology in optimizing Black Friday marketing campaigns, highlighting Swaarm's mobile measurement platform (MMP) as a key tool. It emphasizes real-time attri...bution, automation, centralized data, fraud prevention, and scalable tracking as essential features for successful seasonal campaigns. Swaarm's platform helps marketers manage increased workloads, make data-driven decisions, and protect budgets during high-traffic periods like Black Friday.
CAKE by Accelerize Unveils New Global Partner Marketplace CAKE Connect - CAKE
CAKE by Accelerize has launched CAKE Connect, a global partner marketplace integrated with its SaaS-based marketing platform. CAKE Connect facilitates collaboration among customers and partners, incl...uding agencies, technology providers, media partners, and ad networks, enhancing digital marketing performance. The platform is designed to streamline campaign tracking, attribution, and optimization, offering pre-integrated marketing technologies and services to boost digital marketing investments.
US patent application algorithmic attribution technology
Accelerize has filed a provisional U.S. patent application for its algorithmic attribution technology, which enhances the CAKE software platform. This technology optimizes digital marketing profits b...y tracking and analyzing complex customer journeys across multiple channels. The patent application is part of Accelerize's strategy to build a valuable IP portfolio around its CAKE SaaS platform.
CAKE by Accelerize Completes GDPR Compliance Readiness and Achieves Type 1 SOC 2 Certification - CAKE
CAKE by Accelerize has achieved GDPR compliance readiness and secured Type 1 SOC 2 certification, reinforcing its commitment to data security and privacy. This includes appointing Ron Torres as Senio...r Director of Compliance. The company emphasizes ongoing investment in data protection to meet global regulatory standards.
CAKE by Accelerize Announces Type 1 SOC 2 Compliance - CAKE
CAKE by Accelerize has achieved Type 1 SOC 2 Compliance, validating its data security policies through an independent audit. This compliance ensures CAKE's adherence to AICPA guidelines for security ...and data privacy, enhancing trust with advertisers and agencies. The company upgraded its infrastructure and data control policies to meet these standards, demonstrating a commitment to safeguarding customer data.
CAKE by Accelerize Announces Seamless Integrations with Leading Digital Media and Marketing Platforms - CAKE
CAKE by Accelerize has announced seamless integrations with major digital media platforms like Google and Facebook, enhancing its Journey by CAKE solution. These integrations allow marketers to effic...iently collect and analyze customer journey data, improving return on advertising spend (ROAS) by providing a comprehensive view of campaign performance across multiple channels.
CAKE by Accelerize Files U.S. Patent Application for Predictive Attribution Models Designed to Provide Real-Time Insights into the Customer Journey - CAKE
CAKE by Accelerize has filed a U.S. patent application for machine-learning algorithms designed to enhance predictive attribution models. These models aim to provide real-time insights into customer ...journeys, improving the accuracy of the CAKE Marketing Intelligence platform. The technology helps identify optimal marketing channels to maximize return on ad spend and understand channel synergies.
CAKE by Accelerize Enhances Offering with Domo, Giving Marketers the Data they Need to Understand the Customer Journey and Improve Return on Advertising Spend - CAKE
CAKE by Accelerize has integrated Domo's cloud-based platform into its Journey by CAKE solution, enhancing its capabilities for digital marketers. This integration allows marketers to leverage advanc...ed analytics and customizable visualizations to gain insights into customer journeys and improve return on advertising spend. The enhanced dashboard offers real-time analytics, multi-touch attribution, and seamless integration with media platforms, providing a comprehensive view of marketing performance.
CAKE by Accelerize Delivers Vertical Solution for Financial Services Sector - CAKE
CAKE by Accelerize has introduced a new vertical solution, Journey, for the financial services sector. This cloud-based platform helps financial institutions optimize return on advertising spend by u...nifying and analyzing cross-channel data. Journey offers unified marketing analytics, multi-touch attribution, and seamless integrations with platforms like Google and Facebook to enhance digital marketing performance.
CAKE by Accelerize Announces New Product Features for Performance Marketers - CAKE
CAKE by Accelerize has introduced new features for its performance marketing SaaS solution, CAKE for Networks. These enhancements include advanced data visualization, improved marketing intelligence,... and enhanced connectivity through new APIs. The updates aim to provide marketers with deeper insights and seamless integrations, ultimately boosting return on ad spend (ROAS) and maintaining a competitive edge in the growing affiliate marketing industry.
CAKE by Accelerize Delivers Vertical Enterprise Software Solution for Mortgage Industry that Combines Customer Journey Analytics with Lead Generation Technology - CAKE
CAKE by Accelerize has launched a new enterprise software solution for the mortgage industry, integrating customer journey analytics with lead generation technology. The platform, Journey by CAKE, of...fers real-time data analysis to optimize lead acquisition and marketing performance, enhancing return on advertising spend (ROAS) for mortgage companies. This solution aims to address challenges in marketing performance insights and lead distribution.
CAKE by Accelerize Announces Vertical Solution for Retailers - CAKE
CAKE by Accelerize has launched a new vertical solution for online retailers, enhancing their SaaS platform with Journey by CAKE. This solution provides e-commerce brands with marketing intelligence ...to improve profitability and return on advertising spend (ROAS). Key features include unified marketing analytics, multi-touch attribution, and detailed e-commerce reporting, enabling retailers to gain insights into customer journeys and optimize marketing efforts.
CAKE by Accelerize Announces Launch of The Journey Agency - CAKE
CAKE by Accelerize has launched The Journey Agency, a new division offering agency services to enhance digital marketing strategies for enterprises. This initiative aims to integrate CAKE's marketing... intelligence platform with strategic execution, providing services like media buying and content creation. The agency will help clients optimize their digital marketing efforts using CAKE's technology.
CAKE by Accelerize Upgrades Tracking, Attribution and Optimization Platform to Maximize Return on Ad Spend across Multi-channel Digital Marketing Campaigns - CAKE
CAKE by Accelerize has upgraded its SaaS platform to enhance tracking, attribution, and optimization for digital marketing campaigns. The new features include advanced tracking across multiple channe...ls, algorithmic attribution for predictive analytics, and improved scalability. These enhancements aim to maximize return on ad spend (RoAS) by providing marketers with actionable insights and data-driven decision-making tools.
CAKE by Accelerize Leverages Amazon Web Services to Continue Delivering Advanced Multi-channel Digital Marketing Capabilities for Growing Global Customer Base - CAKE
CAKE by Accelerize is leveraging Amazon Web Services (AWS) to enhance its digital marketing SaaS platform, enabling efficient scaling and real-time analytics for a global customer base. This move sup...ports CAKE's ability to handle vast data requirements and deliver multi-channel insights, optimizing digital marketing performance across various channels.
CAKE by Accelerize Launches New Enterprise Software Product that Empowers Marketers with an Extended View Into the Customer Journey - CAKE
CAKE by Accelerize launched "Journey by CAKE," a cloud-based software offering real-time analytics and data-driven attribution for digital marketing. This solution enhances marketers' ability to opti...mize campaigns across multiple channels, integrating with platforms like Google AdWords and Salesforce. It aims to maximize return on ad spend by providing insights into the customer journey through advanced analytics.
CAKE Launches Automated Payment Solution - CAKE
CAKE has launched CAKE Pay, an automated payment solution designed to enhance efficiency and profitability for affiliate marketing campaigns. This integrated platform streamlines partner payments, of...fering features like automated ACH transfers, consolidated invoicing, and tax form management. CAKE Pay supports various payment models, providing flexibility and real-time tracking for improved partner and customer experiences.
CAKE Announces The Launch Of cupCAKE - CAKE
CAKE has launched cupCAKE, a cloud-based campaign management solution for affiliate marketers. This cost-effective version of CAKE's SaaS platform offers real-time analytics, scalable features, and a...ccess to a marketplace of over 500,000 networks and publishers. It aims to provide independent marketers with the tools to manage affiliate programs effectively, enhancing ROI with minimal setup time.
CAKE Ecommerce Tracking And Attribution Extends Multi-Channel Performance Marketing Suite - CAKE
CAKE has launched its Ecommerce Tracking and Attribution solution, enhancing its multi-channel performance marketing suite. This scalable tool offers online retailers a comprehensive view of customer... purchasing behaviors by integrating ecommerce tracking with various online traffic sources. New features include advanced tracking, fraud monitoring, and global ecommerce support, allowing marketers to optimize campaigns and connect with high-value traffic sources.
Cake Marketing Releases iPhone/iPad App To Manage Business Operations Remotely - CAKE
Cake Marketing has launched a mobile app for iPhone and iPad, enabling network owners and affiliates to manage business operations remotely. The app integrates Cake's tracking platform, offering real...-time analytics, customizable features, and multi-language support. It enhances operational efficiency by allowing users to access operations anytime, anywhere.
CAKE by Accelerize Announces Lead Gen Integration with Facebook Lead Ads - CAKE
CAKE, a division of Accelerize, has integrated with Facebook Lead Ads to enable real-time lead distribution for digital marketers. This integration allows marketers to receive lead data instantly, en...hancing their ability to connect with potential customers quickly. The collaboration aims to improve conversion rates and reduce costs per lead, particularly for mobile users.
CAKE Enhances Enterprise Performance Tracking Platform With ParStream - CAKE
CAKE, a marketing technology company, has integrated ParStream's real-time database into its SaaS platform to enhance performance tracking and data analysis. This integration allows CAKE to deliver f...aster reporting and optimize digital advertising campaigns by analyzing over two billion consumer actions monthly. The collaboration aims to improve marketers' ability to make immediate, data-driven decisions.
CAKE Unveils Next Evolution in Mobile App Tracking - CAKE
CAKE, a marketing technology company, has launched CAKE Mobile, a new tracking and analytics solution for mobile performance campaigns. This tool integrates with CAKE's multi-channel platform, enhanc...ing visibility across customer journeys. It offers features like mobile carrier targeting, Pay Per Install tracking, and supports multiple languages and currencies, making it scalable for businesses of all sizes.
Supercharge Your Ambassador Workflow: 7 Ways BrandChamp + Zapier Make Life Easier
BrandChamp has expanded its integration with Zapier from 4 to 7 triggers, enhancing automation for ambassador workflows. This update allows users to automate tasks such as notifying teams of new appl...icants, syncing ambassador profile changes, and sending thank-you emails for referral sales. The integration aims to save time, reduce errors, and improve ambassador engagement by automating repetitive tasks.
Role-Based Access Control in BrandChamp | Simplify Team Management
BrandChamp has introduced Role-Based Access Controls to enhance team management within its platform. This feature allows administrators to customize user access levels, ensuring that team members onl...y see relevant sections of the BrandChamp account. It aims to protect sensitive information, reduce clutter, and support accountability by clearly defining user roles. The update is available on Pro plans and above.
Introducing Advanced CAPTCHA Management: Enhanced Security, More Flexibility
AffiliateWP has launched a new CAPTCHA Management System to enhance security for WordPress affiliate programs. This update allows users to protect both affiliate registration and login forms using pr...oviders like Google reCAPTCHA, hCaptcha, or Cloudflare Turnstile. The system offers a streamlined UI for easy configuration, ensuring comprehensive protection against unauthorized access while maintaining a seamless experience for legitimate affiliates.
Disfruta de un Partner Marketing sin complicaciones con nuestro nuevo Plugin para Shopify
Tradedoubler launched a new plugin for Shopify, enabling seamless partner marketing integration. The plugin offers advanced features like product-level tracking, automatic transaction validation, and... future-proof tracking technology. It connects Shopify stores with Tradedoubler's extensive publisher network, facilitating growth without increasing costs. The plugin is easy to install and complies with GDPR, ensuring reliable conversion tracking.
New FMTC Merchants Include Zulily, Stila Cosmetics, Dylans Candy Bar, BuyWinesOnline.com, & Bentgo
FMTC has added 109 new merchants to its affiliate program, including Zulily, Stila Cosmetics, Dylans Candy Bar, BuyWinesOnline.com, and Bentgo. This expansion enhances FMTC's offering of monetized de...als from over 19,000 merchant affiliate programs, allowing users to easily integrate new stores via signup links.
Automate Your Workflow Instantly with Real-Time Webhook Alerts in BrandChamp
BrandChamp has launched real-time webhook alerts, enabling instant integration between its ambassador management platform and external tools like CRMs and analytics dashboards. This new feature allow...s users to automate workflows by sending secure, event-driven updatessuch as task completions or new applicationsdirectly to other systems, streamlining ambassador program operations.
Catalogue platform OpenPlay integrates payouts service Trolley
OpenPlay, a music catalogue management platform, has integrated Trolleys payouts service to streamline royalty and payment distribution for music industry clients. This integration enables OpenPlay u...sers to automate global payouts, enhancing efficiency and compliance in music rights management and financial operations.
Sovrn Commerce Integration Now Live with FMTC
fmtc has launched a direct integration with Sovrn Commerce, allowing publishers to access Sovrn-affiliated offers and deals through fmtcs APIs. The update adds Sovrn sub-affiliate link support to the... deals (v3.3.0) and deal-merchants (v3.1.0) endpoints. A new sovrn_url field now delivers ready-to-use Sovrn monetized URLs, streamlining affiliate deal monetization for fmtc subscribers.
Reintroducing TUNE Pay
TUNE has relaunched TUNE Pay, its global partner payment solution for affiliate marketing. The updated platform streamlines international partner payments, reduces operational friction, and addresses... complex payout needs for advertisers and networks. TUNE Pay integrates with the TUNE Partner Marketing Platform, aiming to improve payment accuracy, compliance, and efficiency for businesses managing global affiliate programs.
Tech Corner: Product Feed Version 1.0.0
FMTC has officially launched Products API v1.0.0, ending a five-year beta. The update delivers cleaner, standardized product feeds and introduces a dedicated Brands API for enhanced manufacturer data.... These improvements help affiliates and merchants integrate accurate product and brand information, streamlining e-commerce operations and boosting conversion rates.
Improve Engagement and Streamline Rewards Management with Our New Points Expiration Feature
BrandChamp has launched a new Points Expiration feature for its ambassador and loyalty program platform. This update enables brands to set automatic expiration dates on reward points, encouraging tim...ely engagement and reducing outstanding liability. The feature aims to help brands optimize rewards management and boost program effectiveness in influencer marketing and loyalty initiatives.
Awin and MomentScience Launch New Plugin Enabling Seamless Brand-to-Brand Partnerships - PR Newswire
Awin and MomentScience have launched a new plugin designed to streamline brand-to-brand partnerships. The integration enables brands to collaborate more efficiently within the Awin affiliate marketin...g platform, simplifying campaign management and enhancing partnership opportunities for e-commerce businesses.
Why iGaming Marketers Choose Swaarms MMP: A Mobile Measurement Partner Built for Scale, Automation, and Compliance
Swaarm's Mobile Measurement Partner (MMP) platform is highlighted as a solution for iGaming marketers, focusing on performance, automation, and compliance to address industry challenges.
TUNE Successfully Completes SOC 2 Type 2 and SOC 1 Type 2 Audits
TUNE has successfully completed SOC 2 Type 2 and SOC 1 Type 2 audits, ensuring the security and privacy of customer data.
CAKE Achieves Type 2 SOC 2 and Type 2 SOC 1 Certifications
CAKE has achieved Type 2 SOC 2 and Type 2 SOC 1 certifications, enhancing its performance marketing software's credibility and security compliance.
Seamless Partner Integration with Swaarms MMP: Simplicity, Transparency, and Efficiency
Swaarm introduces a streamlined partner integration process for its Mobile Measurement Partner (MMP) platform, focusing on simplicity, transparency, and efficiency to enhance advertisers' ability to ...track and attribute user interactions accurately.
Strategic Partnerships and Integrations in Affiliate Marketing
Perform [ cb ] Launches Partner Development Team to Strengthen Partner ...
Perform[cb] has launched a Partner Development Team to enhance partner growth through collaboration and optimization. The team, led by McClain Sherman, aims to expand Perform[cb]'s global distributio...n and support partners in scaling within its Outcome Engine. This initiative emphasizes transparency, performance, and long-term value, providing partners with tools like PerformBoost AI for growth opportunities.
CJ and Passcloud Unveil CJ Wallet | AP News
CJ and Passcloud have partnered to launch CJ Wallet, a solution enhancing affiliate marketing by integrating online and offline sales. This platform leverages Apple and Google wallets, enabling publi...shers to track sales and engage consumers through extended campaign cycles and privacy-focused features. CJ Wallet aims to bridge the gap between digital discovery and physical purchases, offering a seamless, attribution-rich experience for advertisers and consumers.
AvantLink Named Affiliate Platform Partner for Industry Day at the ...
AvantLink has been named the official Affiliate Platform Partner for the 2026 Industry Day at the Range, a key event preceding the SHOT Show. This partnership will leverage AvantLink's affiliate mark...eting platform to enhance exhibitor reach and engagement, connecting publishers and brands in the shooting sports industry.
Merkle Becomes Official Reseller and Strategic Partner of Amplitude in Northern Europe
Merkle has become an official reseller and strategic partner of Amplitude in Northern Europe, covering Sweden, Denmark, Norway, Finland, and the Netherlands. This partnership allows Merkle to offer A...mplitude's digital analytics platform, along with related services such as implementation, training, and consulting. The collaboration aims to enhance digital product experiences and customer journey optimization in the Nordics.
Tipalti and CAKE by Accelerize Advance Partnership with Richer, More Seamless Integration - CAKE
Tipalti and CAKE by Accelerize have enhanced their partnership with a seamless integration of Tipaltis mass pay-out solution into CAKEs digital marketing platform. This integration simplifies affilia...te payments, offering faster onboarding, reduced transaction fees, and more payment options. The collaboration aims to improve payment processes for advertisers and affiliate networks, enhancing efficiency and compliance.
CAKE Launches New Certified Agency Program to Advertisers - CAKE
CAKE has launched its Certified Agency Program, aimed at connecting agencies with advertisers and brands. The program offers training, resources, and support to enhance the use of CAKE's performance ...marketing platform. It includes partnerships with agencies like Direct Agents and Acceleration Partners, providing services such as affiliate program audits and strategic management. The initiative emphasizes CAKE's commitment to improving professionalism and value in performance marketing.
CashCall and CAKE Collaborate to Expand Leading-Edge Finance Solution - CAKE
CAKE and CashCall have formed a partnership to enhance CashCall's marketing capabilities using CAKE's SaaS platform. This collaboration aims to improve CashCall's real-time campaign management and an...alytics, enabling more efficient digital marketing operations and increased lead volume. CAKE provides advanced features like real-time reporting, cookie-less tracking, and fraud prevention to support CashCall's performance marketing.
CAKE And CPA Detective Announce Partnership Today! - CAKE
CAKE and CPA Detective have announced a partnership to integrate fraud detection solutions into CAKE's performance marketing platform. This collaboration allows CAKE clients to leverage CPA Detective...'s advanced traffic quality metrics and fraud detection capabilities directly within their CAKE dashboard, enhancing control over digital spend and improving marketing efficiency.
CAKE and Tipalti Team up to Offer Online Campaign Tracking, and Global Payment Capabilities - CAKE
CAKE and Tipalti have partnered to integrate CAKE's online campaign tracking with Tipalti's global payment platform. This collaboration offers a comprehensive solution for affiliate networks, adverti...sers, and brands, streamlining payment processes and enhancing compliance. The integration allows for automated, multi-currency payments, reducing manual tasks and improving efficiency for CAKE's customers.
CAKE by Accelerize and DialogTech Announce Partnership - CAKE
CAKE by Accelerize and DialogTech have formed a partnership to integrate their technologies, enhancing performance marketers' ability to manage digital marketing campaigns. This integration allows ma...rketers to track and monetize leads from multi-channel campaigns, including pay-per-call opportunities, providing essential data for optimizing campaign performance and increasing revenue.
CAKE by Accelerize and Marketo Announce New Integration - CAKE
CAKE by Accelerize and Marketo have launched a new integration, enhancing their partnership to offer marketers deeper insights into customer journeys. This integration combines CAKE's multi-channel t...racking with Marketo's engagement platform, enabling marketers to track digital spend across various channels and refine their strategies for better conversion rates. Acorns, a micro-investing company, is already leveraging this integration for improved marketing insights.
CAKE by Accelerize Supports Ongoing Growth by Extending its Contract with Amazon Web Services (AWS) - CAKE
CAKE by Accelerize has extended its contract with Amazon Web Services (AWS) to support the scaling of its SaaS-based digital marketing solution. This three-year, $15 million investment will enhance C...AKE's ability to manage its cloud-based marketing intelligence solution, including the newly introduced Journey by CAKE, which offers advanced data-driven analytics. The partnership with AWS allows CAKE to efficiently serve a global customer base across 40+ countries.
CAKE by Accelerize Announces Partnership with Leading Fraud Detection Provider Anura.io - CAKE
CAKE by Accelerize has partnered with Anura.io to integrate Anura's fraud detection software into CAKE's marketing intelligence solutions. This integration allows CAKE customers to identify advertisi...ng bots and suspicious activity, enhancing campaign performance and return on advertising spend. The partnership expands CAKE's digital marketing ecosystem, providing seamless access to advanced fraud prevention technology.
CAKE by Accelerize Announces Partnership and Integration with Payability - CAKE
CAKE by Accelerize has partnered with Payability to integrate their SaaS marketing software with Payability's early-payment programs. This collaboration enables CAKE's clients to accelerate payments ...to affiliates, enhancing cash flow and supporting user acquisition. The partnership expands CAKE's ecosystem, offering digital marketers a competitive edge in international marketplaces.
CAKE by Accelerize Advances Lead Generation Offering with Velocify Partnership - CAKE
CAKE by Accelerize has partnered with Velocify to enhance lead generation for digital marketers. The integration allows validated leads from CAKE to be routed through Velocify's sales acceleration pl...atform, improving lead response times and conversion rates. This collaboration aims to optimize sales practices, increase revenue, and enhance customer experience.
CAKE Announces Strategic Partnership With DirectTrack - CAKE
CAKE has formed a strategic partnership with Direct Response Technologies to transition DirectTrack customers to CAKE's affiliate marketing platform. This collaboration includes a pre-integration bet...ween the two platforms, following Direct Response Technologies' decision to discontinue DirectTrack. The partnership aims to expand CAKE's customer base and enhance its industry leadership in performance marketing solutions.
Cake Marketing Collaborates With Rackspace to Deliver Tracking, Analytics and Hosting Services - CAKE
Cake Marketing, a division of Accelerize New Media, has partnered with Rackspace to enhance its SaaS platform for affiliate marketing and lead distribution. This collaboration aims to improve uptime ...and reliability through Rackspace's cloud services, achieving a 99.9% uptime benchmark. The partnership strengthens Cake Marketing's infrastructure, supporting its growth in performance-based marketing.
GOVIEW USA Adds Avantlink to Affiliate Program - Outdoor Wire
GOVIEW USA has integrated AvantLink into its affiliate program to enhance commission tracking and partner engagement. AvantLink's platform supports affiliates in promoting GOVIEW USA's optical produc...ts, aiming to foster long-term partnerships. This collaboration highlights AvantLink's role in facilitating affiliate marketing for GOVIEW USA's modern optical devices.
Skimlinks & ChineseAN Partner to Boost Asia Affiliate Market
Skimlinks has partnered with ChineseAN to enhance affiliate marketing in Greater China and Southeast Asia. This strategic partnership will merge Skimlinks' international publisher base with ChineseAN...'s advertiser network, offering publishers access to premium global and local brands. Advertisers will benefit from increased reach through top publishers like Yahoo HK and South China Morning Post, optimizing affiliate strategies and campaign reach.
Skimlinks Partners with ChineseAN to expand revenue opportunities across Greater China and Global Markets
Skimlinks, a Taboola company, has formed a commercial partnership with ChineseAN, a leading affiliate network in Greater China and Southeast Asia. This collaboration aims to expand revenue opportunit...ies by combining Skimlinks' publisher network with ChineseAN's regional advertisers. The partnership will enable Skimlinks publishers in China, Hong Kong, and Taiwan to access global and local brands, enhancing commerce content aligned with local consumer needs.
BetMGM and Stake partner with NetRefer to boost their affiliate marketing in Brazil
BetMGM and Stake have partnered with NetRefer to enhance their affiliate marketing efforts in Brazil. This collaboration marks NetRefer's strategic expansion into the Brazilian iGaming market, provid...ing BetMGM and Stake with an AI-powered, cloud-based platform to manage their affiliate operations. The partnership underscores a commitment to innovation and performance, leveraging NetRefer's data-rich capabilities to support growth in a competitive environment.
Back the bush: Helloworld, VIVA Holidays and OQTA launch Outback Queensland recovery ...
Helloworld Travel, VIVA Holidays, and the Outback Queensland Tourism Association (OQTA) have launched a campaign to boost tourism in flood-affected Outback Queensland. Running until July 17, 2025, it... offers curated travel packages with exclusive savings and experiences. The initiative aims to aid economic recovery and raise long-term awareness of the region as a travel destination.
Commission Factory Launches New Agency Partner Program To Accelerate Affiliate Growth - bandt.com.au
Commission Factory has introduced its Agency Partner Program, aiming to enhance growth in affiliate and partner marketing. The program offers a structured, tiered model with benefits like reduced fee...s, referral opportunities, and strategic co-marketing. Agencies can gain access to exclusive resources and support, fostering a collaborative growth environment. The program is now open to eligible agencies.
Catalog management platform OpenPlay strikes partnership with payouts service Trolley
OpenPlay has partnered with Trolley to integrate Trolleys payouts platform into OpenPlay Reach, enabling automated royalty payments, tax form management, and risk mitigation for music and video asset... owners. Trolley, which processes billions in payments for over 5 million payees globally, will provide financial compliance and secure transactions to OpenPlays clients, including major and independent music industry players.
Kellogg's Town digital playground immersive experience goes live in partnership with Merkle dentsu
Kelloggs Town, a digital experience, is launched in Europe by Merkle and dentsu, featuring a virtual town for user interaction with Kelloggs cereal products.
Everflow Partners With Skimlinks To Bring New Revenue Opportunities To ...
Everflow and Skimlinks have formed a strategic partnership to enhance revenue opportunities for brands by connecting them with Skimlinks' network of over 60,000 publishers. This collaboration integra...tes Everflow's tracking technology with Skimlinks' content monetization platform, offering transparency and data-driven insights to optimize affiliate strategies and drive revenue growth.
Mergers, Acquisitions, and Business Moves in Affiliate Marketing
FMTC Acquires Affistash, Expanding Affiliate Data, Recruitment, and Workflow Tools
FMTC has acquired Affistash to enhance its affiliate data integrity, recruitment capabilities, and workflow tools. This acquisition aligns with FMTC's mission to improve the affiliate marketing ecosy...stem for publishers, merchants, and agencies. The integration of Affistash's innovative recruitment technology will broaden FMTC's reach and deliver more value to affiliate programs, accelerating technical innovation and creating new growth opportunities.
Adtraction Acquires UK-Based Affiliate Future - MarketScreener
Adtraction has acquired UK-based Affiliate Future from Globaldata, enhancing its presence in the UK market. The acquisition, funded through existing resources, will be consolidated from November 1. T...his move allows Affiliate Future's advertisers and partners to access broader European markets, aligning with Adtraction's growth ambitions in the region.
Adtraction Eyes Acquisitions Across Europe, Says CEO
Adtraction, a digital marketing platform company, is actively seeking acquisitions across Europe to capitalize on the fragmented market of small players. CEO Simon Gustafsson highlighted the company'...s expansion plans during a presentation, despite recent revenue declines due to macroeconomic challenges in Sweden and Europe.
Mobidea Acquires Traffic.Bar - Mobidea
Mobidea has acquired Traffic.Bar to enhance its strategic position in the digital marketplace. This acquisition aims to boost Earnings Per Thousand Impressions (EPM) and expand Mobidea's reach in key... sectors like Dating and Sweepstakes. Traffic.Bar's technological expertise will be leveraged to improve campaign performance and offer enhanced marketing tools to Mobidea's partners.
CAKE Announces Acquisition by Constellation Software Inc. - CAKE
CAKE, a leading performance marketing software provider, has been acquired by Constellation Software Inc. This acquisition aims to enhance CAKE's innovation in affiliate marketing, lead generation, a...nd multichannel marketing. The investment will bolster CAKE's infrastructure and support, driving new revenue opportunities and customer success. Constellation's acquisition strategy aligns with CAKE's customer-driven approach and technical expertise.
Funding News and Financial Performance in Affiliate Marketing
Adtraction Sees Slight Revenue Decline, Profitability Remains Steady
Adtraction Sees Slight Revenue Decline, Profitability Remains Steady
Leadership and Executive Team Updates in Affiliate Marketing
MongoDB CEO Dev Ittycheria exits, replaced by Cloudflare's CJ Desai
CJ Desai, formerly of Cloudflare, has been appointed as the new CEO of MongoDB, replacing Dev Ittycheria.
Mobile Travel Agents' new full owner Helloworld announce Lesley Owen as new group ...
Helloworld, now the full owner of Mobile Travel Agents (MTA), has appointed Lesley Owen as the new Group General Manager. Owen, with over 25 years in travel and aviation, succeeds Don Beattie, who re...tires but remains an advisor. This appointment follows Helloworld's $36 million acquisition of the remaining MTA stake, emphasizing growth and innovation.
Accelerize Names Santi Pierini Chief Operating Officer as Company Focuses on Strategic Growth Plan - CAKE
Accelerize appointed Santi Pierini as Chief Operating Officer and President of its CAKE division, focusing on global expansion in marketing technology. Pierini's extensive experience in enterprise so...ftware will aid CAKE's growth in affiliate marketing and new verticals. His past roles include leadership positions at InQuira, Day Software, and OnDisplay, contributing to significant company growth and acquisitions.
Accelerize Inc. Names Anthony Mazzarella Chief Financial Officer - CAKE
Accelerize Inc., the parent company of CAKE, has appointed Anthony Mazzarella as Chief Financial Officer. Mazzarella, with over 30 years of experience in high-growth technology firms, previously serv...ed as Interim CFO. His expertise in capital markets and M&A will support Accelerize's global expansion and revenue growth. CAKE, a SaaS platform, optimizes digital ad spend and marketing performance.
Accelerize Appoints Dave Stewart Chief Technology Officer - CAKE
Accelerize New Media has appointed Dave Stewart as Chief Technology Officer for both Accelerize and its primary business, CAKE. Stewart, previously Executive Vice President of Technology at CAKE, wil...l focus on advancing product development and expanding the enterprise product portfolio, emphasizing real-time tracking and optimization for digital advertising. His extensive experience in software architecture and cloud infrastructure will support CAKE's growth in the digital marketing sector.
CAKE by Accelerize Appoints New Vice President of Sales - CAKE
CAKE by Accelerize has appointed Charles Teed as the new Vice President of Sales. Teed will focus on expanding SaaS revenues in both current and new markets globally. He brings extensive experience i...n driving sales growth for SaaS companies, having previously increased Mavenlink's annual revenue significantly.
CAKE by Accelerize Appoints London-Based General Manager for EMEA - CAKE
CAKE by Accelerize has appointed Ewan Darby as General Manager for its EMEA operations. Darby, who joins from Ogilvy New York, brings over 20 years of international marketing experience. Based in Lon...don, he will focus on enhancing CAKE's SaaS-based marketing technology and driving client growth in the EMEA region, which has seen significant revenue increases.
CAKE by Accelerize Expands Executive Team - CAKE
CAKE by Accelerize has expanded its executive team with the appointment of Paul Dumais as Senior Vice President of Product and Garth Harris as Vice President of Client Services. Dumais will focus on ...product innovation and roadmap communication, while Harris will enhance customer retention and client success through improved onboarding and support services.
Awards, Recognitions, and Industry Achievements in Affiliate Marketing
Fintel Connect CEO Nicky Senyard Wins Industry Legend Award for Outstanding Contribution
Fintel Connect CEO Nicky Senyard Wins Industry Legend Award for Outstanding Contribution
CAKE by Accelerize Recognized as a Vendor to Watch - CAKE
CAKE by Accelerize has been recognized as a "Vendor to Watch" in Gartner's Magic Quadrant for Digital Marketing Hubs. This acknowledgment highlights CAKE's innovative SaaS-based solution, which provi...des real-time tracking and analytics for multi-channel marketing campaigns. The platform offers comprehensive insights through a single dashboard, aiding marketers in optimizing their campaigns.
CAKE Named Vendor to Watch in MQ for Digital Marketing Hubs report by Gartner
CAKE, a division of Accelerize, has been named a Vendor to Watch in Gartner's Magic Quadrant for Digital Marketing Hubs for the third consecutive year. This recognition highlights CAKE's SaaS platfor...m, which provides real-time tracking and insights for multichannel marketing campaigns, aiding advertisers and agencies in optimizing their marketing spend.
Swaarm Celebrates G2 Spring 2025 Badges: A Testament to Customer Satisfaction and Our Commitment to Innovation
Swaarm has been recognized in the G2 Spring 2025 Report, earning four badges for outstanding performance and customer satisfaction, reflecting their commitment to innovation and client trust.
Corporate News and Organizational Updates in Affiliate Marketing
CAKE by Accelerize Strengthens Presence in India Amid Strong Demand for Digital Marketing Technology - CAKE
CAKE by Accelerize has expanded its operations to India, enhancing its global presence. The New Delhi office supports a growing customer base, including Fork Media and Komli, and leverages CAKE's Saa...S platform to optimize digital marketing campaigns. This expansion aligns with India's booming digital ad market, projected to grow by 27% this year.
Market Movers: Tradedoubler Launches US Headquarters - Hello Partner
Tradedoubler has launched its first US headquarters in Miami, expanding its global affiliate marketing network into North America. This move aims to strengthen business development in the US and open... new opportunities in Latin America, enhancing Tradedoubler's presence beyond Europe, Australia, and the UK.
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Awin and Birl partner to transform resale into a scalable growth engine for brands
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