Latest News & Updates on Sprout Social, Inc

Sprout Social has released a series of product updates for Q3 2026, enhancing its social media management platform. New features include the ability to like Instagram comments directly from the Smart... Inbox, improving user engagement and efficiency. These updates aim to streamline social media interactions and analytics for users.
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Sprout Social has expanded its integration with Snapchat, allowing brands to plan, schedule, and publish Stories and Spotlights directly from Sprout’s platform. This integration aims to enhance cross...-channel publishing and streamline social media storytelling, helping brands maintain a consistent presence and engage with Snapchat's highly active audience.
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Sprout Social has launched a Snapchat publishing integration, allowing brands to plan, schedule, and publish directly to Snapchat from Sprout's platform. This integration enhances omnichannel marketi...ng by enabling brands to connect with Snapchat's engaged audience through Stories and Spotlights, streamlining cross-channel publishing and optimizing creator partnerships.
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Sprout Social has launched a new integration with Snapchat, allowing brands to plan, schedule, and publish content directly from its platform. This integration enhances omnichannel execution and expa...nds reach to Snapchat's engaged audience, facilitating better brand engagement and storytelling.
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Sprout Social has launched its AI-powered social intelligence platform, featuring the expanded Trellis AI engine. Trellis will integrate across Sprout's ecosystem, enhancing Publishing, Listening, Sm...art Inbox, and Reporting. The platform aims to transform social data into actionable insights, with Trellis Studio offering customizable AI workflows. This innovation supports predictive media intelligence, social optimization, scalable support, and brand amplification.
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Sprout Social's new research highlights an "intelligence gap" where 86% of organizations miss opportunities due to slow insights. Despite 93% acknowledging social intelligence's importance, only 10% ...can act on real-time data swiftly. The study emphasizes the need for AI-driven workflows to leverage social data effectively, predicting social intelligence will surpass traditional research in strategic value by 2029.
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Sprout Social has achieved WCAG 2.1 AA compliance, enhancing its platform's accessibility. The update includes a unified navigation system, improving usability for all users, including those with dis...abilities. This transformation supports keyboard and screen reader navigation, aligning with the 2026 US government mandate for digital accessibility. Sprout's commitment to inclusive design ensures a seamless user experience across its suite, fostering a more accessible environment for social media professionals.
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Sprout Social's Q1 2026 Pulse Survey reveals that social media has become the top source for breaking news, surpassing traditional media. However, 88% of users express declining trust due to AI-gener...ated content. The survey highlights the importance of transparency and authenticity in social media engagement, especially among Gen Z, who are increasingly selective about content.
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Sprout Social announced its second quarter 2026 financial results, reporting an 11% year-over-year revenue growth to $123.8 million. The company also highlighted a 20% increase in subscription revenu...e from its $30k+ ARR customer cohort. Non-GAAP operating income exceeded guidance by $6.1 million, reaching $16.0 million.
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Sprout Social will announce its first quarter 2026 financial results on May 7, 2026, after market close. A conference call and webcast will follow to discuss the results and business highlights.

Sprout Social will announce its first quarter 2026 financial results on May 7, 2026, after market close. The results will be discussed in a conference call and webcast scheduled for the same day.

Sprout Social will announce its Q1 2026 financial results on May 7.

Sprout Social will announce its fourth-quarter 2025 financial results on February 26, 2026, after market close. The company will discuss the results and business highlights during a conference call a...nd webcast scheduled for the same day.
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Sprout Social has been recognized as a Visionary in the inaugural Gartner Magic Quadrant for Social Media Management and Listening. This acknowledgment highlights Sprout Social's leadership in AI-pow...ered social intelligence, particularly through its proprietary AI agent, Trellis. The platform transforms social signals into actionable intelligence, supporting brands in anticipating market trends and driving business outcomes.
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Sprout Social has been recognized as the top social listening tool in G2's Spring 2026 reports, earning the #1 spot in 59 categories and receiving 198 leader badges. This recognition highlights Sprou...t Social's advancements in social intelligence and AI, enabling brands to transition from reactive to predictive decision-making. The platform's robust features in analytics, governance, and AI-driven insights are praised by customers.
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Sprout Social has been recognized as the #1 Social Listening Product in G2's 2026 Spring Reports, achieving 59 top rankings across various categories, including Social Media Listening Tools and Socia...l Customer Service. The company earned 198 leader badges, highlighting its strategic value and impact in social media management and analytics, driven by customer reviews and AI innovations.
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Sprout Social has been named the #1 Social Listening Product in G2's 2026 Winter Reports, securing 198 leader badges across various business segments and regions. This recognition highlights Sprout's... strength in social media management, analytics, and AI-driven insights, reflecting its strategic value for brands navigating the evolving social landscape.
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Sprout Social has been recognized as a Leader in the 2025-26 IDC MarketScape for Worldwide Influencer Marketing Platforms for Large Enterprises. Their platform offers AI-driven influencer discovery, ...brand safety, and comprehensive analytics to help enterprises build authentic partnerships and drive business impact. This recognition highlights Sprout Social's commitment to advancing influencer marketing with innovative, data-backed solutions.
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