Latest News & Updates on InMobi Pte Ltd.

InMobi Advertising launched a conversational AI agent on its Buyer Hub platform to assist media buyers in inventory discovery and campaign optimization. The AI agent, powered by InMobi's intelligence... layer, enhances the self-serve platform with role-based access, inventory discovery, and self-serve reporting, offering agencies and DSPs direct access to InMobi's ad inventory.
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InMobi has expanded its AI-powered cross-screen and full-funnel advertising capabilities in China, integrating with strategic partners like Samsung, Motorola, and Google. This integration connects mo...bile, lock screen, and connected TV experiences, reaching over 2.5 billion devices. The initiative aims to enhance Chinese brands' global reach and improve advertising outcomes.
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InMobi has expanded its AI-powered cross-screen and full-funnel advertising solutions to support Chinese brands in domestic and international markets. The new capabilities integrate with over 70,000 ...apps and leverage strategic partnerships with Samsung, Motorola, and Google, enhancing consumer engagement and advertising effectiveness. InMobi's Glance platform and Accelerate and Alliance network further extend market access and audience reach.
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InMobi has launched FRAME Attention, a high-attention media product for Mobile In-App Video and Connected TV (CTV), validated by Lumen Research. FRAME Attention offers a minimum of 8,000 Attention Pe...r Mille (APM) and delivers 3.5x more attentive seconds than standard YouTube ads. It is available globally in two bundles, enhancing ad recall and brand awareness significantly. FRAME Attention is part of InMobi's FRAME Ad Experience suite, aiming to improve media investment outcomes.
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InMobi has launched FRAME Attention, a new media product for mobile in-app video and connected TV, focusing on attention-based buying rather than traditional viewability metrics. Validated by Lumen R...esearch, FRAME Attention offers a minimum of 8,000 Attention Per Mille (APM) and has shown significantly higher attention levels compared to YouTube ads. Available globally, it is part of InMobi's FRAME Ad Experience suite.
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InMobi has launched FRAME Attention, a certified media product for Mobile In-App Video and Connected TV advertising. Validated by Lumen Research, it offers a minimum of 8,000 APM, enhancing video adv...ertising by measuring actual viewer attention. FRAME Attention is part of InMobi's FRAME Ad Experience suite, aimed at improving campaign effectiveness across digital channels.
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InMobi Advertising has launched FRAME Attention, a high-attention media product for Mobile In-App Video and Connected TV, validated by Lumen Research. FRAME Attention offers a minimum of 8,000 Attent...ion Per Mille (APM), outperforming standard YouTube ads by 3.5 times. It aims to enhance brand outcomes by ensuring real human attention, verified through third-party testing. FRAME Attention is part of InMobi's FRAME Ad Experience suite, available globally.
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InMobi has launched "Ad Experiences," a full-funnel advertising solution, with FOSSIL as its first brand partner. This platform leverages InMobi's first-party data and Glance's consumer platform to e...nhance brand awareness and recall. FOSSIL's BIG TIC campaign showed significant improvements in brand recall and awareness. InMobi plans to expand this solution across mobile and web environments, aiming for a comprehensive omnichannel advertising strategy.
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InMobi has launched "Ad Experiences," an omnichannel solution leveraging first-party data from its Glance platform. This new offering aims to enhance brand recall and awareness, as demonstrated by FO...SSIL's BIG TIC spring campaign, which saw a 57% lift in brand recall. The solution integrates inventory, targeting, creative, and measurement to drive specific brand outcomes.
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InMobi and Scope3 have launched a new sell-side AI agent for autonomous media buying, enhancing InMobi's Glance platform. This partnership enables brands to access Glance's premium inventory through ...agent-to-agent workflows, bypassing traditional demand-side platforms. The system uses the Ad Context Protocol for agentic advertising transactions, aiming to streamline media planning and execution. InMobi anticipates significant adoption of this model, predicting a shift in digital ad spend towards agentic transactions.
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Glance, an unconsolidated subsidiary of InMobi, has partnered with Integral Ad Science (IAS) to enhance ad measurement capabilities on its platform, which serves 250 million users in India and Indone...sia. The partnership will introduce a custom solution for IVT and viewability measurement, improving media quality and ensuring ads reach real audiences with verified accuracy.
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InMobi has acquired MobileAction, a San Francisco-based AI-powered platform specializing in iOS app growth and App Store Optimization. This acquisition enhances InMobi's capabilities in Apple Ads and... expands its geographic reach. MobileAction will continue as an independent platform, with InMobi investing in its product roadmap. This move positions InMobi as a stronger player in the AI-driven mobile advertising space.
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InMobi has acquired MobileAction, an AI-powered app analytics platform, to enhance its advertising capabilities in the iOS ecosystem. This acquisition aims to bolster InMobi's AI-led advertising and ...app discovery efforts, providing brands with improved visibility and growth opportunities. MobileAction will continue as a dedicated platform, expanding InMobi's reach in app marketing.
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InMobi has acquired MobileAction, an AI-driven platform specializing in app analytics and App Store Optimization, to enhance its global advertising capabilities. This acquisition aims to strengthen I...nMobi's reach in the iOS ecosystem and improve its AI-powered optimization services. MobileAction will continue as a dedicated platform, with plans for further product innovation and global market expansion.
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InMobi has acquired MobileAction, an AI-driven app growth and analytics platform, to enhance its mobile advertising capabilities, particularly within Apple's ecosystem. The acquisition will integrate... MobileAction's data and analytics into InMobi's ad technology stack, aiming to boost app user acquisition through AI-based optimization tools. MobileAction will remain a standalone platform, with plans for further product development and international expansion.
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InMobi has acquired MobileAction, an AI-powered platform specializing in iOS app growth, to enhance its capabilities in Apple's advertising ecosystem. This acquisition provides InMobi with access to ...MobileAction's extensive data infrastructure, enabling more precise campaign decision-making. MobileAction will continue operating as a dedicated platform, with plans for further investment in product innovation and global market expansion.
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InMobi has appointed Sumit Kumar as Director of Sales & Partnerships for the APAC region. Kumar, who previously worked at InMobi, brings over two decades of experience in adtech, fintech, and digital... platforms, having held leadership roles at Tyroo, Xoxoday, and Rizort.
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