Data collaboration is the goal. Clean rooms are a tool. Identity makes it work · Deep Sync
Deep Sync emphasizes the importance of strong identity management for effective data collaboration. While data clean rooms are a tool for privacy-safe collaboration, they require robust identity reso...lution to function optimally. Deep Sync enhances collaboration by resolving identity issues before data enters any environment, improving match accuracy and reducing complexity.
Deep Sync builds powerful end-to-end first-party data solutions for marketers · Deep Sync
Deep Sync has launched its data onboarding, hygiene, and enrichment solutions within the Databricks Marketplace. These tools, powered by Delta Sharing, enhance data quality and support marketing stra...tegies by integrating seamlessly with Databricks. The solutions improve onboarding match rates and enable brands to activate customer data efficiently across platforms like Meta, TikTok, and Google Ads.
From transactions to identity: knowing who is buying and who bought · Deep Sync
Deep Sync introduces Transaction Matching, a solution that integrates with existing retail systems to resolve anonymous transaction data into verified customer identities. This integration connects P...OS, media, loyalty, and card data, providing retailers with a unified view of customer behavior. The solution enhances retail analytics by enabling accurate measurement of media performance and customer overlap, transforming transactions into people-based intelligence.
Google Customer Match: how to leverage your customer data · Deep Sync
Deep Sync has integrated its Enhanced Onboarding solution with Google Customer Match, enabling advertisers to leverage first-party data for targeted campaigns across Google platforms. The integration... enhances data with online and offline identifiers to improve match rates and audience reach, supporting better campaign performance and return on ad spend.
QSR and convenience retailers have a visibility problem · Deep Sync
Deep Sync highlights the challenges QSR and convenience retailers face in understanding customer identity from transaction data. The company emphasizes the importance of resolving anonymous card tran...sactions to gain insights into customer behavior and frequency. Deep Sync's solution connects transaction data with customer identity, enabling brands to measure repeat behavior and store-level performance accurately.
Deep Sync expands partnership with MiQ to power identity-driven political advertising · Deep Sync
Deep Sync and MiQ have expanded their partnership to enhance identity-driven political advertising. This collaboration enables political campaigns to efficiently activate voter data across programmat...ic media, improving speed and precision in digital audience targeting. The partnership leverages Deep Sync's identity-resolution technology and MiQ's programmatic capabilities to optimize campaign performance ahead of the 2026 U.S. midterm elections.
Deep Sync And MiQ Revolutionize Voter Data Activation, Slashing Time ...
Deep Sync and MiQ have expanded their partnership to enhance voter data activation for the 2026 U.S. midterm elections. This collaboration focuses on deterministic identity resolution, enabling faste...r conversion of voter data into digital formats for targeted advertising. The partnership promises to reduce data processing time from days to hours, improving campaign reach and efficiency.
Deep Sync Expands Partnership with MiQ to Power Identity-Driven ...
Deep Sync has expanded its partnership with MiQ to enhance identity-driven political advertising for the 2026 U.S. midterm elections. This collaboration leverages Deep Sync's identity-resolution tech...nology and MiQ's programmatic activation capabilities to quickly transform voter data into digital audiences. The partnership aims to improve targeting accuracy and campaign reach across major advertising platforms like Meta and Google Ads.
Predactiv Partners with Deep Sync for Privacy-Safe PII Integration
Predactiv has partnered with Deep Sync to integrate privacy-compliant PII translation into the Predactiv Data Platform. This collaboration enables secure conversion of PII datasets into interoperable... identifiers, enhancing data usability for analytics and programmatic activation. The integration supports expanded first-party data activation and monetization, allowing brands to operationalize offline PII assets within privacy regulations.
Predactiv Expands Secure PII Onboarding and Identity Integration Through A New Partnership with Deep Sync
Deep Sync and Predactiv have formed a strategic partnership to integrate Deep Sync's identity resolution capabilities with The Predactiv Data Platform. This collaboration allows organizations to conv...ert PII into privacy-compliant identifiers, enhancing data modeling and audience activation. The integration aims to unlock revenue opportunities by enabling data owners to operationalize offline assets within digital ecosystems.
