Latest Product Updates and Feature Enhancements on YouAppi platform
YouAppis Global Retargeting Solution Expansion
YouAppi has expanded its global retargeting solution to gaming advertisers in Turkey. The platform offers a full-lifecycle retargeting system that enhances player retention and reactivation through a...dvanced audience segmentation, machine learning optimization, and dynamic creative optimization. This system has shown significant ROI improvements for partners like Murka Games and Mytona, highlighting its effectiveness in the rapidly growing Turkish gaming market.
YouAppi Joins Kochavas Certified Partner Program: A New Chapter for Cross Screen Performance
YouAppi has become a Kochava Certified Partner, enhancing its cross-screen performance capabilities. This certification signifies YouAppi's commitment to integration quality and technical accuracy, o...ffering improved data and attribution for mobile and CTV retargeting. It strengthens YouAppi's ability to deliver precise, data-driven campaigns, benefiting advertisers with clearer insights into user behavior and growth metrics.
YouAppi Appoints Nisan Schitrit as CEO to Lead AI Innovation
YouAppi has appointed Nisan Schitrit as CEO to lead its AI-driven innovation and global growth. Schitrit, formerly COO, will focus on enhancing YouAppi's cross-screen platform capabilities and levera...ging AI to improve user journeys across digital touchpoints. This strategic move aims to align with the Affle Group's vision for significant growth in the mobile and CTV advertising sectors.
YouAppi Names Nisan Schitrit CEO to Drive AI and Global Expansion
YouAppi has appointed Nisan Schitrit as CEO to drive AI-focused product development and expand its global advertising business. Schitrit, previously COO, will lead efforts to enhance cross-channel ca...pabilities and AI-driven advertising solutions. This leadership change aligns with the company's strategy to optimize campaign performance across mobile and connected TV platforms.
Nisan Schitrit Appointed CEO of YouAppi to Lead Next Phase of AI-Led ...
Nisan Schitrit has been appointed CEO of YouAppi, a mobile growth and Connected TV advertising platform. Previously the COO, Schitrit will lead YouAppi's AI-driven product innovation and global expan...sion. His leadership aims to enhance YouAppi's cross-channel platform capabilities, aligning with the company's growth and AI-first strategy.
Nisan Schitrit has been appointed as the CEO of YouAppi, effective May 2026. With a decade of experience at YouAppi, he will lead global strategy and operations, focusing on expanding the company's p...erformance marketing platform across mobile and Connected TV markets. Schitrit's leadership aims to enhance YouAppi's AI-driven innovation and cross-channel capabilities.
Awards, Recognitions, and Industry Achievements of YouAppi platform
YouAppi Shines in Singular's 2026 ROI Index with 7 Gaming Leaderboard Placements
YouAppi achieved seven placements in Singular's 2026 ROI Index, all within the Gaming category across global, APAC, and EMEA leaderboards. This recognition highlights YouAppi's expertise in mobile ga...ming retargeting, leveraging AI-powered bidding and real-time audience segmentation. The index underscores YouAppi's consistent performance in delivering measurable ROI for gaming advertisers.
