Product and Vendor News

Yieldlab SSP Product Overview

Virtual Minds delivers programmatic advertising solutions tailored for publishers, broadcasters, agencies, and advertisers across Europe. By leveraging this adtech platform, businesses can execute omnichannel campaigns that seamlessly integrate with existing digital strategies. Virtual Minds stands out with its European-made premium adtechnology, ensuring compliance with regional standards and offering robust support for diverse advertising needs. Users benefit from precise targeting capabilities, enhancing campaign effectiveness and reach. This platform is ideal for those seeking a sophisticated approach to display advertising that aligns with European market dynamics.

How satisfied the customers are with Yieldlab SSP use-cases

Reviews

"...Via one platform and one central interface, Yieldlab YRD unites all advertising channels for the effective and efficient marketing of inventory...." Peer review

Yieldlab SSP Customer Insights, Testimonials and Case Studies

ProSiebenSat.1 PULS4 - Media Production

Virtual Minds' Integrated Yield Platform helped ProSiebenSat.1 PULS4 improve digital ad sales. The platform combined server-to-server connections and advanced yield optimization. This made ad managem...ent easier and more efficient. ProSiebenSat.1 PULS4 saw better monetization and higher revenue. The solution also reduced manual work and improved price transparency. The case shows how new ad tech can boost results for media companies.

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ProSiebenSat.1 PULS4 - Media Production

The Integrated Yield Platform by Virtual Minds helped ProSiebenSat.1 PULS4 improve digital advertising. The platform combined server-to-server connections and Advanced Yield Optimisation Class (AYOC)... for better ad management. ProSiebenSat.1 PULS4 saw easier handling of IO and programmatic ads, faster ad loading, and higher revenue. The solution also made price optimisation and campaign management simpler. This case shows how new ad tech can boost results for media companies.

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Yieldlab SSP Features

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Virtual Minds GmbH News

Product
 

Virtual Minds launches Any ID Frequency Capping and expands ID spectrum with Utiq

Virtual Minds has launched 'Any ID Frequency Capping' on its Active Agent DSP, enhancing programmatic campaign management by allowing flexible use of various identifiers. Additionally, a partnership with Utiq introduces Utiq ID, enabling cross-channel advertising pressure control. This integration supports targeting authentic audiences across digital channels, reinforcing Virtual Minds' leadership in cross-media adtech solutions.

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Virtual Minds GmbH Profile

Company Name

Virtual Minds GmbH

Company Website

https://virtualminds.com/

HQ Location

Colonnaden 41, Hamburg, 20354, DE

Employees

11-50

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Financials

PRIVATE