Weborama I Data Company – Data, Data science, DMP, Data ...
Latest Product Updates and Feature Enhancements on Weborama
Weborama ushers in the era of intent with Webo Intent, its agentic platform
Weborama has launched Webo Intent, an agentic platform that activates intent across the entire customer funnel. The platform uses a proprietary engine to analyze signals in real time, identifying int...ent trajectories from initial curiosity to purchase and beyond. This innovation marks a significant milestone in Weborama's development, emphasizing data sovereignty and enhancing marketing intelligence.
Weborama and Utiq launch hybrid cookie and cookieless advertising solution - ppc.land
Weborama and Utiq have launched "Xtra Reach," a hybrid advertising solution that enables brands to reach audiences across both cookie-based and cookieless digital environments. This new product respo...nds to the growing challenge of non-addressable inventory in Europe, where 50% of digital ad space is now inaccessible via traditional cookies. Xtra Reach offers video and IAB display formats, with minimum campaign investments and durations specified.
Strategic Partnerships and Integrations of Weborama
Weborama et The Trade Desk : un partenariat stratgique majeur
Weborama and The Trade Desk have formed a strategic partnership, integrating Weborama's semantic AI-driven contextual data into The Trade Desk's marketplace. This enables hybrid targeting strategies ...and self-service activation of data segments for advertisers, enhancing campaign performance. The partnership supports over 400 monthly buyers and facilitates cross-screen strategies in CTV environments, marking a significant advancement for Weborama.
Rodolphe Rodrigues est nomm Directeur gnral adjoint de Weborama et rejoint le Comit de direction
Rodolphe Rodrigues has been appointed Deputy Managing Director of Weborama and joins the Executive Committee. With a focus on enhancing Weborama's European operations, Rodrigues brings extensive expe...rience in data-driven marketing strategies and aims to drive growth in a competitive digital advertising market.
Vanessa Fossier est nomme Directrice Mdia de Weborama
Vanessa Fossier has been appointed as the Media Director at Weborama. She will lead the Media Sales, Media Trading, and Media Technologies teams to enhance Weborama's data-driven media solutions. Wit...h extensive experience in media strategy and data-driven environments, Fossier aims to strengthen Weborama's market position and drive growth in its media offerings.
