Latest Product Updates and Feature Enhancements on TrueX
Infillion Unveils Agent-Native Platform at CES, Built for AI-Driven Media Buying - ADWEEK
Infillion introduced its agent-native media execution platform at CES, aiming to transform AI-driven media buying. The platform offers a unified, open infrastructure with over 190 interoperable compo...nents, enabling transparency and control. It supports AI agents through Model Context Protocol, allowing seamless integration without costly setups. Infillion's platform is designed to eliminate the traditional trade-offs in programmatic advertising, offering a third option beyond walled gardens and vendor sprawl.
Infillion Relaunches Industry First Agent - Native Composable Platform to End Advertising False Choice
Infillion has relaunched its agent-native composable platform, aiming to address the challenges in programmatic advertising by offering a unified open infrastructure. This platform combines the simpl...icity of walled gardens with the transparency of the open internet, allowing seamless AI integration. The relaunch includes partnerships with AI firms like Veylan and HyperMindZ, and a production release is planned for early 2026.
Infillion Launches Infillion Agent Connector - A New Way - GlobeNewswire
Infillion has launched the Infillion Agent Connector, an agent-native media execution platform designed for AI systems to autonomously plan, buy, and optimize programmatic campaigns. This open, AI-ag...nostic platform supports seamless integration with any AI system, enabling agencies to orchestrate campaigns without fragmentation. It features modules for campaign planning, audience management, creative optimization, real-time bidding, and analytics, all designed for hands-free media buying at scale.
From Automation to Magic: AI-Powered Strategies That Delight Holiday Shoppers
Infillion's Holiday 2025 Playbook emphasizes AI's role in enhancing shopping experiences through personalized product recommendations, interactive quizzes, and real-time retargeting. The company aids... brands in deploying AI to create dynamic, context-aware campaigns that resonate with consumers, ensuring messages are timely and relevant. This approach aims to transform AI from a buzzword into a strategic tool for holiday campaigns.
Arrival, Infillions Cutting-Edge Foot Traffic Measurement, Comes To MediaMath
Infillion announces the integration of its foot traffic measurement solution, Arrival, with MediaMath to help brands measure the impact of digital ads on real-world visits using precise location data... and cookieless identity.
Strategic Partnerships and Integrations of TrueX
Infillion and Yobi Announce Strategic Partnership to Advance AI-Powered Advertising Optimization - newswire.com
Infillion and Yobi have formed a strategic partnership to enhance AI-powered advertising optimization. This collaboration integrates Infillion's composable advertising infrastructure with Yobi's beha...vioral AI, offering advertisers advanced audience targeting and bid optimization without relying on third-party cookies. The partnership aims to deliver walled garden-level performance on the open web, providing transparency and control over AI optimization processes.
Infillion's Jeremy Woodlee: Retail Media Networks Are Entering Their ...
Infillion is advancing its role in retail media networks by developing a custom platform for Walmart Connect in Mexico. This platform manages inbound campaigns and offsite media, aiming to expand adv...ertiser relationships beyond traditional trade marketing. Infillion's strategy focuses on standardizing retail media networks and leveraging AI for operational efficiency, positioning itself as a key player in the evolving retail media landscape.
Infillion, Adelaide partnership
Infillion and Adelaide formed a partnership to integrate Adelaides AU attention metric into Infillions IDVx interactive video and TrueX value-exchange ad inventory. This collaboration enables adverti...sers to measure and optimize experiential attention and campaign outcomes across channels. Infillions TrueX ad units outperform 2024 AU benchmarks by 22%, offering brands advanced insights into consumer engagement and media quality.
Infolinks Partners with Infillion
Infolinks has integrated its advertising marketplace with Infillion's composable advertising platform. This partnership gives Infillion's brand and agency clients direct access to Infolinks' propriet...ary ad placements and inventory across 25,000 premium publishers. The collaboration enhances advertising reach and inventory quality for Infillion's clients.
Leadership and Executive Team Updates at TrueX
Infillion Appoints Brian Kaminsky as Chief Operating Officer - Newswire.com
Infillion has appointed Brian Kaminsky as its new Chief Operating Officer. This executive change is part of Infillion's strategic efforts to enhance its operational capabilities. Kaminsky brings exte...nsive experience to the role, which is expected to drive growth and operational efficiency for the company.
Bill Todd, Ad Tech Pioneer, Joins Infillion
Infillion appointed Bill Todd, former AdTheorent CRO and Conversant President, as General Manager of its Media Business Unit. Todd will oversee key brands including TrueX, NeXt, InStadium, IDVx, and ...MediaMath, driving strategy and growth for Infillions composable media buying platform targeting advertisers and agencies.
Infillion Taps Ad Tech Veteran Jeremy Woodlee to Lead Enterprise Business ...
Infillion appoints Jeremy Woodlee as General Manager of its new Enterprise business unit to expand its technology in media businesses.
Infillion Taps Ad Tech Veteran Jeremy Woodlee to Lead Enterprise Business Unit
Infillion appoints ad tech veteran Jeremy Woodlee to lead its Enterprise Business Unit.
Infillion Appoints Brett Sanderson as VP of Product Marketing
Infillion has appointed Brett Sanderson as Vice President of Product Marketing. He will report to Chief Growth and Marketing Officer Laurel Rossi and focus on developing and executing the company's g...o-to-market strategy for its media solutions.