Latest Product Updates and Feature Enhancements on TrueX
From Automation to Magic: AI-Powered Strategies That Delight Holiday Shoppers
Infillion's Holiday 2025 Playbook emphasizes AI's role in enhancing shopping experiences through personalized product recommendations, interactive quizzes, and real-time retargeting. The company aids... brands in deploying AI to create dynamic, context-aware campaigns that resonate with consumers, ensuring messages are timely and relevant. This approach aims to transform AI from a buzzword into a strategic tool for holiday campaigns.
Arrival, Infillions Cutting-Edge Foot Traffic Measurement, Comes To MediaMath
Infillion announces the integration of its foot traffic measurement solution, Arrival, with MediaMath to help brands measure the impact of digital ads on real-world visits using precise location data... and cookieless identity.
Infillion's Jeremy Woodlee: Retail Media Networks Are Entering Their ...
Infillion is advancing its role in retail media networks by developing a custom platform for Walmart Connect in Mexico. This platform manages inbound campaigns and offsite media, aiming to expand adv...ertiser relationships beyond traditional trade marketing. Infillion's strategy focuses on standardizing retail media networks and leveraging AI for operational efficiency, positioning itself as a key player in the evolving retail media landscape.
Infillion and Adelaide formed a partnership to integrate Adelaides AU attention metric into Infillions IDVx interactive video and TrueX value-exchange ad inventory. This collaboration enables adverti...sers to measure and optimize experiential attention and campaign outcomes across channels. Infillions TrueX ad units outperform 2024 AU benchmarks by 22%, offering brands advanced insights into consumer engagement and media quality.
Infolinks has integrated its advertising marketplace with Infillion's composable advertising platform. This partnership gives Infillion's brand and agency clients direct access to Infolinks' propriet...ary ad placements and inventory across 25,000 premium publishers. The collaboration enhances advertising reach and inventory quality for Infillion's clients.
Infillion appointed Bill Todd, former AdTheorent CRO and Conversant President, as General Manager of its Media Business Unit. Todd will oversee key brands including TrueX, NeXt, InStadium, IDVx, and ...MediaMath, driving strategy and growth for Infillions composable media buying platform targeting advertisers and agencies.
Infillion Appoints Brett Sanderson as VP of Product Marketing
Infillion has appointed Brett Sanderson as Vice President of Product Marketing. He will report to Chief Growth and Marketing Officer Laurel Rossi and focus on developing and executing the company's g...o-to-market strategy for its media solutions.
Infillion Expands Sales Leadership With CTV Pioneers Jeff Zito and Collin Korab
Infillion has appointed Jeff Zito as Senior Vice President and Collin Korab as Vice President to lead sales in the Central Region, enhancing their leadership in connected TV advertising.
