TrueX Overview

TrueX, a CTV engagement platform, offers consumers a choice in their ad experience. It guarantees results through a value exchange product.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Business Development, as the business use cases that they have been most satisfied with while using TrueX.

Other use cases:

  • Subscription Management
  • Engaging And Following Up
  • Training & Onboarding
  • Lead Qualification: Technographic
  • Lead Engagement
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Business Priorities

Increase Sales & Revenue is the most popular business priority that customers and associates have achieved using TrueX.

Other priorities:

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TrueX Use-Cases and Business Priorities: Customer Satisfaction Data

TrueX's features include SEM. and TrueX support capabilities include 24/7 Support, AI Powered, Email Support, etc. also TrueX analytics capabilities include Custom Reports, and Analytics.

Reviews

"..." We used TrueX 100% for video distribution and it was extremely easy to get set up and to make our offers look slick and integrated on all publishers/inventory types...." Peer review by Administrator

Peer review evidence (same sources as the product rating summary)

"...The Leading Engagement Advertising Platform ..." true[X]
"..." We used TrueX 100% for video distribution and it was extremely easy to get set up and to make our offers look slick and integrated on all publishers/inventory types...." Peer review by Administrator
"...Maybe 1 to 3 percent of that audience is going to subscribe, but you re worried about cooking your golden goose [by giving them a way to get around the paywall], said Chris Shively, True[x] s director of global business development...." Piano teams up with True[x] to combine advertising and paywalls

TrueX Customer wins, Customer success stories, Case studies

How can TrueX enhance your Sending & Publishing Communications process?

How can TrueX optimize your Engaging And Following Up Workflow?

 

Walmart Connect México - Retail - Very Large

Walmart Connect México, Powered by Infillion, Launches Brand Lift ...

Mexico City, Mexico

Walmart Connect México, using Infillion's platform, launches self-service brand lift studies within its DSP. This feature enables advertisers to measure brand impact alongside campaign management, e...nhancing the platform's full-funnel measurement capabilities. The studies, customizable around key metrics, provide insights into brand awareness and campaign influence, reflecting a shift in advertiser priorities towards comprehensive media effectiveness.

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Adwerx - Marketing And Advertising - Medium

Durham, USA

Adwerx used Infillion’s DSP to run thousands of hyper-local ad campaigns for real estate and mortgage professionals. They needed to switch their programmatic buying stack quickly, without hurting cam...paign performance. Infillion enabled custom bidding and strong audience matching, helping Adwerx expand retargeting reach and improve budget pacing. 99.7% of campaigns went live within one business day. Adwerx achieved greater media efficiency and fewer blocked campaigns during audits.

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Major restaurant group - Restaurants - Large

Infillion helped a major restaurant group boost online reservations. The group used cross-device, location-driven tactics to target audiences on all devices. They refined segments with the Cross-Devi...ce Identity Index and used geo-targeting and retargeting. The campaign beat the CPA goal by 35%.

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A mid-sized private university in the Mid-Atlantic region - Education - Medium

Infillion's TrueX engagement ads helped a mid-sized private university in the Mid-Atlantic region double its industry benchmark click-through rate to 1.7%. The campaign used interactive carousel ads ...to showcase the school's benefits, including fee waivers and scholarships. The CTV ad with QR codes achieved a 0.3% scan rate. Users spent an average of 51 seconds engaging with the ad, surpassing the 30-second guarantee. The campaign drove more prospective students to learn about the university.

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Walmart Connect Mexico - Retail - Very Large

Infillion’s MediaMath technology powered Walmart Connect Mexico’s DSP to improve ROAS through precision segmentation. Walmart Connect tested two audience segments: branding & consideration and purcha...se-driven. The branding segment achieved a 4.6 ROAS, while the purchase-driven segment reached 13.2 ROAS. The campaign used first-party data and AI-driven optimizations for targeted advertising. Walmart Connect delivered measurable results and enhanced omnichannel advertising for leading dairy brands.

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Watch Retailer - Retail - Large

Infillion ran a mobile ad campaign for a major watch retailer. The campaign used geofenced animated banners and rich media to target adults near store locations in the US, UK, France, Spain, and Swit...zerland. Infillion's location technology tracked real-world attribution and in-store visits. The campaign drove a 7% lift in store traffic and over 4,400 visits in two weeks. Shoppers spent an average of 35 minutes in the store.

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TrueX Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

3.88/5 ★

Read Reviews (2)
Analytics

3.68/5 ★

Read Reviews (1)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

3.88/5 ★

Read Reviews (2)
Analytics

3.68/5 ★

Read Reviews (1)

Software Failure Risk Guidance

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for TrueX

Top Failure Risks for TrueX

Infillion News

M&A

Infillion Buys Catalina: One of the World's Largest Sources of ...

Infillion has acquired Catalina, a leader in deterministic purchase intelligence, to enhance its advertising platform. This acquisition integrates Catalina's extensive purchase data, enabling Infillion to offer brands real-time sales optimization and precise audience targeting. The move expands Infillion's capabilities in omnichannel measurement and retail media infrastructure, providing brands and retailers with advanced media solutions.

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M&A

Infillion Buys Retail Purchase Data Company, Catalina

Infillion has acquired Catalina, a company specializing in shopper marketing and CPG purchase data. This acquisition will integrate Catalina's extensive in-store purchase data into Infillion's ad platform, enhancing its capabilities in planning, targeting, and attribution. Catalina's data, sourced from over 23,000 retail locations, will become exclusive to Infillion, differentiating it from other platforms by offering unique commerce data.

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M&A

Infillion acquires Catalina: real purchase data now has an owner

Infillion has acquired Catalina, a leading deterministic purchase intelligence network, to enhance its adtech platform. This acquisition allows Infillion to integrate real purchase data into its DSP, MediaMath, enabling advertisers to segment audiences based on actual purchase behavior and optimize media buying. Catalina's data will be exclusive to Infillion, potentially creating a competitive advantage by consolidating purchase data within a single platform.

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M&A

Deterministic Data A Major Factor In Infillion Acquisition Of Catalina

Infillion has acquired Catalina, integrating its vast deterministic purchase data into its platform. This acquisition enhances Infillion's AI-driven media planning and buying capabilities by leveraging Catalina's data from 130 million households and $600 billion in consumer spend. The integration aims to optimize AI agents for real economic outcomes, transforming retail media into closed-loop commerce media.

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Infillion Profile

Company Name

Infillion

Company Website

https://infillion.com/

HQ Location

Employees

101-250

Social

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Financials

PRIVATE