TrueX: Use-Cases, Insights and Reviews | 2026 Cuspera

Infillion helped a luxury auto brand use a full-funnel digital marketing approach. They served mobile and desktop video ads to reach in-market auto shoppers. The campaign drove over 350 dealership vi...sits and an average dwell time of 44 minutes. Visits per unique user averaged 1.78. The solution used Gimbal beacons for precise attribution and achieved an 81% video completion rate.
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Infillion helped Liquid I.V. boost brand awareness with an AR game at live baseball events. The campaign reached over 654,000 fans and generated 10 million in-stadium impressions. Brand awareness ros...e by 18%, consideration by 32%, and preference by 40%. Fans played the AR game for 179,450 minutes. Liquid I.V. achieved $438 million in U.S. revenue in 2024, becoming Unilever’s top Health & Wellness brand.
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MediaMath helped Media Thesis, a performance marketing agency, find the most efficient DSP for cost-effective results. Media Thesis ran a head-to-head test between MediaMath and another leading DSP d...uring a high-stakes holiday campaign. MediaMath outperformed the competitor with a 40% CPM efficiency advantage for HBO Max video. The test showed MediaMath delivers more value, broader reach, and measurable impact. This success led to a deeper partnership between Media Thesis and MediaMath.
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Walmart Connect Mexico used Infillion’s MediaMath technology to improve their retail media campaigns. They wanted to test how targeted audience engagement could boost conversions and ROAS. They ran a... campaign with two segmentation strategies: one for branding and one for purchase-driven shoppers. Walmart Connect used first-party data and AI-driven optimizations to reach high-intent buyers. The campaign helped Walmart Connect deliver better results for brands and set a new standard for retail media success.
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Infillion’s TrueX ads helped Porsche promote the Cayenne to affluent car buyers. Porsche wanted to increase brand awareness and consideration among streaming-first audiences. The campaign used intera...ctive ads with a car configurator and targeted users based on travel and lifestyle data. The ads led to a 13% lift in awareness and a 17% lift in consideration. Users spent an average of 47 seconds with the ad and the desktop click-thru rate was 7.7%.
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Infillion’s TrueX engagement ads helped a mid-sized private university in the Mid-Atlantic region stand out to prospective students. The university used interactive carousel ads to showcase its benef...its, like 90+ majors, scholarships, and an application fee waiver. The CTV ad with QR codes achieved a 0.3% scan rate. Users spent an average of 51 seconds in the experience. The click-through rate was 1.7%, nearly double the industry benchmark.
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