TrueX: Use-Cases, Insights and Reviews | 2025 Cuspera

Infillion helped a luxury auto brand use a full-funnel digital marketing approach. They served mobile and desktop video ads to reach in-market auto shoppers. The campaign drove over 350 dealership vi...sits and an average dwell time of 44 minutes. Visits per unique user averaged 1.78. The solution used Gimbal beacons for precise attribution and achieved an 81% video completion rate.
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Infillion helped Liquid I.V. boost brand awareness with an AR game at live baseball events. The campaign reached over 654,000 fans and generated 10 million in-stadium impressions. Brand awareness ros...e by 18%, consideration by 32%, and preference by 40%. Fans played the AR game for 179,450 minutes. Liquid I.V. achieved $438 million in U.S. revenue in 2024, becoming Unilever’s top Health & Wellness brand.
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Gimbal location technology helped Casper promote a new pop-up store. Casper used rich media mobile ads and geofencing to reach the right audience. The campaign drove a 15.7% lift in store traffic. Th...e average dwell time was 47 minutes. The cost per visit was $7.53. The average cost per incremental visit was $47.81.
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Infillion helped a major restaurant group drive more online reservations. The group used cross-device and location-driven tactics. They targeted audiences across all devices and used geo-targeting an...d retargeting. The campaign beat the client's CPA goal by 35%. This shows strong results for digital marketing in the restaurant industry.
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Infillion helped a major watch retailer run a mobile ad campaign. The goal was to drive more people to their stores in the US, UK, France, Spain, and Switzerland. Infillion used animated banners and ...rich media ads with location technology to track visits. The campaign led to over 4,400 store visits in two weeks. Store traffic increased by 7%. Shoppers spent an average of 35 minutes in the store.
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WHOOP used Infillion's TrueX interactive ad campaign to boost its digital fitness brand during the busy New Year season. The campaign let users explore WHOOP's features, like sleep tracking and perfo...rmance coaching, through engaging video ads. Infillion made the call-to-action more visible, which led to a 9.1% click-through rate—over 9 times the industry benchmark. The campaign also delivered a 20% increase in awareness, 21% in familiarity, 31% in consideration, and 24% in preference.
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