TrueX Overview

TrueX, a CTV engagement platform, offers consumers a choice in their ad experience. It guarantees results through a value exchange product.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Business Development, as the business use cases that they have been most satisfied with while using TrueX.

Other use cases:

  • Subscription Management
  • Engaging And Following Up
  • Training & Onboarding
  • Lead Qualification: Technographic
  • Lead Engagement
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Business Priorities

Increase Sales & Revenue is the most popular business priority that customers and associates have achieved using TrueX.

Other priorities:

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TrueX Use-Cases and Business Priorities: Customer Satisfaction Data

TrueX's features include SEM. and TrueX support capabilities include 24/7 Support, AI Powered, Email Support, etc. also TrueX analytics capabilities include Custom Reports, and Analytics.

Reviews

"...Campaign trafficking is truly simple and delivery is usually easily achieved due to the large number of high inventory sources which their business development team has acquired...." Peer review by Administrator

Peer review evidence (same sources as the product rating summary)

"...The company was acquired by Fox Networks Group, where Marchese became president of advanced advertising and advertising revenue...." Putting Attention Back In The Driving Seat: Joe Marchese on His New Moves
"...The Ad Age Experience AdAge, a global media leader publishing analysis, news and data on marketing and media, is taking advantage of Piano+true[X]'s content unlocking capabilities...." Unlock New Revenue with true[X] and Piano
"...Campaign trafficking is truly simple and delivery is usually easily achieved due to the large number of high inventory sources which their business development team has acquired...." Peer review by Administrator

TrueX Customer wins, Customer success stories, Case studies

How can TrueX optimize your Sending & Publishing Communications Workflow?

How efficiently Does TrueX manage your Engaging And Following Up?

 

Allen Media Group - Media And Entertainment - Large

ALLEN MEDIA GROUP PARTNERS WITH INFILLION TO POWER ADVANCED ADVER

Los Angeles, USA

Allen Media Group has partnered with Infillion to enhance its streaming services with Infillion's advanced advertising technology, including the TrueX interactive video product. This collaboration ai...ms to deliver more engaging and measurable ad experiences, aligning with AMG's digital transformation goals and enhancing value for advertisers.

Read on →
 

Walmart Connect México - Retail - Very Large

Walmart Connect México, Powered by Infillion, Launches Brand Lift ...

Mexico City, Mexico

Walmart Connect México, using Infillion's platform, launched self-service brand lift studies within its DSP. This allows advertisers to measure brand impact alongside campaign management, enhancing ...full-funnel measurement with attitudinal insights. The studies are available at no extra cost, reflecting a shift towards broader advertiser objectives in retail media.

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Fox Auto Dealership - Automotive - Medium

USA

Infillion ran a mobile ad campaign for Fox Auto Dealership. The goal was to increase foot traffic to their regional car dealerships. The campaign used geo-conquesting and retargeting to reach people ...who visited competitor lots. Ads highlighted promotions and offers. The campaign drove an average dwell time of 69 minutes at the dealerships. It resulted in 526 walk-ins and a 3.1% lift in visits. The average cost per visit was $37.07.

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Independent agencies - Marketing And Advertising - Small

Infillion helps independent agencies plan smarter and optimize campaigns using data and AI. Agencies use the composable media platform to build richer audiences and activate campaigns across CTV, vid...eo, display, mobile, and live sports. The platform offers closed-loop attribution, showing clear results like brand lift, attention, and sales. Agencies can choose managed, hybrid, or self-service buying models. Infillion gives agencies transparency and flexibility to deliver measurable results for their clients.

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Adwerx - Marketing And Advertising - Medium

Durham, USA

Adwerx used Infillion’s DSP to run thousands of hyper-local ad campaigns for real estate and mortgage professionals. They needed to switch their programmatic buying stack quickly, without hurting cam...paign performance. Infillion enabled custom bidding and strong audience matching, helping Adwerx expand retargeting reach and improve budget pacing. 99.7% of campaigns went live within one business day. Adwerx achieved greater media efficiency and fewer blocked campaigns during audits.

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Major restaurant group - Restaurants - Large

Infillion helped a major restaurant group boost online reservations. The group used cross-device, location-driven tactics to target audiences on all devices. They refined segments with the Cross-Devi...ce Identity Index and used geo-targeting and retargeting. The campaign beat the CPA goal by 35%.

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TrueX Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

3.88/5 ★

Read Reviews (2)
Analytics

3.68/5 ★

Read Reviews (1)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

3.88/5 ★

Read Reviews (2)
Analytics

3.68/5 ★

Read Reviews (1)

Software Failure Risk Guidance

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for TrueX

Top Failure Risks for TrueX

Infillion News

M&A

Infillion to Acquire Foursquare, Closing the Loop Between Advertising and Real-World Results

Infillion announced its acquisition of Foursquare, integrating Foursquare's location intelligence with Infillion's advertising platform. This acquisition enhances Infillion's ability to connect advertising with real-world outcomes, leveraging Foursquare's extensive location data and Catalina's purchase intelligence to measure advertising impact on store visits and purchases.

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M&A

Infillion Buys Catalina: One of the World's Largest Sources of ...

Infillion has acquired Catalina, a leader in deterministic purchase intelligence, to enhance its advertising platform. This acquisition integrates Catalina's extensive purchase data, enabling Infillion to offer brands real-time sales optimization and precise audience targeting. The move expands Infillion's capabilities in omnichannel measurement and retail media infrastructure, providing brands and retailers with advanced media solutions.

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M&A

Infillion Buys Retail Purchase Data Company, Catalina

Infillion has acquired Catalina, a company specializing in shopper marketing and CPG purchase data. This acquisition will integrate Catalina's extensive in-store purchase data into Infillion's ad platform, enhancing its capabilities in planning, targeting, and attribution. Catalina's data, sourced from over 23,000 retail locations, will become exclusive to Infillion, differentiating it from other platforms by offering unique commerce data.

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M&A

Infillion acquires Catalina: real purchase data now has an owner

Infillion has acquired Catalina, a leading deterministic purchase intelligence network, to enhance its adtech platform. This acquisition allows Infillion to integrate real purchase data into its DSP, MediaMath, enabling advertisers to segment audiences based on actual purchase behavior and optimize media buying. Catalina's data will be exclusive to Infillion, potentially creating a competitive advantage by consolidating purchase data within a single platform.

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Infillion Profile

Company Name

Infillion

Company Website

https://infillion.com/

HQ Location

Employees

101-250

Social

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Financials

PRIVATE