TrueX Overview

TrueX, a CTV engagement platform, offers consumers a choice in their ad experience. It guarantees results through a value exchange product.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Business Development, as the business use cases that they have been most satisfied with while using TrueX.

Other use cases:

  • Subscription Management
  • Engaging And Following Up
  • Training & Onboarding
  • Lead Qualification: Technographic
  • Lead Engagement
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Business Priorities

Increase Sales & Revenue is the most popular business priority that customers and associates have achieved using TrueX.

Other priorities:

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TrueX Use-Cases and Business Priorities: Customer Satisfaction Data

TrueX's features include SEM. and TrueX support capabilities include 24/7 Support, AI Powered, Email Support, etc. also TrueX analytics capabilities include Custom Reports, and Analytics.

Reviews

"...This inventory has incredible value, but it has been black-listed by many advertisers because of knee-jerk reactions to social gaming value-exchange...." Peer review by Administrator

Comprehensive Insights on TrueX Use Cases

How does TrueX address your Sending & Publishing Communications Challenges?

Why is TrueX the best choice for Engaging And Following Up?

Case Studies

Restaurants

CASE STUDY Major restaurant group

Infillion helped a major restaurant group drive more online reservations. The group used cross-device and location-driven tactics. They targeted audiences across all devices and used geo-targeting an...d retargeting. The campaign beat the client's CPA goal by 35%. This shows strong results for digital marketing in the restaurant industry.

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Education

CASE STUDY a mid-sized private university in the Mid-Atlantic region

Infillion’s TrueX engagement ads helped a mid-sized private university in the Mid-Atlantic region stand out to prospective students. The university used interactive carousel ads to showcase its benef...its, like 90+ majors, scholarships, and an application fee waiver. The CTV ad with QR codes achieved a 0.3% scan rate. Users spent an average of 51 seconds in the experience. The click-through rate was 1.7%, nearly double the industry benchmark.

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Hospitality

CASE STUDY VisitBritain

Infillion used its AI-powered technology to create an interactive ad experience for VisitBritain. The campaign let users try British slang and accents, using advanced voice recognition. The goal was ...to boost awareness, engagement, and consideration for travel to Britain. Users spent over 21 million seconds interacting with the ad. The campaign led to a 7% increase in awareness, 6% increase in familiarity, and 7% increase in consideration.

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Retail

CASE STUDY Watch Retailer

Infillion helped a major watch retailer run a mobile ad campaign. The goal was to drive more people to their stores in the US, UK, France, Spain, and Switzerland. Infillion used animated banners and ...rich media ads with location technology to track visits. The campaign led to over 4,400 store visits in two weeks. Store traffic increased by 7%. Shoppers spent an average of 35 minutes in the store.

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Health, Wellness and Fitness

CASE STUDY WHOOP

WHOOP used Infillion's TrueX interactive ad campaign to boost its digital fitness brand during the busy New Year season. The campaign let users explore WHOOP's features, like sleep tracking and perfo...rmance coaching, through engaging video ads. Infillion made the call-to-action more visible, which led to a 9.1% click-through rate—over 9 times the industry benchmark. The campaign also delivered a 20% increase in awareness, 21% in familiarity, 31% in consideration, and 24% in preference.

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Consumer Goods

CASE STUDY Casper

Gimbal location technology helped Casper promote a new pop-up store. Casper used rich media mobile ads and geofencing to reach the right audience. The campaign drove a 15.7% lift in store traffic. Th...e average dwell time was 47 minutes. The cost per visit was $7.53. The average cost per incremental visit was $47.81.

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TrueX Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

3.88/5 ★

Read Reviews (2)
Analytics

3.68/5 ★

Read Reviews (1)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

3.88/5 ★

Read Reviews (2)
Analytics

3.68/5 ★

Read Reviews (1)

Software Failure Risk Guidance

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for TrueX

Top Failure Risks for TrueX

Infillion News

Partnership

Infillion's Jeremy Woodlee: Retail Media Networks Are Entering Their ...

Infillion is advancing its role in retail media networks by developing a custom platform for Walmart Connect in Mexico. This platform manages inbound campaigns and offsite media, aiming to expand advertiser relationships beyond traditional trade marketing. Infillion's strategy focuses on standardizing retail media networks and leveraging AI for operational efficiency, positioning itself as a key player in the evolving retail media landscape.

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Product

From Automation to Magic: AI-Powered Strategies That Delight Holiday Shoppers

Infillion's Holiday 2025 Playbook emphasizes AI's role in enhancing shopping experiences through personalized product recommendations, interactive quizzes, and real-time retargeting. The company aids brands in deploying AI to create dynamic, context-aware campaigns that resonate with consumers, ensuring messages are timely and relevant. This approach aims to transform AI from a buzzword into a strategic tool for holiday campaigns.

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Executive

Bill Todd, Ad Tech Pioneer, Joins Infillion

Infillion appointed Bill Todd, former AdTheorent CRO and Conversant President, as General Manager of its Media Business Unit. Todd will oversee key brands including TrueX, NeXt, InStadium, IDVx, and MediaMath, driving strategy and growth for Infillions composable media buying platform targeting advertisers and agencies.

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Partnership

Infillion, Adelaide partnership

Infillion and Adelaide formed a partnership to integrate Adelaides AU attention metric into Infillions IDVx interactive video and TrueX value-exchange ad inventory. This collaboration enables advertisers to measure and optimize experiential attention and campaign outcomes across channels. Infillions TrueX ad units outperform 2024 AU benchmarks by 22%, offering brands advanced insights into consumer engagement and media quality.

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Infillion Profile

Company Name

Infillion

Company Website

https://infillion.com/

HQ Location

Employees

101-250

Social

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Financials

PRIVATE