Toluna Overview

Toluna offers a powerful platform for brands seeking actionable insights through AI-driven market research. The product leverages technology and a network of engaged consumers to help businesses turn data into strategic opportunities. Toluna's solutions are designed for brands aiming to make impactful decisions, with a focus on data quality through its QSphere technology. This makes it a trusted partner for forward-thinking companies looking to enhance their market positioning and achieve a strong return on investment.

Use Cases

Customers recommend Advertisement, Market Research, Lifetime Value Management, as the business use cases that they have been most satisfied with while using Toluna.

Other use cases:

  • Engagement Management
  • Competitive Intelligence
  • Monitoring Social Media
  • Tracking & Monitoring Communications
  • Campaign Management
  • International Marketing
  • Forecasting
See all use cases See less use cases

Business Priorities

Build Brand Awareness and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Toluna.

Other priorities:

  • Grow Market Share
  • Increase Sales & Revenue
  • Improve Brand Engagement
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Increase Customer Life Time Value
  • Acquire Customers
  • Improve Digital And Social Presence
  • Reduce Bounce
See all business priorities See less business priorities

Toluna Use-Cases and Business Priorities: Customer Satisfaction Data

Toluna works with different mediums / channels such as User Generated Content. and Social Media.

Toluna's features include Feedback Surveys, and Dashboard. and Toluna support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Toluna analytics capabilities include Analytics, and Custom Reports.

Reviews

"...MarketTools Community Manager, market research online community (MROC) software, makes it fast and easy to create a private online market research community, open a dialog, and explore concepts and ideas in real time...." Peer review

Toluna, belong to a category of solutions that help Business Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

MetrixLab challenges the status quo of insights by offering global customer insight services. This market research company serves businesses of all sizes with valuable data.

Toluna Customer wins, Customer success stories, Case studies

What solutions does Toluna provide for Market Research?

How can Toluna enhance your Lifetime Value Management process?

How can Toluna enhance your Engagement Management process?

How can Toluna enhance your Competitive Intelligence process?

11 buyers and buying teams have used Cuspera to assess how well Toluna solved their Business Intelligence needs. Cuspera uses 381 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Business Intelligence needs.

lightning

Peers used Toluna for advertisement and market research

Toluna Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.86/5 ★

Read Reviews (9)
Analytics

4.16/5 ★

Read Reviews (55)
Custom Reports

4.13/5 ★

Read Reviews (63)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.86/5 ★

Read Reviews (9)
Analytics

4.16/5 ★

Read Reviews (55)
Custom Reports

4.13/5 ★

Read Reviews (63)

Software Failure Risk Guidance

?

for Toluna

Overall Risk Meter

Low Medium High

Top Failure Risks for Toluna

Toluna, Inc. News

Product

Identifyingthe #1Christmas ad withTolunaSynthetic Personas

Toluna utilized its Synthetic Personas testing to evaluate 25 Christmas ad campaigns in Australia, employing ACT Instant AI to measure effectiveness. LEGO's ad emerged as the top performer, showcasing the power of synthetic audiences in market research. This approach allows rapid, large-scale ad testing, highlighting Toluna's innovative capabilities in advertising analysis.

Read more →
Executive

Toluna announces new Managing Director, Country Head in Singapore

Toluna Singapore appoints Gurtej Singh Nagpal as the new Country Head. With extensive leadership experience in APAC, Gurtej aims to drive growth and innovation, focusing on transforming insights into actionable decisions for clients. This strategic move aligns with Toluna's goal to enhance its capabilities in delivering technology-powered insights.

Read more →
Product

Toluna HarmonAIze launches: Transforming market research with advanced synthetic data solutions - tolunacorporate.com

Toluna has launched Toluna HarmonAIze, a synthetic data suite designed to enhance market research by enabling faster, deeper analysis for niche target groups. The suite's first product, Toluna HarmonAIze Boost, allows for detailed analysis without additional data collection, using synthetic data to replicate real-world datasets. This innovation aims to transform insights gathering, offering clients flexibility and high-fidelity results.

Read more →
Product

Toluna introduces ACT Instant AI - Toluna - tolunacorporate.com

Toluna has launched ACT Instant AI, an AI-powered ad-testing solution that enhances ad evaluation with speed, quality, and scale. It integrates with Toluna's Synthetic Personas, offering predictive insights and creative intelligence. The platform allows advertisers to make informed decisions quickly and optimize creative performance, marking a significant advancement in Toluna's AI strategy.

Read more →

Toluna, Inc. Profile

Company Name

Toluna, Inc.

Company Website

https://www.tolunacorporate.com/

HQ Location

Toluna SAS 5 avenue du Château, Vincennes, 94300 France

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

PRIVATE