TelmarHelixa - Business Intelligence: Use Cases, Capabilities & Competitors

TelmarHelixa Discover helped an organic juice brand break into a crowded market. The agency used Discover to find that women aged 25-34 were the best target. They learned these women liked streaming,... beauty, wellness, and trendy fashion. The insights showed the audience also enjoyed parties and organic products. With this data, the agency won the pitch and became the brand’s social media agency of record.
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TelmarHelixa’s Discover helped a sneaker and lifestyle brand target Gen Z and Millennial gamers for a new athleisure line. The brand used affinity data to find a YouTube creator who resonated with bo...th Fortnite fans and sneaker enthusiasts. Fans of both had a four times higher affinity for this creator than the average American. This insight enabled a high-impact partnership without the cost of an A-list celebrity. The campaign expanded the brand’s reach and drove a successful product launch with measurable ROI.
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TelmarHelixa’s Adloc helped a large European TV broadcaster manage real-time ad spot allocation across 50+ countries. The broadcaster needed to handle live sports events, unpredictable schedules, and... complex localization. Adloc integrated with their ad sales and traffic systems, automating manual processes and enabling dynamic spot allocation. This improved inventory utilization, streamlined operations, and increased revenue potential for both local and pan-European campaigns.
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TelmarHelixa helped a global social networking platform take control of their research data. The company replaced slow third-party data loaders with TelmarHelixa’s Explore and DataLoader solutions. T...his let their research team load and analyze survey data in-house. They cut staff turnover by over 50% and increased ad sales by more than 10%. The platform now builds custom sales packages faster and finds new growth areas.
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