Teads Overview

Teads reaches nearly 2 billion people monthly with its expansive network across premier publishers. This platform offers full-funnel solutions with multi-format options like video, display, performance, and social advertising. Teads' unique selling point lies in its ability to deliver sustainable business outcomes by leveraging quality media, data, and creative solutions. Advertisers benefit from unparalleled scale and premium access to top-tier content providers, enhancing their reach and engagement. This comprehensive approach ensures that campaigns effectively target audiences at various stages of the marketing funnel, providing a competitive edge in the video advertising space.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Engaging And Following Up, as the business use cases that they have been most satisfied with while using Teads.

Other use cases:

  • Generation Of New Leads
  • Competitive Intelligence
  • Collaboration
  • Creative Agency
  • Media Buying
  • Contract Management
  • Training & Onboarding
See all use cases See less use cases

Business Priorities

Enter New Markets Internationally Or Locally and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Teads.

Other priorities:

  • Improve Brand Engagement
  • Build Brand Awareness
  • Improve Efficiency
  • Scale Best Practices
  • Improve Digital And Social Presence
  • Grow Market Share
  • Improve ROI
See all business priorities See less business priorities

Teads Use-Cases and Business Priorities: Customer Satisfaction Data

Teads works with different mediums / channels such as Mass Media. Television. Website etc.

Teads's features include Dashboard. and Teads support capabilities include 24/7 Support, Chat Support, Email Support, etc. also Teads analytics capabilities include Analytics, and Custom Reports.

Reviews

"The cooperation with Teads helped us to transport the unique values of Absolut Vodka into the digital world and enabled our consumers to engage with and experience the brand." - Matthias L

Peer review evidence (same sources as the product rating summary)

"...User research was carried out with a wide range of ethnic groups and did identify that people with very light or very dark skin found it difficult to provide an acceptable passport photograph, the FOI response stated. ADVERTISEMENT inRead invented by Teads ..." Passport facial recognition checks fail to work with dark skin BBC News
"...Our Engineering hiring process at Teads was originally published in Teads Engineering on Medium, where people are continuing the conversation by highlighting and responding to this story...." Our Engineering hiring process at Teads
"...Teads Studio works with a brand s existing assets to remix and enhance their creative to work best on a mobile device, with interactive elements designed to improve engagement. ..." Teads For Publishers (TFP) Sets New Benchmarks with AI-Powered Video & Display Experiences

Teads, MyQ X, Waymark, Adobe Photoshop Lightroom Classic, Blender, etc., all belong to a category of solutions that help Video Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Teads reaches nearly 2 billion people monthly across top publishers. It offers full-funnel solutions with multi-format options like video, display, performance, and social.

Teads Customer wins, Customer success stories, Case studies

How efficiently Does Teads manage your Sending & Publishing Communications?

Why is Teads the best choice for Engaging And Following Up?

What solutions does Teads provide for Competitive Intelligence?

433 buyers and buying teams have used Cuspera to assess how well Teads solved their Video Advertising needs. Cuspera uses 310 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Video Advertising needs.

CUSTOMERS TESTIMONIALS
Teads testimonial

Matthias L

Senior Digital Manager

Pernod Ricard

The cooperation with Teads helped us to transport the unique values of Absolut Vodka into the digital world and enabled our consumers to engage with and experience the brand. Testimonial By Matthias L
Teads testimonial

Kim D

CMO/CDO

L’Oréal LATAM

At L’Oréal we want to be able to offer a perfect choice of brands for all types of consumer needs and desires and for all beauty dreams all around the world. To achieve this, we need to be present in the most relevant channels and at the right moments. For the last three years, since we started wor...king with Teads, we have been able to deliver strong results in both our awareness and performance campaigns and inform our marketing decisions based on relevant insights and a diverse range of studies provided by their team. I really appreciate the value of having a partner to achieve our goals.

Testimonial By Kim D
Teads testimonial

Jon K

Head of Marketing,

Amazon Fashion Japan

Teads' Cookieless targeting allowed Amazon Fashion to align with audience interests and drive wide and relevant reach for an overwhelmingly positive branding impact as shown in multiple brand lift surveys. Teads helped us design broad impact and future-proof media options through their Cookieless s...olutions and we look forward to being 100% Cookieless soon.

Testimonial By Jon K
CUSTOMERS TESTIMONIALS
Teads testimonial

Matthias L

Senior Digital Manager

Pernod Ricard

The cooperation with Teads helped us to transport the unique values of Absolut Vodka into the digital world and enabled our consumers to engage with and experience the brand. Testimonial By Matthias L
Teads testimonial

Kim D

CMO/CDO

L’Oréal LATAM

At L’Oréal we want to be able to offer a perfect choice of brands for all types of consumer needs and desires and for all beauty dreams all around the world. To achieve this, we need to be present in the most relevant channels and at the right moments. For the last three years, since we started wor...king with Teads, we have been able to deliver strong results in both our awareness and performance campaigns and inform our marketing decisions based on relevant insights and a diverse range of studies provided by their team. I really appreciate the value of having a partner to achieve our goals.

Testimonial By Kim D
Teads testimonial

Jon K

Head of Marketing,

Amazon Fashion Japan

Teads' Cookieless targeting allowed Amazon Fashion to align with audience interests and drive wide and relevant reach for an overwhelmingly positive branding impact as shown in multiple brand lift surveys. Teads helped us design broad impact and future-proof media options through their Cookieless s...olutions and we look forward to being 100% Cookieless soon.

Testimonial By Jon K
 

Victoria's Secret - Retail - Large

Columbus, USA

Victoria’s Secret used Teads to boost sales of its mist and lotions in Peru. The brand aimed to drive qualified traffic and increase cart additions. Teads Pixel tracked site actions and optimized vis...its. Smart Targeting identified users similar to existing customers. The campaign led to 7,400 more site visits, a 30% higher landing rate, and over 1,000 add-to-carts. Average time on site reached 1 minute 30 seconds.

 

Nestlé - Consumer Goods - Very Large

Vevey, Switzerland

Teads helped Nestlé launch an omnichannel campaign for Coffee Mate and Nescafé in Mexico. The campaign used AI-powered optimization and interactive ad formats across CTV and InRead. It achieved 89% v...iewability for InRead and 100% for CTV. Ad recall increased by 9.05% on CTV HomeScreen and 7.96% across CTV and InRead. Nestlé praised Teads for connecting with coffee lovers and driving strong awareness.

 

Skoda - Automotive - Large

Mladá Boleslav, Czech Republic

Teads helped Skoda launch the Elroq 4x4 in Austria. Skoda used a focused creative and Teads’ Performance Feed solution to drive conversions. The campaign tracked actions like content views, registrat...ions, and test drive bookings. In one month, Skoda generated 2,000 leads. Cost per click was 14% lower than the benchmark. Average cost per lead was 69% lower than paid search benchmarks.

 

Heineken - Food & Beverages - Large

Amsterdam, Netherlands

Teads ran a creative study with Heineken to test CTV HomeScreen ad formats. The study compared full-screen, split-screen, and static display ads across European markets. Full-screen ads drove a 2.3x ...increase in ad awareness over brand norms. Ad recall reached 97% for full-screen, and message association hit 100% for split-screen. Static display ads boosted brand familiarity by 17%.

 

Gucci Beauty - Retail - Large

Florence, Italy

Gucci Beauty used Teads to boost awareness for its Gucci Flora collection. The brand ran an omnichannel campaign with CTV HomeScreen and InRead placements. The campaign targeted women interested in n...ews, fashion, travel, and tech. Gucci Beauty saw a 29% higher attention rate than the beauty benchmark. Top-of-mind awareness rose by 175% versus control. Ad recall was 2.8 times higher than the benchmark. Consideration and preference increased by 3 points compared to control.

 

Detroit Pistons - Sports - Large

Detroit, USA

Teads helped the Detroit Pistons boost ticket sales during the NBA season. The team used Teads’ performance solutions to target fans and drive traffic to Ticketmaster. The campaign increased impressi...ons by 453% and cut eCPM by 83%. The Pistons saw a 3.7x return on ad spend and a 3.7% conversion rate. Real-time optimization made every ad impression count.

Teads - The Global Media Platform - Homepage Video - 40s

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Peers used Teads for advertisement and sending & publishing communications

Teads Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.53/5

Read Reviews (10)
Analytics

4.44/5

Read Reviews (17)
Custom Reports

4.05/5

Read Reviews (41)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.53/5

Read Reviews (10)
Analytics

4.44/5

Read Reviews (17)
Custom Reports

4.05/5

Read Reviews (41)

Software Failure Risk Guidance

?

for Teads

Overall Risk Meter

Low Medium High

Top Failure Risks for Teads

Teads SA News

Product

Teads Partners with TiVo Ads to Expand Premium CTV Access

Teads has partnered with TiVo Ads to integrate TiVo's premium CTV HomeScreen and native masthead inventory into Teads Ad Manager across the US, Canada, and the UK. This integration enhances Teads' CTV ecosystem, allowing advertisers to manage CTV campaigns alongside digital channels within a unified platform, leveraging AI for improved targeting and measurement.

Product

Teads Expands Premium CTV Access Through Strategic Partnership with ...

Teads has formed a strategic partnership with TiVo Ads to integrate TiVo's HomeScreen advertising inventory into Teads' ecosystem across the US, Canada, and the UK. This integration enhances Teads' Connected TV (CTV) offerings, allowing advertisers to manage campaigns through a unified AI-powered platform, expanding their reach and engagement capabilities.

Product

Teads Unveils CTV Ensemble for Omnichannel Orchestration

Teads launched CTV Ensemble, a suite for omnichannel advertising, integrating AI-powered performance with HomeScreen and InStream solutions. It offers dynamic creative optimization and audience targeting, enhancing CTV's role in digital advertising. The suite aims to unify campaign orchestration across screens, driving measurable outcomes and expanding Teads' vision for modern advertising.

Product

Teads Launches CTV Ensemble for Unified Omnichannel Orchestration

Teads has launched the CTV Ensemble, a comprehensive suite designed to enhance omnichannel advertising strategies. This suite integrates AI-powered performance with HomeScreen and InStream solutions, allowing advertisers to manage cross-screen campaigns through Teads Ad Manager. It aims to transform CTV into a high-velocity engine for omnichannel conversion, offering advanced targeting and optimization capabilities.

Teads SA Profile

Company Name

Teads SA

Company Website

https://www.teads.com/

HQ Location

240 Richmond St W, Toronto, Ontario CA

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