Target Internet: Product updates, Customer stories, and Insights | 2026 Cuspera

Bodyform used a social media campaign called 'The Truth' to respond to a viral Facebook post. The campaign featured a spoof video from a fictional CEO and was produced in less than a week. The video ...received over 5 million YouTube views and won 11 industry awards. Bodyform's Facebook engagement increased, and the campaign generated over £1.9M in media coverage. The company expanded its social media activity after the campaign.
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MDL Marinas Group used QR codes in their marketing to boost digital engagement. The company wanted to reach boaters who usually prefer print media. By adding QR codes to printed materials, they made ...it easy for customers to access digital content. This campaign captured 900 customer email signups in just three weeks. The strategy bridged traditional and digital marketing, showing strong results for QR code marketing.
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Airbnb partnered with the Art Institute of Chicago to create the Van Gogh Bnb, a real-life version of Van Gogh’s bedroom listed on Airbnb. The campaign promoted the museum’s exhibition and drew thous...ands of visitors. Within a week, media in over 100 countries covered the story. The Art Institute saw a 250% spike in online ticket sales. The project won a Gold Award at Cannes Design Lions.
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Heineken used the Share the Sofa campaign to boost Champions League sponsorship impact. The campaign shared live video content on Twitter, featuring football celebrities. It reached over 1.2 billion ...content views and captured 79% of online conversations about the sponsorship. Purchase intent in the target audience rose by 7%. The campaign used innovative live video streaming before tools like Periscope existed.
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Panasonic used content marketing with its "Life is Electric" campaign. The campaign compared Panasonic batteries to everyday sources of electricity, like hamsters and citrus fruits. The film won the ...Design Grand Prix at Cannes for changing how people see batteries. Judges praised its storytelling and design. The campaign made people feel good about Panasonic batteries and electricity.
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