Strike Social: Use-Cases, Insights and Reviews | 2025 Cuspera

A national home furnishings retailer wanted to boost brand awareness and drive store traffic for Mother’s Day. They worked with Strike Social to run a YouTube CTV-first campaign using hyper-local tar...geting and creative messaging. The campaign focused on reaching high-intent shoppers in over 200 local markets. The results included a cost per view of $0.016, which was 47% lower than the $0.030 guaranteed CPV. The campaign also exceeded guaranteed view goals by 195% and achieved a 78% video completion rate after the 25% view point.
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A state government agency wanted to reach high-risk drivers with safety messages during St. Patrick’s Day. They worked with Strike Social to run YouTube Video View Campaigns and Connected TV ads. The... campaign focused on males aged 18-34 in high-risk areas. By using CTV as the main platform, they got 67% of video completions and reduced skip rates. The campaign achieved a 50% improvement in cost-per-view and 12% more efficiency from CTV placements.
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A health-focused beverage brand wanted to reach more people beyond their TikTok followers. They worked with Strike Social to use influencer-led user-generated content for a holiday campaign. The camp...aign ran for 20 days and got over 17 million views. The video completion rate was 20% higher than their target. The cost per thousand views was 32% lower than the brand's usual cost.
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A major over-the-counter skincare brand wanted to reach Gen Z shoppers and their parents. They worked with Strike Social to run a TikTok campaign. The campaign used creator-led videos and custom targ...eting. The cost per click was $0.08, much lower than the $0.25 benchmark. The campaign beat its click targets by 140%. It also had a 96% video completion rate from Gen Z viewers.
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A local tourism board wanted to increase visits to its city by promoting its Bourbon experience. They had limited resources, so they worked with Strike Social to run a YouTube skippable ads campaign.... The campaign used targeted messaging and budget segmentation for different regions. Strike Social optimized the campaign in real time. The campaign achieved 31% better cost per view, delivered 150% of the guaranteed views, and reached an average cost per view of $0.017 compared to a $0.025 benchmark.
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Strike Social used Facebook video ads to help a global electronics brand reach more people in Australia. The goal was to show the durability and performance of a new product line. Strike Social impro...ved ad targeting and budget use. The campaign got 11 million impressions. 71% of impressions came from Facebook Feed. The campaign achieved a 47% increase in CPM efficiency and a 62% overall profit margin.
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