Latest News & Updates on Stackadapt

StackAdapt has partnered with JWX to integrate JWX's video inventory and consumer signals into its platform. This integration provides advertisers with enhanced targeting intelligence and access to p...remium video supply, improving ad performance metrics such as viewability and interaction rates.
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StackAdapt has integrated its programmatic advertising capabilities with IQVIA Digital's Media OS platform to enhance healthcare advertising. This collaboration allows healthcare marketers to activat...e campaigns using StackAdapt's DSP directly from Media OS, improving workflow connectivity and audience targeting. The integration supports healthcare-specific media environments and audience intelligence, streamlining campaign execution and measurement for healthcare professionals.
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StackAdapt has removed the $50,000 minimum spend requirement for advertisers using its self-serve model for ChatGPT ads. This change allows brands to pay less for advertising within the chatbot, cont...rasting with industry norms. The decision follows StackAdapt's initial pilot in April and aligns with similar moves by competitors like Criteo.
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StackAdapt has integrated its programmatic advertising capabilities with IQVIA Digital's Media OS, enhancing healthcare advertising. This collaboration allows healthcare marketers to activate campaig...ns using StackAdapt's DSP directly within Media OS, improving workflow efficiency and audience targeting across multiple channels.
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StackAdapt unveiled new AI-powered marketing capabilities at the 2026 Conversion Summit, including Command Centre for real-time campaign insights, Ivy Studio for AI-driven campaign execution, and AI ...Video Builder for video ad creation. The updates also feature cross-channel attribution and programmatic direct mail, enhancing campaign integration and performance measurement.
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StackAdapt announced the global availability of its Conversion 2026 on-demand experience, following its annual summit in Austin, Texas. The event introduced key platform advancements, including the C...ommand Center, Ivy Studio, and AI Video Builder, aimed at enhancing cross-channel marketing execution and performance visibility. The on-demand experience will be accessible globally, offering sessions and product insights to marketers.
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StackAdapt has announced a new capability allowing advertisers to place ads within ChatGPT. This initiative enables advertisers to engage users during their exploration and decision-making processes.... StackAdapt offers a tailored approach to activating these ads, providing industry-specific insights and cross-channel orchestration, ensuring brand safety and quality control. This move positions StackAdapt as a key player in leveraging conversational AI for marketing strategies.
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StackAdapt has launched a pilot program for AI-powered marketing through ads in ChatGPT. This initiative allows advertisers to place ads based on real-time conversational context, enhancing engagemen...t during product discovery. StackAdapt offers a bespoke approach with vertical specialization, cross-channel orchestration, and brand safety controls, aiming to integrate ads into broader AI marketing strategies.
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StackAdapt has introduced AI-powered marketing capabilities through ads in ChatGPT, allowing advertisers to engage users during active exploration and decision-making. This initiative offers a unique... opportunity for advertisers to integrate ads within conversational AI environments, enhancing their programmatic strategies. StackAdapt's approach includes vertical specialization, cross-channel orchestration, and brand safety measures to optimize ad performance in ChatGPT.
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StackAdapt has launched AI-powered marketing capabilities through ads in ChatGPT, allowing advertisers to engage users during active exploration and decision-making. This new feature enables advertis...ers to integrate ads into real-time conversational contexts, enhancing their programmatic strategies. StackAdapt offers a tailored approach with vertical specialization, cross-channel orchestration, and brand safety controls to optimize ad performance in ChatGPT.
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StackAdapt announced the general availability of its Model Context Protocol (MCP) Server, integrating campaign intelligence into AI tools like Claude. This allows real-time performance insights and o...ptimization without manual reporting. The MCP Server extends StackAdapt's AI capabilities beyond its platform, enabling conversational access to campaign data across various channels, enhancing decision-making for B2B marketing and strategy.
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StackAdapt has launched its Model Context Protocol (MCP) Server, enabling integration with AI tools like Claude for real-time campaign intelligence. This development allows marketing teams to access ...programmatic insights directly within their workflows, enhancing StackAdapt's AI marketing assistant, Ivy. The MCP Server supports various channels, including CTV and DOOH, and facilitates agent-assisted optimization, promoting an open ecosystem approach to AI in advertising.
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StackAdapt has launched its Model Context Protocol (MCP) Server, enhancing its AI marketing assistant, Ivy TM, by integrating campaign intelligence into AI tools like Claude. This allows real-time ac...cess to campaign data across various channels without needing to log into the platform. The MCP Server facilitates conversational access to insights, enabling faster and more informed campaign optimization.
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StackAdapt has launched the Model Context Protocol (MCP) Server, enhancing its AI advertising platform by integrating campaign intelligence with AI tools like Claude. This allows advertisers to acces...s real-time campaign data through AI workflows, eliminating the need for manual reporting. The MCP Server supports various channels, including CTV and digital out-of-home, providing seamless integration without additional costs or engineering resources.
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StackAdapt has introduced an MCP Server to integrate its campaign intelligence platform with Claude. This integration allows Claude to utilize StackAdapt's real-time campaign data for generating summ...aries, identifying trends, and suggesting optimizations, enhancing Claude's functionality for marketers.
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StackAdapt has transformed its adtech platform into an AI-first solution, generating over $100 million annually. The platform integrates generative AI for creative production, media optimization, and... customer coaching, enhancing user experience and campaign strategy. This shift emphasizes the platform's role as both a tool and a teacher, addressing customer expectations and data governance challenges.
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StackAdapt has launched a new Live Events campaign workflow for Connected TV (CTV), designed to help advertisers manage campaigns during live sports events. This workflow offers a centralized plannin...g hub, enhanced pacing controls, and improved transparency, allowing advertisers to effectively target audiences during high-demand sports moments. The feature is now available to StackAdapt clients, enhancing their CTV capabilities.
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StackAdapt has launched a new Live Events campaign workflow tailored for CTV, enabling advertisers to manage campaigns during live sports events with enhanced transparency and control. This solution ...offers a centralized planning hub, pacing controls, and access to premium sports inventory, addressing challenges in traditional CTV workflows. The workflow is now available to StackAdapt clients, enhancing their CTV capabilities.
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StackAdapt has launched a new Live Events campaign workflow for CTV, aimed at optimizing advertising during live sports events. This workflow offers a centralized planning hub, event-specific pacing ...controls, and enhanced transparency, allowing advertisers to manage campaigns effectively during high-demand sports moments. The solution addresses challenges in traditional CTV workflows, providing access to premium live sports inventory without complex requirements.
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StackAdapt has achieved EU-U.S. Data Privacy Framework certification, enhancing its ability to facilitate GDPR-compliant data transfers between the EU and the U.S. This certification underscores Stac...kAdapt's commitment to privacy and data protection, supporting seamless cross-border data flows for its advertising platform.
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StackAdapt has introduced in-platform NPI targeting and measurement capabilities to enhance deterministic, multi-channel healthcare professional (HCP) advertising. This new feature aims to improve th...e precision and effectiveness of marketing campaigns within the healthcare sector.
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StackAdapt Unveils Snowflake Native App, Powered by Snowflake Cortex AI, Unlocking First-Party Data Activation and Insight for Programmatic Campaigns

StackAdapt has launched its StackAdapt for Sales Cloud app on Salesforce AppExchange. This app allows marketers to sync Salesforce 1st-party data into StackAdapt for real-time audience activation and... personalized cross-channel campaigns. It enhances marketing efficiency by automating profile syncing and centralizing campaign execution, making advanced audience targeting accessible to Salesforce's customer base.
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StackAdapt for Sales Cloud is now available on Salesforce AppExchange, democratizing advanced audience targeting tech - KMWorld

StackAdapt has launched its first Snowflake Native App, powered by Snowflake Cortex AI, on the Snowflake Marketplace. This app allows marketers to create real-time audience segments and transform fir...st-party data into actionable insights without IT intervention. The integration simplifies data processes, enhances privacy, and supports various industries in activating campaigns effectively.
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StackAdapt has launched its first app native to the Snowflake Marketplace, enhancing capabilities for enterprise advertisers. The app, powered by Snowflake Cortex and integrated with StackAdapt Data ...Hub, enables marketers to create real-time audience segments using first-party data. This tool allows for precise user targeting and campaign measurement, facilitating privacy-safe data activation without technical assistance.
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StackAdapt has partnered with OpenAI to test advertising within ChatGPT, offering low CPMs and discounted fees. This initiative aims to capture users during product research on ChatGPT, marking an ea...rly-stage test in a developing ad system.
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StackAdapt has formed a strategic partnership with Experian to enhance first-party data activation for UK advertisers. This collaboration integrates Experians ID Resolution and audience data with Sta...ckAdapts AI advertising platform, enabling advertisers to achieve higher match rates and richer audience insights. The partnership aims to deliver more impactful campaigns by combining first-party and third-party data, expanding reach while maintaining privacy standards.
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StackAdapt has formed a strategic partnership with Experian to enhance UK marketers' use of first-party data. This collaboration integrates Experian's ID Resolution and audience data with StackAdapt'...s platform, enabling advertisers to achieve higher match rates and richer audience insights. The partnership aims to deliver more impactful campaigns with precision targeting and measurement, leveraging Experian's extensive data coverage and StackAdapt's programmatic capabilities.
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StackAdapt has formed a strategic partnership with Experian to enhance first-party data activation for UK advertisers. This collaboration allows marketers to leverage Experians ID Resolution and audi...ence data within StackAdapt's AI advertising platform, improving targeting and measurement. The integration aims to deliver more personalized and scalable campaigns, extending a successful North American relationship to the UK market.
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Bombora has expanded its integration with StackAdapt, enhancing B2B marketing campaigns by providing direct access to Bombora's digital audiences. This partnership allows StackAdapt customers to cust...omize audiences, execute omnichannel campaigns, and gain insights into campaign performance, improving targeting and conversion rates.
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StackAdapt has appointed Blaine Fitzgerald as Chief Financial Officer. Fitzgerald, with experience from Shopify and Kinaxis, will lead StackAdapt's global finance and accounting functions. His role w...ill focus on optimizing capital allocation and implementing financial strategies to support the company's growth and innovation.
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StackAdapt has appointed Blaine Fitzgerald as Chief Financial Officer. With extensive experience from Kinaxis and Shopify, Fitzgerald will lead StackAdapt's global finance operations, focusing on sca...ling and financial strategy to support growth and innovation.
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StackAdapt has appointed Cassandra Hudson as Chief Financial Officer. Hudson, previously CFO at EngageSmart, will support StackAdapt's expansion into new markets. Her experience includes leading fina...nce functions and taking tech companies public. CEO Vitaly Pecherskiy highlights her role in strengthening the leadership team and driving revenue growth.
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StackAdapt has appointed Matt Phillips as Senior Vice President of Sales and Scott Bush as Head of Americas Client Services to strengthen its revenue leadership. Phillips, with experience from Google... and Waze, will lead brand-direct sales, while Bush, formerly with Amazon Ads, will focus on client services across the Americas. These appointments aim to enhance StackAdapt's growth and client partnerships.
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StackAdapt has been recognized as a Strong Performer in The Forrester Wave: Omnichannel Advertising Platforms, Q1 2026. The company received high scores for its self-serve capabilities, onboarding, t...raining, and pricing transparency. This recognition highlights StackAdapt's growth in the omnichannel advertising market and its commitment to providing a seamless, AI-driven advertising platform.
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StackAdapt has been recognized as a Strong Performer in The Forrester Wave: Omnichannel Advertising Platforms, Q1 2026. The company received high scores for self-serve capabilities, onboarding, train...ing, support, and pricing transparency. This accolade highlights StackAdapt's growth in the omnichannel advertising market and its commitment to providing a user-friendly, AI-driven platform for marketers.
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StackAdapt won the inaugural ADWEEK Tech Stack Award in the Buy-Side Programmatic Product/Platform category. This recognition highlights StackAdapt's transformation into an AI-driven marketing platfo...rm, featuring innovations like its integrated email marketing solution and AI assistant, IvyTM. The company also expanded its capabilities and partnerships globally, reinforcing its leadership in programmatic advertising.
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StackAdapt has achieved top rankings in G2's quarterly reports for Connected TV (CTV) Advertising Platforms, Digital Audio Advertising Software, and Demand-Side Platform (DSP) categories. These recog...nitions, based on customer reviews, highlight StackAdapt's leadership in programmatic advertising, particularly in rapidly growing channels like streaming and digital audio. The accolades reflect StackAdapt's ability to meet advertiser needs and influence the future of programmatic advertising.
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StackAdapt has been recognized as a leader in Connected TV (CTV) and Digital Audio Advertising Platforms by G2, highlighting its excellence in programmatic advertising technology. The company also ma...intains its position as the top Demand-Side Platform (DSP). These accolades underscore StackAdapt's strength in delivering high-impact campaigns and driving performance across the programmatic ecosystem, supported by authentic customer reviews.
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