Real-World Case Studies and Customer Success Stories with Sparkroom

Aimtell helped a news organization use web push notifications to engage readers and boost website traffic. In 30 days, the site gained over 370,000 new subscribers and 1.5 million notification clicks..., with a 2.1% average CTR. Automated RSS campaigns delivered breaking news and video updates, driving over 20 million clicks in a year and a 2.69% CTR. Manual campaigns on major topics achieved up to 4.96% CTR. The mix of broad and segmented campaigns kept subscribers engaged and increased article views.
Show More..

Aimtell helped a popular ecommerce clothing retailer re-engage website visitors using targeted web push notifications. The retailer used triggered and segmented push campaigns to bring shoppers back ...to their carts and promote specific product categories. Over three months, these efforts generated nearly 90,000 clicks and more than $130,000 in incremental sales. A/B testing of notification icons revealed that product images drove higher engagement. The retailer used Aimtell's segmentation and automation features to increase sales and website activity.
Show More..

DMS inbound call campaigns helped a leader in online healthcare education get more high-quality calls from people interested in academic programs. DMS used branded creative and digital ads to reach a... targeted audience. Calls were filtered with IVR and tracked for performance. In the first quarter, the client saw a 15% conversion rate. The client increased their budget for the campaign by 300%.
Show More..

Digital Media Solutions used a multi-channel media mix to help a large higher education institution get more high-intent student leads. The school wanted to increase and improve inquiries for specifi...c programs. DMS used pay-per-lead, live call transfer, pay-per-click, mobile click-to-call, and branded social media to reach more students. DMS tracked and optimized each channel to meet cost per enrollment goals. The campaign beat the average cost per enrollment goal by over $100 and increased lead volume, with one-third of conversions from non-pay-per-lead channels.
Show More..

Digital Media Solutions managed a third-party lead generation campaign for a group of regional higher education schools. The schools faced low lead quality and poor application rates. DMS used manage...d services, diversified lead sources, and optimized pricing to improve results. They implemented Sparkroom technology for better data and faster testing. The application rate increased by 32% year-over-year, and cost per application dropped by 3.4%. The schools kept their application volume steady while improving lead quality.
Show More..

Digital Media Solutions helped a leading vocational school in the Northeast grow enrollments for their career training programs. The school wanted to scale enrollments and improve marketing efficienc...y. DMS used digital performance marketing, social media campaigns, and daily optimization to drive high-intent student inquiries. DMS created custom media plans and focused on top-performing partners. The school saw a 76% increase in enrollments year over year and a 67% decrease in cost per enrollment.
Show More..

Digital Media Solutions used its data and marketplace solutions to help a law firm find qualified Social Security Disability Insurance applicants. The law firm needed prospects who met strict criteri...a and wanted to keep cost per acquisition under $175. DMS built custom audiences and used targeted questions on its website to filter leads. DMS beat the CPA goal, and the law firm increased its monthly allocation by 150% due to high lead quality.
Show More..

DMS Insurance used advanced analytics and targeted campaigns to help a leading national insurance brand increase policy conversion rates. The challenge was to boost this key metric for growth. DMS fo...cused on performance modeling, precise consumer targeting, and scaling high-performing channels. The result was a 33.6% increase in conversion rates over six months. The partnership also secured more corporate support for future scaling.
Show More..

Digital Media Solutions helped a leading auto protection company improve email marketing. The company wanted more high-intent email traffic and a cost-per-order of $400 or less. DMS analyzed campaign... data and worked with the client to refine creative and form flow. They ran tests to find the best strategies. DMS increased high-intent email traffic by 783% year over year. The campaign hit the $400 CPO goal.
Show More..

Digital Media Solutions used AI-driven email campaigns to help a top national insurance brand get more high-quality leads in life, health, and auto insurance. The DMS team did a full market analysis,... tested with top publishers, and scaled lead volume by 10 times the initial budget. They worked closely with the client's compliance team to protect the brand and follow strict email rules. Regular audits and optimizations helped the client meet and beat their ROI goals.
Show More..

Digital Media Solutions helped a prominent insurance brand improve customer acquisition with weekend campaigns. The brand saw a Saturday call policy rate of 14.28%, over 1.6 times higher than the wee...kday average of 8.71%. Saturday lead policy rates were also 1.16 times higher than Monday-Friday. Running campaigns on weekends lowered competition and increased conversions. The insurance brand gained more policies and better campaign performance by staying active on weekends.
Show More..

Aimtell helped an ecommerce company that sells custom window treatments re-engage website visitors. The company used web push notifications to promote incentives like free installation and in-home co...nsultations. In less than 90 days, the campaign generated nearly 200 qualified appointments and almost 100 sales. The result was over $175,000 in incremental sales. Targeted and broad campaigns drove thousands of clicks and boosted customer engagement.
Show More..

Sparkroom lead management technology helped a brand with 13 locations improve conversion rates. The brand used standard geographic targeting but did not get good results. Digital Media Solutions used... Sparkroom to analyze data and create custom geo-targeting. This lowered media spend by 17-25% across all campaigns. The overall conversion rate increased by 76% for the brand.
Show More..

Sparkroom performance marketing technology helped a regional brand improve conversion rates for PPC and PPI leads. The brand wanted to lower cost per conversion but standard campaign tweaks were not ...enough. DMS set up a time- and trigger-based email nurturing campaign using Sparkroom. Prospects who opened nurturing emails converted at over 2.5 times the rate of those who did not. Those who clicked links in emails converted at over 4 times the rate of non-openers.
Show More..

Digital Media Solutions helped a leading health insurance marketplace improve inbound call acquisition for Medicare plans. The client switched from call transfers to a consumer-initiated inbound call... model due to new CMS regulations. DMS implemented a raw call pricing model and used Ringba for real-time call routing and compliance. Call volume grew from 200–300 to over 8,000 daily calls. The partnership generated nearly $20 million in revenue and over 200% year-over-year growth, with a 50% improvement in CPA.
Show More..

Digital Media Solutions helped a leading health insurance marketplace scale inbound call volume during Medicare open enrollment. The marketplace struggled with unpredictable call volume and limited g...rowth from partner-generated calls. DMS separated internal and external campaigns, improved call routing, and increased campaign caps. 95% of DMS calls passed internal verification, and the campaign grew by over 1,600% from 2020 to 2021. DMS delivered high-quality, scalable results for the client.
Show More..