Sparkroom Overview

Digital Media Solutions, Inc. (DMS) specializes in digital performance advertising, offering solutions that enhance business outcomes. DMS leverages innovative strategies to optimize digital advertising efforts, catering to a variety of industry verticals. The company is recognized for its ability to align advertising campaigns with business objectives, ensuring measurable results. Trusted by leading brands, DMS focuses on unlocking the full potential of its clients' brands through tailored advertising approaches. The company's core verticals and success formulas are designed to drive significant improvements in brand performance, making it a valuable partner for businesses aiming to enhance their digital advertising impact.

Use Cases

Customers recommend Lead Management, Tracking & Monitoring Communications, Digital Marketing, as the business use cases that they have been most satisfied with while using Sparkroom.

Other use cases:

  • Campaign Management
  • Generation Of New Leads
  • Workflow Management
  • Lead Analytics
  • Media Planning
  • Channel Marketing
  • Lead Routing
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Business Priorities

Improve ROI is the most popular business priority that customers and associates have achieved using Sparkroom.

Other priorities:

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Sparkroom Use-Cases and Business Priorities: Customer Satisfaction Data

Sparkroom works with different mediums / channels such as Phone Calls.

Reviews

"...Sparkroom supports a number of key features within lead management, marketing automation and marketing analytics including vendor and source management, data housing, lead generation, plus rule-based routing, call tracking, cross-channel attribution, and more...." Peer review

Sparkroom streamlines lead management with full-funnel campaign management. Actionable analytics boost efficiency and ROI.

Popular Business Setting

for Sparkroom

Top Industries

  • Education
  • Marketing and Advertising

Popular in

  • Enterprise
  • Small Business
  • Mid Market

Sparkroom is popular in Education, and Marketing And Advertising, and is widely used by Enterprise, Small Business, and Mid Market.

Comprehensive Insights on Sparkroom Use Cases

What Are the key features of Sparkroom for Lead Management?

How does Sparkroom facilitate Tracking & Monitoring Communications?

How does Sparkroom facilitate Digital Marketing?

What benefits does Sparkroom offer for Campaign Management?

Case Studies

Retail

CASE STUDY A popular ecommerce clothing retailer

Aimtell helped a popular ecommerce clothing retailer re-engage website visitors using targeted web push notifications. The retailer used triggered and segmented push campaigns to bring shoppers back ...to their carts and promote specific product categories. Over three months, these efforts generated nearly 90,000 clicks and more than $130,000 in incremental sales. A/B testing of notification icons revealed that product images drove higher engagement. The retailer used Aimtell's segmentation and automation features to increase sales and website activity.

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Insurance

CASE STUDY A prominent insurance brand

Digital Media Solutions helped a prominent insurance brand improve customer acquisition with weekend campaigns. The brand saw a Saturday call policy rate of 14.28%, over 1.6 times higher than the wee...kday average of 8.71%. Saturday lead policy rates were also 1.16 times higher than Monday-Friday. Running campaigns on weekends lowered competition and increased conversions. The insurance brand gained more policies and better campaign performance by staying active on weekends.

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Media Production

CASE STUDY A news organization

Aimtell helped a news organization use web push notifications to engage readers and boost website traffic. In 30 days, the site gained over 370,000 new subscribers and 1.5 million notification clicks..., with a 2.1% average CTR. Automated RSS campaigns delivered breaking news and video updates, driving over 20 million clicks in a year and a 2.69% CTR. Manual campaigns on major topics achieved up to 4.96% CTR. The mix of broad and segmented campaigns kept subscribers engaged and increased article views.

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CASE STUDY A regional brand with multiple locations in the southeast

Sparkroom performance marketing technology helped a regional brand improve conversion rates for PPC and PPI leads. The brand wanted to lower cost per conversion but standard campaign tweaks were not ...enough. DMS set up a time- and trigger-based email nurturing campaign using Sparkroom. Prospects who opened nurturing emails converted at over 2.5 times the rate of those who did not. Those who clicked links in emails converted at over 4 times the rate of non-openers.

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Consumer Goods

CASE STUDY An ecommerce company specializing in custom window treatments

Aimtell helped an ecommerce company that sells custom window treatments re-engage website visitors. The company used web push notifications to promote incentives like free installation and in-home co...nsultations. In less than 90 days, the campaign generated nearly 200 qualified appointments and almost 100 sales. The result was over $175,000 in incremental sales. Targeted and broad campaigns drove thousands of clicks and boosted customer engagement.

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Insurance

CASE STUDY A top national insurance brand

Digital Media Solutions used AI-driven email campaigns to help a top national insurance brand get more high-quality leads in life, health, and auto insurance. The DMS team did a full market analysis,... tested with top publishers, and scaled lead volume by 10 times the initial budget. They worked closely with the client's compliance team to protect the brand and follow strict email rules. Regular audits and optimizations helped the client meet and beat their ROI goals.

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Sparkroom Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

4.85/5 ★

Read Reviews (20)
Analytics

4.84/5 ★

Read Reviews (17)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

4.85/5 ★

Read Reviews (20)
Analytics

4.84/5 ★

Read Reviews (17)

Software Failure Risk Guidance

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for Sparkroom

Top Failure Risks for Sparkroom

Digital Media Solutions, Inc News

Executive

Digital Media Solutions Welcomes Rick Fox And Jen Robinson To Leadership Team - Digital Media Solutions

Digital Media Solutions (DMS) has appointed Rick Fox as Chief Growth Officer and Jen Robinson as Chief Technology Officer. Fox will focus on driving growth and partnerships, while Robinson will lead technological advancements. These appointments aim to enhance DMS's growth and innovation in digital performance advertising.

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Executive

Digital Media Solutions Announces Planned Leadership Transition - Digital Media Solutions

Digital Media Solutions announced a planned executive leadership transition. Founders Joe Marinucci (CEO), Fernando Borghese (President & COO), and Matt Goodman (CTO) will step back from daily operations. Tim Robinson has been appointed as the new CEO, effective immediately. The founders will remain involved to support a smooth transition as DMS pursues further growth in digital performance advertising technology.

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Executive

Digital Media Solutions Announces Planned Leadership Transition - PR.com

Digital Media Solutions announced a planned leadership transition.

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M&A

Digital Media Solutions , Inc . Completes Sale to Leading Investor Group

Digital Media Solutions, Inc. has completed its sale to a leading investor group.

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Digital Media Solutions, Inc Profile

Company Name

Digital Media Solutions, Inc

Company Website

//digitalmediasolutions.com

HQ Location

4800 140th Ave N. Suite 101, Clearwater, FL 33762 US

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