Hospitality Case Studies and Success Stories with Sojern
CASE STUDY Best Western McCarran Inn
Best Western McCarran Inn wanted to reduce their reliance on third-party bookings and promote their hotel directly. They partnered with Sojern in June 2017 to use a commission-based solution. Sojern ...used a strategy of prospecting and retargeting to help the hotel. In just four months, the hotel gained $19,542 in direct booking revenue. They also received 136 more direct booking reservations. The owner said the results exceeded his expectations.
Sojern helped Visit Armagh run a co-op marketing campaign using Tourism Ireland’s Partnership Programme. The goal was to boost brand awareness and attract more travelers from Great Britain. The campa...ign promoted seven local attractions and accommodations. Visit Armagh saw 1,324 confirmed travelers and over 4 million ad impressions. Native ad click-through rate increased by 197%. Video completion rate rose by 13%.
Zürich Tourism wanted to promote Zürich as a food destination. They created a food quiz to showcase local restaurants. They partnered with Sojern to use native advertising to reach more travelers. So...jern targeted people interested in visiting Zürich. The campaign led to 2,319 page lands in one month, a CHF 8.64 cost per acquisition, and an 84% quiz completion rate.
Sojern helped VisitPITTSBURGH run targeted digital ad campaigns. The goal was to boost tourism and hotel bookings in Pittsburgh. They used multichannel ads to reach travelers interested in arts, cult...ure, and outdoor activities. The campaigns led to $1,425,018 in estimated economic impact. VisitPITTSBURGH saw a 19:1 return on ad spend and 1,212 total reservations booked.
Sojern helped Auberge Saint-Antoine, a luxury hotel in Quebec, boost brand visibility and increase direct bookings during the low season. The hotel used Sojern's AI-powered automation and a bilingual..., multi-campaign strategy. This included campaigns for food & beverage and meetings & events. Auberge Saint-Antoine achieved a 57.7x return on ad spend, up 7.4x year over year. The hotel also saw a 36.4x year-to-date ROAS on display ads and click-through rates that surpassed goals.
VISIT FLORIDA wanted to increase tourism and economic impact for the state. They partnered with Sojern for a six-month digital marketing campaign. The campaign used travel data to target people inter...ested in visiting Florida. The campaign led to over $108 million in estimated economic impact from online bookings. VISIT FLORIDA saw a 258:1 return on investment and 268,594 confirmed travelers.
VisitPITTSBURGH wanted to attract more tourists and boost hotel bookings in Pittsburgh. They worked with Sojern to run targeted digital ad campaigns across different channels. The campaigns focused o...n travelers interested in arts, culture, and outdoor activities. As a result, they saw an estimated $1,425,018 in economic impact. They also achieved a 19:1 return on ad spend and booked 1,212 total reservations.
Virginia Tourism Corporation wanted to help local tourism partners attract more visitors. Some partners had small budgets and needed a cost-effective way to advertise. VTC worked with Sojern to launc...h a co-op marketing program in June 2023. The program matched every dollar spent by partners with funds from VTC and Sojern. This helped partners reach more travelers. The campaign led to $2.96 million in estimated economic impact, a 17:1 return on ad spend, and 96,417 confirmed travelers.
Los Cabos Tourism wanted to reach more travelers who might visit their destination. They worked with Sojern to use display, video, and native ads. Sojern helped bring over 22,900 visits to the Los Ca...bos Tourism website. The display ads had a 0.37% click-through rate. The video ads had a 65% view-through rate. The campaign helped Los Cabos Tourism reach the right people at the right time.
Sojern's co-op marketing program helped Virginia Tourism Corporation support local tourism partners with targeted digital advertising. The program used a 1:1:1 matching structure, where every dollar ...from participants was matched by both VTC and Sojern. This allowed partners of all sizes to reach more travelers. The campaign drove $2.96 million in estimated economic impact, achieved a 17:1 return on ad spend, and resulted in 96,417 confirmed travelers.
The Grand Mark Prague wanted to increase direct bookings and compete with online third parties. They partnered with Sojern and used a pay-on-the-stay, commission-based advertising solution. In under ...four months, Sojern generated over €45,000 in direct booking revenue for the hotel. Direct booking revenue increased by 20%. Sojern bookings made up 27% of the hotel's total revenue during this time. The share of direct bookings grew from 10-15% to almost 30%.
Le Burgundy is a luxury hotel in Paris. They had trouble managing digital marketing with two vendors. They switched to Sojern’s Managed Platform to save time and have a better strategy. With Sojern, ...they saw a 20% increase in direct bookings. They also achieved a 14x return on investment and stayed 32% under their target cost per acquisition.
Visit Armagh wanted to increase its visibility in the Great Britain market. They worked with Sojern and used Tourism Ireland’s Partnership Programme for a co-op campaign. The campaign promoted seven ...local attractions and accommodations. It targeted families and couples looking for short breaks in Northern Ireland. The campaign led to 1,324 confirmed travelers and over 4 million impressions. Native ad click-through rate increased by 197% and video completion rate rose by 13%.
Sojern helped Sublime Samana Hotel & Residences boost their digital marketing. The hotel wanted more direct bookings and website visits. They used Sojern’s Commission model to lower financial risk. W...ebsite traffic went up by 22%. Direct bookings increased by 20%. The hotel reached new audiences in the Caribbean luxury market.
Sojern worked with VISIT FLORIDA to run a six-month digital marketing campaign. VISIT FLORIDA wanted to reach travelers considering Florida or other destinations. The campaign used travel data to tar...get the right audience and adjust messaging for different counties. The campaign drove over $108 million in estimated economic impact from online bookings. VISIT FLORIDA saw a 258:1 ROI and 268,594 confirmed travelers.
Entertainment Case Studies and Success Stories with Sojern
CASE STUDY The Tour at NBC Studios
The Tour at NBC Studios wanted to increase ticket sales and better measure their marketing results. They partnered with Sojern in late 2018 to reach travelers and drive sales using programmatic adver...tising. In Q4 2018, Sojern helped them sell over $80,000 in tour tickets. The campaign proved the value of their marketing spend. The team was happy with the focused campaign and new insights from Sojern.
Automotive Case Studies and Success Stories with Sojern
CASE STUDY Airboat Adventures
Sojern’s Managed Platform helped Airboat Adventures, a New Orleans swamp boat tour operator, manage seasonality and boost direct bookings. The company wanted a flexible marketing plan to target custo...mers during slow periods. Sojern created an annual media plan tailored to their needs. Airboat Adventures saw a 74% reduction in CPV and achieved 3-4X ROI on direct booking goals year-round. The team praised Sojern for understanding their business and providing in-depth planning.
Airboat Adventures is a family-run swamp boat tour operator in New Orleans. They wanted a marketing plan that could handle busy and slow seasons. They used Sojern’s Managed Platform to target custome...rs at the right times. This helped them get more direct bookings and manage their marketing spend. They saw a 74% reduction in their cost per visit goal and got 3-4 times return on investment on direct bookings all year.
Other Industry Case Studies and Success Stories with Sojern
CASE STUDY A leading global airline
Sojern and DISQO helped a leading global airline improve its loyalty program's brand perception. The airline used Sojern's travel intent data and display advertising in a six-month programmatic campa...ign. DISQO measured the campaign's impact with a survey-based brand lift study. Results showed a 6% increase in favorability, a 5% rise in brand recommendation, a 10% boost in perceived reward value, and an 11% gain in perceived value. The campaign provided insights to optimize the airline's advertising strategy.
A leading global airline wanted to improve how people see its loyalty program and brand. The airline worked with Sojern and DISQO to run a programmatic ad campaign using travel intent data. They meas...ured the campaign's impact with a survey-based study. The results showed a 6% increase in favorability, a 5% increase in brand recommendation, a 10% increase in perceived reward value, and an 11% increase in perceived good value.
