Real-World Case Studies and Customer Success Stories with Snapchat Ads

Snapchat Story Ads helped Fun Learning Store boost sales and return on ad spend. The company faced low sales before using Snapchat. They worked with Snapchat to realign campaign goals and reach a bet...ter audience. After 12 days, purchases increased by 610%. Return on ad spend rose by 289%. Cost per purchase dropped by 68%. The campaign showed how optimized ads can drive big results for small businesses.
Show More..

Snapchat Ads helped Jarir Bookstore improve their dynamic product ads. Jarir focused ad spend on their top 200 best-selling products using branded templates. They ran a three-cell split test to compa...re campaign strategies. The optimized approach led to a 74% increase in return on ad spend and a 45% decrease in cost per purchase. Product segmentation and creative templates drove these strong results for Jarir on Snapchat.
Show More..

Experian used Snapchat Ads and partnered with Snap Stars to promote financial tools like Bill Negotiation and Subscription Cancellation. The campaign targeted Gen Z and Millennials with creator-led S...tory Ads. Experian saw a 52% more efficient cost per install, 51% better cost per registration, and 44% higher click-through rate. Relatable content helped drive more app downloads and sign-ups. Experian plans to continue this always-on creator strategy for future campaigns.
Show More..

WIZBII Money used Snapchat Ads with target cost per acquisition bidding. They wanted to lower their cost per acquisition while keeping conversions high. By switching from auto-bid to target CPA, they... cut eCPM by 77%, cost per purchase by 39%, and eCPC by 69%. Snapchat became a top channel for their user acquisition. The new bidding strategy helped them control costs and scale their campaigns.
Show More..

Mr. Mandoob used Snapchat creator collaboration solutions to boost app installs and purchases. They ran paid partnership ads with local creators to reach new users. The campaign led to a 6x increase ...in app installs and a 177x increase in purchases. Cost per install dropped by 60%, and cost per purchase fell by 97%. Creator partnerships helped Mr. Mandoob build trust and loyalty with their audience.
Show More..

Snapchat Ads helped Magic Tavern boost user acquisition for Project Makeover. The company used Snap’s lookalike targeting to find high-value players in the U.S. and other top markets. This strategy l...ed to a 22% lower SKAN cost-per-purchase and an 81% higher SKAN ROAS compared to broad targeting. Magic Tavern saw 47,000 SKAdNetwork installs and quadrupled their ad spend in one quarter. The UA manager said Snapchat delivered better ROI than other media channels in just one month.
Show More..

Snapchat Ads helped TOD, a leading streaming service in MENA, boost subscriptions and improve ROI. TOD wanted to increase subscriptions and make conversion campaigns more efficient. Snapchat drove 22...% of TOD’s total social media subscription growth. Snapchat delivered 8% higher ROI than the overall media benchmark. Conversion campaigns on Snapchat beat the ROI benchmark by 30%. TOD saw strong, cost-effective results using Snapchat for both awareness and conversions.
Show More..

Honeytoon used Snapchat Ads to boost sales of their multilingual digital comics. They worked with Point2Web to use broad targeting, creative ad sets, and smart bidding. This approach led to a 250% in...crease in new subscribers and a 2.5x rise in purchases. Cost per purchase dropped by 15.3%. Honeytoon credits data-driven decisions and strong support for their success.
Show More..

OSN+ used Snapchat for a full-funnel marketing campaign in Saudi Arabia. They wanted to boost brand awareness and drive app installs and purchases. The campaign featured a global AR Lens for the laun...ch of 'House of the Dragon.' OSN+ saw a 41% increase in installs and a 24% increase in revenue. SKAdNetwork app installs rose by 92% and purchases increased 19 times, while cost per purchase dropped by 85%. The strategy helped OSN+ regain its share of voice in the market.
Show More..

Snapchat Ads helped Wonder Group double their ROAS to 200% of target for their 3D puzzle games. The campaign achieved a 17.25% CTR, which is 4-8 times the industry benchmark. Wonder Group saw 20% hig...her peak installs compared to other channels. Snapchat's Gen Z targeting and short video ads drove fast results. The 7-day optimization window gave actionable data and improved ROI predictability.
Show More..

Snapchat Ads helped Hope College reach Gen Z students in Michigan and Illinois. The college used short, clever ads and Snapchat's native form tool to capture leads. Over three months, 80% of all unde...rgraduate conversions from social platforms came from Snapchat. The campaign also achieved an 82% lower cost per acquisition than other platforms. Hope College met their enrollment goals by connecting with students where they spend time online.
Show More..

Laneige used Snapchat Ads and the Conversions API via Shopify to reach their target audience. They ran web conversion campaigns with auto-bidding to boost brand awareness and drive sales. Laneige use...d user-generated content and bold imagery to engage users. Their data-driven approach led to a 142% increase in return on ad spend year over year. This shows how Snapchat can help brands grow with smart, targeted advertising.
Show More..

Snapchat Ads helped Avène promote its sun care range using video and AR features. The campaign aimed to raise awareness about sun exposure and boost sunscreen sales. Avène used branded content, micro...-influencers, and an AR Lens to connect with Gen Z and Millennials. The campaign reached 3.6 million people in France. It achieved a 3.7x higher attention score than social media benchmarks, a 4.6x score with the AR Lens, a 9-point lift in ad recall, and a 10-point increase in purchase intent.
Show More..