Snapchat Ads - Achieve your business goals with ads that lead to action
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Entertainment Case Studies and Customer Success Stories with Snapchat Ads
Magic Tavern
- Entertainment
- Medium
San Francisco, USA
Magic Tavern used Snap’s lookalike targeting to boost user acquisition for Project Makeover. They saw a 22% lower cost-per-purchase and... an 81% higher ROAS compared to previous campaigns. The campaign led to 47,000 SKAdNetwork installs and a fourfold increase in ad spend. Snap’s audience insights helped Magic Tavern reach high-value players in competitive gaming markets. The results proved Snapchat’s effectiveness for mobile game advertising.
Snapchat helped TOD, a leading streaming service in MENA, boost subscriptions. Snapchat drove 22% of TOD’s total social media-driven subscriptions.... The platform delivered 8% higher ROI efficiency than TOD’s overall media benchmark. Conversion campaigns on Snapchat outperformed the ROI benchmark by 30%. TOD saw strong, cost-effective conversions and measurable results in Kuwait.
Snapchat ads helped Wonder Group double their daily ROAS target to 200% for their 3D puzzle games. The campaign achieved... a 17.25% average CTR, which is 4-8 times the industry benchmark. Wonder Group used Snapchat’s 7-day optimization and precise Gen Z targeting to quickly validate strategies and improve ROI predictability. Creative ads focused on stress relief and ASMR effects drove higher installs and user retention. The synergy between Snapchat and Wonder Group’s owned media boosted long-term value and cost stability.
OSN+ used Snapchat for a full-funnel marketing campaign in Saudi Arabia. They combined AR Lens ads with app install campaigns... to boost brand awareness and drive conversions. The campaign led to a 41% increase in installs and a 24% rise in revenue. OSN+ saw a 92% jump in SKAdNetwork app installs at a 20% lower cost per install. Purchases increased 19 times while cost per purchase dropped by 85%. This approach helped OSN+ regain its share of voice in a competitive market.
Honeytoon used Snapchat Ads to boost sales of their multilingual digital comics. They worked with Point2Web to use broad targeting,... creative ad sets, and smart bidding. This approach led to a 250% increase in new subscribers and a 2.5x rise in purchases. Cost per purchase dropped by 15.3%. Honeytoon credits data-driven decisions and strong support for their success.
Retail Case Studies and Customer Success Stories with Snapchat Ads
Fun Learning Store
- Retail
- Small
UAE
Fun Learning Store used Snapchat Story Ads to boost sales. They wanted to make learning fun for kids but struggled... with low sales. Snapchat helped them realign their campaign goals and reach a wider audience. After 12 days, purchases jumped by 610%. Return on ad spend rose 289%. Cost per purchase dropped 68%. The new ad strategy made a big impact fast.
Snapchat helped Jarir Bookstore boost return on ad spend by 74%. Jarir used dynamic product ads and focused on their... top 200 bestsellers. They applied branded templates to these ads. This led to a 45% drop in cost per purchase. Product segmentation and creative optimization drove these results.
Financial Services Case Studies and Customer Success Stories with Snapchat Ads
WIZBII Money
- Financial Services
- Small
Grenoble, France
WIZBII Money used Snapchat’s target CPA bidding to cut costs and boost conversions. They switched from auto-bid to target CPA... for their direct-response campaigns. This led to a 77% drop in eCPM, a 39% lower cost per purchase, and a 69% decrease in eCPC. Snapchat became a top channel for acquiring new users. The team scaled up investment after seeing strong results.
Experian used Snapchat’s Snap Stars to promote its financial tools to Gen Z and Millennials. The creator-led campaign focused on... features like Bill Negotiation and Subscription Cancellation. Experian saw a 52% more efficient cost per install and a 51% better cost per registration. Click-through rates rose by 44% compared to traditional ads. Relatable creator content helped drive app installs and registrations.
Consumer Goods Case Studies and Customer Success Stories with Snapchat Ads
Laneige
- Consumer Goods
- Large
Seoul, South Korea
Laneige used Snapchat’s full-funnel strategy to boost their return on ad spend by 142%. They ran web conversion campaigns and... used Snapchat’s Conversions API with Shopify. Laneige used user-generated content and bold imagery to reach their target audience. Their data-driven approach improved ad targeting and campaign efficiency. This led to higher brand visibility and more conversions for Laneige.
Eau Thermale Avène used Snapchat’s AR and video features to promote its sun care range. The campaign targeted Gen Z... and Millennials in France, raising awareness about sun exposure risks. Avène combined branded content, micro-influencers, and AR to show the effects of not using sunscreen. The campaign reached 3.6 million people and achieved a 3.7x higher attention score than social media benchmarks. It also drove a 9-point lift in ad recall and a 10-point increase in purchase intent.
Food & Beverages Case Studies and Customer Success Stories with Snapchat Ads
Mr. Mandoob
- Food & Beverages
- Medium
Saudi Arabia
Mr. Mandoob used Snapchat creator ads to boost app installs and purchases. The campaign led to a 6x increase in... installs and a 177x rise in purchases. Cost per install dropped by 60%, and cost per purchase fell by 97%. Partnering with local creators helped Mr. Mandoob reach new users and build loyalty. Snapchat's creator collaboration drove strong growth in a competitive market.
Education Case Studies and Customer Success Stories with Snapchat Ads
Hope College
- Education
- Small
Holland, USA
Hope College used Snapchat ads to reach Gen Z students in Michigan and Illinois. The campaign generated 80% of all... undergraduate conversions from social platforms. Snapchat delivered an 82% lower cost per acquisition than other platforms. Hope College used short, engaging ads and Snapchat's native form tool to capture leads. The school partnered with Carnegie to run the campaign. This approach helped Hope College meet its enrollment goals.
Research Shows that Snapchat Delivers Better Results for E - commerce Brands
Snapchat commissioned a study revealing that its platform delivers a 7. 5% improvement in return on ad spend (ROAS) for...e-commerce brands compared to other platforms. Despite being smaller, Snapchat offers the lowest cost per acquisition (CPA) and excels in visual storytelling, particularly benefiting apparel advertisers. The data suggests Snapchat is a key platform for fashion brands targeting younger audiences.
