Sift Product Overview

Sift addresses the challenge of fraud in e-commerce by leveraging AI-powered decisioning to enhance identity trust. This platform enables businesses to tackle fraud effectively without sacrificing customer trust. By integrating Sift, companies can focus on growth, confident in their ability to manage fraud risks. The solution offers a unique approach to fraud prevention, ensuring secure consumer interactions across the entire customer journey. Sift stands out as a leader in AI-driven fraud management, allowing for fearless business expansion while maintaining a secure and trustworthy environment.

How satisfied the customers are with Sift use-cases

Sift Customer Insights, Testimonials and Case Studies

What makes Sift ideal for Workflow Management?

How does Sift address your Performance Management Challenges?

How can Sift optimize your Products & Pricelist Management Workflow?

What is Sift used for?

Sift is a E-Commerce Software mainly used by its customers to Improve ROI and Enhance Customer Relationships by Workflow Management, Competitive Intelligence and Performance Management .

What are the top features of Sift?

Alerts: popups & Notifications, Calculator and Recording are some of the top features of Sift.

What are Sift alternatives?

Prisync, ShopBase, Rithum Marketing Solutions and Metrilo are popular alternatives for Sift.

Where is Sift located?

Sift is headquartered at 375 W 200 S, Salt Lake City, Utah US.

11 buyers and buying teams have used Cuspera to assess how well Sift solved their E-Commerce Software needs. Cuspera uses 592 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific E-Commerce Software needs.

Turo - Internet

Sift helps Turo deliver a smooth and secure experience for its community. Turo uses Sift to build trust and support business growth. The platform enables accurate fraud detection and dynamic friction.... Turo retains loyal customers in real time with Sift's AI-powered fraud prevention. Sift supports Turo in scaling operations while keeping users safe.

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Peers used Sift for workflow management and competitive intelligence

Sift Competitors

Sift Features

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FEATURE RATINGS AND REVIEWS
Analytics

4.18/5 ★

Read Reviews (50)
Custom Reports

4.09/5 ★

Read Reviews (65)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.18/5 ★

Read Reviews (50)
Custom Reports

4.09/5 ★

Read Reviews (65)

Software Failure Risk Guidance

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for Sift

Overall Risk Meter

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Top Failure Risks for Sift

Sift Science News

Product
 

Mastercard , Sift , Plaid upgrade onboarding for financial entities amid rampant fraud

Sift has introduced a suite of new features to combat rising fraud threats, including pre-built workflows, enhanced policy abuse detection, and expanded investigation capabilities. The Fall 2025 update focuses on improving fraud prevention efficiency and accuracy, particularly against incentive abuse. New tools include Global Identity Search Filters and an ATO Overview Dashboard, enhancing visibility into high-risk activities and streamlining fraud team operations.

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Product
 

Sift Accelerates Industry Leadership with Product Innovations and Market Recognition in First Half of 2025

Sift introduced the Identity Trust XD framework, enhancing digital identity behavior insights and improving fraud decision accuracy. It also launched ActivityIQ, a generative AI tool for detecting account takeover fraud patterns. Sift expanded its partner program, adding categories like Referral Partners and Authorized Resellers. Sift secured the top position in G2's fraud-related categories for the second year.

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Sift Science Profile

Company Name

Sift Science

Company Website

https://sift.com/

HQ Location

375 W 200 S, Salt Lake City, Utah US

Employees

11-50

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Financials

SERIES A