Latest Product Updates and Feature Enhancements on Samsung Ads
Samsung Ads rolls out Immersive Carousel home-screen format across Europe
Samsung Ads has introduced the Immersive Carousel ad unit for Samsung TV home screens in Europe, allowing advertisers to showcase up to five tiles in a single placement. This format, available on ove...r 70 million Samsung Smart TVs, enhances brand awareness and app usage, as demonstrated by ITVX's successful campaign. The unit targets entertainment and gaming brands, as well as non-endemic advertisers.
Samsung Ads makes the home screen the new front row for brands
Samsung Ads has expanded its home screen advertising on Samsung Smart TVs to include non-endemic brands, previously limited to content and gaming advertisers. A study by MTM highlights the effectiven...ess of this advertising, showing significant uplifts in purchase intent and brand perception. The combination of home screen ads with Samsung TV Plus streaming ads further enhances brand awareness and positive sentiment.
Samsung Ads expands its GameBreaks with 4 new titles - VentureBeat
Samsung Ads, the advertising division of Samsung Electronics, has expanded its GameBreaks portfolio with four new interactive games, including Ripplash. GameBreaks, designed for Samsung Smart TVs, en...ables advertisers to engage viewers through interactive, visually rich word-guessing experiences during ad breaks. The Six, the original GameBreaks title, will also launch in the UK later this year, broadening the platforms reach in the connected TV advertising market.
Samsung Ads announces new ad solutions and partnerships - Media in Canada
Samsung Ads Canada introduced new advertising solutions and announced strategic partnerships to expand its connected TV ad offerings. The initiatives aim to enhance targeting and measurement capabili...ties for advertisers in Canada, leveraging Samsungs smart TV platform and data-driven technology.
Strategic Partnerships and Integrations of Samsung Ads
Teads and Samsung Ads strike multi-market CTV ad partnership in Asia
Samsung Ads has expanded its partnership with Magnite to enhance programmatic monetization and audience addressability. Leveraging Magnite Access, Samsung Ads aims to improve targeted impressions and... revenue through better management of behavioral audience data. This collaboration will also facilitate programmatic access to Samsung TV Plus inventory in Asia, including Singapore, the Philippines, and Thailand.
Samsung Ads expands integration with Amazon DSP into Europe - Marketing Communication News
Samsung Ads has expanded its integration with Amazon DSP into Europe, allowing marketers direct programmatic access to Samsung TV Plus ad inventory. This integration, already available in the US and ...Canada, enhances advertisers' ability to reach engaged audiences on Samsung's free ad-supported TV service, which boasts over 100 million monthly active users and a vast content library.
Samsung Ads, AdGood partnership
Samsung Ads and AdGood have partnered to provide nonprofits with access to Samsung TV Plus CTV inventory. This collaboration aims to enhance nonprofit advertising capabilities by donating premium inv...entory to AdGood's media marketplace, enabling mission-driven organizations to reach audiences effectively.
Samsung Ads and Publica extend multi - year global partnership to power CTV ad serving
Samsung Ads has extended its global partnership with Publica to enhance connected TV (CTV) ad experiences. This collaboration leverages Publica's CTV ad server and auction technology to optimize ad r...evenue and deliver seamless TV-like viewing experiences. Samsung TV Plus, a free ad-supported service, benefits from Publica's advanced ad serving capabilities, ensuring high-quality content and maximizing inventory value for advertisers.
Samsung Ads extends global partnership with IAS Publica for CTV ad serving
Samsung Ads has extended its global partnership with Publica by IAS to enhance its ad-supported services, including Samsung TV Plus. This collaboration aims to improve monetization of video programmi...ng across CTV inventory, providing advertisers with access to Samsung's CTV inventory and enhancing viewer experience. Publica's technology supports advanced ad serving and optimized revenue strategies for Samsung Ads.
Leadership and Executive Team Updates at Samsung Ads
Samsung Ads promotes Nishit Kanchan to GM and revenue head
Samsung Ads has promoted Nishit Kanchan to general manager and head of revenue for India. Previously the head of sales, Kanchan aims to drive sustainable revenue growth and strengthen Samsung Ads' le...adership in the connected TV sector.