Latest Product Updates and Feature Enhancements on Samsung Ads
Samsung Ads makes the home screen the new front row for brands
Samsung Ads has expanded its home screen advertising on Samsung Smart TVs to include non-endemic brands, previously limited to content and gaming advertisers. A study by MTM highlights the effectiven...ess of this advertising, showing significant uplifts in purchase intent and brand perception. The combination of home screen ads with Samsung TV Plus streaming ads further enhances brand awareness and positive sentiment.
Samsung Ads expands its GameBreaks with 4 new titles - VentureBeat
Samsung Ads, the advertising division of Samsung Electronics, has expanded its GameBreaks portfolio with four new interactive games, including Ripplash. GameBreaks, designed for Samsung Smart TVs, en...ables advertisers to engage viewers through interactive, visually rich word-guessing experiences during ad breaks. The Six, the original GameBreaks title, will also launch in the UK later this year, broadening the platforms reach in the connected TV advertising market.
Samsung Ads announces new ad solutions and partnerships - Media in Canada
Samsung Ads Canada introduced new advertising solutions and announced strategic partnerships to expand its connected TV ad offerings. The initiatives aim to enhance targeting and measurement capabili...ties for advertisers in Canada, leveraging Samsungs smart TV platform and data-driven technology.
Samsung Ads has introduced "GameBreaks," an interactive ad format for Samsung TV Plus, allowing advertisers in the U.S. and Canada to create playable ads. This format integrates mini-games into ad sl...ots, enhancing viewer engagement and brand recall. "The Six," a popular trivia game, is the first to feature this format, showing a 53% increase in brand recall compared to standard ads.
Strategic Partnerships and Integrations of Samsung Ads
Samsung Ads and Publica extend multi - year global partnership to power CTV ad serving
Samsung Ads has extended its global partnership with Publica to enhance connected TV (CTV) ad experiences. This collaboration leverages Publica's CTV ad server and auction technology to optimize ad r...evenue and deliver seamless TV-like viewing experiences. Samsung TV Plus, a free ad-supported service, benefits from Publica's advanced ad serving capabilities, ensuring high-quality content and maximizing inventory value for advertisers.
Samsung Ads extends global partnership with IAS Publica for CTV ad serving
Samsung Ads has extended its global partnership with Publica by IAS to enhance its ad-supported services, including Samsung TV Plus. This collaboration aims to improve monetization of video programmi...ng across CTV inventory, providing advertisers with access to Samsung's CTV inventory and enhancing viewer experience. Publica's technology supports advanced ad serving and optimized revenue strategies for Samsung Ads.
Cathay Pacific Delivers First Multi - Country CTV Ad Campaign With Samsung Ads
Cathay Pacific launched its first multi-country Connected TV (CTV) ad campaign in partnership with Samsung Ads, targeting affluent households across Australia. The campaign, promoting the Aria Suite,... reached nearly a million households, leveraging Samsung Ads' extensive reach in the premium TV market. This collaboration highlights Samsung Ads' capability to deliver scale and flexibility for global CTV advertising.
