Latest Product Updates and Feature Enhancements on PurchaseLoop
LoopMe Launches Chartboost Direct
LoopMe has introduced Chartboost Direct, a new platform designed to enhance brand performance by providing direct access to premium mobile inventory. This launch aims to optimize ad campaigns by leve...raging data-driven insights and advanced targeting capabilities.
LoopMe Launches Chartboost Direct to Drive Mobile Publisher Growth
LoopMe has launched Chartboost Direct, a new tool aimed at enhancing mobile publisher growth by providing direct access to brand demand within mobile apps. This launch positions LoopMe as a key playe...r in connecting web SSPs, ad tech, and mobile apps. Chartboost Direct offers features like Direct Pay, Direct Deals, and Marketplace Deals, leveraging LoopMes AI optimization to improve publisher yield and revenue growth.
LoopMe Brings In-App Bidding Benefits to Mobile Publishers - Business Wire
LoopMe has launched its Chartboost in-app bidding solution for mobile publishers on AppLovins MAX platform. This integration enables publishers to adopt header bidding, optimize monetization, and acc...ess unified auctions with multiple demand sources, including LoopMes brand advertiser network. The solution aims to boost publisher revenue, streamline operations, and enhance inventory control in mobile app advertising.
LoopMe Brings In-App Bidding Benefits to Mobile Publishers
LoopMe has launched its Chartboost in-app bidding capability on AppLovins MAX platform, allowing mobile publishers to optimize monetization strategies and maximize revenue. This integration provides ...publishers with more control over inventory and access to LoopMes brand advertiser network, enhancing operational efficiencies and revenue streams. The initiative aims to attract more advertisers to the mobile channel, leveraging AI and automation for improved in-app monetization.
Strategic Partnerships and Integrations of PurchaseLoop
Acxiom and LoopMe Launch Survey-Based Custom Audience Partnership - Business Wire
Acxiom and LoopMe have launched a partnership to deliver survey-based custom audience solutions. This collaboration enables brands to leverage LoopMe's AI-driven advertising technology and Acxiom's d...ata assets for more precise audience targeting and campaign measurement.
Acxiom and LoopMe Launch Survey-Based Custom Audience Partnership
LoopMe and Acxiom have launched a Custom Audience partnership, integrating LoopMe's survey-based Audience & Measurement Platform with Acxiom's data and identity solutions. This collaboration enables ...advertisers to create and target "high intent" audience segments, enhancing ad performance and targeting accuracy through LoopMe's AI technology.
LoopMe and Reveal Mobile Expand Partnership to Power Global Brand Lift Measurement for the Out-of-Home Industry
LoopMe and Reveal Mobile have expanded their partnership to deliver global brand lift measurement solutions for the out-of-home advertising industry. This collaboration combines LoopMe's AI-driven me...asurement technology with Reveal Mobile's location intelligence, enabling advertisers to assess campaign effectiveness and optimize media strategies worldwide.
Leadership and Executive Team Updates at PurchaseLoop
LoopMe Sustains 40% Annual Growth and Recruits Michael Scott as Chief ...
LoopMe appoints Michael Scott as Chief Revenue Officer to drive global revenue growth, targeting $1 billion in gross revenue. Scott, formerly of Samsung Ads, will oversee sales and partnerships. Loop...Me also hires Ammar Doosh as VP of Product Management, focusing on AI and data science. The company reports a 40% CAGR in revenue from 2018-2025 and plans further investment in Generative AI initiatives.
LoopMe sustains 40% annual growth and recruits Michael Scott ...
LoopMe has appointed Michael Scott as Chief Revenue Officer and Ammar Doosh as VP of Product Management, Gen AI & Data Science, following a 40% CAGR in revenue from 2018-2025. Scott will drive global... revenue growth, while Doosh will lead AI initiatives. LoopMe aims to surpass $1 billion in revenue, focusing on AI-driven innovation.