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Latest Product Updates and Feature Enhancements on PurchaseLoop
LoopMe Launches Chartboost Direct
LoopMe has introduced Chartboost Direct, a new platform designed to enhance brand performance by providing direct access to premium mobile inventory. This launch aims to optimize ad campaigns by leve...raging data-driven insights and advanced targeting capabilities.
LoopMe Launches Chartboost Direct to Drive Mobile Publisher Growth
LoopMe has launched Chartboost Direct, a new tool aimed at enhancing mobile publisher growth by providing direct access to brand demand within mobile apps. This launch positions LoopMe as a key playe...r in connecting web SSPs, ad tech, and mobile apps. Chartboost Direct offers features like Direct Pay, Direct Deals, and Marketplace Deals, leveraging LoopMes AI optimization to improve publisher yield and revenue growth.
LoopMe has launched Chartboost Direct, a new platform designed to enhance brand performance through direct advertising solutions. This launch aims to provide advertisers with improved targeting and m...easurement capabilities, leveraging LoopMe's expertise in data-driven marketing.
LoopMe bets on mobile apps as web ad inventory shrinks with Chartboost ...
LoopMe has launched Chartboost Direct, a new programmatic toolkit for mobile app publishers, leveraging the existing Chartboost SDK. This toolkit introduces Direct Pay, Direct Deals, and Marketplace ...Deals, enabling publishers to directly access brand advertiser demand without altering their current ad tech stack. The launch addresses the decline in web ad inventory and enhances in-app advertising with AI optimization and first-party data analytics.
LoopMe Launches Chartboost Direct, Bringing Brands into Mobile Apps
LoopMe has launched Chartboost Direct, a new solution to integrate brand demand directly into mobile apps, enhancing publisher yield and revenue growth. This platform leverages LoopMes AI optimizatio...n to address brand advertisers' needs for data and measurement, offering features like Direct Pay and Direct Deals for seamless integration with existing ad tech stacks.
LoopMe Launches Chartboost Direct, Bringing Brands into Mobile Apps To Drive Publisher Growth
LoopMe has launched Chartboost Direct, a new solution designed to enhance brand demand within mobile apps. This platform allows publishers to connect directly with brand demand, leveraging LoopMe's A...I optimization for improved ad performance. Chartboost Direct offers features like Direct Pay and Direct Deals, enabling seamless integration with existing ad tech stacks and enhancing publisher yield.
Leadership and Executive Team Updates at PurchaseLoop
LoopMe Bolsters US Leadership with Senior Hires as Demand for Brand Performance Accelerates
LoopMe strengthens its US leadership team with the appointment of Courtney Howell as SVP, Global Partnerships, Maggie Wider Parker as VP, Direct Sales, and Staci Kapnick as AVP, Global Revenue Operat...ions. These hires are part of LoopMe's strategy to meet growing demand for brand performance solutions and to scale its operations in the North American market.
LoopMe Sustains 40% Annual Growth and Recruits Michael Scott as Chief ...
LoopMe appoints Michael Scott as Chief Revenue Officer to drive global revenue growth, targeting $1 billion in gross revenue. Scott, formerly of Samsung Ads, will oversee sales and partnerships. Loop...Me also hires Ammar Doosh as VP of Product Management, focusing on AI and data science. The company reports a 40% CAGR in revenue from 2018-2025 and plans further investment in Generative AI initiatives.
LoopMe sustains 40% annual growth and recruits Michael Scott ...
LoopMe has appointed Michael Scott as Chief Revenue Officer and Ammar Doosh as VP of Product Management, Gen AI & Data Science, following a 40% CAGR in revenue from 2018-2025. Scott will drive global... revenue growth, while Doosh will lead AI initiatives. LoopMe aims to surpass $1 billion in revenue, focusing on AI-driven innovation.
Awards, Recognitions, and Industry Achievements of PurchaseLoop
LoopMe Ranked Best Overall Media Owner in IPA Digital Media Owner Spring 2026 Survey
LoopMe has been named the best overall media owner in the IPA Digital Media Owner Spring 2026 Survey, scoring 90.5% for overall experience. The recognition highlights LoopMe's commitment to service e...xcellence and product innovation in digital advertising. The survey also praised LoopMe's accessibility, product knowledge, and partnership focus, reflecting its effective AI-driven solutions.
LoopMe ranked best overall media owner in IPA Digital Media Owner ...
LoopMe has been named the best overall media owner in the IPA Digital Media Owner Spring 2026 Survey, scoring 90.5% for overall experience. The survey highlights LoopMe's excellence in service, produ...ct innovation, and AI-driven solutions, with high ratings for accessibility, product knowledge, and collaboration with agency partners.
LoopMe has been ranked as the top overall media owner in the IPA Digital Media Owners Spring 2026 Survey, achieving high satisfaction ratings from agencies and digital specialists. The survey highlig...hted LoopMe's strong performance across categories such as ad networks and exchanges, demand-side platforms, and sales houses, with a 90.5% positive rating for overall experience.
