PurchaseLoop Overview

LoopMe revolutionizes brand advertising by leveraging AI to enhance brand performance in the digital and app ecosystem. As a global leader, LoopMe focuses on creating a direct connection between brands and consumers, addressing key measurement and optimization challenges. The platform's Intelligent Marketplace offers scalable advertising solutions, ensuring effective audience engagement. Notably, LoopMe's collaboration with Circana led to a 40% increase in spending for Mountain Dew, surpassing sales benchmarks by 12%. Additionally, LoopMe's strategies significantly boosted site traffic by 90% at launch. These unique capabilities highlight LoopMe's competitive edge in delivering impactful advertising outcomes.

Use Cases

Customers recommend Advertisement, Customer Feedback Management, Engaging And Following Up, as the business use cases that they have been most satisfied with while using PurchaseLoop.

Other use cases:

  • Digital Signature
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Business Priorities

Build Brand Awareness is the most popular business priority that customers and associates have achieved using PurchaseLoop.

Other priorities:

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PurchaseLoop Use-Cases and Business Priorities: Customer Satisfaction Data

PurchaseLoop works with different mediums / channels such as Video. Offline. On Premises etc.

Peer review evidence (same sources as the product rating summary)

"...LoopMe s award-winning PurchaseLoop uses cutting-edge artificial intelligence to optimize video advertising to real-world brand outcomes. ..." PurchaseLoop
"...In-flight customer surveys optimize campaigns to customers most likely to undergo a shift in Purchase Intent, Brand Consideration, Brand Favorability and Brand Awareness...." PurchaseLoop
"...Drive conversions, engagement and online actions. insight & research. ..." PurchaseLoop

PurchaseLoop, belong to a category of solutions that help Mobile Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

PurchaseLoop improves media delivery through in-flight optimization, focusing on brand and business outcomes. The consumer is placed at the heart of every campaign.

PurchaseLoop Customer wins, Customer success stories, Case studies

 

GenAI in a Data Science Team: What actually works (and what really doesnt)

LoopMe's Data Science team has integrated generative AI into their engineering processes, revealing key insights into effective AI adoption. The team found that making AI usage visible and celebrated..., rather than punitive, significantly increased adoption. They also discovered that AI changes the approach to coding, requiring a new skillset for defining tasks and evaluating AI output. Junior team members adapted fastest, viewing AI-first coding as the default. The integration has led to faster prototyping and refactoring, with AI serving as a thinking partner rather than just a tool.

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Understood.org - Non Profit Organization Management - Medium

New York, USA

LoopMe helped Understood.org boost brand awareness for its ADHD resources. The campaign targeted English and Spanish-speaking parents of children aged 5-18. LoopMe used first-party and third-party da...ta to reach these audiences with rich media and CTV ads. Brand awareness increased by 94%, 11 times higher than industry benchmarks. CTV-specific lift reached 242%, 30 times above the benchmark.

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CUKTECH - Consumer Electronics - Medium

Shenzhen, China

LoopMe helped CUKTECH boost brand awareness by 109.8%. The campaign used PurchaseLoop Audiences to target outdoor sports, digital product fans, and travel enthusiasts. LoopMe optimized the campaign i...n real time to increase ad recall. The campaign delivered 1.8 million impressions. CUKTECH saw an 8x higher awareness lift than the industry benchmark.

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Califia Farms - Food & Beverages - Medium

Los Angeles, USA

Califia Farms used LoopMe to boost brand awareness and sales in the plant-based beverage market. LoopMe's platform guaranteed a minimum number of new brand-aware users and aligned media spend with bu...siness goals. Califia Farms saw a 28% increase in awareness and a 7.5% lift in sales. The campaign delivered 325,000 new brand-aware users and achieved 2.3 times higher ROI than category benchmarks. LoopMe's AI and measurement tools helped Califia Farms reach new audiences and prove real-world sales impact.

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GrabExpress - Transportation/Trucking/Railroad - Large

Singapore, Singapore

LoopMe used PurchaseLoop to help GrabExpress Indonesia boost brand awareness and market share. The campaign targeted in-market parcel and hamper buyers with rich media video ads. LoopMe optimized the... campaign in real time to increase consumer consideration for GrabExpress. The campaign delivered a 48% lift in consideration and an 8.8% increase in ad recall. Consideration lift was 2.89 times higher than the industry benchmark.

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Guinness - Food & Beverages - Very Large

Dublin, Ireland

LoopMe used its PurchaseLoop platform to help Guinness boost its brand association with football. Guinness wanted to connect with football fans who also drink beer, especially for the EPL Matchday ev...ent. The campaign used PurchaseLoop Audiences to find in-market beer drinkers who follow football. LoopMe optimized the campaign with rich media video ads to increase awareness. The result was an 11.9% lift in brand association and 21,000 lifted users.

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PurchaseLoop Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.72/5 ★

Read Reviews (5)
Analytics

3.81/5 ★

Read Reviews (3)
Custom Reports

3.51/5 ★

Read Reviews (2)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.72/5 ★

Read Reviews (5)
Analytics

3.81/5 ★

Read Reviews (3)
Custom Reports

3.51/5 ★

Read Reviews (2)

Software Failure Risk Guidance

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for PurchaseLoop

Top Failure Risks for PurchaseLoop

LoopMe Ltd. News

Product

LoopMe renews both EDAA Trust Seal and ePrivacyseal, demonstrating commitment to data protection and privacy practices

LoopMe has renewed its EDAA Trust Seal and ePrivacyseal, affirming its commitment to data protection and privacy. These certifications, initially awarded in 2022, highlight LoopMe's adherence to GDPR and European data protection standards, ensuring transparency and control in online advertising.

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Product

Trade Desk Integrates LoopMe's Brand Lift Measurement Globally

Trade Desk has integrated LoopMe's Brand Lift measurement tool into its platform, enabling real-time brand lift results across global markets. This integration allows advertisers to assess campaign impact on metrics like awareness and consideration, reflecting the growing reliance on data and compute capacity in digital advertising.

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Product

LoopMe’s 9th patent recognizes real-time AI control groups for brand lift measurement

LoopMe has secured its ninth patent for the RISA algorithm, which enhances real-time AI control groups for brand lift measurement. This patent, part of LoopMe's growing IP portfolio, underscores their innovative approach in adtech, enabling accurate media campaign effectiveness measurement. The patent highlights LoopMe's commitment to AI-driven solutions and marks a significant achievement for their data science team.

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Product

LoopMe launches brand lift integration with The Trade Desk

LoopMe has integrated its 'Brand Lift' measurement tool with The Trade Desk's 'Measurement Marketplace.' This integration allows advertisers to measure brand impact consistently across 35+ markets and 17 languages. It supports smaller campaigns with a minimum of 1 million impressions and updates lift data every 24 hours within The Trade Desk's dashboard.

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LoopMe Ltd. Profile

Company Name

LoopMe Ltd.

Company Website

https://loopme.com/

HQ Location

22 W 19th St,3rd Floor,New York, NY 10011,United States

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