Real-World Case Studies and Customer Success Stories with PurchaseLoop

PurchaseLoop helped motorola increase purchase consideration for the motorola razr mobile phone. LoopMe used AI to find people interested in buying a phone and targeted Gen Z with custom mobile ads. ...The ads included AR features to let users pick different colors and boost engagement. The campaign led to a 28% lift in purchase consideration, 8,800 lifted users, a 2.5% click-through rate, and a 3.7% engagement rate. LoopMe was a finalist in the Best Use of Tech and AI category at the B&T Awards for this campaign.
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LoopMe used its PurchaseLoop solution to help Govee increase brand awareness and purchase intent for their TV backlights. The campaign targeted audiences interested in TV backlights and used custom m...obile video ads with a call-to-action button. LoopMe optimized the campaign in real time to improve brand lift. The results included a 19.5% lift in purchase consideration, a 72% video completion rate, and a 3% click-through rate, which was 1.5 times higher than the benchmark.
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LoopMe drives 19.5% lift in purchase consideration for Govee.

PurchaseLoop helped TCL China increase livestream viewers and website traffic. TCL China used PurchaseLoop Audiences to find the right audience. They also used PurchaseLoop Brand to boost brand aware...ness and drive conversions. LoopMe beat all client media performance benchmarks. The campaign saw a 9.6% lift in brand affinity, 8.1% lift in brand consideration, 68,650 clicks, and a 1.75% CTR.
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LoopMe used its SmartCommerce integration to help WHOOP boost purchase intent for the new SportFlex band. The campaign turned media into shoppable experiences and tracked total cart values. WHOOP saw... a 6.5x higher intent lift over the industry benchmark. The campaign resulted in 11,679 items added to cart and a total cart value of $680K. This delivered a 13x return on investment for WHOOP.
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PurchaseLoop helped Lilly Drogerie boost in-store visits and sales. The brand used AI-powered targeting to reach in-market shoppers with personalized ads. LoopMe matched digital ad exposure with in-s...tore foot traffic. The campaign drove 73,000 new store visits. Sales increased by 40%. The campaign won an award for effective use of data.
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PurchaseLoop Brand helped Very increase awareness and shopping consideration among females. LoopMe targeted females and males separately with video, static, and rich media ads. Creatives were made by... LoopMe's in-house team. The campaign delivered a 15.2% lift in consideration among females and a 3.2% lift among males. Engagement rate among males was 21.6%, and video completion rate among females was 73.3%.
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LoopMe used its PurchaseLoop platform to help CFP Board raise awareness of Certified Financial Planner professionals. The challenge was to increase consumer intent and drive traffic to LetsMakeAPlan....org. LoopMe built a custom audience and used AI-powered optimization and brand lift measurement. The campaign achieved a 37.6% uplift in brand intent, 7x higher than the industry benchmark. 41,300 new users now intend to use a CFP professional, with 12% of new users driven by AI.
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PurchaseLoop helped Quorn reach people interested in meat-free foods. Quorn used LoopMe's AI to target health and sustainability audiences. The campaign tracked impact across 14 national retailers. Q...uorn saw a 1.8% sales lift, 66,000 total clicks, and 191,000 lifted users. The cost per outcome was £1.33.
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PurchaseLoop helped Guinness drive event sign-ups for their Flavour By Fire event. Guinness used PurchaseLoop Audiences to find beer drinkers and target them with mobile ads. The campaign achieved 42...% savings for Guinness by increasing sign-ups and lowering cost per attendee. The clickthrough rate was 2.5%, beating the client benchmark by 25%. LoopMe drove 429 RSVPs and reduced the cost per sign-up by 17%.
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PurchaseLoop helped Danone promote Alpro’s dairy alternatives for breakfast. The goal was to show that Alpro is tasty and versatile like dairy. LoopMe used AI and custom audience segments to target u...sers interested in dairy-free options. The campaign used interactive quiz ads to engage people. Results included a 4.8% lift in purchase consideration, 49.7K lifted users, a cost of £0.98 per lifted user, and a 3.7% engagement rate.
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LoopMe helped La Colombe boost its DTC e-commerce site traffic after COVID. La Colombe used LoopMe’s AI and survey technology to find and target premium coffee drinkers. LoopMe delivered video ads to... new audiences and measured campaign impact. LoopMe drove 97% of site traffic among four video partners. La Colombe achieved 119% of its revenue target, with 97% of site traffic being new users and 85% of new users leading to revenue.
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LoopMe helped Mountain Dew increase sales by finding new buyers and optimizing campaigns in real time. The campaign used LoopMe’s integration with Circana’s Campaign Conversion Feed and Household Lif...t Solution to measure results. Mountain Dew saw a 4.5% sales lift and a 40% increase in dollars per household sales lift. The return on advertising spend was $1.28, which was 12% higher than the category benchmark. LoopMe won the Best Mobile Marketing Platform award for this campaign.
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PurchaseLoop helped Pillsbury Baking boost purchase intent for their Cake Mix and Frosting products during Easter. Pillsbury used custom audience segments and real-time optimization to reach users in...terested in baking. The campaign featured seasonally relevant banner ads. Pillsbury saw a 31% increase in purchase intent over the industry benchmark. 26,400 users were lifted and purchase intent rose by 6.2%.
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PurchaseLoop helped Guinness boost brand association with football by 11.9%. The campaign targeted football fans who also drink beer in Malaysia. LoopMe used PurchaseLoop Audiences to find the right ...people before the campaign. They used PurchaseLoop Brand to optimize for brand lift during the campaign. The campaign drove 21,000 lifted users and achieved a 2% click-through rate. LoopMe won an award for best use of data with this campaign.
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PurchaseLoop helped Carlsberg reach more people interested in their brand. Carlsberg used LoopMe's AI to target users and drive brand recall in UK retail stores. The campaign got 47,000 total clicks ...and 131,000 lifted users. The cost per outcome was £1.62. Carlsberg saw a 23.35% lift in click-through rate.
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LoopMe used its PurchaseLoop Audiences to help Sony reach people interested in their new movie. The campaign aimed to get more people back into cinemas after COVID-19. LoopMe created ads showing loca...l cinema times to boost engagement. The campaign led to a 29.4% increase in people considering watching the movie. It also achieved a 77% video completion rate and 15% better media performance than Sony's usual results.
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LoopMe helped a leading gaming console brand grow awareness of its online subscription pass. The brand wanted to reach more PC gamers and increase new subscriptions during the busy Q4 season. LoopMe ...used custom audiences and programmatic video ads to target heavy PC gamers. Their AI brand optimization improved campaign effectiveness. As a result, over 300,000 consumers are now considering the subscription. Subscription intent was 2.5 times higher than industry benchmarks, with a 17.5% lift and 60% of lifted users attributed to LoopMe’s AI platform.
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Chartboost by LoopMe helped Zynga improve ad revenue for Words With Friends 2. Zynga wanted to boost ARPDAU as more non-gaming apps competed for ad spend. They used Chartboost by LoopMe Mediation to ...access more demand sources and control ad networks. The solution gave a 2.5% lift in ARPDAU. It also increased CPM by 14% for rewarded video ads on iOS and Android.
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LoopMe's brand lift measurement solution for CTV helped Vevo show strong campaign results for a CPG brand in the prebiotic sodas category. Vevo used LoopMe to get detailed data from 2,795 respondents.... The campaign achieved a 60% ad recall uplift, 10x consideration uplift, and 9.5x purchase intent uplift, all above industry benchmarks. This helped Vevo prove the value of its content and audience to partners. LoopMe's solution provided the granular CTV brand measurement Vevo needed.
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Chartboost by LoopMe Mediation helped Gram Games improve ad revenue and user experience for their game Merge Dragons! Gram Games wanted better dashboard flexibility, detailed reporting, and higher ne...twork eCPMs. They used Chartboost by LoopMe Mediation for more control over demand sources. As a result, they saw a 23% lift in ARPDAU and about a 30% lift in eCPM.
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Chartboost by LoopMe helped Radio Javan increase their app revenue by 45%. Radio Javan relied on ads for over 70% of their income and wanted to improve in-app monetization. LoopMe analyzed data and a...dded higher placement line items in the waterfall setup. As a result, Radio Javan saw a 45% lift in revenue and 102% growth in impressions served. The founder praised Chartboost by LoopMe for excellent service and strong ad monetization results.
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LoopMe's PurchaseLoop Audiences helped Earthjustice, a nonprofit environmental law group, increase brand awareness. Earthjustice faced low awareness and a limited audience. LoopMe used AI to build a ...custom segment of users who care about the environment. Real-time survey data and A/B testing improved campaign targeting. The campaign achieved a 35.9% uplift in awareness and performed 2x better than LoopMe's average for brand awareness.
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PurchaseLoop helped Triumph get more people to visit their stores and website during Chinese New Year. LoopMe used audience targeting and location-based rich media to reach the right shoppers. The ca...mpaign drove 3,655 visits, more than double the estimated 1,470 visits. The campaign also got 6.9 million impressions, 67,172 clicks, and a 0.98% click-through rate. Triumph saw better results than expected in Singapore, Malaysia, and Vietnam.
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Origin used LoopMe’s PurchaseLoop Measurement to improve CTV campaign results for Visit Florida. Traditional panel-based solutions did not meet their needs. PurchaseLoop Measurement gave Origin a 10x... more scalable solution. The campaign saw a 24.3% increase in ad recall, 13.6% increase in consideration, and 25% increase in purchase intent. These results were up to 5x higher than LoopMe's average benchmarks.
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PurchaseLoop helped VisitLondon increase awareness and consideration to visit London in the U.S., Germany, and France. The team used video, display, and rich media to target key audiences. VisitLondo...n saw a 167% lift in awareness in the U.S., 140% in Germany, and 51% in France. The campaign achieved a 5% average lift in video completion rate and doubled click-through rates across markets. The client praised LoopMe for strong support and timely optimizations.
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LoopMe’s Intelligent Marketplace helped a leading utility app increase revenue. The app used LoopMe’s AI to set bid floors and prices in real time. This direct connection led to a 50% lift in revenue.... The app also saw up to 4x higher bid rates. 85% of campaigns generated were brand campaigns.
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LoopMe used Digital Turbine's Open Measurement SDK (OMSDK) to improve campaign results. The challenge was to find measurable inventory and boost viewability for global brands. LoopMe partnered with F...yber Marketplace to access high-quality OMSDK traffic. This led to a 160% year-over-year growth in OMSDK traffic. Rewarded video formats saw a 300% increase. Average viewability performance was over 97% as verified by third parties.
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PurchaseLoop helped McDonald's boost brand awareness for Chicken McCrispy. The challenge was to reach fried chicken lovers and grow market share. LoopMe used AI to target and optimize ads for people ...who prefer non-spicy chicken. Creative 3D ads showed the product in detail. The campaign led to a 13.9% lift in awareness and doubled the industry benchmark for brand awareness. 34,000 users showed increased awareness from the campaign.
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PurchaseLoop helped Kia launch new car models in 2023. Kia wanted to boost brand awareness and consideration, not just media metrics. LoopMe used AI and survey technology to build custom audiences an...d optimize for model consideration. Kia ran high impact mobile video ads with LoopMe. Kia surpassed auto industry benchmarks by 4-7x and about 50% of lifted users were driven by AI.
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PurchaseLoop helped a major pharmaceutical brand find new audiences interested in their product. The brand used patented survey technology to identify people concerned about specific health condition...s. The solution followed NAI privacy rules. The audience was 70% more likely to include people newly diagnosed with ADHD. The campaign also had a 1.3X higher video completion rate than the benchmark.
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PurchaseLoop Brand helped Panadol increase awareness of its use for treating fever after vaccination. The campaign used real-time consumer sentiment and geo-targeted video ads at vaccination centers ...in Malaysia. Users saw a 20-second video, then a 6-second retargeted video. The campaign achieved a 7.6% lift in brand awareness. Video completion rate was 88.6%, 18.6% above the client benchmark. 4.4 million data impressions were delivered.
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