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Food & Beverages Case Studies and Customer Success Stories with PurchaseLoop

 

Califia Farms - Food & Beverages - Medium

Los Angeles, USA

Califia Farms used LoopMe to boost brand awareness and sales in the plant-based beverage market. LoopMe's platform guaranteed a minimum... number of new brand-aware users and aligned media spend with business goals. Califia Farms saw a 28% increase in awareness and a 7.5% lift in sales. The campaign delivered 325,000 new brand-aware users and achieved 2.3 times higher ROI than category benchmarks. LoopMe's AI and measurement tools helped Califia Farms reach new audiences and prove real-world sales impact.

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Guinness - Food & Beverages - Very Large

Dublin, Ireland

LoopMe used its PurchaseLoop platform to help Guinness boost its brand association with football. Guinness wanted to connect with football... fans who also drink beer, especially for the EPL Matchday event. The campaign used PurchaseLoop Audiences to find in-market beer drinkers who follow football. LoopMe optimized the campaign with rich media video ads to increase awareness. The result was an 11.9% lift in brand association and 21,000 lifted users.

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Danone (Alpro) - Food & Beverages - Very Large

Paris, France

LoopMe’s PurchaseLoop helped Danone boost purchase consideration for Alpro’s dairy-free breakfast bites. The campaign used AI to target users interested... in dairy alternatives and engaged them with interactive quiz ads. This approach led to a 4.8% lift in purchase consideration and reached 49,700 lifted users. The cost per lifted user was £0.98. Brand recall and interaction with Alpro increased significantly during the campaign.

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Quorn - Food & Beverages - Large

Stokesley, UK

LoopMe's PurchaseLoop AI helped Quorn target people interested in plant-based foods. The campaign used video ads and tracked results across... 14 national retailers. Quorn saw a 1.8% sales lift and 66,000 total clicks. 191,000 users showed increased engagement. The cost per outcome was £1.33. Quorn met its goals for awareness, consideration, and sales.

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Carlsberg - Food & Beverages - Large

Copenhagen, Denmark

LoopMe used PurchaseLoop Audiences to help Carlsberg reach people most interested in its brand. The campaign created a custom segment... of users likely to buy Carlsberg Danish Pilsner. LoopMe's AI optimized ads to boost brand recall in UK retail stores. The campaign drove 47,000 total clicks and lifted 131,000 users. Carlsberg saw a 23.35% lift in CTR and a cost per outcome of £1.62.

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La Colombe - Food & Beverages - Medium

Philadelphia, USA

LoopMe helped La Colombe boost direct-to-consumer e-commerce traffic. Using AI and survey technology, LoopMe identified and targeted premium coffee drinkers.... LoopMe delivered 97% of all site traffic from four video partners. 97% of this traffic were new users. 85% of new users driven by LoopMe led to revenue. La Colombe exceeded its revenue target by 119%.

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Mountain Dew - Food & Beverages - Very Large

Purchase, USA

LoopMe helped Mountain Dew increase sales by 4. 5%. The campaign targeted new buyers using LoopMe’s platform and Circana’s conversion...feed. In-flight optimizations focused on brand lift and sales goals. Mountain Dew saw a 40% increase in dollars per household sales lift. The return on ad spend was $1.28, 12% higher than the category benchmark.

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Pillsbury Baking - Food & Beverages - Large

Minneapolis, USA

LoopMe used its PurchaseLoop platform to help Pillsbury Baking boost purchase intent for its Cake Mix and Frosting products during the Easter season. The campaign targeted... users interested in seasonal baking with custom audience segments and occasion-focused banner ads. Real-time AI optimization focused on users most likely to buy. Pillsbury Baking saw a 31% increase in purchase intent over the industry benchmark and a 6.2% lift in purchase intent, reaching 26,400 lifted users.

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Guinness - Food & Beverages - Very Large

Dublin, Ireland

LoopMe used PurchaseLoop to help Guinness increase event sign-ups for their Flavour By Fire event. Guinness wanted to target beer... drinkers but had trouble finding the right audience. LoopMe created a new audience segment using AI and targeted users with mobile ads. The campaign drove 429 RSVPs and a 2.5% click-through rate, beating the client benchmark by 25%. Guinness saved 42% on costs and reduced cost per sign-up by 17%.

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Consumer Electronics Case Studies and Customer Success Stories with PurchaseLoop

 

CUKTECH - Consumer Electronics - Medium

Shenzhen, China

LoopMe helped CUKTECH boost brand awareness by 109. 8%. The campaign used PurchaseLoop Audiences to target outdoor sports, digital product...fans, and travel enthusiasts. LoopMe optimized the campaign in real time to increase ad recall. The campaign delivered 1.8 million impressions. CUKTECH saw an 8x higher awareness lift than the industry benchmark.

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Govee - Consumer Electronics - Medium

Shenzhen, China

LoopMe helped Govee boost purchase consideration for its TV backlights by 19. 5%. The campaign used custom mobile video ads...with call-to-action overlays. LoopMe optimized the campaign in real time to meet brand lift goals. The campaign achieved a 72% video completion rate and a 3% click-through rate, 1.5x higher than the benchmark. Govee increased brand awareness and won an award for global brand outbound success.

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A leading gaming console brand - Consumer Electronics - Very Large

LoopMe helped a leading gaming console brand boost online subscription pass signups. The brand wanted to reach frequent PC gamers... during the Q4 shopping season. LoopMe used custom audiences and programmatic video ads to target heavy PC gamers. Their AI brand optimization increased campaign effectiveness. Over 300,000 consumers now consider the subscription. Subscription intent was 2.5x higher than industry benchmarks, with a 17.5% lift overall.

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TCL China - Consumer Electronics - Very Large

Shenzhen, China

LoopMe used artificial intelligence and custom audiences to help TCL China. TCL wanted to increase livestream viewers and drive more... website traffic. LoopMe used PurchaseLoop Audiences to target key viewers and boost brand uplift. The campaign led to a 9.6% lift in brand affinity and an 8.1% lift in brand consideration. TCL China also saw 68,650 clicks and a 1.75% click-through rate.

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motorola - Consumer Electronics - Large

Chicago, USA

LoopMe used PurchaseLoop Audiences to help motorola boost purchase consideration for the motorola razr. They identified in-market audiences and targeted... Gen Z with custom AR mobile ads. LoopMe's AI optimized the campaign for higher engagement. The campaign achieved a 28% lift in purchase consideration and drove 8,800 lifted users. The click-through rate reached 2.5%.

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Entertainment Case Studies and Customer Success Stories with PurchaseLoop

 

Radio Javan - Entertainment - Small

Washington, USA

Chartboost by LoopMe helped Radio Javan, a music app, increase its revenue by 45%. Over 70% of Radio Javan’s income... came from ads, mainly interstitials. The team analyzed data and added higher placement line items to boost monetization. Radio Javan also saw a 102% growth in impressions served. The founder praised Chartboost for excellent service and strong ad monetization results.

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Sony - Entertainment - Very Large

Tokyo, Japan

LoopMe used PurchaseLoop Audiences to help Sony drive moviegoers back to cinemas after COVID-19. The campaign targeted in-market audiences and... showed dynamic ads with local cinema times. Sony saw a 29.4% increase in consideration to watch the new movie. Video completion rate reached 77%. Media performance was 15% higher than Sony's benchmark. The campaign won the Most Effective Use of Mobile award at the MARKies Awards.

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Gram Games - Entertainment

Chartboost by LoopMe Mediation helped Gram Games improve ad revenue and user experience for their game Merge Dragons! Gram Games wanted... better dashboard flexibility, detailed reporting, and higher network eCPMs. They used Chartboost by LoopMe Mediation for more control over demand sources. As a result, they saw a 23% lift in ARPDAU and about a 30% lift in eCPM.

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Zynga (Words With Friends 2) - Entertainment

Chartboost by LoopMe helped Zynga improve ad revenue for Words With Friends 2. Zynga wanted to boost ARPDAU as more... non-gaming apps competed for ad spend. They used Chartboost by LoopMe Mediation to access more demand sources and control ad networks. The solution gave a 2.5% lift in ARPDAU. It also increased CPM by 14% for rewarded video ads on iOS and Android.

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Marketing and Advertising Case Studies and Customer Success Stories with PurchaseLoop

 

Origin - Marketing And Advertising - Small

New York, USA

Origin used LoopMe’s PurchaseLoop Measurement to improve CTV campaign results for Visit Florida. Traditional panel-based solutions limited their ability to... measure and optimize brand lift. PurchaseLoop Measurement offered a 10x more scalable approach. The campaign achieved a 24.3% increase in ad recall, 13.6% increase in consideration, and 25% increase in purchase intent. These results were up to 5x higher than industry benchmarks.

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VisitLondon - Marketing And Advertising - Small

London, UK

LoopMe used PurchaseLoop Audiences and PurchaseLoop Brand to help VisitLondon boost travel awareness in the U. S., Germany, and France....The campaign targeted users with video, display, and rich media ads. VisitLondon saw a 167% lift in awareness in the U.S., 140% in Germany, and 51% in France. The campaign also doubled click-through rates and improved video completion rates by 5%.

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Digital Turbine - Marketing And Advertising - Medium

Austin, USA

LoopMe partnered with Digital Turbine to improve campaign results using OMSDK traffic. The partnership led to a 160% year-over-year growth... in OMSDK traffic. Rewarded video formats saw a 300% increase. Campaigns achieved over 97% average viewability, verified by third parties. Fyber Marketplace's high OMSDK adoption rate contributed to these strong results.

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Retail Case Studies and Customer Success Stories with PurchaseLoop

 

Lilly Drogerie - Retail - Large

Belgrade, Serbia

LoopMe used PurchaseLoop to help Lilly Drogerie boost in-store visits and sales. The campaign targeted users with personalized rich media... ads. LoopMe’s AI matched ad exposure with in-store foot traffic. Lilly Drogerie saw a 40% lift in sales and 73,000 new store visits. The campaign delivered 1.6 million impressions and won an IAB MIXX Award.

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Very - Retail - Large

Liverpool, UK

LoopMe's PurchaseLoop helped Very boost shopping consideration among females by 15. 2%. The campaign used full-screen video, static, and rich...media creatives to target males and females separately. LoopMe's in-house team built the creatives. The campaign achieved a 3.2% lift in consideration among males and a 21.6% engagement rate among males. The video completion rate among females reached 73.3%.

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Pharmaceuticals Case Studies and Customer Success Stories with PurchaseLoop

 

Major pharmaceutical brand - Pharmaceuticals - Very Large

LoopMe used its PurchaseLoop survey technology to help a major pharmaceutical brand find new audiences interested in ADHD treatment. The solution identified... customers concerned about specific health conditions while ensuring privacy compliance. The campaign drove a 70% higher likelihood of reaching newly diagnosed ADHD patients. It also achieved a 1.3x video completion rate above the benchmark. The results were validated by Crossix.

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Panadol - Pharmaceuticals - Very Large

LoopMe used PurchaseLoop Brand to boost awareness of Panadol for treating fever after vaccination. The campaign targeted users near vaccination... centers in Malaysia with a 20-second video, then retargeted them with a 6-second video. LoopMe delivered 4.4 million data impressions and achieved an 88.6% video completion rate, 18.6% above the client benchmark. Brand awareness for Panadol rose by 7.6%. LoopMe won the Best Media Performance award at the 2022 MSA Awards.

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Financial Services Case Studies and Customer Success Stories with PurchaseLoop

 

CFP Board - Financial Services - Medium

Washington, USA

LoopMe used its AI-powered PurchaseLoop platform to help CFP Board boost consumer intent to use Certified Financial Planner professionals. The campaign targeted... the right audience with custom segments and full-screen video ads. CFP Board saw a 37.6% increase in brand intent and a 7x lift over the industry benchmark. 41,300 new users now intend to use a CFP professional. The highest intent lift was among 35-44 year-olds, with 12% of new users driven by AI.

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Non-Profit Organization Management Case Studies and Customer Success Stories with PurchaseLoop

 

Understood.org - Non Profit Organization Management - Medium

New York, USA

LoopMe helped Understood. org boost brand awareness for its ADHD resources. The campaign targeted English and Spanish-speaking parents of children...aged 5-18. LoopMe used first-party and third-party data to reach these audiences with rich media and CTV ads. Brand awareness increased by 94%, 11 times higher than industry benchmarks. CTV-specific lift reached 242%, 30 times above the benchmark.

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Restaurants Case Studies and Customer Success Stories with PurchaseLoop

 

McDonald's - Restaurants - Very Large

Chicago, USA

LoopMe used PurchaseLoop Audiences to boost awareness for McDonald’s Chicken McCrispy. The campaign targeted fried chicken lovers, focusing on those... who preferred non-spicy options. LoopMe’s AI optimized the campaign to increase brand lift and shift preferences. Creative ads with 3D elements showcased the Chicken McCrispy. The campaign achieved a 13.9% lift in awareness and doubled the industry benchmark for brand awareness. 34,000 users showed increased awareness due to LoopMe.

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Automotive Case Studies and Customer Success Stories with PurchaseLoop

 

Kia - Automotive - Very Large

Seoul, South Korea

LoopMe used PurchaseLoop Audiences and AI to help Kia launch new car models in 2023. Kia wanted to boost brand... awareness and drive more buyers by targeting psychographic audiences. LoopMe ran high-impact mobile video ads and used survey technology to measure brand lift. Kia saw 4-7x higher results than auto industry benchmarks. About 50% of all lifted users were driven by AI.

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Media Production Case Studies and Customer Success Stories with PurchaseLoop

 

Vevo - Media Production - Large

New York, USA

LoopMe Measurement helped Vevo prove the impact of its CTV campaigns for a CPG brand. Vevo used LoopMe’s brand lift... measurement to track ad recall, consideration, and purchase intent. The campaign achieved a 60% uplift in ad recall, 10x uplift in consideration, and 9.5x uplift in purchase intent, all above industry benchmarks. Vevo now provides partners with strong data to show the value of its content and audience.

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Transportation/Trucking/Railroad Case Studies and Customer Success Stories with PurchaseLoop

 

GrabExpress - Transportation/Trucking/Railroad - Large

Singapore, Singapore

LoopMe used PurchaseLoop to help GrabExpress Indonesia boost brand awareness and market share. The campaign targeted in-market parcel and hamper... buyers with rich media video ads. LoopMe optimized the campaign in real time to increase consumer consideration for GrabExpress. The campaign delivered a 48% lift in consideration and an 8.8% increase in ad recall. Consideration lift was 2.89 times higher than the industry benchmark.

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Utilities Case Studies and Customer Success Stories with PurchaseLoop

 

Leading utility app - Utilities - Medium

LoopMe’s Intelligent Marketplace helped a leading utility app boost revenue by 50%. The app used LoopMe’s patented AI to set... bid floors and prices in real time. This direct connection increased bid rates up to 4x. The app generated 85% more brand campaigns. LoopMe’s platform created a sustainable programmatic ecosystem with low server costs.

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Health, Wellness and Fitness Case Studies and Customer Success Stories with PurchaseLoop

 

WHOOP - Health, Wellness And Fitness - Medium

Boston, USA

LoopMe helped WHOOP boost purchase intent for its new SportFlex band. Using SmartCommerce, LoopMe turned ads into shoppable experiences and... tracked total cart values. WHOOP saw a 6.5x higher intent lift over the industry benchmark. The campaign moved 11,679 items to cart and reached a total cart value of $680K, delivering a 13x return on investment. WHOOP now views LoopMe as a full-funnel partner for digital advertising.

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Apparel & Fashion Case Studies and Customer Success Stories with PurchaseLoop

 

Triumph - Apparel & Fashion - Large

Hong Kong, Hong Kong

LoopMe used PurchaseLoop Audiences to help Triumph drive visits to stores and its website during Chinese New Year. LoopMe targeted key... audiences with location-based rich media and banners. The campaign delivered 3,655 visits, more than double the estimated 1,470. It generated 6.9 million impressions and 67,172 clicks. LoopMe exceeded media client benchmarks in Singapore, Malaysia, and Vietnam.

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Customer Success Stories of PurchaseLoop

 

GenAI in a Data Science Team: What actually works (and what really doesnt)

LoopMe's Data Science team has integrated generative AI into their engineering processes, revealing key insights into effective AI adoption. The team found... that making AI usage visible and celebrated, rather than punitive, significantly increased adoption. They also discovered that AI changes the approach to coding, requiring a new skillset for defining tasks and evaluating AI output. Junior team members adapted fastest, viewing AI-first coding as the default. The integration has led to faster prototyping and refactoring, with AI serving as a thinking partner rather than just a tool.

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