PulsePoint: With the most intelligent
health-centered view of the customer, PulsePoint is pioneering
RADICAL HEALTH PERSONALIZATION™.
Latest Product Updates and Feature Enhancements on PulsePoint
PulsePoint Launches AI-powered Adaptive Optimization, Increasing Qualified Audience Reach and Decreasing Media Waste - PR Newswire
PulsePoint has launched Adaptive Optimization, an AI-powered tool designed to enhance healthcare marketing by optimizing campaign delivery in real time. This innovation targets qualified audiences mo...re effectively, reducing media waste by focusing on clinically relevant signals rather than media variables. The product has shown significant improvements in campaign performance during beta testing, setting a new standard for precision in health marketing.
Strategic Partnerships and Integrations of PulsePoint
PulsePoint Joins LinkedIn Marketing Partner Program as Newest Omnichannel Audience Partner
PulsePoint has joined the LinkedIn Marketing Partner Program, expanding its Omnichannel Audience solution to include LinkedIn. This integration allows healthcare brands to activate PulsePoint's HCP a...udience segments on LinkedIn, enhancing campaign orchestration and measurement. The partnership aims to improve HCP engagement and optimize campaign costs, as demonstrated by successful beta results with CMI Media Group.
PulsePoint Strengthens Ad Fraud Protection and Safeguards Advertisers Through Strategic Partnership with HUMAN Security - PR Newswire
PulsePoint has formed a strategic partnership with HUMAN Security to enhance ad fraud protection for healthcare advertisers. This collaboration integrates HUMAN Securitys advanced fraud detection tec...hnology into PulsePoints healthcare marketing platform, aiming to safeguard digital advertising investments and improve campaign integrity for pharmaceutical and healthcare brands.
PulsePoint Multiplies Point-of-Care HCP Reach by 10x with New EHR Partnerships - PR Newswire
PulsePoint expanded its point-of-care healthcare provider (HCP) reach by 10x through new partnerships with electronic health record (EHR) platforms. These integrations enable healthcare marketers to ...connect with more HCPs directly within clinical workflows, enhancing targeted digital engagement and data-driven healthcare marketing capabilities.
PulsePoint Multiplies Point-of-Care HCP Reach by 10x with New EHR Partnerships
PulsePoint has expanded its point-of-care healthcare provider (HCP) reach tenfold by forming new partnerships with electronic health record (EHR) platforms. These collaborations enable PulsePoint to ...deliver targeted healthcare marketing and programmatic advertising directly within EHR workflows, enhancing digital engagement and precision targeting for pharmaceutical and healthcare brands.
Awards, Recognitions, and Industry Achievements of PulsePoint
PulsePoint Named Best Programmatic Marketing Platform in 2025 MarTech Breakthrough Awards Program
PulsePoint has been awarded the "Best Programmatic Marketing Platform" in the 2025 MarTech Breakthrough Awards. This recognition highlights PulsePoint's innovative approach in healthcare marketing, u...tilizing AI-driven intelligence and privacy-centric strategies to optimize engagement with healthcare professionals and consumers. The platform's unique features include Adaptive OptimizationTM, which refines campaign strategies using real-time clinical and behavioral signals.
PulsePoint Named "Best Programmatic Marketing Platform" in
PulsePoint has been awarded the "Best Programmatic Marketing Platform" in the 2025 MarTech Breakthrough Awards. This recognition highlights PulsePoint's innovative approach in healthcare marketing, l...everaging AI-driven intelligence and privacy-centric solutions to optimize engagement with healthcare professionals and consumers. The platform's Adaptive OptimizationTM enhances campaign strategies by utilizing real-time clinical and behavioral data, ensuring effective audience targeting and improved marketing outcomes.
