PulsePoint: With the most intelligent
health-centered view of the customer, PulsePoint is pioneering
RADICAL HEALTH PERSONALIZATION™.
Latest Product Updates and Feature Enhancements on PulsePoint
PulsePoint Launches Agentic AI Platform
PulsePoint has launched Hatch, an agentic AI platform designed for healthcare marketing. Hatch integrates healthcare planning, audience intelligence, media activation, and campaign measurement into a... conversational AI workspace. It allows marketers to analyze live data and execute workflows using natural language, emphasizing transparency and trust in AI decision-making. This launch marks a significant shift towards AI-native marketing operations in healthcare.
PulsePoint Launches Hatch AI Platform for Healthcare Marketing
PulsePoint has launched Hatch, an AI-powered platform designed to enhance healthcare marketing workflows. The platform integrates conversational AI to streamline campaign planning, audience analysis,... and performance measurement. Hatch provides real-time insights by leveraging live healthcare data, allowing marketers to make informed decisions quickly. Currently in pilot, Hatch aims to unify media, data, and measurement in one platform.
PulsePoint Launches Hatch, the First Agentic AI Platform Built for Healthcare Marketing
PulsePoint has launched Hatch, an AI-driven platform for healthcare marketing. Hatch integrates AI into every stage of marketing, allowing users to interact conversationally to manage campaigns, anal...yze data, and optimize performance. This platform unifies research, planning, and audience intelligence with programmatic activation, providing transparency in data usage and enhancing campaign outcomes.
PulsePoint has launched Hatch, a next-generation AI platform for healthcare marketing. Hatch integrates AI into every stage of marketing, allowing users to interact with the platform through natural ...conversation. It unifies research, planning, audience intelligence, and programmatic activation, providing transparency on data sources. Hatch is currently piloted with PulsePoint's teams and will soon be available to select alpha users.
PulsePoint Launches Hatch, the First Agentic AI Platform Built for ...
PulsePoint has launched Hatch, an AI-driven platform designed to transform healthcare marketing by integrating conversational AI with PulsePoint's health data foundation. Hatch allows users to intera...ct naturally with the platform, enabling real-time campaign data analysis and audience insights. This innovation aims to streamline workflows and enhance decision-making in healthcare marketing.
PulsePoint expands its Audience Manager platform to support deterministic activation of verified healthcare professional audiences on Google Search and Microsoft Bing. The integration enhances precis...ion targeting for pharmaceutical marketers, leveraging DirectMatchâ„¢ technology for NPI-based identity resolution. This move strengthens PulsePoint's omnichannel strategy, connecting search advertising with other digital channels for improved measurement and compliance.
PulsePoint Expands HCP Omnichannel Targeting to Google Search and Microsoft Bing
PulsePoint has expanded its Audience Manager to integrate with Google Search and Microsoft Bing, enhancing NPI-level audience targeting for healthcare professionals. This integration allows marketers... to coordinate campaigns across PulsePoint's omnichannel ecosystem, offering detailed engagement metrics and improving precision in healthcare marketing. The expansion supports PulsePoint's goal of providing comprehensive, data-driven marketing solutions for healthcare brands.
PulsePoint Unveils HCP2DTC Influence for Unified Healthcare Ads
PulsePoint has launched HCP2DTC Influence, a SaaS solution that integrates first-party healthcare-provider data with programmatic direct-to-consumer (DTC) advertising. This platform allows pharmaceut...ical brands to synchronize healthcare provider insights with consumer-facing media, enhancing targeting and attribution. The solution leverages AI-driven identity resolution and integrates with major demand-side platforms, positioning PulsePoint against competitors like Salesforce and Adobe in the pharma ad-tech space.
PulsePoint Expands Omnichannel Intelligence with Ad Server Creative ID ...
PulsePoint has launched Ad Server Creative ID Reporting, a new feature that integrates ad server creative data with physician-level insights. This capability allows healthcare marketers to achieve gr...anular visibility into creative performance at the NPI level, enhancing omnichannel strategies. The integration enables marketers to optimize both channel and creative simultaneously, improving personalization and campaign effectiveness.
PulsePoint's HCP2DTC Influence™ Brings HCP Signals and Intelligence to DTC Campaigns for Greater Precision and Impact
PulsePoint launched HCP2DTC Influence™, a new capability that integrates HCP signals into DTC campaigns for improved precision. This innovation allows real-time optimization based on physician prescr...ibing habits, enhancing campaign effectiveness and reducing costs. It's part of PulsePoint's effort to create a connected operating system for health marketing.
PulsePoint's HCP2DTC InfluenceTM Brings HCP Signals and Intelligence to ...
PulsePoint launched HCP2DTC Influenceâ„¢, a new capability that integrates HCP intelligence with DTC marketing strategies. This innovation allows real-time optimization of DTC campaigns based on phys...icians' prescribing habits, enhancing patient targeting and reducing costs. The platform leverages PulsePoint's proprietary HCP data infrastructure to improve healthcare marketing outcomes.
PulsePoint Launches Crossix Optimizer for DTC Budgets
PulsePoint has launched the Crossix Programmatic Optimizer within its Life platform, enhancing DTC campaign workflows for pharma marketers. This tool integrates Crossix's trusted healthcare marketing... metrics, enabling automated budget optimization and precise audience targeting. The launch aims to improve campaign automation and accountability by aligning media spend with key business KPIs.
PulsePoint has launched the Crossix Programmatic Optimizer within its Life platform, enhancing native DTC budget optimization for pharma marketers. This new tool leverages Crossix's healthcare market...ing metrics to automate budget allocation, improving campaign precision and accountability. The integration allows marketers to align media spend with key performance indicators, utilizing PulsePoint's AI for adaptive optimization.
PulsePoint Unveils Adaptive OptimizationTM Insights, Demonstrating AI ...
PulsePoint has launched Adaptive OptimizationTM Insights, enhancing transparency in AI-driven direct-to-consumer advertising. This new capability allows marketers to track budget allocations, optimiz...e audience targeting, and measure campaign effectiveness in real-time. Built on PulsePoints proprietary data, the platform aims to reduce media waste and improve audience quality by 18%, advancing transparency in healthcare marketing.
PulsePoint has launched Adaptive Optimization Insights, an AI-driven solution enhancing transparency in DTC marketing. This tool allows marketers to optimize media spend by selecting and weighting si...gnals, reducing media waste, and improving audience quality by 18%. The solution provides real-time insights into budget allocation and campaign performance, empowering marketers with data-driven transparency.
PulsePoint Adds Programmatic Access to HCP e-Newsletters
PulsePoint has introduced programmatic access to healthcare professional (HCP) e-newsletters, enhancing its platform's capabilities. This allows healthcare marketers to integrate display ads into end...emic healthcare newsletters programmatically, offering advanced audience targeting and creative personalization. The new feature supports omnichannel campaigns, providing access to premium inventory and ensuring brand-safe delivery across various digital health environments.
How Lookalike Audiences Enhance DTC Healthcare Marketing | PulsePoint
PulsePoint has introduced Lookalike Audiences, a machine learning-driven solution for healthcare marketing. This tool leverages first-party data to identify and target new consumers who resemble a br...and's existing audience, enhancing engagement and conversion rates. The platform offers scalable, real-time updates and customization options, optimizing ad spending and campaign performance in the direct-to-consumer healthcare space.
Expanding EHR Access: Revolutionizing Health Marketing with PulsePoints Keith Matt
PulsePoint has expanded its electronic health record (EHR) reach to include ambulatory EHR networks and major U.S. health systems. This expansion enhances PulsePoint's ability to engage over 700,000 ...healthcare professionals (HCPs) at critical decision-making moments, driving better patient outcomes. PulsePoint's programmatic technology integrates EHR buys into a broader omnichannel strategy, improving efficiency and ensuring cohesive messaging across digital media channels.
Curated Marketplaces in Programmatic Advertising | PulsePoint
PulsePoint has introduced Curated Markets, a programmatic advertising solution tailored for healthcare marketing. This platform allows marketers to access premium, privacy-safe inventory from multipl...e publishers with ease. By integrating enriched data and direct publisher partnerships, PulsePoint's Curated Markets offer enhanced control and performance optimization, specifically designed to meet healthcare campaign objectives.
PulsePoint Secures Exclusive EHR Programmatic Partnership with Flora Health
PulsePoint has expanded its HCP Endemic Omnichannel Suite by introducing premium e-newsletters for healthcare professionals. These newsletters are now programmatically available, enhancing PulsePoint...'s platform with integrated endemic supply. The addition aims to improve campaign reach and efficiency, offering unified access across various channels like EHR, social media, and endemic displays, ultimately driving better engagement and clinical outcomes.
PulsePoint Expands Omnichannel Offerings to Reddit via Audience Manager Solution
PulsePoint has expanded its omnichannel capabilities by integrating with Reddit through its Audience Manager solution. This integration allows healthcare marketers to target healthcare professionals ...(HCPs) on Reddit, coordinating campaigns across PulsePoint's ecosystem. The platform offers self-serve activation, coordinated omnichannel orchestration, and NPI-level campaign measurement, enhancing engagement and ROI for healthcare brands.
PulsePoint Integrates Reddit for Omnichannel HCP Targeting
PulsePoint has integrated with Reddit to enhance its omnichannel healthcare marketing capabilities. This integration allows healthcare marketers to target verified healthcare professional (HCP) segme...nts on Reddit, coordinating campaigns across PulsePoint's ecosystem, including programmatic display and EHR. The integration provides NPI-level insights, improving ROI analysis and aligning with Reddit's growing health topic engagement.
PulsePoint Expands Omnichannel Health Marketing With Reddit Integration
PulsePoint has integrated with Reddit to enhance its omnichannel health marketing capabilities, allowing healthcare marketers to target healthcare professionals (HCPs) on the platform. This integrati...on enables campaigns to be coordinated across PulsePoints ecosystem, offering self-serve activation and NPI-level measurement for improved audience intelligence and campaign outcomes. The move capitalizes on the growing engagement of HCPs on social platforms like Reddit.
PulsePoint Scales HCP Omnichannel Offering with Reddit Integration
PulsePoint has expanded its healthcare marketing technology by integrating with Reddit, allowing healthcare marketers to use PulsePoint's healthcare professional audience segments on the platform. Th...is integration enhances omnichannel capabilities, enabling coordinated campaigns across various channels and providing detailed insights into healthcare professional engagement.
PulsePoint Expands Omnichannel Offerings with Reddit Integration
PulsePoint has integrated with Reddit to enhance its omnichannel offerings, enabling healthcare marketers to target healthcare professionals (HCPs) on the platform. This integration allows for coordi...nated engagement across channels like programmatic display and EHR, leveraging PulsePoint's targeting and measurement capabilities to reach verified HCP audiences effectively.
PulsePoint Launches HCP Explorer, Offering Real-Time Research and Segmentation Across 4 Million+ Healthcare Professionals
PulsePoint has launched HCP Explorer, a real-time, self-serve application designed for healthcare marketers. This tool allows users to conduct in-depth research and create dynamic target lists of hea...lthcare professionals using over 60 granular filters. HCP Explorer integrates real-time NPI-level data to enhance audience planning and campaign deployment, aiming to improve precision and engagement in health marketing.
Strategic Partnerships and Integrations of PulsePoint
CMI Media Group
PulsePoint and CMI Media Group Launch HCP2DTC InfluenceTM for Unified ...
PulsePoint and CMI Media Group have launched HCP2DTC Influenceâ„¢, a marketing solution that integrates healthcare professional insights with direct-to-consumer advertising strategies. This platform ...aims to unify physician engagement and patient outreach, enhancing pharmaceutical marketing campaigns through AI-powered, data-driven approaches. The first deployment is for an oncology brand, highlighting a shift towards integrated healthcare marketing.
PulsePoint Secures Exclusive EHR Programmatic Partnership with Flora Health, Enabling Scalable In-Workflow Engagement with HCPs - PR Newswire
PulsePoint has formed a strategic partnership with Flora Health, granting exclusive access to programmatic EHR inventory through Flora Health's network. This integration allows PulsePoint to offer sc...alable, in-workflow engagement with healthcare professionals, enhancing omnichannel campaign management and precision targeting within EHR platforms. The partnership aims to improve clinical decision-making moments and patient outcomes by aligning brand strategies with healthcare provider workflows.
Awards, Recognitions, and Industry Achievements of PulsePoint
PulsePoint Wins “Programmatic Marketing Platform of the Yearâ€� for the Second Consecutive Year in 2026 MarTech Breakthrough Awards
PulsePoint has been awarded the "Programmatic Marketing Platform of the Year" for the second consecutive year at the 2026 MarTech Breakthrough Awards. This recognition highlights PulsePoint's innovat...ive solutions in healthcare marketing, including its HCP2DTC Influenceâ„¢ platform, which connects healthcare provider intelligence with direct-to-consumer activation.
