PulsePoint helped Underscore, a global healthcare marketing company, run a programmatic campaign for a pharma client. The campaign targeted rare disease patients across medical and media channels. Pu...lsePoint’s platform enabled real-time data capture and mid-flight optimization. Underscore increased prescription volume by 70% using this approach.
CMI Media Group used PulsePoint's social audience targeting to reach healthcare professionals for a drug treating a hard-to-diagnose disease. The goal was to boost awareness and education among HCPs ...and show that social media can increase brand engagement and prescription rates. CMI Media Group used PulsePoint to target and measure HCP audiences on Meta (Facebook). The campaign demonstrated that social media can drive script lift and reach key HCPs effectively.
PulsePoint’s Endemic Research SmartList helped CMI Media Group target high-intent healthcare professionals for a type 2 diabetes brand. The tool let them find and retarget HCPs who engaged with relev...ant content in the last 1 to 60 days. CMI Media Group improved their campaign’s click-through rate by 5%. They also lowered their cost per click by 8%. The solution made their social media engagement stronger.
PulsePoint’s HCP365 helped Digitas Health improve SEO and understand who engaged with their brand. The agency needed better insight into campaign performance and HCP digital behaviors. HCP365 gave th...em actionable data on channel performance. Digitas Health saw better 1:1 NPI attribution, more site traffic, and improved search campaign results.
PulsePoint’s Adaptive Optimization™ helped Dentsu health improve media strategy for a rare disease brand. Dentsu shifted from traditional metrics to a data-driven, clinically based approach. They use...d HCP Clinical Behavior and DTC Audience Quality targeting. This increased reach to diagnosed patients and exposed HCPs. Costs went down while results improved.
PulsePoint helped CMI Media Group run a healthcare marketing campaign for a global biopharma company. CMI Media Group used PulsePoint’s technology to find and target healthcare professionals on conne...cted TV. The campaign aimed to raise awareness about a vaccine for adults. PulsePoint’s access to premium CTV apps increased exposure to the right audience. The campaign led to higher awareness, interest, and engagement among healthcare professionals.
Butler/Till used PulsePoint’s data-backed solutions to help a pharma brand change how healthcare professionals see GI disorder prescription therapies. They ran an omnichannel programmatic campaign to... reach high-value HCPs. The campaign met the brand’s goals and helped grow the market for the prescription therapy. The case highlights the impact of targeted digital marketing in pharma.
PulsePoint’s Life and HCP365 solutions helped Publicis Health Media improve HCP engagement for a top 10 pharmaceutical client. PHM used real-time, NPI-level data to target oncology brands across digi...tal channels. The data-driven approach let PHM optimize outreach and refine targeting. This led to strong results for three oncology brands. The case highlights the impact of personalized omnichannel campaigns in healthcare marketing.
Good Apple used PulsePoint to test cookieless targeting for a top health brand. They ran an A/B test comparing third-party cookie targeting with PulsePoint’s alternative ID-based targeting. Both camp...aigns targeted healthcare professionals. The budget was split evenly for a fair test. The goal was to increase awareness of dental care solutions and futureproof programmatic advertising as cookies are phased out.
PulsePoint helped Butler/Till run better campaigns for a gastroenterology brand. Butler/Till used SmartLists and Health Pages to target the right people. They matched patient and HCP campaigns to boo...st engagement. The strategy improved return on ad spend. Butler/Till used data and omnichannel tactics to get better results.
PulsePoint’s omnichannel health marketing platform helped Dentsu Health reach the right healthcare professionals and consumers for a Parkinson’s disease brand. Dentsu Health saw a 350% increase in ov...erall brand conversions. They achieved a 44% decrease in cost per qualified reach. Qualified audience reach grew by 263%. The campaign also reduced costs by 26% and brought 84% more diagnosed patients closer to treatment in 2023.
Pharmaceuticals Case Studies and Success Stories with PulsePoint
CASE STUDY A pharma company
PulsePoint helped a pharma company launch an omnichannel strategy for an oncology drug during the pandemic. The company needed to increase awareness fast. PulsePoint's integrated health platform used... media and clinical insights to support the campaign. The campaign launched in record time. The program focused on patient privacy and delivered strong script impact.
PulsePoint helped a pharmaceutical company boost prescription rates using real-time weather data. The company worked with CMI Media Group and PulsePoint to target healthcare providers when patient ne...ed was highest. They used weather insights in the PulsePoint platform to find ZIP codes with more likely demand. This approach increased reach and lowered costs. The case study highlights how data-driven targeting improved results for the pharma brand.
PulsePoint and KINESSO helped a large pharmaceutical brand reach healthcare providers with programmatic EHR advertising. They worked with Veradigm to target messages to doctors during clinic visits. ...The campaign focused on endocrinologists, nephrologists, and primary care providers. Doctors who saw the ads prescribed the brand more than the average US prescriber. This strategy led to strong growth in prescribing behavior.
PulsePoint created a custom electronic health records (EHR) campaign for a leading pharma brand. The goal was to reach healthcare professionals at the point of care. This helped increase market share... and prescriptions written. The campaign supported a new treatment launch. The case highlights targeted digital health marketing for pharmaceuticals.
CASE STUDY The makers of a drug that treats major depressive disorder (MDD) in adults
PulsePoint used real-time weather data from The Weather Company to help a pharmaceutical company reach more healthcare providers. The company wanted to boost awareness and prescriptions for its major... depressive disorder drug. PulsePoint targeted ZIP codes with high MDD prevalence. This approach increased prescriber reach and script lift.
