Real-World Case Studies and Customer Success Stories with Publitas

Heartland America gained valuable insights and improved catalog measurability by using Publitas, publishing 15 catalogs per year.

Publitas Enterprise helped Alphamega move their leaflets online to reduce paper waste. Alphamega wanted to stop printing paper leaflets and needed a flexible, user-friendly platform. Publitas let the...m publish and edit digital leaflets, making offers easy to find on their eCommerce site. After launching online, viewership doubled and customers could add items to their basket from the leaflets. Alphamega values Publitas for its quick support and innovative tools.
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Gall & Gall uses Publitas for about 100 annual publications, improving storytelling and customer engagement.

Jumbo, a top Dutch supermarket, used online catalogs to reach a new audience, enhancing customer engagement and sales.

Publitas helped OBI Poland launch an interactive digital advent calendar for Christmas. The campaign featured 24 DIY projects using OBI’s Christmas products. Publitas enabled daily reveals, mobile-fr...iendly design, and easy catalog access. The campaign drove over 8,000 page views. Desktop users spent almost 2 minutes per visit, much higher than mobile. OBI Poland saw strong engagement and plans to expand interactive content in the future.
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Plein.nl improved its personal shopping experience with Publitas, publishing about 26 catalogs per year.

Publitas helped Capitol Lighting launch a digital catalog to boost online engagement. The catalog offered interactive features, design tips, and product suggestions. Capitol Lighting saw a 22% increa...se in average order value for catalog viewers compared to website-only traffic. The first two catalogs had over 32,000 opens and 915,000 page views. Click-through rates improved from 0.81% to 2.05% after data-driven optimizations. The digital catalog also increased time on site and revenue per user.
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Alphamega reduced paper waste by integrating 150 annual leaflets into their eCommerce website.

Plein.nl improved its personal shopping experience with Publitas, publishing about 26 catalogs per year.

Publitas digital catalogs helped Alimerka move from printed flyers to interactive online catalogs. This change cut costs and reduced waste. Alimerka now uses dynamic content and analytics to personal...ize offers and track user behavior. Customers get clickable product links and animated promotions. Alimerka increased sales in key categories and kept its market share while supporting sustainability goals.
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Gall & Gall uses Publitas for about 100 annual publications, improving storytelling and customer engagement.

Publitas Enterprise helped Connox make their digital catalogs measurable. Connox used the Publitas dashboard to track which pages and design elements worked best. They added videos and slideshows to ...boost engagement. The team promoted the catalog on Facebook, Instagram, and newsletters. Pages with rich media saw higher page and product views. Connox praised Publitas for strong support and easy setup.
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Publitas helped Karwei improve its advertising brochures with the Dynamic Grid feature. Karwei switched from static PDFs to dynamic digital catalogs that update automatically. The new system lets Kar...wei show group discounts, real-time offers, and user reviews. Karwei can control product order and swap in backup products if items sell out. The digital brochures are distributed and refreshed across all platforms, saving money and increasing ROI.
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Publitas Reach helped Intertoys boost store visits using geo-targeted mobile ads. The campaign targeted adults aged 25-45 who visited schools and family venues. Ads were shown only to likely toy buye...rs, cutting wasted spend. The campaign achieved a 1.6% CTR, far above the 0.2% benchmark. Store visits rose by 31.3%, adding over 9,000 visitors. ROI reached 995%, showing strong revenue growth from targeted marketing.
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Alphamega reduced paper waste by integrating 150 annual leaflets into their eCommerce website.

A global entertainment company increased awareness and engagement for its new Care Bears TV series, with a 28% increase in website visits and 44% surge in social media engagement.

Ellie Holly's Menopause, a company specializing in menopause support, achieved 100% customer satisfaction after implementing a new marketing strategy, increasing sales by 25% and website traffic by 3...0%.
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MoMA saw record-high customer engagement and sales with their recent catalog initiative.

MoMA saw record-high customer engagement and sales with their recent catalog initiative.

Coulisse transitioned from hardcover books to digital catalogs, enhancing interactive customer experiences and engaging users more effectively.

BUTLERS achieved an omnichannel experience with Publitas, publishing approximately 6 digital catalogs annually.

BUTLERS achieved an omnichannel experience with Publitas, publishing approximately 6 digital catalogs annually.

Coulisse transitioned from hardcover books to digital catalogs, enhancing interactive customer experiences and engaging users more effectively.

prAna expanded its reach and reduced its environmental impact through effective digital catalog strategies.

Expresso Fashion launched a digital magazine, improving customer inspiration and purchase rates.

prAna expanded its reach and reduced its environmental impact through effective digital catalog strategies.

Expresso Fashion launched a digital magazine, improving customer inspiration and purchase rates.

Publitas helped GAMMA test and improve the ROI of their digital brochure. GAMMA first measured their online store's traffic and turnover from the digital leaflet. They then optimized the brochure lay...out for mobile using an Online Grid with clear product images, prices, and CTAs. A/B testing compared the new layout to the old one. The optimized digital brochure showed a positive ROI, supporting further investment in digital optimization.
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Publitas digital lookbooks helped The Rug Company move from print to digital catalogs. The company faced high costs and outdated print materials. Publitas provided interactive digital lookbooks with ...video and custom overlays. The sales team now uses these tools for engaging presentations. The Rug Company saw an 87.7% cost reduction and a 12.45% clickthrough rate. The digital catalogs reached 13,811 views and served 11% more users than print.
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Publitas helped Optronics turn a 750-page print catalog into a digital, interactive marketing tool. Optronics used Publitas to add a custom menu and search bar, making it easier for customers to find... products. The digital catalog led to a 300% increase in pageviews, a 212.5% increase in reach in one month, and a 50% reduction in catalog budget. Optronics reached 50,000 potential customers in a month, up from 16,000 the previous year. The new catalog improved usability for both sales teams and customers.
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Publitas helped Profile use location-based content to boost online appointments. Profile used visitor data to show personalized content and recommend the nearest branch. They tested geographic target...ing in five cities. Personalized content increased conversion rates by 32%. Adding geographic targeting gave an extra 17% lift. Content blocks showed the right offers to users based on car brand and location.
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Publitas helped Coulisse move from hardcover books and static PDFs to dynamic online catalogs. Coulisse used Publitas to automate product data updates and connect with their PIM and ERP systems. The ...platform made it easy to update content and keep their brand look and feel. Customers now spend more time exploring the digital catalogs and find them easy to use. Coulisse saw higher customer engagement and faster product launches with Publitas.
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