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Retail Case Studies and Customer Success Stories with Publitas
The Rug Company
- Retail
- Medium
London, UK
Publitas digital lookbooks helped The Rug Company cut catalog costs by 87. 7%. The company moved from print to digital,...making sales meetings more interactive and engaging. Their sales team now uses digital lookbooks with embedded videos and custom overlays to show products to trade clients. The new approach led to 13,811 product views and a 12.45% clickthrough rate. The Rug Company improved client engagement and brand perception with this digital solution.
Publitas helped Intertoys boost store visits by 31. 3% using geo-targeted mobile ads. The campaign targeted adults likely to have...children, based on offline location data. Click-through rates reached 1.64%, far above the 0.2% industry benchmark. Intertoys saw over 9,000 more visitors and an estimated 995% ROI. The campaign reduced wasted ad spend and complied with GDPR.
Publitas helped Capitol Lighting boost average order value by 22% with digital catalogs. The retailer saw 915,000 catalog page views... and over 32,000 opens in just two catalogs. Publitas enabled interactive content, flexible product placement, and seamless integration with their website. Capitol Lighting improved click-through rates from 0.81% to 2.05% by using analytics to refine catalog design. The digital catalog also increased time on site and revenue per user.
Connox used Publitas Enterprise to make their digital catalogs measurable. They gained insights into which pages and design elements performed... best. Rich media like videos and slideshows increased page and product views. The team could update content quickly and keep catalogs current. Publitas made it easy to digitize publications and analyze key performance indicators.
Publitas helped Alphamega stop printing paper leaflets and move their offers online. Alphamega integrated digital leaflets into their eCommerce website.... Customers can now view offers online and add items to their basket directly from the leaflet. Viewership of the online leaflets doubled after launching the eCommerce site. This change reduced paper waste and improved customer access to promotions.
Publitas helped The Rug Company cut catalog costs by 87. 7% by switching from print to digital lookbooks. The new...digital catalogs reached 13,811 views and achieved a 12.45% clickthrough rate. Sales teams now use interactive features like embedded videos and product overlays to engage trade clients. The digital lookbooks make sales meetings more dynamic and help showcase the brand’s craftsmanship. This shift improved client engagement and modernized The Rug Company’s luxury retail experience.
Publitas helped The Rug Company cut catalog costs by 87. 7% by switching from print to digital lookbooks. The new...digital catalogs reached 11% more users and achieved a 12.45% clickthrough rate. Sales teams now use interactive lookbooks with video and custom overlays to engage trade clients. The solution lets consultants present the full product range in meetings and online. The Rug Company improved brand perception and made sales meetings more productive.
Publitas helped Rodelag turn static PDF catalogs into interactive, ecommerce-connected sales tools. The new digital catalogs now update prices automatically... and link directly to product pages. Rodelag's team spends less time on manual tasks and more on strategy. Catalog engagement increased, with users spending more time browsing and clicking on products. The catalog now drives both online and in-store sales, supported by real-time analytics. Rodelag uses these insights to optimize campaigns and improve customer experience.
Publitas helped OBI Poland launch an interactive advent calendar campaign for Christmas. The campaign featured 24 exclusive DIY projects, each... using OBI’s products. Users could access new projects daily, driving repeat visits and engagement. The campaign generated over 8,000 page views, with desktop users spending nearly two minutes per session. OBI Poland used Publitas to boost creativity, holiday spirit, and customer loyalty.
OBI Poland used Publitas to launch an interactive advent calendar campaign for Christmas. The campaign featured 24 exclusive DIY projects,... each revealed daily, using OBI’s Christmas collection. Users engaged with the calendar on both desktop and mobile, with desktop users spending nearly two minutes per session. The campaign generated over 8,000 page views and encouraged repeat visits. OBI Poland strengthened its brand as a source for creative holiday decor ideas.
Publitas helped Karwei, a Dutch hardware retailer, improve its advertising brochures. Karwei used Publitas’ Dynamic Grid to make brochures more... efficient and relevant. The system updates content automatically and personalizes offers for customers. Karwei can quickly distribute digital brochures across all platforms. This led to cost savings and a significant increase in ROI.
Publitas helped Intertoys boost store visits by 31. 3% using geo-targeted mobile ads. The campaign focused on parents and grandparents...who visited schools and play parks. Intertoys achieved a 1.64% CTR, far above the 0.2% industry benchmark. Over 9,000 more people visited stores after seeing the ads. The campaign delivered an estimated 995% ROI for Intertoys.
Publitas helped Karwei, a Dutch hardware retailer, improve its digital advertising brochures. Karwei used Publitas’ Dynamic Grid to update brochures... automatically and show relevant offers. The system lets Karwei add group discounts and real-time product reviews. Karwei can quickly change products and keep brochures fresh across all platforms. This led to more efficient processes and higher ROI for Karwei.
Publitas helped Intertoys boost store visits by 31. 3% using geo-targeted mobile ads. The campaign targeted adults aged 25-45 who...visited schools and family venues. Click-through rates reached 1.64%, far above the 0.2% industry benchmark. Over 9,000 more visitors came to stores after seeing the ads. The campaign delivered a 995% ROI for Intertoys during the holiday season.
Publitas helped GAMMA, a Dutch hardware retailer, test and improve the ROI of their digital brochure. GAMMA measured traffic and... turnover from their online store using the digital leaflet. They optimized the brochure layout for mobile with a clear grid, larger text, and strong CTAs. A/B testing compared the new design to the old one. The optimized digital brochure delivered a positive ROI, supporting further investment in digital formats.
Publitas helped Grupo Comercial Control cut digital catalog costs per open by over 50%. Grupo needed a more efficient way... to engage customers and lower campaign expenses. Publitas provided automation, e-commerce integration, and geolocation features. Grupo now tracks catalog performance and centralizes audiences across media. The result is stronger engagement and measurable ROI for Grupo's marketing team.
GAMMA used Publitas to test and improve the ROI of their digital brochure. They started by measuring traffic and turnover... from their existing online leaflet. GAMMA then redesigned the brochure for mobile, using a clear grid, larger text, and strong CTAs. They ran A/B tests comparing the new layout to the old one. The optimized digital brochure delivered a positive ROI, supporting further investment in digital formats.
Connox used Publitas Enterprise to make their digital catalogs measurable. They gained valuable insights into which pages and design elements... performed best. Rich media elements like videos and slideshows led to higher page and product views. The team could update catalog content instantly, unlike with print. Publitas made it easy to digitize publications and analyze performance KPIs.
Publitas helped Pflanzen-Kölle create mobile-first digital catalogs. The catalogs use interactive features and motion content to inspire customers online. Pflanzen-Kölle... saw a 74.9% read rate, more than double the industry benchmark. Animated covers increased opens by up to 50%. The catalogs also achieved a 167% higher click rate and a 75% lower bounce rate. Publitas enabled Pflanzen-Kölle to connect in-store inspiration with digital engagement.
Publitas helped Capitol Lighting boost average order value by 22% with digital catalogs. The company used Publitas to create interactive... catalogs that integrated videos, GIFs, and links. Catalog viewers spent more time on site and had higher conversion rates than website-only visitors. Capitol Lighting improved catalog performance by analyzing engagement data and optimizing content. The digital catalogs reached over 32,000 opens and 915,000 page views in a few months. Publitas enabled flexible product placement and eliminated the need for external agencies.
Publitas helped Capitol Lighting boost average order value by 22% with digital catalogs. The company saw over 915,000 catalog page... views and 32,000 total opens in just a few months. By integrating interactive content and dynamic product placement, Capitol Lighting improved user engagement and conversion rates. The digital catalog allowed for flexible design, real-time updates, and eliminated the need for external agencies. Publitas enabled Capitol Lighting to reach more customers and increase revenue per user.
Publitas helped Alimerka switch from printed flyers to digital catalogs. This move cut costs and reduced environmental impact. Alimerka now... uses interactive digital flyers with dynamic content and analytics. Customers get personalized offers and a better shopping experience. Alimerka increased sales in key categories and kept its market share. The digital catalogs also support retail media and campaign optimization.
Publitas helped Alimerka switch from printed flyers to digital catalogs. This move cut costs and reduced environmental impact. Alimerka now... uses interactive digital flyers with dynamic content and product links. They collect data on user behavior to improve campaigns. Sales increased in key categories and market share was maintained. The digital catalogs also support personalized offers and retail media.
Publitas helped Jumbo, a leading supermarket chain in the Netherlands, reach new customers with online catalogs. Jumbo struggled to reach... all customers with paper magazines and catalogs due to distribution limits and environmental concerns. Publitas made it easy for Jumbo to publish digital catalogs quickly and link them to their online store. As a result, Jumbo now reaches an audience they could not reach with paper catalogs and enables direct online orders from their magazine.
Publitas helped Alphamega stop printing paper leaflets and move offers online. Alphamega integrated digital leaflets into their eCommerce website. Customers... can now view offers and add items to their basket directly from the leaflets. Viewership doubled after launching the online leaflets. This reduced paper waste and improved customer access to promotions.
Publitas Enterprise helps Plein. nl personalize the shopping experience for their customers. Plein.nl uses dynamic flyers and a data capture...system to learn about their clients and deliver personalized content. The marketing team values the stability and support of Publitas. The solution enables Plein.nl to inspire visitors and improve customer engagement with online catalogs. Publitas provides a reliable tool for creating and optimizing digital catalogs in the retail sector.
Publitas Enterprise helps Gall & Gall share product stories with digital catalogs. Gall & Gall uses the platform to publish... about 100 catalogs each year. The solution makes it easy for customers to discover new products and promotions. Publitas offers fast support and keeps adding new features. Gall & Gall values the platform's simplicity and ongoing innovation.
Consumer Goods Case Studies and Customer Success Stories with Publitas
Coulisse
- Consumer Goods
- Medium
Enter, Netherlands
Publitas helped Coulisse move from static PDFs and hardcover books to dynamic online catalogs. Coulisse integrated Publitas with their PIM... and ERP systems, automating product data updates and saving time. The platform's easy editing and customization features let Coulisse quickly update content and maintain brand consistency. Customers now spend more time engaging with interactive catalogs, enjoying features like clickable links and multimedia. Coulisse reports higher customer engagement and positive feedback on the digital experience.
Publitas helped Coulisse move from static PDFs and hardcover books to interactive digital catalogs. This shift made it easier and... faster for Coulisse to launch new products and update content. The platform integrates with their PIM and ERP systems, automating product data updates and saving time. Customers now spend more time engaging with the catalogs, enjoying features like clickable links and multimedia. Coulisse values the platform's flexibility, brand customization, and user-friendly interface.
Publitas helped Coulisse move from static PDFs and hardcover books to interactive digital catalogs. This shift allowed Coulisse to launch... new products faster and engage customers with immersive, multimedia experiences. Integration with PIM and ERP systems automated product data updates, saving time and ensuring accuracy. The easy-to-use platform enabled quick content edits and customization, supporting brand consistency. Customers now spend more time exploring catalogs, showing higher engagement and satisfaction.
Publitas Enterprise helped BUTLERS create an omnichannel experience by connecting offline and online catalogs. The mobile-optimized platform enabled easy updates,... automated SKU-tagging, and smooth eCommerce integration. BUTLERS reached a broader audience and improved sustainability by switching from print to digital catalogs. The dashboard provided valuable customer data and insights for marketing strategy. Fast support and intuitive software made implementation easy for the team.
Publitas helped Optronics turn a 750-page print catalog into a digital, interactive marketing tool. Optronics saw a 300% increase in... pageviews and a 212.5% increase in reach within one month. The digital catalog's custom menu and search bar made it easier for customers to find products. Optronics cut its catalog budget by 50% after switching to Publitas. The new format improved usability for both sales teams and customers.
Publitas helped Optronics turn a 750-page print catalog into a digital, interactive marketing tool. Optronics saw a 300% increase in... pageviews and a 212.5% increase in reach within one month. The digital catalog's custom menu and search bar made it easier for customers to find products. Optronics cut its catalog budget by 50% after switching to Publitas. The new format improved usability for both sales teams and customers.
Publitas helped Optronics turn a 750-page print catalog into a digital, interactive marketing tool. Optronics saw a 300% increase in... pageviews and a 212.5% increase in reach within one month. The company reduced its catalog budget by 50% after switching to Publitas. Customers and sales teams found products faster using a custom menu and search bar. The digital catalog improved usability and made it easier to update products.
Publitas helped Optronics turn a 750-page print catalog into a digital marketing tool. Optronics saw a 300% increase in page... views and a 212.5% boost in reach within one month. The digital catalog's custom menu and search bar made it easier for customers to find products. Optronics cut its catalog budget by 50% after switching to Publitas. The new catalog improved both online engagement and offline sales.
Publitas helped Coolbox, a top Peruvian tech retailer, turn static catalogs into interactive digital experiences. Before Publitas, Coolbox struggled with... slow campaign updates and fragmented promotions. With Publitas, they now create flexible, engaging catalogs that link products to ecommerce, track user engagement, and distribute across email, SMS, and web. This led to faster campaign launches, reactivated inactive customers, and increased sales. Publitas analytics guide Coolbox in optimizing future campaigns and improving customer engagement.
Publitas Enterprise helped Heartland America make their catalogs measurable. The company needed a simple way for customers to shop directly... from online catalogs. Publitas provided features that made it easy to upload, tag, and share catalogs across devices. Heartland America saw increased viewership and reliable revenue from their online publications. The tool also worked well for email and social marketing.
Apparel & Fashion Case Studies and Customer Success Stories with Publitas
prAna
- Apparel & Fashion
- Medium
Publitas helped prAna reach a broader audience and reduce environmental impact with digital catalogs. prAna integrated Publitas for seamless desktop... and mobile experiences, custom branding, and product feed imports. The online catalogs let prAna share travel stories and products anywhere, anytime. Analytics show revenue directly linked to customers who interacted with the digital catalog. Custom tracking scripts help prAna measure catalog-driven conversions from sources like email newsletters.
Publitas helped Expresso Fashion launch a digital magazine for their women's fashion brand. The digital catalog lets customers shop directly... from the magazine, boosting engagement and conversions. Expresso Fashion saw that readers of the digital magazine are more engaged and spend more than the website average. The brand used Google Analytics to track this segment, confirming higher conversion rates. Publitas enabled easy product tagging, direct purchases, and increased exposure through email and social media.
Automotive Case Studies and Customer Success Stories with Publitas
Profile
- Automotive
- Large
Netherlands
Publitas helped Profile, a car service company with 154 branches, boost online appointment bookings. Profile used visitor data to personalize... website and brochure content. Personalized content increased conversion rates by 32%. Adding geographic targeting led to a further 17% increase. Customers saw branch and tire recommendations based on their location and car details. Dynamic content blocks drove more foot traffic to local branches.
Publitas helped Profile, a car service company, boost online appointment bookings. Profile used visitor data to personalize website and brochure... content. They added geographic targeting to recommend the nearest branch to users. Personalized content increased conversion rates by 32%. Adding geographic targeting led to a further 17% increase. The solution used location-based recommendations and content blocks for higher engagement.
Education Case Studies and Customer Success Stories with Publitas
The Museum of Modern Art (MoMA)
- Education
- Large
Publitas helped The Museum of Modern Art boost customer engagement and sales with digital catalogs. MoMA saw a 40% to... 308% higher conversion rate for visitors who viewed the catalog first. The online catalogs reached a wider, international audience and worked on all mobile devices. MoMA used features like custom branding, product view, and product feed import. The Publitas team provided strong support throughout the process.
Manufacturing Case Studies and Customer Success Stories with Publitas
Ansell Lighting
- Manufacturing
- Medium
Warrington, UK
Publitas helped Ansell Lighting manage global product catalogues more efficiently. The old system required manual uploads and linking for 500+... page PDFs. Publitas automated product linking and enabled easy updates for multiple markets and languages. Ansell gained faster catalogue publication, reduced manual work, and deeper analytics. The team now tracks engagement and quickly updates catalogues for market changes. Publitas supported Ansell’s shift to a digital-first approach.
Wholesale Case Studies and Customer Success Stories with Publitas
METRO Germany
- Wholesale
- Very Large
Düsseldorf, Germany
Publitas helped METRO Germany move from static PDFs to dynamic, data-driven catalogs. The new system enabled store-specific pricing visible after... login and automated updates from product feeds. METRO saw more logins and higher product engagement after launching the dynamic beer catalog. The pilot reduced manual work and made catalog creation faster. METRO plans to expand dynamic catalogs to more categories and countries.
