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Pollfish
Pollfish Customer Feedback Management 4.42 281 reviewer insights

Pollfish: Ad Creative Testing and Market Research for Sales Enablement

Survey tool to get real-time insights from real consumers

Pollfish helps sales teams conduct market research for sales enablement and test ad creatives. Teams use it to gather insights that inform their sales strategies and support advertising partners. They also test ad creatives before launching campaigns, ensuring the content resonates with target audiences. For example, the data helped a customer create content that matched their readers’ needs and informed decisions across departments. Pollfish helped the customer reach hard-to-access audiences and produce timely, relevant stories.

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Seen most for

Typical customer

Small and large companies

62% of customer stories; 38% from media production.

What teams use Pollfish for

Explore Pollfish use cases grouped by customer job. Click a use case to read the supporting evidence, or open a job to see detailed results.

Job
How widely used
Use cases
Also used for
Content strategy and planning Bustle Digital Group Content Marketing
Emerging use

Other use cases

Pollfish capabilities

Explore Pollfish capabilities and related topics most often mentioned in customer evidence. Click a capability to read the supporting evidence.

Who uses Pollfish

IndustriesAggregated usage insights
Media Production: 19%Hospitality: 19%Sports: 18%Computer Software: 9%Education: 8%Other industries: 27%
  • Other industries27%
Company sizeAggregated usage insights
Small business: 51%Enterprise: 31%Mid-market: 18%
  • Small business51%
  • Enterprise31%
  • Mid-market18%

Pollfish customer stories

Results reported in published case studies.

The AI Edit

Marketing Consultancy · Small

The AI Edit, a marketing consultancy, used Pollfish's survey platform to validate market assumptions and drive 54 leads in four months. By leveraging Pollfish's pay-per-response model, th...

The AI Edit, a marketing consultancy, used Pollfish's survey platform to validate market assumptions and drive 54 leads in four months. By leveraging Pollfish's pay-per-response model, the consultancy gained insights into SEO adoption, enabling strategic service offerings and effective launch campaigns. Pollfish democratized access to high-quality consumer panels, traditionally reserved for enterprises.

How BevCacao used Pollfish to Save Thousands in Ad Spend by Testing Ad Creatives

BevCacao leveraged Pollfish to test ad creatives, saving thousands in ad spend by identifying negative reactions to imagery before launch. Pollfish's survey provided demographic insights,...

BevCacao leveraged Pollfish to test ad creatives, saving thousands in ad spend by identifying negative reactions to imagery before launch. Pollfish's survey provided demographic insights, allowing BevCacao to optimize ad visuals and avoid targeting groups with adverse responses. This data-driven approach enabled confident, effective advertising decisions.

Timeero

Information Technology And Services · Small

Timeero used Pollfish to survey 1,000 U.S. field workers about GPS tracking. The survey found 76% of workers were comfortable with GPS tracking at work. 88% of privacy-conscious workers a...

Timeero used Pollfish to survey 1,000 U.S. field workers about GPS tracking. The survey found 76% of workers were comfortable with GPS tracking at work. 88% of privacy-conscious workers accepted tracking if the purpose was clear. Timeero used these results to address sales objections and build trust with prospects. The data became a key part of their go-to-market strategy and boosted their SEO and brand authority.

BevCacao (now Wun Superfruit)

Food & Beverages · Small

Pollfish helped BevCacao test ad creatives before launching a new beverage. The founder used Pollfish to gather real-time feedback on product imagery from target demographics. The survey ...

Pollfish helped BevCacao test ad creatives before launching a new beverage. The founder used Pollfish to gather real-time feedback on product imagery from target demographics. The survey revealed that one group found the "cracked open" fruit image unappetizing, which could have led to wasted ad spend. By acting on these insights, BevCacao avoided a costly campaign mistake and saved thousands of dollars. The company now uses data to guide creative decisions and target ads more effectively.

Timeero

Information Technology And Services · Small

Timeero used Pollfish to survey 1,000 U.S. field workers about GPS tracking. The survey found 76% of workers were comfortable with GPS tracking at work. 88% of privacy-conscious workers a...

Timeero used Pollfish to survey 1,000 U.S. field workers about GPS tracking. The survey found 76% of workers were comfortable with GPS tracking at work. 88% of privacy-conscious workers accepted tracking if the purpose was clear. Timeero used these results to address sales objections and build trust with prospects. The data became a key part of their go-to-market strategy and boosted their SEO and brand authority.

Bustle Digital Group

Media Production · Large

Pollfish helped Bustle Digital Group get fast audience insights during the COVID-19 crisis. BDG used Pollfish to survey 2,000 people across the US in just 3 days. The insights guided cont...

Pollfish helped Bustle Digital Group get fast audience insights during the COVID-19 crisis. BDG used Pollfish to survey 2,000 people across the US in just 3 days. The insights guided content creation and informed internal decisions. BDG produced 3 editorial pieces and 7 infographics based on the data. The research also supported sales and business development with data-backed reports.

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Pollfish activities

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Pollfish News

Product

AI Survey Analysis: How to Automate Insights with a Pollfish AI Report

Pollfish introduces AI Reports, a new feature that automates survey analysis using AI technologies like NLP and ML. This tool generates comprehensive reports, including executive summaries and in-depth analyses, to help marketers and researchers quickly derive actionable insights. The AI Report feature enhances Pollfish's platform by offering context-aware analysis and instant report generation without additional costs.

Product

AI Survey Analysis: How to Automate Insights with a Pollfish AI Report

Pollfish introduces AI Reports, a tool that automates survey data analysis using Natural Language Processing and Machine Learning. This feature generates comprehensive reports, including executive summaries and in-depth analyses, in minutes. It enhances decision-making by providing contextual insights and reducing manual effort. The AI Report is available at no additional cost, offering a competitive edge over other platforms.

M&A

Prodege Accelerates Innovation & Growth Plan With Acquisition of Pollfish - FinTech Futures

Prodege has acquired Pollfish, a mobile-first survey platform, to enhance its consumer insights capabilities. This acquisition supports Prodege's strategy to provide cost-effective research solutions and expand its audience reach. Pollfish's technology will enable Prodege to offer faster and more accurate consumer insights, aligning with its innovation goals.

Product

Prodege Unveils Conversational AI Within Pollfish Platform - MarTech Cube

Prodege has introduced Conversational AI capabilities within the Pollfish survey platform. This enhancement enables businesses to create more interactive and engaging surveys using AI-driven conversational interfaces. The update aims to improve respondent experience and data quality for digital marketing and market research professionals.

Pollfish Profile

Company Name

Pollfish

Company Website

https://www.pollfish.com/

HQ Location

1460 Broadway, New York, US

Employees

101-250

Social

Financials

SERIES B