PlayReady Overview

Discover comprehensive insights into PlayReady, the leading Authoring and Publishing platform. Learn more about product features, capabilities and expert reviews based on 40 insights.

This is a summary of the comprehensive capabilities and benefits of PlayReady based on over 40 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

PlayReady, belong to a category of solutions that help Authoring and Publishing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if PlayReady is right for your needs? Our Cuspera AI engine can evaluate how PlayReady fits your specific business needs, industry, and context. Get your personalized assessment report today.

PlayReady was founded in 1975.

PlayReady Reviews

11 buyers and buying teams have used Cuspera to assess how well PlayReady solved their Authoring and Publishing needs. Cuspera uses 40 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Authoring and Publishing needs.

Case Studies

COMPANY CASE STUDIES
PlayReady case study

s.Oliver
CASE STUDY s.Oliver

Microsoft Advertising helped s.Oliver run a festive campaign called 'Celebrate Togetherness.' The challenge was to manage high ad volume and connect with a broad audience during a short 14-day peak season. s.Oliver used online video ads and impression-based remarketing on Microsoft Advertising. The... campaign achieved a 10% lower CPM and a 50x higher CTR than other platforms. Impression-based remarketing lists delivered a 27% conversion rate, compared to 21% for in-market audiences.

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PlayReady case study

Villa Finder
CASE STUDY Villa Finder

Microsoft Advertising helped Villa Finder, a premium villa rental service, solve low conversion rates caused by premium pricing and seasonal booking drops. Villa Finder used Responsive Search ads, Multimedia ads, and Audience Ad campaigns to reach high-intent audiences. Predictive targeting and exa...ct match keywords improved campaign efficiency. The partnership led to a 25% increase in conversions and a 52% lift in clicks for their largest 2024 campaign. Microsoft Advertising also kept cost per acquisition strong and minimized seasonal lows.

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PlayReady case study

Liverpool
CASE STUDY Liverpool

Microsoft Advertising helped Liverpool, Mexico's largest department store chain, boost sales during their 'La Venta Nocturna' event. Liverpool used separate Search campaigns for Brand and Non-Brand tactics and launched a detailed Performance Max campaign. These strategies increased online visibilit...y and conversions. Liverpool generated over 128% revenue above their target. The campaigns delivered strong incremental revenue and return on ad spend.

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IT and Other Capabilities

for PlayReady

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.73/5 ★

Read Reviews (2)
Data Import

3.36/5 ★

Read Reviews (6)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.73/5 ★

Read Reviews (2)
Data Import

3.36/5 ★

Read Reviews (6)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

2.35/5 ★

Read Reviews (10)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

2.35/5 ★

Read Reviews (10)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Custom Reports

2.77/5 ★

Read Reviews (4)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Custom Reports

2.77/5 ★

Read Reviews (4)

Software Failure Risk Guidance

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for PlayReady

Top Failure Risks for PlayReady

Vendor Profile Details

Company Name

Microsoft Corporation

Company Website

https://www.microsoft.com/en-us

Year Founded

1975

HQ Location

Redmond, WA

Employees

10001+

Social

Facebook Linkedin Twitter

Financials

IPO