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Food & Beverages Case Studies and Customer Success Stories with PixabilityONE
Subway
- Food & Beverages
- Very Large
Milford, USA
Subway used Pixability to improve its YouTube ad campaigns in Australia and New Zealand. The goal was to reach more... engaged viewers and avoid wasted ad spend. Pixability curated custom YouTube channel lists and optimized CPM per second of attention. Non-skippable ads achieved an average attention time of 5.17 seconds, beating YouTube’s 3.73 second benchmark. The campaign saw a 139% higher attention time than YouTube benchmarks, with desktop as the top device.
Molson Coors Beverage Company
- Food & Beverages
- Very Large
Chicago, USA
Pixability helped Molson Coors launch Happy Thursday to Gen Z on YouTube. They used GenAI-powered contextual targeting and curated creator... content tied to TikTok trends. This approach drove 49% better performance efficiency than other options. TikTok creators on YouTube delivered 3x higher click-through rates. The campaign ensured brand safety and authentic engagement with the 21+ Gen Z audience.
PixabilityONE helped Wisconsin Cheese boost purchase intent by 7. 13% on Roku. The campaign used YouTube and Connected TV to...reach wine and cheese fans nationwide. Ad recall on YouTube rose by 3.72%. Video completion rates hit 99.75% in Wisconsin and 96% nationally. The team made over 18,000 in-flight optimizations for better results.
Pixability used its contextual audience technology to help Sweet Baby Ray’s launch a new hot sauce. The goal was to... reach millennial audiences interested in food, beverages, and sports. Pixability targeted these groups on YouTube, using segments like PixSports and including topics such as Caitlin Clark & the WNBA. The campaign achieved a 93% video completion rate for sports audiences, a 50% search lift from female viewers, and a 4.45% positive absolute brand lift.
Pixability used its YouTube Agentic AI Curation Solution, Pixie, to help De’Longhi reach coffee-focused audiences in the UK. The campaign for... the Rivelia espresso machine achieved 8.6% on-target reach and 4% incremental reach on YouTube. De’Longhi reached 4.7 million unique users, covering 45.6% of the reachable audience. The campaign was 6.5 times more efficient at reaching viewers per 1000 impressions on YouTube than on TV. De’Longhi saw strong engagement and successful lift results.
Pixability used its YouTube Agentic AI Curation Solution to help De'Longhi reach coffee-focused professionals and lifestyle audiences in the UK. The campaign promoted... the Rivelia espresso machine and achieved a 6.5x higher efficiency in reaching viewers per 1,000 impressions on YouTube compared to TV. De'Longhi saw an 8.6% total on-target reach and a 4% incremental reach on YouTube. The campaign reached 4.7 million unique users, covering 45.6% of the reachable audience. Engagement and brand lift results were strong, showing YouTube's value alongside TV.
Pixability helped KIND boost unique audience reach on YouTube and CTV. During the back-to-school season, KIND used Pixability's behavioral and... contextual targeting to reach 22 million users. The campaign achieved a 3% increase in unique reach quarter-over-quarter. Over 50% of unique viewers watched on CTV devices. Lift against TV screens was 10% higher than other devices.
Pixability helped Chicken of the Sea launch a YouTube campaign with Jessica Simpson in 2024. The campaign reached over 15... million consumers in the U.S. It achieved a 2X higher lift in consideration for females aged 35-44. Video completion rates were 66% above benchmarks, and click-through rates were 30% higher than average. Vertical video ads outperformed horizontal formats, driving strong engagement and buzz.
Pixability helped Kettle & Fire boost brand awareness on YouTube. The campaign used behavioral and contextual targeting to reach healthy... eaters. Skippable TrueView In-stream ads and influencer creative were used on mobile. The campaign achieved a 51.77% video completion rate and 1.88 million minutes of watch time. Ad recall increased by 7.7%.
A global agency’s programmatic team
- Marketing And Advertising
- Large
Pixability helped a global agency’s programmatic team improve YouTube ad performance. The team switched from another vendor to Pixability’s Contextual... Segments. They saw a 28% increase in video completion rate and a 33% lower cost per view. Programmatic In-Stream campaigns reached a 45% video completion rate. The solution targeted parents with young children, delivering better results and cost efficiency.
Pixability and Adelaide helped IMA boost Vaillant UK's YouTube campaign. The challenge was to increase Attention Units (AU) and beat... industry benchmarks. Pixability used contextual targeting and Adelaide measured AU scores. The campaign achieved a 205% higher display benchmark, 61% higher OLV benchmark, and a 3% higher attention unit score. IMA praised the strong results and effective partnership.
McGarrah Jessee
- Marketing And Advertising
- Medium
Austin, USA
Pixability helped McGarrah Jessee improve YouTube ad performance for their client. Using BrandShield technology, they created custom contextual segments and... automated over 14,000 bid adjustments. This strategy targeted relevant content and audiences in both English and Spanish. As a result, store visit rates grew by 126% and CPMs dropped. The campaign delivered measurable impact for McGarrah Jessee's client.
Pixability helped H/L drive more cost-efficient clicks and store visits for McDonald’s of Florida. H/L used Pixability’s Contextual Segments on... YouTube to target non-residents visiting Florida. The campaign achieved a $0.30 more efficient CPM and 50% of campaign clicks came from Pixability’s ad group. H/L launched three new campaigns with Pixability after seeing strong results. The integration fit smoothly into H/L’s workflow using Google Ads and niche geotargeting.
Pixability worked with IMA to boost Vaillant UK's YouTube ad performance. Using Pixability’s contextual targeting and Adelaide’s AU measurement, IMA... achieved a 205% lift over industry display benchmarks. The campaign also saw a 61% increase over OLV benchmarks and a 3% higher attention unit score. IMA used these insights to improve future media planning. The results show strong gains in video advertising effectiveness.
Pixability helped GYK Antler drive awareness for Sweet Baby Ray’s new hot sauce on YouTube. The campaign targeted millennial audiences... interested in food, beverages, and sports. Pixability used contextual audience technology to reach “HotStuffMillennials” and sports fans. The campaign achieved a 93% video completion rate for sports audiences and a 50% search lift from female viewers. Brand lift increased by 4.45%.
Vladimir Jones
- Marketing And Advertising
- Small
Denver, USA
Pixability used its GenAI technology to help Vladimir Jones, the agency for Visit Santa Fe, target the right travelers on YouTube. The solution delivered... over 15,000 new high-quality channels for better audience reach. The campaign saw a 91% drop in unsuitable impressions and a 25% reduction in CPMs. Low visibility channel count was cut by 100%. This improved brand awareness and increased visits to Santa Fe.
Consumer Goods Case Studies and Customer Success Stories with PixabilityONE
Grand Seiko
- Consumer Goods
- Large
Tokyo, Japan
Pixability worked with Grand Seiko to boost their luxury watch brand on YouTube. The campaign used TV, mobile, and desktop... to reach watch enthusiasts and collectors. Pixability focused on brand safety and avoided unsuitable content. Grand Seiko saw a 175% lift in Google Search and a 28% higher click-through rate on mobile. Brand consideration rose by 3.6% among viewers aged 55–64+.
Pixability used YouTube to help Bed Head reach a style-focused audience aged 18–34. The campaign aimed for high video completion... and measurable brand and search lift in brand-safe environments. Pixability used contextual and behavioral targeting to reach 1.5 million unique users with a 21.72% audience penetration and 3.1x frequency. Results included a 645% relative lift, 175% relative search lift, and 6.76% observed awareness lift.
Pixability helped Bed Head re-introduce its brand to a style-focused audience on YouTube. The campaign used contextual and behavioral targeting... to reach 1.5 million unique users. Bed Head achieved a 645% relative lift and a 175% relative search lift. Awareness lift reached 6.76%. The campaign delivered a 3.1x frequency and 21.72% audience penetration.
Education Case Studies and Customer Success Stories with PixabilityONE
University of New Hampshire (UNH)
- Education
- Large
Durham, USA
Pixability used its GenAI targeting solution to help the University of New Hampshire reach 1. 1 million unique users on...YouTube. The campaign achieved a 47.3% video completion rate and improved carbon efficiency by 84%. UNH reduced off-target impressions by 3.25 times, cutting media waste. This was as effective as removing 92 gasoline-powered cars from the road for a year. The campaign was more carbon-efficient than both programmatic and direct video buys.
Pixability used YouTube to help SMU reach more parents and students. During SMU’s first ACC season, Pixability ran video ads... to highlight SMU’s achievements. They used GenAI-powered contextual targeting to find the right audience. SMU’s video campaigns saw a 60% higher view completion rate than the benchmark. YouTube TV ads reached a 98% view completion rate.
Epson & Total Media
- Consumer Electronics
- Large
Tokyo, Japan
Pixability and Cedara helped Epson and its agency Total Media boost awareness for EcoTank printers. The campaign reached 230 million... impressions with a carbon footprint of just 166.1 CO2e tonnes. Website traffic from YouTube increased by 60%. The campaign achieved an 80% video completion rate. Brand Lift Studies showed ad recall lifts over 5% in key markets. Short-form creative reduced carbon impact by four times.
Hospitality Case Studies and Customer Success Stories with PixabilityONE
Warner Hotels Group
- Hospitality
- Large
Hemel Hempstead, UK
Pixability used YouTube to help Warner Hotels Group boost awareness and bookings for its Reserve Collection. The campaign targeted a... younger audience and repositioned the brand with TV-quality storytelling. Pixability used AI-powered, content-first strategies and geo-targeted creative. The campaign led to a 335% increase in search lift for "thoresby hall hotel" and a 16% higher video completion rate than benchmark. The results proved YouTube can drive both interest and bookings for premium hospitality brands.
Entertainment Case Studies and Customer Success Stories with PixabilityONE
Lottoland
- Entertainment
- Large
Gibraltar, Gibraltar
Pixability used Samba TV postcode data and Adelaide attention measurement to help Lottoland promote its casino offering in the UK. The campaign aimed... to reach sports fans and gamblers on YouTube, using non-skippable formats to boost incremental reach. Pixability delivered 12.6 million impressions and 4.31 million completed views. Search lift for “Lottoland UK Advert” rose by 198%, with a 92% lift among ages 45–54 and 64% on mobile. Lottoland praised Pixability for strategic partnership and exceeding performance benchmarks.
Apparel & Fashion Case Studies and Customer Success Stories with PixabilityONE
Saucony & iProspect
- Apparel & Fashion
- Medium
Waltham, USA
Pixability helped Saucony and iProspect boost awareness and sales for new running shoes. They used YouTube, Amazon Fire TV, and... Roku for targeted video ads. The campaign drove a 128% lift in Google and YouTube searches for Saucony products. Over 22,000 clicks led to 5,739 purchases with a 1.35X repeat rate. Pixability performed 143,000 optimizations on YouTube to improve results.
Royal British Legion
- Non Profit Organization Management
- Large
London, UK
Pixability used YouTube video advertising to help Royal British Legion boost awareness during Remembrance season. The campaign used AI-powered targeting... and geo-targeted creative to reach high-value audiences. Royal British Legion saw a 9.5x higher click-through rate than the mobile benchmark. Search lift for terms like “poppy charity” increased by 103%. Ad recall rose by 12%.
Restaurants Case Studies and Customer Success Stories with PixabilityONE
Jack in the Box
- Restaurants
- Large
PixabilityONE helped Jack in the Box run a YouTube campaign to boost store visits. The campaign used over 41,000 unique... ad groups and 1,800 daily optimizations. Jack in the Box saw a 30% lower cost-per-store visit and a 22% higher store visit rate than industry benchmarks. Product search interest rose by 567%. YouTube channel views from search increased by 17%.
Other Industry Case Studies and Success Stories with PixabilityONE
Visit Santa Fe
- Travel
Pixability used its GenAI technology to help Visit Santa Fe reach the right travelers on YouTube. The solution targeted suitable... audiences and reduced wasted impressions. Visit Santa Fe saw a 91% reduction in unsuitable impressions and a 25% drop in CPMs. The campaign also eliminated low visibility channels and improved brand awareness. The partnership focused on better YouTube channel curation and cost efficiency.
Pixability helped Travel Texas boost reach and engagement on YouTube ads. The campaign delivered 11% more on-target impressions than estimated.... Shorts ads reached 15.9 million impressions. Video Action Campaigns beat click-through rate benchmarks by 67%. Skippable video views exceeded benchmarks by 46%. Travel Texas met and exceeded its video marketing goals across multiple ad formats.
Pixability helped Lottoland, a global online gambling platform, boost reach and search demand in the UK. Using YouTube non-skippable ads... and curated targeting, the campaign delivered 12.6 million impressions and 4.31 million completed views. Lottoland saw a 198% search lift for their "Lottoland UK Advert" creative, 92% lift among the 45–54 age group, and 64% lift on mobile. The campaign balanced scale with engagement and maintained strict brand safety.
Pixability helped Travel Texas boost video ad reach and engagement. The campaign delivered 11% more on-target impressions than expected. Travel... Texas got 15.9 million impressions on YouTube Shorts. Click-through rates were 67% above benchmarks for video action campaigns. Video views for skippable ads were 46% higher than industry standards.
