PixabilityONE: YouTube Advertising Software for Agencies ...
Consumer Electronics Case Studies and Success Stories with PixabilityONE
CASE STUDY Epson & Total Media
Pixability and Cedara helped Epson and Total Media boost awareness for Epson's EcoTank printer and ReadyPrint subscription on YouTube. The campaign targeted three audience personas across 17 global r...egions. Using high-impact, short-form ads, they achieved 230 million impressions with a carbon footprint of just 166.1 CO2e tonnes. Website traffic from YouTube increased by 60%. The campaign saw an 80% video completion rate and over 5% ad recall lift in key markets.
Food & Beverages Case Studies and Success Stories with PixabilityONE
CASE STUDY Molson Coors Beverage Company
Pixability used GenAI Contextual Segments to help Molson Coors launch Happy Thursday to Gen Z on YouTube. The campaign targeted 21+ Gen Z drinkers by using TikTok trends and popular creators. Pixabil...ity's technology enabled precise contextual targeting and brand safety. The campaign achieved 49% better performance efficiency than other options. TikTok creators on YouTube drove 3x higher click-through rates.
Pixability helped Kettle & Fire grow brand awareness on YouTube. The campaign used behavioral and contextual targeting to reach healthy eaters. Skippable TrueView In-stream ads and influencer creativ...e were used. The campaign achieved a 51.77% video completion rate. Viewers watched 1.88 million minutes. Ad recall increased by 7.7%.
Pixability helped Subway improve YouTube ad engagement in Australia and New Zealand. Subway wanted to reach users who pay more attention to ads and avoid wasted impressions. Pixability used curated Y...ouTube channel lists and attention data to target the right audience. The campaign achieved 139% higher Attention Time than YouTube benchmarks. Non-skippable ads had an average Attention Time of 5.17 seconds, well above the 3.73 second benchmark.
Pixability helped KIND boost its YouTube and CTV ad campaigns. KIND wanted to stand out during the busy back-to-school season and increase sales of its 100-calorie mini bars. Pixability used behavior...al and contextual targeting, including a new 'Reformed Junk Foodies' audience, and optimized for TV screens. The campaign reached 22 million unique users, with a 3% increase in unique reach quarter-over-quarter. Over 50% of unique viewers watched on CTV devices, and completion rates and purchase intent outperformed Google's benchmarks.
Pixability used its GCS technology to help Sweet Baby Ray’s launch a new hot sauce. The goal was to reach millennial audiences interested in food and sports. Pixability built targeted contextual audi...ences and used GenAI segments like PixSports. The campaign achieved a 93% video completion rate for the sports audience. There was a 50% search lift from female viewers. The campaign saw a 4.45% positive absolute brand lift.
Pixability helped Chicken of the Sea launch a YouTube campaign with Jessica Simpson. The goal was to promote new tuna and salmon packets and reach Millennial pop culture fans. The campaign reached 15... million consumers in the U.S. Females aged 35-44 saw nearly 2X higher lift in consideration. Video completion rates were 66% above benchmarks, and click-through rates were 30% above benchmarks. Vertical ads outperformed horizontal ads in views and clicks.
Pixability helped McGarrah Jessee improve store visits for their client using custom YouTube contextual segments. The agency used Pixability’s BrandShield technology to target relevant video content ...and optimize ad placements. They created over 1,000 ad group variables and automated more than 14,000 in-flight bid adjustments. This strategy led to a 126% increase in store visit rates and lower CPMs. The campaign delivered more efficient and impactful YouTube advertising results.
PixabilityONE helped Wisconsin Cheese boost purchase intent and ad recall using YouTube and Roku ads. The team targeted wine and cheese fans in Wisconsin and nationwide. They used in-flight optimizat...ions and measured results with PurchaseLoop. The YouTube campaign saw a 13% higher view-to-completion rate and a 3.72% lift in ad recall. On Roku, the campaign drove a 7.13% lift in purchase intent in Wisconsin and about 5% nationally.
Pixability Contextual Segments helped H/L drive more cost-efficient clicks and store visits for McDonald’s of Florida. H/L used Pixability’s YouTube targeting to reach travelers near McDonald’s locat...ions. The campaign achieved a $0.30 more efficient CPM and 50% of campaign clicks came from Pixability ad groups. Strong results led to three new campaigns for H/L using Pixability.
Education Case Studies and Success Stories with PixabilityONE
CASE STUDY University of New Hampshire (UNH)
Pixability used its GenAI targeting solution to help the University of New Hampshire reach the right students on YouTube. The campaign focused on quality inventory and reducing the media carbon footp...rint. UNH reached 1.1 million unique users and achieved a 47.3% video completion rate. The campaign was 84% more carbon-efficient than programmatic video and 39% more efficient than direct video. UNH cut off-target impressions by 3.25 times, equal to removing 92 gasoline-powered cars from the road for a year.
Pixability used its GenAI-powered contextual targeting solution on YouTube to help SMU raise awareness among parents and students. The campaign focused on SMU’s first season in the ACC conference. Pi...xability built custom inclusion lists and used a mix of ad formats. SMU saw a 60% higher video completion rate than the benchmark for video reach campaigns. Video views for skippable campaigns were 30% higher than the benchmark. YouTube TV video completion rate reached 98%.
Apparel & Fashion Case Studies and Success Stories with PixabilityONE
CASE STUDY Saucony and iProspect
PixabilityONE helped Saucony and iProspect boost awareness and sales for new running shoes. The campaign used YouTube, Amazon Fire TV, and Roku to target health and fitness fans. Pixability performed... 143,000 optimizations on YouTube. Saucony saw a 128% lift in Google/YouTube searches and 22,400 clicks to their site. The campaign led to 5,739 purchases with a 1.35X repeat rate. Amazon and Roku ads also drove big lifts in product searches and new customers.
Marketing and Advertising Case Studies and Success Stories with PixabilityONE
CASE STUDY A global agency’s programmatic team
Pixability helped a global agency’s programmatic team improve YouTube ad performance. The team switched from another vendor to Pixability’s Contextual Segments. They used Pixability’s insights to tar...get parents with young children. The results were a 28% increase in video completion rate, 33% lower cost per view, and a 45% video completion rate for programmatic in-stream campaigns. The team saw better scale and brand safety.
Pixability used its GenAI technology to help Visit Santa Fe reach the right travelers on YouTube. The challenge was to target suitable visitor audiences and cut wasted impressions. Pixability added o...ver 15,000 new high-quality YouTube channels for better targeting. The campaign saw a 91% drop in unsuitable impressions and a 100% drop in low visibility channels. Cost per thousand impressions went down by 25%.
PixabilityONE drove a massive impact for Jack in the Box, with a 58% higher view rate than benchmarks, and almost 100K interactions on clickable engagement elements — and DoubleVerify confirmed the c...ampaign was 100% on-target and 96% viewable, beating MRC standards by 46%.
eMarketer Chooses Pixability as its YouTube Insights Provider to Power its Data Products and Analyst Reports
eMarketer selected Pixability as its official YouTube insights provider to enhance eMarketers data products and analyst reports. Pixabilitys proprietary YouTube data and analytics will now power eMar...keters research, supporting brands and agencies with deeper video advertising intelligence.
