Real-World Case Studies and Customer Success Stories with PixabilityONE

Pixability used its contextual audience technology to help Sweet Baby Ray’s launch a new hot sauce. The goal was to... reach millennial audiences interested in food, beverages, and sports. Pixability targeted these groups on YouTube, using segments like PixSports and including topics such as Caitlin Clark & the WNBA. The campaign achieved a 93% video completion rate for sports audiences, a 50% search lift from female viewers, and a 4.45% positive absolute brand lift.
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Pixability used its YouTube Agentic AI Curation Solution, Pixie, to help De’Longhi reach coffee-focused audiences in the UK. The campaign for... the Rivelia espresso machine achieved 8.6% on-target reach and 4% incremental reach on YouTube. De’Longhi reached 4.7 million unique users, covering 45.6% of the reachable audience. The campaign was 6.5 times more efficient at reaching viewers per 1000 impressions on YouTube than on TV. De’Longhi saw strong engagement and successful lift results.
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Pixability used its YouTube Agentic AI Curation Solution, Pixie, to help De’Longhi reach coffee lovers in the UK. The campaign achieved... 6.5x more efficient reach per 1000 impressions on YouTube compared to TV. De’Longhi saw 8.6% total on-target reach and 4% incremental reach on YouTube. The campaign reached 4.7 million unique users, covering 45.6% of the reachable audience. De’Longhi maximized budget efficiency and brand safety with targeted video advertising.
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Pixability helped McGarrah Jessee improve store visits for their client using YouTube contextual segments. The agency used BrandShield technology to... target relevant video content and automate over 14,000 in-flight bid adjustments. This strategy led to a 126% growth in store visit rates and lower CPMs. McGarrah Jessee created more than 1,000 ad group variables to reach both English and Spanish-speaking audiences. The campaign delivered measurable, cost-efficient outcomes for food and beverage marketing.
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Pixability helped Kettle & Fire boost brand awareness on YouTube. The campaign used behavioral and contextual targeting to reach healthy... eaters. Skippable TrueView In-stream ads and influencer creative drove engagement. Results included a 51.77% video completion rate, 1.88 million minutes of watch time, and a 7.7% lift in ad recall. Kettle & Fire saw strong brand lift and improved audience targeting.
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Pixability helped KIND boost unique audience reach on YouTube and CTV. During the busy back-to-school season, KIND used Pixability’s behavioral... and contextual targeting to reach new audiences. The campaign achieved a 3% increase in unique reach, connecting with 22 million users. Over 50% of unique viewers watched on CTV devices. The campaign saw a 72.95% total completion rate and a 2.3 point lift in purchase intent.
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Pixability powered Chicken of the Sea's YouTube campaign with Jessica Simpson, reaching 15 million consumers. The campaign achieved a 2X... higher lift in consideration for females aged 35-44. Video completion rates were 66% above benchmarks, and click-through rates were 30% higher. Custom audience targeting and vertical video ads drove strong engagement. The campaign became one of the most talked about in 2024.
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Pixability used its GCS technology to help Sweet Baby Ray’s launch a new hot sauce. The goal was to reach... millennial audiences interested in food and sports. Pixability built targeted contextual audiences and used GenAI segments like PixSports. The campaign achieved a 93% video completion rate for the sports audience. There was a 50% search lift from female viewers. The campaign saw a 4.45% positive absolute brand lift.
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Pixability and Adelaide helped IMA boost Vaillant UK's YouTube campaign. The challenge was to increase Attention Units (AU) and beat... industry benchmarks. Pixability used contextual targeting and Adelaide measured AU scores. The campaign achieved a 205% higher display benchmark, 61% higher OLV benchmark, and a 3% higher attention unit score. IMA praised the strong results and effective partnership.
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Pixability and Cedara helped Total Media boost Epson's EcoTank campaign on YouTube. The campaign delivered 230 million impressions with a... carbon footprint of just 166.1 CO2e tonnes. Website traffic from YouTube increased by 60%. The campaign achieved an 80% overall completion rate. Brand Lift Studies showed ad recall lifts above 5% in Kenya, the UK, and Poland. Short-form creative reduced carbon impact by 4X.
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Pixability Contextual Segments helped H/L drive a $. 30 more efficient CPM for McDonald’s of Florida campaigns. 50% of campaign...clicks came from the Pixability ad group. H/L used YouTube geotargeting to reach travelers near McDonald’s locations. The strong results led to 3 new campaigns from a new brand. H/L praised Pixability for eliminating off-target impressions and building trust.
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Pixability and Adelaide helped IMA boost Vaillant UK's YouTube campaign. The campaign achieved a 205% higher display benchmark and a... 61% higher OLV benchmark. Attention unit scores were 3% above industry norms. Pixability's contextual targeting and Adelaide's measurement tools drove these results. IMA credits the partnership for strong campaign performance.
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Pixability used YouTube to help Bed Head reach a style-focused audience aged 18–34. The campaign aimed for high video completion... and measurable brand and search lift in brand-safe environments. Pixability used contextual and behavioral targeting to reach 1.5 million unique users with a 21.72% audience penetration and 3.1x frequency. Results included a 645% relative lift, 175% relative search lift, and 6.76% observed awareness lift.
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Pixability used YouTube to help Bed Head reach a style-focused audience aged 18–34. The campaign aimed for high video completion... and measurable brand and search lift in brand-suitable environments. Pixability used contextual and behavioral targeting to reach 1.5 million unique users with a 21.72% audience penetration rate and 3.1x frequency. Results included a 645% relative lift, 175% relative search lift, and 6.76% observed awareness lift. The campaign proved YouTube can drive strong results for creative hairstyling brands.
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Pixability helped Lottoland boost YouTube ad reach in the UK gambling market. The campaign used curated targeting and non-skippable formats... to deliver 12.6 million impressions and 4.31 million completed views. Lottoland saw a 198% search lift for their UK advert, 92% lift among ages 45–54, and 64% lift on mobile. The solution balanced scale, engagement, and strict brand safety. Lottoland praised Pixability for strategic partnership and actionable data insights.
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PixabilityONE helped Saucony and iProspect boost awareness and sales for new running shoes. The campaign used YouTube, Amazon Fire TV,... and Roku to target health and fitness audiences. Pixability performed 143,000 optimizations on YouTube, leading to a 128% lift in Google/YouTube searches and 22,400 clicks to Saucony's site. The campaign drove 5,739 purchases with a 1.35X repeat rate. Amazon and Roku ads also increased product searches and brand awareness.
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PixabilityONE helped Jack in the Box run a YouTube campaign to boost store visits. The campaign used over 41,000 unique... ad groups and 1,800 daily optimizations. Jack in the Box saw a 30% lower cost-per-store visit and a 22% higher store visit rate than industry benchmarks. Product search interest rose by 567%. YouTube channel views from search increased by 17%.
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Pixability used its GenAI technology to help Visit Santa Fe reach the right travelers on YouTube. The solution targeted suitable... audiences and reduced wasted impressions. Visit Santa Fe saw a 91% reduction in unsuitable impressions and a 25% drop in CPMs. The campaign also eliminated low visibility channels and improved brand awareness. The partnership focused on better YouTube channel curation and cost efficiency.
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Pixability helped Travel Texas boost reach and engagement on YouTube ads. The campaign delivered 11% more on-target impressions than estimated.... Shorts ads reached 15.9 million impressions. Video Action Campaigns beat click-through rate benchmarks by 67%. Skippable video views exceeded benchmarks by 46%. Travel Texas met and exceeded its video marketing goals across multiple ad formats.
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Pixability helped Lottoland, a global online gambling platform, boost reach and search demand in the UK. Using YouTube non-skippable ads... and curated targeting, the campaign delivered 12.6 million impressions and 4.31 million completed views. Lottoland saw a 198% search lift for their "Lottoland UK Advert" creative, 92% lift among the 45–54 age group, and 64% lift on mobile. The campaign balanced scale with engagement and maintained strict brand safety.
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Pixability helped Travel Texas boost reach and engagement on YouTube. The campaign delivered 11% more on-target impressions than estimated. Travel... Texas achieved 15.9 million impressions on Shorts. Click-through rates were 67% above benchmarks for Video Action Campaigns. Video views for skippable ads were 46% over benchmarks. Pixability's YouTube ad management drove strong results for Travel Texas.
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Pixability used its GenAI technology to help Visit Santa Fe reach the right travelers on YouTube. The challenge was to... target suitable visitor audiences and cut wasted impressions. Pixability added over 15,000 new high-quality YouTube channels for better targeting. The campaign saw a 91% drop in unsuitable impressions and a 100% drop in low visibility channels. Cost per thousand impressions went down by 25%.
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