pilgrim SDK: Product updates, Customer stories, and Insights | 2026 Cuspera

GasBuddy and Foursquare helped a leading CPG energy drink brand boost awareness for a key SKU. The brand used a BOGO offer to drive store visits and partnered with Foursquare for location-based measu...rement. The campaign reached 1.76 million consumers and achieved a 29% behavioral visit lift. It generated 306,000 visits at a cost of $0.24 per store visit. This shows strong results in retail marketing and location data analytics.
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Foursquare and Reddit helped QSR brands get more store visits. Reddit ads drove a 12.82% lift in visits. The cost per store visit was $0.05, much lower than the $0.16 benchmark. The cost per incremen...tal visit was $0.65, also below the $0.71 benchmark. QSR brands used Foursquare to measure campaign results and prove ROI.
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7-Eleven used Foursquare Attribution to measure the impact of Pinterest Showcase ads. The goal was to rebrand Slurpee drinks for Gen Z and increase store visits. Foursquare helped track how well the ...ads drove in-store traffic. The campaign led to a 60% lift in store visits among recent visitors, a 20% lift among lapsed visitors, and a 3.5% increase in brand favorability for 18-to-24-year-olds.
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Foursquare Attribution helped a leading Canadian home improvement retailer measure the impact of their Pinterest ad strategy. The retailer wanted to know if Pinterest ads increased store visits durin...g the spring season. Foursquare Attribution set a baseline for store visits and showed which Pinterest ads brought in more customers. The retailer used these insights to improve their marketing. The case highlights how location-based attribution can drive better retail results.
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FSQ Attribution helped a quick-service restaurant measure the impact of ads on visits, transactions, and sales. The restaurant wanted real-time analysis of all conversions. Using FSQ Attribution, the...y saw a 42.43% lift in transactions, 42.09% lift in sales, and a 10.35% lift in visits. These results beat industry benchmarks for sales and transactions. The average basket size also increased to $12.02.
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Foursquare’s omnichannel measurement solution helped a leading apparel and workwear retailer track the impact of TikTok digital marketing on in-store visits. The retailer struggled to connect online ...campaigns to real-world store traffic. By integrating Foursquare and TikTok, they gained clear insights into campaign effectiveness. The partnership led to a 9.2% increase in store visits from their latest campaign. The VP of strategic marketing praised the ability to link digital ads to real business results.
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