Piano Analytics (formerly AT Internet): Evaluating Use Cases, Capabilities & Competitors

Piano's Ad Revenue Insights and dynamic paywall helped iNews boost paywall revenue by 9%. The media company saw a 28% increase in ad impressions per pageview and a 21% rise in ad revenue per page. Re...al-time reporting allowed teams to make fast decisions and align subscription and ad strategies. iNews used data to loosen the paywall for international readers, maximizing ad revenue. The dynamic paywall improved efficiency and helped identify high-conversion content.
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Piano's Active Churn Prevention helped Blick, a Swiss media company, reduce subscriber cancellations. When users tried to cancel, they saw personalized messages and surveys. Special offers and target...ed content were shown based on their reasons for leaving. This approach led to a 7% increase in overall retention. Users who found the service too expensive had a 17% retention rate after receiving a special offer. Personalized content and direct interventions also improved retention for other groups.
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Piano's dynamic paywall helped El Mundo boost subscribers by 60%. The Spanish media company wanted to grow subscriptions without losing ad revenue or user engagement. They used Piano's segmentation a...nd Ad Revenue Insights to tailor paywall experiences for different user groups. This approach led to a 51% increase in subscription revenue and a 13% rise in paywall exposures, with minimal impact on pageviews. Registrations grew 5x, supporting ongoing personalization and future growth.
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Piano Analytics helped Swiss Federal Railways (SBB) unify online and offline customer data. SBB used Piano to track how people move across digital and physical channels. Teams gained a single view of... the customer journey and improved data literacy. SBB saw a 29% compound annual growth rate in digital sales. Insights from Piano let SBB support new audiences and improve the travel experience.
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Piano helped Kathimerini transform its newsletter strategy. The publisher moved from generic emails to personalized, segmented newsletters. Using Piano's analytics and AI-driven recommendations, Kath...imerini tailored content to reader interests. Newsletter-driven sessions increased by 1,400%. The subscriber base grew from 10,000 to 250,000. Premium newsletters boosted both acquisition and retention.
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Piano Analytics helped Rabobank handle millions of customer interactions while meeting strict GDPR compliance. The bank replaced a slow, non-compliant analytics system with Piano, enabling faster das...hboard creation and broader data access. Rabobank saw a 10x increase in anomaly detection speed and 88% faster dashboard builds. Over 1,350 employees now use analytics, a 30% increase. Incident detection improved by 90%, and all analytics are now 100% GDPR compliant.
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