Results reported in published case studies.
Vertex
Pharmaceuticals · Large
PeopleMetrics helped Vertex, a leading pharmaceutical company, improve how they talk to customers. Vertex wanted to know how patients and health care professionals see them. PeopleMetrics...
PeopleMetrics helped Vertex, a leading pharmaceutical company, improve how they talk to customers. Vertex wanted to know how patients and health care professionals see them. PeopleMetrics created surveys to measure program perceptions and communication. Vertex used the survey results to send the right messages through the best channels. Customer response rates increased by 82%. Vertex learned what works and what needs to change.
U.S. Xpress
Transportation/Trucking/Railroad · Large
PeopleMetrics helped U.S. Xpress understand how the freight marketplace viewed their brand. They interviewed over 200 industry experts, shippers, and drivers for feedback. The research sh...
PeopleMetrics helped U.S. Xpress understand how the freight marketplace viewed their brand. They interviewed over 200 industry experts, shippers, and drivers for feedback. The research showed U.S. Xpress was seen as average and not unique. U.S. Xpress used these insights to test and launch a new rebrand. The rebrand established U.S. Xpress as a leading trucking and shipping carrier.
Leading US wireless carrier
Telecommunications · Very Large
−10% call volume
PeopleMetrics helped a leading US wireless carrier improve its customer experience hub. They used multi-step surveys, including post-transaction and relationship surveys, to find key pain...
PeopleMetrics helped a leading US wireless carrier improve its customer experience hub. They used multi-step surveys, including post-transaction and relationship surveys, to find key pain points. The surveys showed that 25% of call center calls could be handled by the website. The company improved website usability, navigation, and added FAQs. As a result, NPS increased by 13 points and call volume dropped by 10%.
University of Maryland - Baltimore County (UMBC)
Education · Large
PeopleMetrics helped UMBC improve marketing for non-STEM programs. The team used research with students, parents, and counselors to learn what matters in college choices. UMBC tested new ...
PeopleMetrics helped UMBC improve marketing for non-STEM programs. The team used research with students, parents, and counselors to learn what matters in college choices. UMBC tested new messages and ideas with this data. The findings helped UMBC get support to change its marketing and recruitment. UMBC aimed to attract more students to arts, humanities, and social sciences.
Ultragenyx
Pharmaceuticals · Medium
PeopleMetrics helped Ultragenyx understand their high impact customers. Ultragenyx used a survey to measure new patient awareness and perceptions of onboarding. The survey revealed unmet ...
PeopleMetrics helped Ultragenyx understand their high impact customers. Ultragenyx used a survey to measure new patient awareness and perceptions of onboarding. The survey revealed unmet patient needs and key satisfaction drivers. Ultragenyx improved their hiring process based on these insights. The onboarding and treatment process became more efficient. Customer satisfaction increased as a result.
University of Connecticut (UConn)
Education · Very Large
PeopleMetrics helped University of Connecticut understand its reputation beyond basketball. They created a survey for leaders, alumni, donors, students, and employers. The survey found ar...
PeopleMetrics helped University of Connecticut understand its reputation beyond basketball. They created a survey for leaders, alumni, donors, students, and employers. The survey found areas where UConn could grow its image. UConn used these insights to launch a new campaign. The campaign included videos, social media, and new messaging to highlight more of what UConn offers.
