Latest Product Updates and Feature Enhancements on Particular Audience
Particular Audience introduces modular retail media solutions to cut costs and accelerate innovation for RMNs - London Daily News
Particular Audience has launched the Automated Ad Set Builder, a new feature in its DiscoveryOS platform. This tool automates the setup of Retail Media campaigns, allowing advertisers to create AI/ML...-powered Sponsored Product ads with a single click. The feature supports various billing types and ad placements, enhancing efficiency and reducing costs for Retail Media Networks.
Particular Audience Introduces Modular Retail Media Solutions to Cut Costs and Accelerate Innovation for RMNs - martechseries.com
Particular Audience has launched a suite of modular retail media tools designed for Retail Media Network operators. This AI-powered platform allows retailers to integrate advanced ad formats and pers...onalization into existing systems without disruption. The solution includes 13 modules, such as Search and Product Page, enabling retailers to enhance capabilities and increase ad revenue. The modular approach offers flexibility and scalability, supporting retailers in boosting engagement and performance.
Particular Audience brings the worlds first vertically integrated retail media platform to Europe
Particular Audience has launched its vertically integrated retail media platform in the UK and Europe, expanding its AI-native retail media and personalization capabilities. This platform, which incl...udes advanced recommendation and site search features, aims to enhance customer experience by offering personalized product suggestions. The expansion follows success in Australia and New Zealand and involves partnerships with major retailers like Hamley's and Hotel Chocolat.
Leadership and Executive Team Updates at Particular Audience
Particular Audience promotes Langton McCombe to Sales Director -
Particular Audience has promoted Langton McCombe to Sales Director, North America. McCombe, who joined the company in 2019, has been instrumental in establishing its North American presence. He will ...now manage commercial and client delivery initiatives, focusing on expanding the adoption of Particular Audience's retail media and personalization solutions.
Particular Audience promotes Beth Smith to VP Customer Success & GM EMEA - London Daily News
Particular Audience has promoted Beth Smith to Vice President, Customer Success & General Manager, EMEA. Smith will lead global Customer Success operations and drive growth across the company's enter...prise customer base. Her promotion underscores Particular Audience's focus on enhancing customer relationships and expanding AI-driven product adoption globally.