Real-World Case Studies and Customer Success Stories with NXTDRIVE

Iridio by RRD helped a leading furniture retailer use a multichannel marketing strategy. They combined print ads with Connected TV (CTV) to reach more customers and boost engagement. CTV had the high...est response rate at 0.19%. Households that got both print and digital ads made up 19% of the budget but drove 32% of media-influenced revenue. 13% of lapsed customers returned because of the print and digital approach. This mix worked better than using only print or only digital.
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Iridio by RRD helped a leading national home improvement distributor improve lead quality and speed up direct mail campaigns. The company faced slow campaign cycles and poor lead quality. RRD used ad...vanced audience targeting, in-depth research, and real-time dashboards. The new process increased lead volume and delivered faster results. The client expanded services with RRD after seeing rapid lead generation.
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RRD helped a discount furniture retailer use an omnichannel marketing strategy. The retailer wanted to unify and clean customer data and improve targeting across print and digital channels. RRD used ...predictive modeling, connected TV ads, and live data feeds to boost results. The campaign delivered the lowest cost per acquisition, highest ROAS, and highest spend per household. With just 9% of the budget, the retailer generated 18% of total media-influenced revenue. Print and digital response rates increased by 11.9% quarter over quarter.
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RRD used predictive data and digital solutions to help a leading specialty furniture retailer improve marketing results. The retailer faced poor data quality and inconsistent lead performance. RRD im...plemented an omnichannel strategy with predictive analytics, audience modeling, and coordinated media activation. The solution increased return on ad spend, boosted digital-influenced revenue, and drove more sales during busy retail periods. Matchback analysis tied media exposure directly to revenue.
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RRD delivered a four-page targeted print insert for a leading national retailer. The retailer wanted to boost awareness and sales for new store openings. RRD used neighborhood-level targeting and pre...mium print quality. The campaign brought a 40% lift in transactions compared to control areas. 88% of 573 media-influenced customers were new. The return on ad spend was 21.04. Media-influenced customers spent 22% more per transaction.
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RRD improved a furniture retailer's digital marketing. The retailer had over 100 stores and wanted better marketing results for Black Friday. RRD analyzed their SEO and social media, then made update...s to locations, creative, and records. The campaign increased store traffic during Black Friday and throughout November. After seeing strong results, the retailer expanded their partnership with RRD.
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RRD Asia helped a global cosmetics company replace non-sustainable POSM displays with 100% recyclable paper displays. The company wanted to remove metal, plastic, and polyester fillers to meet strict... environmental goals. RRD Asia designed custom paper-based displays, used rapid prototyping, and ensured color consistency with G7-certified experts. They also provided easy assembly instructions and tested for shipping durability. The new displays improved sustainability and boosted the brand's premium image in stores.
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RRD’s Business Communication Solutions helped St. Germain, a 100-year-old wealth management firm, automate their print workflow. St. Germain faced challenges with manual processing of paper account s...tatements for clients. RRD automated the statement creation process, letting advisors focus on client needs. The new system reduced time and inefficiencies. St. Germain now delivers high-quality communications more efficiently.
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RRD's Dynamic Postcards helped a large health club chain on the West Coast get more new members and keep current ones. The chain wanted to lower their cost per acquisition. RRD used database analysis... to target neighborhoods and sent basic Dynamic Postcards. They tracked results monthly and gave the chain a custom tracker. The campaign lowered CPA, increased response rates, and gave insights for better print strategy.
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RRD’s packaging solutions helped Drake’s Brewing Company switch to 100% recyclable and compostable FSC-certified packaging. Drake’s wanted to lower their carbon footprint and boost sustainability. RR...D worked closely with Drake’s, holding regular meetings and providing expert advice. They sourced a recycled beverage board that fit Drake’s needs for both sustainability and durability. The new packaging supports Drake’s commitment to the environment and responsible sourcing.
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RRD’s folding carton packaging solution helped a leading cookie retailer fix packaging quality and design issues. The company wanted to stop grease from forming on cookie boxes and remove costly waxe...d paper liners. RRD’s team created new packaging with a grease-resistant barrier and updated branding. The new solution saved costs, restocked inventory fast, and improved the customer experience with better packaging and design.
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RRD Labels helped a major food distributor fix problems with freezer product labels. The old system had high costs and too much wasted inventory. RRD set up a new label management process and used sp...ecial materials for freezer conditions. The new system cut label costs by 20% for the top three SKUs. Inventory waste dropped, and workflow got faster.
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RRD helped Empower Education Connections make more learning kits for students. Empower creates hands-on activity kits for K-12 that do not use screens. Their kits help students learn math, science, a...nd reading. Empower struggled to keep up with demand because they packed and shipped kits by hand. RRD gave them better printing, packaging, and logistics. One school saw math scores rise from 6% to 59% in two years using Empower's kits. Empower has reached over 1.7 million students and 68,000 teachers.
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RRD's ConnectOne Storefront helped Sources of Strength manage shipping and fulfillment for their student leader education program. The program grew fast, making order fulfillment and logistics hard. ...RRD's solution let them ship up to 65 orders and 200 packages a day during the school year. The new system made it easier to track inventory and get training kits to schools quickly. Staff could focus more on their mission and less on manual shipping work.
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RRD's Flex Mailer helped Towson University send branded gifts to accepted students. The university needed a cost-effective way to mail items like pins and socks. RRD recommended the Flex Mailer, whic...h converts parcels to USPS-automated flats and saves on postage. The mailer is recyclable and can be custom-branded. Towson saw increased student engagement and brand presence, plus major postage savings. They have used this solution for five years.
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RRD helped Northwood University improve alumni engagement. Northwood faced problems with their old print vendor, including mistakes and poor communication. RRD took over as the main print partner and... managed all project details. The RRD team fixed errors quickly, like reprinting event programs in 12 hours. They also rushed new posters for a $25,000 donor. Northwood staff say communication with RRD is much better than before.
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RRD used its Digimag solution to help NAFI digitize Mentor magazine. NAFI needed a digital edition that worked on all devices and a print version with a new logo. RRD handled digital assembly, format...ting, and uploading. They also ensured the new logo looked great in print. This helped NAFI engage its 8,500 members and support its rebrand.
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RRD’s shared mail solution helped a nationwide telecommunications provider reach more people and get new account activations. The provider wanted to expand their reach, target better, and lower acqui...sition costs. RRD used dynamic postcards, inserts, and wraps to deliver personalized offers to high-value consumers. The campaign drove new account activations above expectations and helped upgrade existing customers. The cost per new account activation was one of the lowest the client had seen.
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Bitcoin Trading Cards wanted to teach Bitcoin and financial literacy using unique trading cards. They needed secure, high-quality printing and packaging to ensure authenticity and stand out from comp...etitors. RRD provided advanced print capabilities, technical expertise, and creative collaboration. The partnership enabled Bitcoin Trading Cards to create rare, visually striking cards with special effects and secure packaging. This helped the company attract collectors and build a strong community at events.
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RRD helped a leading archery equipment manufacturer by moving their packaging production from overseas to North America. The company faced long lead times, high air freight costs, and not enough ware...house space. RRD designed new packaging, managed local warehousing, and enabled same-day deliveries. The manufacturer saved time and reduced freight costs. RRD also took over packaging design and development for new products.
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RRD Asia helped an international toy brand improve its packaging supply chain. The company needed to move label and manual production to China and solve technical challenges with lamination and mater...ial requirements. RRD combined lamination and die-cutting, boosting production output by four times. The company cut production costs by 20% and reduced logistics costs and lead times. RRD supported new product launches for 1,000 SKUs and helped the brand scale operations to meet global demand.
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RRD used its cooperative mail strategy to help a national QSR co-op group grow sales. The group wanted to see if print ads could boost sales and protect market share. RRD ran a geo-targeted print cam...paign for select locations. Stores that got the mailings saw a 3.4% sales lift. They also gained a 0.96 share point increase in their ZIP codes. The campaign proved print ads help drive return on ad spend and customer engagement.
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ConnectOne Storefront helped a leading health plan run Medicare campaigns across the United States. The health plan struggled with slow, manual processes and compliance pressures. RRD set up a self-s...ervice web-to-print platform for easy asset creation and approval. The team made campaign materials faster and with fewer errors. The health plan reached seniors with clear, timely Medicare information.
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RRD helped Independent Health Association update member ID numbers without disrupting service. IHA needed a tech-driven solution to meet new ID requirements and keep their RedShirt customer service p...romise. RRD provided systems integration expertise and worked closely with IHA’s team. The update kept all member data and payments intact. Members experienced no online disruption. IHA saw extensive improvements in efficiency and service quality.
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RRD helped a major national payer fix problems in its internal marketing agency. The agency faced high costs, slow turnarounds, and too many projects. RRD provided a scalable solution with fixed pric...ing and strict brand standards. They set up a 'Speed Desk' for fast PowerPoint requests and a new project request system. The payer cut costs, improved turnaround times, and kept a 99%+ on-time quality score.
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RRD helped a national discount supermarket chain boost sales and foot traffic. The chain needed to increase revenue in three months and faced challenges marketing weekly store-specific deals. RRD use...d circular display ads and dynamic OTT advertising, customizing content by location. The campaign led to a year-over-year sales increase in the final month. The chain also saw its strongest foot traffic growth of the year during the campaign.
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