Real-World Case Studies and Customer Success Stories with Marilyn platform

Marilyn helped ADV Digital automate performance marketing campaigns. Before, managers spent 147 hours monthly on manual data collection and reporting.... With Marilyn, time spent on these tasks dropped by over 57%. The platform unified all ad channels in one dashboard and automated reporting, budget balancing, and link tracking. This freed up managers to focus on strategy and client service. ADV Digital reduced errors and improved campaign efficiency using Marilyn's automation tools.
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Marilyn helped агентство интернет-рекламы «ВЕЛАС» automate ad campaign management for a clinic in Kazan. Before automation, manual bid adjustments took... 3–4 hours daily. With Marilyn, they created custom rules for bid management, freeing up staff time and improving ad positions. Integrating call tracking and updating algorithms led to a 25% increase in call conversion rate and an 18% drop in cost per call. The main conversion, appointment bookings, doubled after optimization.
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5 o'click used Marilyn to improve ad campaign reporting for a hosting company. Initial reports showed only 10 conversions at... a 0.2% rate. By analyzing assisted conversions in Google Analytics and integrating this data into Marilyn, they uncovered 72 conversions at a 1.2% rate in the second month. Marilyn enabled automated, detailed reporting and better bid management. This helped the agency show real campaign value to their client.
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Marilyn helped OMD OM Group speed up report creation by 2. 5 times. The agency managed over 2,000 ad campaigns...for a global food and beverage client. Manual data collection caused errors and wasted time. With Marilyn, they automated reporting and reduced reconciliation time by 40%. Now, all campaign data is in one dashboard, making analytics and financial closing much easier.
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Marilyn automated data collection for Performics on Ozon. Manual reporting took over 4 hours and required handling 100 CSV files.... With Marilyn's integration, data gathering time dropped by nearly 100%. Now, Performics collects daily campaign stats in minutes. This freed up to 50% of one employee's time for campaign optimization.
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ITECH used Marilyn to automate ad campaigns for a garage door manufacturer. They restructured campaigns in Yandex and Google, set... up remarketing, and improved brand awareness. Marilyn's automation cut manual work in half and enabled fast reporting. Cost per lead dropped from 3,600 to 1,560 rubles, and leads increased up to 5 times. The client now gets leads 25% cheaper than planned.
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ITECH used Marilyn to boost B2B lead generation for a major distributor with no direct demand. They built a new... website and focused on micro-conversions to track user interest. Marilyn automated ad bidding and reporting, helping manage 386 campaigns and over 12,000 keywords. In 18 months, monthly leads grew 17.5 times, reaching 813 per month. Automation cut reporting time by 10x and freed up 28 hours monthly for strategy and creative work.
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Marilyn helped era (Group4Media) boost ROI by 42% for children's hygiene products on Ozon. The agency used Marilyn to manage... manual bidding rules for marketplace ads. They set cascading rules to raise bids for high-ROI items and lower them for underperformers. For new products, they adjusted bids based on click and order data. This approach optimized ad spend and quickly identified promising products. The result was a significant increase in campaign profitability.
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Marilyn helped РОССТ automate digital ad campaigns for a large pharma client. Manual management of 200 campaigns was slow and... stressful. With Marilyn, setup took just 2-3 hours and support was fast. Automation cut routine work by 34 hours per month. CPC dropped by 20% and click volume rose by up to 15%. Budget spending became more even, with plan vs. actual variance shrinking to 5-8%.
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Marilyn helped Havas Media optimize Hyundai's ad budget and cut CPA by 50%. The agency used Marilyn's automation tools to... manage search and display campaigns in Yandex.Direct and Google Ads. Budget balancing and bid management features ensured even spending and improved KPI tracking. Hyundai's average CPC dropped 35% below the auto category average. Automation saved managers 16 hours daily and reduced manual work by 2 FTEs per year.
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Marilyn helped RORE Group manage over 7,000 keywords for a large auto service client. The team used Marilyn's automated bidding... and reporting tools to optimize ad campaigns on Yandex. In one week, conversions increased more than tenfold and cost per lead dropped by 46%. Marilyn's automation reduced manual work and improved campaign efficiency. The platform enabled flexible bid rules and quick performance tracking.
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Marilyn helped Resolution, a digital agency, cut advertising costs for a major food producer on Ozon. The agency used Marilyn... to automate and optimize ad bids in Ozon's "Трафареты" tool. With Marilyn, they set rules to control ad spend and adjusted bids based on real-time data. This automation reduced both cost per click and ad spend ratio by 50%. The client praised Marilyn for its simple interface and fast support.
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