Real-World Case Studies and Customer Success Stories with Marilyn platform

Marilyn helped Havas Media automate digital ad campaigns for Hyundai. The goal was to lower cost per action (CPA) and optimize ad spend. Havas Media used Marilyn's budget balancer and bid management ...tools. These tools made ad budgets more even and reduced manual work. CPA dropped by nearly half in May. Hyundai's average CPC was 35% lower than the auto category in 2019. Automation also saved managers time and improved reporting.
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Marilyn helped агентство РОССТ automate digital ad campaigns for a large pharmaceutical client. Before automation, managers spent a lot of time on manual tasks and struggled to control budgets and me...et KPIs. With Marilyn, they set up automation in just 2-3 hours and got fast support. The system balanced daily budgets, reducing plan vs. actual budget variance from 15-25% to 5-8%. CPC dropped by 26% and clicks increased by 92%. Routine work time fell by 69%, freeing managers for creative tasks.
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Marilyn helped ITECH boost b2b leads for a major distributor. The distributor had no online promotion before. ITECH built a new website and used Marilyn to automate ad bidding and manage campaigns. T...hey focused on micro-conversions and tested many keyword ideas. The number of ad campaigns grew from 34 to 386. As a result, the number of leads increased 17.5 times, even with low direct demand.
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Marilyn helped era, a retail media agency in Group4Media, boost ROI by 42% for children's hygiene products on Ozon. The agency used Marilyn to manage manual bidding and set cascading rules for ad cam...paigns. Profitable products got higher bids, while less effective ones had reduced spend. New products followed special rules to balance traffic and cost. This approach made ad budgets more efficient and quickly identified top-performing items.
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Resolution is a digital agency that worked with a large food producer. They wanted to lower advertising costs for food products on Ozon. They used Marilyn's automation service to manage and optimize ...ad bids. The system helped keep ad spending in check and made changes based on performance. As a result, they cut their cost per click and ad spend ratio by half.
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Marilyn helped SYNERGETIC automate ad management on Ozon. SYNERGETIC struggled to manually adjust bids for many products and track ROI. With Marilyn, they set custom metrics and automated rules for e...ach campaign. This made it easier to optimize bids and track total ROI. As a result, SYNERGETIC increased their campaign ROI by 1.5 times.
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Marilyn helped a garage door manufacturer in Russia get more leads and lower costs. The company wanted to cut cost per lead from 3,500 to 2,000 rubles. ITECH restructured ad campaigns in Yandex.Direc...t and Google Ads, split by region and intent, and improved brand awareness with video and articles. They made 16 landing pages for each region and sped up lead processing. As a result, the number of leads grew 5 times and lead cost dropped by 2.7 times.
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A large network of auto repair shops in Russia wanted to lower their cost per lead by over 50%. They used Marilyn's advertising automation platform to manage over 7,000 keywords and optimize bids. Th...e team set up rules to lower bids on keywords that did not convert. They also used dashboards and reports to track results. In one week, they increased conversions by more than 10 times and reduced cost per lead by 46%.
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