Marilyn platform Overview

Marilyn is a leading platform in Russia for automating digital advertising, managing agency finances, and analytics. It provides a suite of tools for digital agencies to streamline their advertising efforts. Real-world applications include a case where Marilyn helped an auto service increase conversions more than tenfold while halving the cost per conversion. Another example highlights its effectiveness in reducing the cost of advertising by half for food products on Ozon. Agencies can leverage Marilyn for detailed sales funnel analysis and benefit from its financial management capabilities. The platform is particularly useful for agencies aiming to enhance their digital advertising strategies with concrete financial and analytical insights.

Use Cases

Customers recommend Advertisement, Campaign Management, Tracking & Monitoring Communications, as the business use cases that they have been most satisfied with while using Marilyn platform.

Other use cases:

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Business Priorities

Improve ROI is the most popular business priority that customers and associates have achieved using Marilyn platform.

Other priorities:

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Marilyn platform Use-Cases and Business Priorities: Customer Satisfaction Data

Marilyn platform works with different mediums / channels such as Social Media. Facebook. and Phone Calls.

Reviews

"...The similar features include rules for automatic bid adjustment, support for the main advertising platforms - Google Adwords, Facebook ads etc and report scheduling...." Peer review by Nikita T, Head of Business Development, Marketing and Advertising

Peer review evidence (same sources as the product rating summary)

"...Marilyn is a efficient automated internet advertising solution for top advertisers and agencies...." Peer review
"...Scalability and efficiency: With Marilyn we are spending on average 35% less time on campaign management due to automation options it offers...." Peer review by yulia k, Account group head (SEM), Financial Services
"...Call tracking...." -

Marilyn platform, belong to a category of solutions that help Digital Advertising Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Marilyn-platform automates advertising and digital agency financial management. It is the largest such platform in Russia, also offering comprehensive analytics.

Popular Business Setting

for Marilyn platform

Top Industries

  • Marketing and Advertising
  • Financial Services

Popular in

  • Mid Market
  • Small Business

Marilyn platform is popular in Marketing And Advertising, and Financial Services, and is widely used by Mid Market, and Small Business,

Marilyn platform Customer wins, Customer success stories, Case studies

OMD OM Group - Marketing And Advertising - Large

Moscow, Russia

Marilyn helped OMD OM Group speed up report creation by 2.5 times. The agency managed over 2,000 ad campaigns for a global food and beverage client. Manual data collection caused errors and wasted ti...me. With Marilyn, they automated reporting and reduced reconciliation time by 40%. Now, all campaign data is in one dashboard, making analytics and financial closing much easier.

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Performics (Publicis groupe) - Marketing And Advertising - Very Large

Paris, France

Marilyn automated data collection for Performics on Ozon. Manual reporting took over 4 hours and required handling 100 CSV files. With Marilyn's integration, data gathering time dropped by nearly 100...%. Now, Performics collects daily campaign stats in minutes. This freed up to 50% of one employee's time for campaign optimization.

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era (Group4Media) - Marketing And Advertising - Small

Moscow, Russia

Marilyn helped era (Group4Media) boost ROI by 42% for children's hygiene products on Ozon. The agency used Marilyn to manage manual bidding rules for marketplace ads. They set cascading rules to rais...e bids for high-ROI items and lower them for underperformers. For new products, they adjusted bids based on click and order data. This approach optimized ad spend and quickly identified promising products. The result was a significant increase in campaign profitability.

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SYNERGETIC - Consumer Goods - Medium

Moscow, Russia

SYNERGETIC used Marilyn to automate ad campaign management on Ozon. Manual bid adjustments were slow and complex. Marilyn let them set custom rules for each product category. The system adjusted bids... daily based on ROI. This automation increased ROI by 1.5 times. Their team saved time and improved campaign results.

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РОССТ - Marketing And Advertising - Small

Moscow, Russia

Marilyn helped РОССТ automate digital ad campaigns for a large pharma client. Manual management of 200 campaigns was slow and stressful. With Marilyn, setup took just 2-3 hours and support was fast. ...Automation cut routine work by 34 hours per month. CPC dropped by 20% and click volume rose by up to 15%. Budget spending became more even, with plan vs. actual variance shrinking to 5-8%.

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ITECH - Marketing And Advertising - Small

Russia

ITECH used Marilyn to boost B2B lead generation for a major distributor with no direct demand. They built a new website and focused on micro-conversions to track user interest. Marilyn automated ad b...idding and reporting, helping manage 386 campaigns and over 12,000 keywords. In 18 months, monthly leads grew 17.5 times, reaching 813 per month. Automation cut reporting time by 10x and freed up 28 hours monthly for strategy and creative work.

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Marilyn platform Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

4.27/5 ★

Read Reviews (10)
Analytics

4.02/5 ★

Read Reviews (4)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

4.27/5 ★

Read Reviews (10)
Analytics

4.02/5 ★

Read Reviews (4)

Software Failure Risk Guidance

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for Marilyn platform

Top Failure Risks for Marilyn platform

ООО Мэйрелин Profile

Company Name

ООО Мэйрелин

Company Website

https://mymarilyn.ru/

HQ Location

1 Federal Street, Boston, Massachusetts 02110, US

Employees

11-50

Social

Facebook Linkedin

Financials

PRIVATE