Marilyn platform: Use-Cases, Insights and Reviews | 2026 Cuspera

Marilyn helped ADV Digital automate performance marketing campaigns. Before, managers spent 147 hours monthly on manual data collection and reporting. With Marilyn, time spent on these tasks dropped ...by over 57%. The platform unified all ad channels in one dashboard and automated reporting, budget balancing, and link tracking. This freed up managers to focus on strategy and client service. ADV Digital reduced errors and improved campaign efficiency using Marilyn's automation tools.
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Marilyn helped агентство интернет-рекламы «ВЕЛАС» automate ad campaign management for a clinic in Kazan. Before automation, manual bid adjustments took 3–4 hours daily. With Marilyn, they created cus...tom rules for bid management, freeing up staff time and improving ad positions. Integrating call tracking and updating algorithms led to a 25% increase in call conversion rate and an 18% drop in cost per call. The main conversion, appointment bookings, doubled after optimization.
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5 o'click used Marilyn to improve ad campaign reporting for a hosting company. Initial reports showed only 10 conversions at a 0.2% rate. By analyzing assisted conversions in Google Analytics and int...egrating this data into Marilyn, they uncovered 72 conversions at a 1.2% rate in the second month. Marilyn enabled automated, detailed reporting and better bid management. This helped the agency show real campaign value to their client.
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Marilyn helped OMD OM Group speed up report creation by 2.5 times. The agency managed over 2,000 ad campaigns for a global food and beverage client. Manual data collection caused errors and wasted ti...me. With Marilyn, they automated reporting and reduced reconciliation time by 40%. Now, all campaign data is in one dashboard, making analytics and financial closing much easier.
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Marilyn automated data collection for Performics on Ozon. Manual reporting took over 4 hours and required handling 100 CSV files. With Marilyn's integration, data gathering time dropped by nearly 100...%. Now, Performics collects daily campaign stats in minutes. This freed up to 50% of one employee's time for campaign optimization.
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ITECH used Marilyn to boost B2B lead generation for a major distributor with no direct demand. They built a new website and focused on micro-conversions to track user interest. Marilyn automated ad b...idding and reporting, helping manage 386 campaigns and over 12,000 keywords. In 18 months, monthly leads grew 17.5 times, reaching 813 per month. Automation cut reporting time by 10x and freed up 28 hours monthly for strategy and creative work.
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