Luminate CRM Overview

Luminate-CRM by Blackbaud offers online marketing solutions to engage supporters. Integrated marketing tools are used to enhance outreach and support.

Use Cases

Customers recommend Relationship Management, Engaging And Following Up, Competitive Intelligence, as the business use cases that they have been most satisfied with while using Luminate CRM.

Other use cases:

  • Social Media Analytics
  • Direct Marketing
  • Training & Onboarding
  • Relationship Marketing
  • Workflow Management
See all use cases See less use cases

Luminate CRM Use-Cases and Business Priorities: Customer Satisfaction Data

Luminate CRM works with different mediums / channels such as Offline. Causes And Charity. and E-Mail.

Peer review evidence (same sources as the product rating summary)

"Blackbaud CRM helped the University of Georgia reach a $250 million rolling fundraising average. The university used Blackbaud CRM for a 360-degree view of alumni and donors, wealth screening, and analytics. Integrated payment options like PayPal and Venmo made giving easier for donors. Batch processing automation streamlined gift processing, handling 6,000 transactions in 72 hours during a major event. The integration with Salesforce Marketing Cloud improved engagement and data management." https://blackbaud.com/customer-stories/university-of-georgia-with-blackbaud-crm
"...Integrated, multichannel alumni engagement. ..." Online Marketing Solutions
"Blackbaud Financial Edge NXT helped Williston Northampton School get a full view of its finances. Before using Blackbaud, the school could not produce key financial statements. The CFO set up the new system for better reporting and goal setting. The team now uses automated integration with Raiser’s Edge NXT to save time. Monthly reconciliations are faster and more accurate. The school relies on Blackbaud for trusted financial data." https://blackbaud.com/customer-stories/williston-northampton-school

Luminate CRM Customer wins, Customer success stories, Case studies

How can Luminate CRM enhance your Relationship Management process?

How can Luminate CRM optimize your Engaging And Following Up Workflow?

 

Blackbaud Announces New Measures to Support Customers and Global Community in Response to COVID-19 Pandemic

Blackbaud introduces new initiatives to aid customers and the global community during the COVID-19 pandemic, focusing on enhanced support and resources.

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Blackbaud Announces Powerful Customer Outcomes

Blackbaud highlights significant customer outcomes, showcasing the impact of its AI-powered solutions in the social impact sector. Customers report time savings, increased fundraising, and improved e...ngagement. Blackbaud's solutions enhance efficiency and connectivity, enabling nonprofits to accelerate their missions and create more impact.

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Western Carolina University - Education - Large

Cullowhee, USA

Blackbaud Guided Fundraising helped Western Carolina University double its annual giving revenue year over year. The university empowered student fundraisers with a modern, easy-to-use platform. Emai...l open rates rose by 50% across campaigns. Donor capture rates through phone programs increased by 20%. The team also used the tool for alumni outreach, event invitations, and parent engagement.

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Western University - Education - Large

London, Canada

Western University used Blackbaud Luminate Online and Blackbaud CRM to boost digital marketing and fundraising. The University Advancement team now sends 8 million emails and manages 300 events each ...year. Their database holds over 650,000 alumni and donor records. The team exceeded annual fundraising goals and improved alumni engagement. Staff found the tools easy to use and support was responsive.

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West Tennessee Healthcare Foundation - Non Profit Organization Management - Medium

Jackson, USA

Blackbaud Raiser’s Edge NXT and Financial Edge NXT helped West Tennessee Healthcare Foundation clean up donor data and merge thousands of duplicate profiles. The team eliminated manual Excel tracking... for tribute gifts, improving donor communication. Integration between the two solutions built trust in reporting and allowed finance and development staff to reconcile data easily. The Foundation used these tools to track and grow their WE CARE employee giving campaign. Accurate reporting and stewardship actions led to more efficient fundraising.

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Washington’s National Park Fund - Non Profit Organization Management - Small

Seattle, USA

Blackbaud Raiser's Edge NXT helped Washington’s National Park Fund boost donations and simplify daily tasks. The new Online Giving donation form increased donor conversion by 18% during a fiscal year...-end campaign. Nearly 40% more donations came through the new form compared to the previous year. Staff found the form easy to use and liked its brand consistency. The tool made it easier to create compelling, cohesive donation pages.

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Luminate CRM Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

3.94/5 ★

Read Reviews (9)
Analytics

3.88/5 ★

Read Reviews (2)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

3.94/5 ★

Read Reviews (9)
Analytics

3.88/5 ★

Read Reviews (2)

Software Failure Risk Guidance

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for Luminate CRM

Top Failure Risks for Luminate CRM

Blackbaud, Inc. News

Product

Blackbaud Reinforces Its Responsible AI Approach With Independent Certifications

Blackbaud has achieved two RAISE Pathway certifications from the Responsible AI Institute, validating its responsible AI governance practices. The Generative AI Foundation Badge and the Responsible AI Foundation Badge confirm Blackbaud's adherence to global standards, including NIST and ISO/IEC, ensuring trust in its AI-powered solutions for social impact organizations.

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Product

BLKB - Blackbaud Inc News

Blackbaud has enhanced its Raiser's Edge NXT platform by integrating with Microsoft 365 Copilot, increasing flexibility in accessing fundraising intelligence. This integration aims to optimize fundraising operations by leveraging AI capabilities within the Microsoft 365 environment.

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Product

Blackbaud Increases Flexibility to Access Fundraising Intelligence as Raiser's Edge NXT® Integrates with Microsoft 365 Copilot

Blackbaud has integrated its Raiser's Edge NXT with Microsoft 365 Copilot, enhancing access to fundraising intelligence for users. This integration allows nonprofit professionals to use natural-language prompts to retrieve insights directly within Microsoft 365 applications, streamlining workflows and decision-making processes. The integration underscores Blackbaud's commitment to providing AI-powered solutions for social impact organizations.

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Executive

Blackbaud appoints Anthony W. Boor to Board while ...

Blackbaud has appointed Anthony W. Boor to its Board as a Class A director. He will also continue his role as Executive Vice President of Corporate Development and Strategy. The appointment was effective as of August 5, 2026.

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Blackbaud, Inc. Profile

Company Name

Blackbaud, Inc.

Company Website

https://www.blackbaud.com/

Year Founded

1981

HQ Location

65 Fairchild Street, Charleston, SC 29492

Employees

1001-5000

Social

Facebook Linkedin Twitter

Financials

IPO