Latest News & Updates on Listnr

SCA's LiSTNR has launched the AdTech Hub, a new advertising technology suite designed to enhance personalization and targeting for its digital audio platform. The suite includes a customer data platf...orm (CDP) and cleanrooms, aiming to deepen partnerships with agencies and brands. The upgraded LiSTNR app supports these new capabilities, offering improved speed and personalization. This initiative is positioned as a significant advancement for the audio industry, enabling better ROI measurement for advertisers.
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The article discusses the evolution of LiSTNR, a digital audio platform by Southern Cross Austereo (SCA), highlighting its expansion and innovation in the digital audio landscape. LiSTNR's AdTech Hub..., featuring the AI-powered Precision+, enhances campaign personalization and optimization. The platform's growth includes strategic partnerships, new formats, and integration of video with podcasts, aiming to redefine audience engagement and brand connections in Australia.
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Southern Cross Austereo is enhancing its LiSTNR platform with Precision+, an AI-powered ad tech innovation. This upgrade aims to improve audience targeting and optimize digital audio strategies using... first-party data. Precision+ is part of LiSTNR's transformation into a comprehensive audio ecosystem, integrating live radio, podcasts, and more. The platform's expansion includes multi-format audio and influencer collaborations, positioning LiSTNR as a leader in Australia's digital audio market.
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Southern Cross Austereo (SCA) has launched Version 4 of the LiSTNR Web Player, enhancing user experience with improved personalization and deep linking capabilities. This update allows users to acces...s LiSTNR content seamlessly across devices, while advertisers benefit from enhanced first-party data for targeted campaigns. The platform supports a wide range of devices, including iOS, Android, and smart assistants.
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LinkBox has launched a comprehensive Backlink Checker API, enabling users to access all LinkBox service features via API. The API facilitates mass link checks, provides detailed backlink data, and su...pports integration into custom SEO tools. It offers flexible pricing plans and allows users to monitor link indexing across Google and Yandex, enhancing SEO analysis and reporting capabilities.
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LiSTNR and The West Australian have collaborated to produce "Behind the White Line," a six-part investigative documentary series on Australia's cocaine epidemic. Hosted by journalist Richard Baker, t...he series explores the nation's drug issues and law enforcement challenges, highlighting the cartels' operations. The series is available on LiSTNR's platform, showcasing the partnership's strength in delivering impactful journalism.
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LiSTNR and The West Australian have launched a new investigative podcast series, "Behind the White Line," exploring Australia's cocaine epidemic. This collaboration combines rigorous journalism with ...audio storytelling, showcasing the strength of their partnership. The series is available on the LiSTNR app, with new episodes every Thursday.
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LiSTNR and The West Australian have launched a six-part investigative podcast series, "Behind the White Line," exploring Australia's cocaine trade and law enforcement dynamics. This collaboration enh...ances LiSTNR's true-crime content strategy and showcases The West Australian's multi-platform journalism.
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Listnr has partnered with Super Hi-Fi to enhance its music playlist offerings using Super Hi-Fi's Program Director technology. This collaboration aims to diversify and improve playlist curation, targ...eting younger and diverse demographics. The new playlists are now available on the Listnr platform, accessible on various devices.
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The Inspired Unemployed podcast, hosted by Jack Steele and Matt Ford, is returning with new episodes in April under a partnership with LiSTNR. This collaboration aims to expand the podcast's reach, l...everaging LiSTNR's platform to enhance audience engagement. The podcast, known for its humor and storytelling, has a strong following across social media, appealing to younger and mainstream audiences.
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The Inspired Unemployed has partnered with LiSTNR to relaunch their podcast in April. This collaboration marks a significant move for both parties, with the comedy duo bringing their popular show to ...LiSTNR's podcast network. The partnership aims to expand the podcast's reach, leveraging LiSTNR's advertising infrastructure to enhance commercial opportunities.
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Southern Cross Austereo (SCA) and West Coast Radio have partnered to expand digital audio access in Western Australia. West Coast Radios stations, Coast FM and WAVE FM, will join the LiSTNR digital a...udio ecosystem, enabling dynamic ad insertion and extending LiSTNR's reach. This partnership enhances the digital experience for listeners and offers advertisers improved targeting capabilities.
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Southern Cross Austereo (SCA) has appointed Clair Weaver as Head of Factual for LiSTNR, following a series of leadership changes. Weaver, previously LiSTNR's Investigations Editor, will lead the newl...y merged Factual and Drama and News and Information teams. Her appointment aims to enhance LiSTNR's podcast offerings and audience growth.
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