Kaon High Velocity Marketing Platform: Use-Cases, Insights and Reviews | 2025 Cuspera

Kaon Interactive helped Tecan use the Tecan Cavro Products Explorer application for virtual 3D product demonstrations. Tecan needed to show the value of their complex Cavro liquid handling products t...o design engineers. The virtual demos let customers explore and customize products online. Over 23% of users spent three minutes or more on the app. 23% of inbound Cavro product leads came from users of the 3D configurator. The solution reached 80 countries and helped Tecan get more qualified leads and better sales results.
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Kaon developed an interactive storytelling application for Siemens Smart Infrastructure. Siemens wanted to boost customer engagement at events and reduce costs from printed materials. The digital pla...tform delivers consistent, personalized messaging and includes an ROI calculator. The application helps users understand Siemens' building technology solutions and supports onboarding, sales, and lead generation. 91% of users say it helps them qualify leads.
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Kaon created a 3D immersive environment for the HPE Virtual Executive Briefing Center. HPE needed a way to engage executives and decision-makers when in-person centers closed during the pandemic. The... virtual center let people visit from anywhere and gave the HPE team full access. In a short time, the center saw nearly 300 hours of engagement in 7,000 web sessions across 90 countries. HPE plans to keep adding new solution stories to the platform.
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Kaon Interactive built the Bently Nevada Plantwide Condition Monitoring application. Bently Nevada’s sales team had trouble showing the value of their plant-wide solutions. The new app helps sales an...d marketing talk to customers on any device. Thousands of customers use the app each week on the Bently Nevada website. The app shows how Bently Nevada’s solutions cut downtime, boost reliability, and help make faster decisions.
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NetApp used Kaon Interactive's platform to create the FlexPod Digital Transformation application. The challenge was to align sales messaging for 1,100 global channel partners and make sales conversat...ions more customer-focused. The interactive application let sales teams tell a unified story and personalize demos for each customer. As a result, NetApp saw a 78% increase in web sessions. The tool also improved sales effectiveness and saved money on product shipping for events.
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Kaon platform helped Natus launch the RetCam Envision ophthalmic imaging system using only virtual sales tools. Natus needed a way to engage customers when in-person access was limited. The Kaon inte...ractive solution let users explore the product in 3D and use augmented reality on any device. Over 4,000 people used the application. Natus sold 15 units with the 3D Product Tour before demo equipment was available.
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