Informa TechTarget Data-Driven Display Overview

TechTarget uses intent-powered, data-driven marketing to create impactful banner ads and programmatic campaigns. Reach is extended to active B2B tech buyers for better brand building.

Use Cases

Customers recommend Advertisement, Engaging And Following Up, Lead Qualification: Behavioural, as the business use cases that they have been most satisfied with while using Informa TechTarget Data-Driven Display.

Other use cases:

  • Lead Qualification: Technographic
  • Segmentation And Targeting
  • Account Management
  • Content Management
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Business Priorities

Launch New Products and Build Brand Awareness are the most popular business priorities that customers and associates have achieved using Informa TechTarget Data-Driven Display.

Other priorities:

  • Establish Thought Leadership
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Informa TechTarget Data-Driven Display Use-Cases and Business Priorities: Customer Satisfaction Data

Informa TechTarget Data-Driven Display works with different mediums / channels such as Display Advertisement. Website. User Generated Content etc.

Peer review evidence (same sources as the product rating summary)

"...Intent-powered, data driven marketing and banner ads from TechTarget, including brand building page takeovers and programmatic campaigns...." Data-Driven Display
"...Drive user engagement with your content via custom-built interactive branding > How digital branding drives B2B demand...." Data-Driven Display
"...Leveraging industry-leading behavioral data from Priority Engine to engage in-market buyers. ..." Data-Driven Display

Informa TechTarget Data-Driven Display Customer wins, Customer success stories, Case studies

What makes Informa TechTarget Data-Driven Display ideal for Engaging And Following Up?

Digital.ai - Information Technology And Services - information technology and services

Digital.ai used Informa TechTarget’s Priority Engine, BrightTALK, and content syndication to find and engage new buying team members at target accounts. They needed to upsell existing customers and r...each new organizations after merging five companies. The Priority Engine Salesforce integration helped account executives see all data in one place and add new contacts easily. Digital.ai saw strong results, with many new opportunities and MQLs generated. The customer success team at Informa TechTarget provided hands-on support and training.

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Schneider Electric - Information Technology And Services - information technology and services

Priority Engine helped Schneider Electric find high-quality, GDPR-compliant prospects and intent data. They used the platform to target accounts and run drip campaigns with personalized content. Over... 10% of Priority Engine prospects became returning active users, showing higher engagement than other sources. The sales team used Priority Engine for account insights and outreach. Market Monitor gave Schneider Electric real-time market trends to improve content strategy and customer journeys.

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SHI - Information Technology And Services - information technology and services

Confirmed Projects from Informa TechTarget helped SHI generate sales-ready leads fast. SHI needed to quickly build pipeline for partner campaigns with minimal effort. The solution delivered hot, in-m...arket leads and detailed account insights directly to sales teams. SHI enabled sellers with best practices and resources to act on these leads. Early results show faster pipeline influence and new contacts at key accounts. Sales teams report positive feedback and improved outreach.

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ZeOmega - Health, Wellness And Fitness - health, wellness and fitness

Xtelligent Healthcare from TechTarget helped ZeOmega reach the right people at target healthcare accounts. ZeOmega used Priority Engine and Content Syndication to find and engage decision makers. The... Salesforce integration made it easy to act on new leads. ZeOmega saw more website visits and higher engagement from digital ads. The omni-channel approach increased brand awareness and helped build a better prospect database.

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Informa TechTarget Data-Driven Display Features

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FEATURE RATINGS AND REVIEWS
CAPABILITIES RATINGS AND REVIEWS

Informa TechTarget Data-Driven Display Integrations

Informa TechTarget Data-Driven Display integrates with a wide range of software applications through its robust data import and export capabilities.

OutSystems

4.57 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Cloudera Data Platform

4.07 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

ADP TotalSource

4.27 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

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for Informa TechTarget Data-Driven Display

Top Failure Risks for Informa TechTarget Data-Driven Display

Informa TechTarge, Inc. News

Company

Informa TechTarget Expands its Financial Services Industry Coverage to ...

Informa TechTarget has expanded its financial services industry coverage to the UK, enhancing its data-driven content marketing and demand generation solutions. This move adds UK-based media brands to its portfolio, reaching over 180,000 new professionals in financial services and fintech. The expansion supports Informa TechTarget's strategy to grow its vertical audiences and geographic reach.

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Product

Stronger data governance needed for data security, TechTarget warns

TechTarget emphasizes the need for robust data governance to enhance data security. The company advises organizations to adopt comprehensive practices that ensure data availability, usability, integrity, and security. These recommendations are crucial as businesses face increasing threats like ransomware attacks, highlighting the importance of strong data management strategies.

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Product

Dynatrace AI agents draw on new observability integrations - TechTarget

Dynatrace has introduced an enhanced observability platform featuring Dynatrace Intelligence and Dynatrace Intelligence Agents to improve AI agent-based automation. These agents aim to transition from manual operations to supervised autonomy, focusing on issue prevention and business observability. The platform integrates real user monitoring data and consolidates interfaces for better context in AI operations. Dynatrace also announced partnerships with AWS, Google Cloud, Microsoft Azure, and ServiceNow to expand its capabilities.

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Product

MCP OAuth update adds security for personalized AI - TechTarget

TechTarget announces an update to MCP OAuth, enhancing security for personalized AI applications. This update aims to bolster protection measures, ensuring safer AI-driven experiences for users.

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Informa TechTarge, Inc. Profile

Company Name

Informa TechTarge, Inc.

Company Website

https://www.informatechtarget.com/

HQ Location

275 Grove Street, Newton, MA 02466, US

Employees

501-1000

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Financials

IPO