Informa TechTarget Data-Driven Display Overview

TechTarget uses intent-powered, data-driven marketing to create impactful banner ads and programmatic campaigns. Reach is extended to active B2B tech buyers for better brand building.

Use Cases

Customers recommend Advertisement, Engaging And Following Up, Lead Qualification: Behavioural, as the business use cases that they have been most satisfied with while using Informa TechTarget Data-Driven Display.

Other use cases:

  • Lead Qualification: Technographic
  • Segmentation And Targeting
  • Account Management
  • Content Management
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Business Priorities

Launch New Products and Build Brand Awareness are the most popular business priorities that customers and associates have achieved using Informa TechTarget Data-Driven Display.

Other priorities:

  • Establish Thought Leadership
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Informa TechTarget Data-Driven Display Use-Cases and Business Priorities: Customer Satisfaction Data

Informa TechTarget Data-Driven Display works with different mediums / channels such as Display Advertisement. Website. User Generated Content etc.

Peer review evidence (same sources as the product rating summary)

"...Intent-powered, data driven marketing and banner ads from TechTarget, including brand building page takeovers and programmatic campaigns...." Data-Driven Display
"...Drive user engagement with your content via custom-built interactive branding > How digital branding drives B2B demand...." Data-Driven Display
"...Leveraging industry-leading behavioral data from Priority Engine to engage in-market buyers. ..." Data-Driven Display

Informa TechTarget Data-Driven Display Customer wins, Customer success stories, Case studies

How can Informa TechTarget Data-Driven Display optimize your Engaging And Following Up Workflow?

Digital.ai - Information Technology And Services

Digital.ai used Informa TechTarget’s Priority Engine, BrightTALK, and content syndication to find and engage new buying team members at target accounts. They needed to upsell existing customers and r...each new organizations after merging five companies. The Priority Engine Salesforce integration helped account executives see all data in one place and add new contacts easily. Digital.ai saw strong results, with many new opportunities and MQLs generated. The customer success team at Informa TechTarget provided hands-on support and training.

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Schneider Electric - Information Technology And Services

Priority Engine helped Schneider Electric find high-quality, GDPR-compliant prospects and intent data. They used the platform to target accounts and run drip campaigns with personalized content. Over... 10% of Priority Engine prospects became returning active users, showing higher engagement than other sources. The sales team used Priority Engine for account insights and outreach. Market Monitor gave Schneider Electric real-time market trends to improve content strategy and customer journeys.

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SHI - Information Technology And Services

Confirmed Projects from Informa TechTarget helped SHI generate sales-ready leads fast. SHI needed to quickly build pipeline for partner campaigns with minimal effort. The solution delivered hot, in-m...arket leads and detailed account insights directly to sales teams. SHI enabled sellers with best practices and resources to act on these leads. Early results show faster pipeline influence and new contacts at key accounts. Sales teams report positive feedback and improved outreach.

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ZeOmega - Health, Wellness And Fitness

Xtelligent Healthcare from TechTarget helped ZeOmega reach the right people at target healthcare accounts. ZeOmega used Priority Engine and Content Syndication to find and engage decision makers. The... Salesforce integration made it easy to act on new leads. ZeOmega saw more website visits and higher engagement from digital ads. The omni-channel approach increased brand awareness and helped build a better prospect database.

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Informa TechTarget Data-Driven Display Features

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FEATURE RATINGS AND REVIEWS
CAPABILITIES RATINGS AND REVIEWS

Informa TechTarget Data-Driven Display Integrations

Informa TechTarget Data-Driven Display integrates with a wide range of software applications through its robust data import and export capabilities.

ADP TotalSource

4.27 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Cloudera Data Platform

4.07 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

OutSystems

4.57 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

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for Informa TechTarget Data-Driven Display

Top Failure Risks for Informa TechTarget Data-Driven Display

Informa TechTarge, Inc. News

Awards

Informa TechTarget Wins CODiE Award for Best Data Analytics Solution

Informa TechTarget won the 2026 CODiE Award for Best Data Analytics Solution with its Portal platform, recognized for its innovation in the 'Digital Transformation Tools and Platforms' category. The platform integrates first-party data and AI-enhanced intelligence to provide real-time insights for B2B and technology companies.

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Partnership

Informa TechTarget and The Sherpa Group Join Forces to Launch 'Partner ...

Informa TechTarget and The Sherpa Group have launched Partner Demand Assurance, a joint solution designed to enhance B2B partner marketing. This collaboration combines Informa TechTarget's demand generation capabilities with Sherpa's partner enablement expertise, aiming to improve transparency and accountability in partner campaigns. The solution addresses common challenges in partner marketing, such as unclear investment returns and limited lead follow-up insights.

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Awards

BrightTALK® by Informa TechTarget Recognized as a Leader in the Global Event Experience Platform (EExP) Market

BrightTALK by Informa TechTarget has been recognized as a Leader in the SPARK Matrixâ„¢ for Event Experience Platforms by QKS Group. This recognition highlights BrightTALK's excellence in technology innovation and customer impact, positioning it among the top global vendors in the market.

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Financial

Informa TechTarget to Announce Q2 2025 Financial Results on August 12, 2025

Informa TechTarget plans to announce its Q2 2025 financial results on August 12, 2025.

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Informa TechTarge, Inc. Profile

Company Name

Informa TechTarge, Inc.

Company Website

https://www.informatechtarget.com/

HQ Location

275 Grove Street, Newton, MA 02466, US

Employees

501-1000

Social

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Financials

IPO