Informa TechTarget Data-Driven Display Overview

TechTarget uses intent-powered, data-driven marketing to create impactful banner ads and programmatic campaigns. Reach is extended to active B2B tech buyers for better brand building.

Use Cases

Customers recommend Advertisement, Engaging And Following Up, Lead Qualification: Behavioural, as the business use cases that they have been most satisfied with while using Informa TechTarget Data-Driven Display.

Other use cases:

  • Lead Qualification: Technographic
  • Segmentation And Targeting
  • Account Management
  • Content Management
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Business Priorities

Launch New Products and Build Brand Awareness are the most popular business priorities that customers and associates have achieved using Informa TechTarget Data-Driven Display.

Other priorities:

  • Establish Thought Leadership
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Informa TechTarget Data-Driven Display Use-Cases and Business Priorities: Customer Satisfaction Data

Informa TechTarget Data-Driven Display works with different mediums / channels such as Display Advertisement. Website. User Generated Content etc.

Peer review evidence (same sources as the product rating summary)

"...Intent-powered, data driven marketing and banner ads from TechTarget, including brand building page takeovers and programmatic campaigns...." Data-Driven Display
"...Drive user engagement with your content via custom-built interactive branding > How digital branding drives B2B demand...." Data-Driven Display
"...Leveraging industry-leading behavioral data from Priority Engine to engage in-market buyers. ..." Data-Driven Display

Informa TechTarget Data-Driven Display Customer wins, Customer success stories, Case studies

What solutions does Informa TechTarget Data-Driven Display provide for Engaging And Following Up?

 

Comcast - Telecommunications - Very Large

Philadelphia, USA

Comcast used DevSecOps to improve application security. They started with a small pilot program and scaled it to 100 development teams. Automated security tools were integrated into CI/CD pipelines. ...DevSecOps coaches helped teams adopt secure coding practices. The program led to 85% fewer security incidents in production. Comcast reduced its AppSec staff by 75% while improving risk reduction by 85%.

Digital.ai - Information Technology And Services

Digital.ai used Informa TechTarget’s Priority Engine, BrightTALK, and content syndication to find and engage new buying team members at target accounts. They needed to upsell existing customers and r...each new organizations after merging five companies. The Priority Engine Salesforce integration helped account executives see all data in one place and add new contacts easily. Digital.ai saw strong results, with many new opportunities and MQLs generated. The customer success team at Informa TechTarget provided hands-on support and training.

Schneider Electric - Information Technology And Services

Priority Engine helped Schneider Electric find high-quality, GDPR-compliant prospects and intent data. They used the platform to target accounts and run drip campaigns with personalized content. Over... 10% of Priority Engine prospects became returning active users, showing higher engagement than other sources. The sales team used Priority Engine for account insights and outreach. Market Monitor gave Schneider Electric real-time market trends to improve content strategy and customer journeys.

SHI - Information Technology And Services

Confirmed Projects from Informa TechTarget helped SHI generate sales-ready leads fast. SHI needed to quickly build pipeline for partner campaigns with minimal effort. The solution delivered hot, in-m...arket leads and detailed account insights directly to sales teams. SHI enabled sellers with best practices and resources to act on these leads. Early results show faster pipeline influence and new contacts at key accounts. Sales teams report positive feedback and improved outreach.

ZeOmega - Health, Wellness And Fitness

Xtelligent Healthcare from TechTarget helped ZeOmega reach the right people at target healthcare accounts. ZeOmega used Priority Engine and Content Syndication to find and engage decision makers. The... Salesforce integration made it easy to act on new leads. ZeOmega saw more website visits and higher engagement from digital ads. The omni-channel approach increased brand awareness and helped build a better prospect database.

Informa TechTarget Data-Driven Display Features

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FEATURE RATINGS AND REVIEWS
CAPABILITIES RATINGS AND REVIEWS

Informa TechTarget Data-Driven Display Integrations

Informa TechTarget Data-Driven Display integrates with a wide range of software applications through its robust data import and export capabilities.


Software Failure Risk Guidance

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for Informa TechTarget Data-Driven Display

Top Failure Risks for Informa TechTarget Data-Driven Display

Informa TechTarge, Inc. News

Product

Informa TechTarget Announced the Launch of the 'B2B AI Authority Index ...

Informa TechTarget launched the B2B AI Authority Index, a diagnostic tool for B2B marketers to evaluate and enhance their brand's influence in AI-mediated purchase journeys. The tool uses a 24-question self-assessment to identify brand strengths and weaknesses, helping marketers optimize their strategies for AI-driven buyer interactions.

Product

Informa TechTarget Launches AI Index for B2B Marketers

Informa TechTarget has launched an AI Index designed to provide B2B marketers with enhanced insights and analytics. This new tool aims to integrate artificial intelligence into marketing strategies, helping businesses optimize their go-to-market efforts.

Awards

Informa TechTarget Wins CODiE Award for Best Data Analytics Solution

Informa TechTarget won the 2026 CODiE Award for Best Data Analytics Solution for its Portal buyer intelligence platform. This platform aids B2B and technology companies with first-party data, real-time insights, and AI-enhanced intelligence features, supporting strategic decision-making and revenue growth.

Partnership

Informa TechTarget and The Sherpa Group Join Forces to Launch 'Partner ...

Informa TechTarget and The Sherpa Group have launched Partner Demand Assurance, a joint solution aimed at enhancing B2B partner marketing. This collaboration combines Informa's demand generation and audience data with Sherpa's partner enablement expertise, offering services like partner capability validation and lead tracking. The initiative seeks to improve transparency, accountability, and outcomes in partner marketing programs.

Informa TechTarge, Inc. Profile

HQ Location

275 Grove Street, Newton, MA 02466, US

Employees

501-1000

Social

Financials

IPO