Informa TechTarget Data-Driven Display Overview

TechTarget uses intent-powered, data-driven marketing to create impactful banner ads and programmatic campaigns. Reach is extended to active B2B tech buyers for better brand building.

Use Cases

Customers recommend Advertisement, Engaging And Following Up, Lead Qualification: Behavioural, as the business use cases that they have been most satisfied with while using Informa TechTarget Data-Driven Display.

Other use cases:

  • Lead Qualification: Technographic
  • Segmentation And Targeting
  • Account Management
  • Content Management
See all use cases See less use cases

Business Priorities

Launch New Products and Build Brand Awareness are the most popular business priorities that customers and associates have achieved using Informa TechTarget Data-Driven Display.

Other priorities:

  • Establish Thought Leadership
See all business priorities See less business priorities

Informa TechTarget Data-Driven Display Use-Cases and Business Priorities: Customer Satisfaction Data

Informa TechTarget Data-Driven Display works with different mediums / channels such as Display Advertisement. Website. User Generated Content etc.

Comprehensive Insights on Informa TechTarget Data-Driven Display Use Cases

How can Informa TechTarget Data-Driven Display optimize your Engaging And Following Up Workflow?

Case Studies

Information Technology and Services

CASE STUDY Schneider Electric

Priority Engine helped Schneider Electric find high-quality, GDPR-compliant prospects and intent data. They used the platform to target accounts and run drip campaigns with personalized content. Over... 10% of Priority Engine prospects became returning active users, showing higher engagement than other sources. The sales team used Priority Engine for account insights and outreach. Market Monitor gave Schneider Electric real-time market trends to improve content strategy and customer journeys.

Read more →
Information Technology and Services

CASE STUDY SHI

Confirmed Projects from Informa TechTarget helped SHI generate sales-ready leads fast. SHI needed to quickly build pipeline for partner campaigns with minimal effort. The solution delivered hot, in-m...arket leads and detailed account insights directly to sales teams. SHI enabled sellers with best practices and resources to act on these leads. Early results show faster pipeline influence and new contacts at key accounts. Sales teams report positive feedback and improved outreach.

Read more →
Health, Wellness and Fitness

CASE STUDY ZeOmega

Xtelligent Healthcare from TechTarget helped ZeOmega reach the right people at target healthcare accounts. ZeOmega used Priority Engine and Content Syndication to find and engage decision makers. The... Salesforce integration made it easy to act on new leads. ZeOmega saw more website visits and higher engagement from digital ads. The omni-channel approach increased brand awareness and helped build a better prospect database.

Read more →
Information Technology and Services

CASE STUDY Digital.ai

Digital.ai used Informa TechTarget’s Priority Engine, BrightTALK, and content syndication to find and engage new buying team members at target accounts. They needed to upsell existing customers and r...each new organizations after merging five companies. The Priority Engine Salesforce integration helped account executives see all data in one place and add new contacts easily. Digital.ai saw strong results, with many new opportunities and MQLs generated. The customer success team at Informa TechTarget provided hands-on support and training.

Read more →

Informa TechTarget Data-Driven Display Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
CAPABILITIES RATINGS AND REVIEWS

Informa TechTarget Data-Driven Display Integrations

Informa TechTarget Data-Driven Display integrates with a wide range of software applications through its robust data import and export capabilities.

Cloudera Data Platform

4.07 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

OutSystems

4.57 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

ADP TotalSource

4.27 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Informa TechTarget Data-Driven Display

Top Failure Risks for Informa TechTarget Data-Driven Display

Informa TechTarge, Inc. News

Partnership

Cerebras launches Alibaba model, forms key AI partnerships - TechTarget

Cerebras Systems has launched Alibaba's Qwen3-235B reasoning model on its inference platform and announced partnerships with companies like Notion and DataRobot. This expansion enhances Cerebras' AI capabilities, offering faster processing and cost efficiency. The partnerships aim to broaden Cerebras' market reach and improve its competitive stance against major players like Nvidia.

Read more →
Product

Qlik adds trust score to aid data prep for AI development - TechTarget

Qlik has launched the AI Trust Score within its Qlik Talend Cloud data integration platform. This new feature assesses data readiness for AI development by evaluating diversity, timeliness, and accuracy, alongside existing quality metrics. The AI Trust Score helps organizations ensure their datasets are reliable and suitable for machine learning and AI initiatives.

Read more →
Financial

Informa TechTarget Reports Preliminary Q1 2025 Results

TechTarget reported its preliminary Q1 2025 results, providing an early look at financial performance for the quarter. The announcement focuses on revenue figures and integration progress following recent business changes. No additional details on executive changes or product updates were included.

Read more →
Financial

TechTarget Slides After Preliminary 1Q Revenue Comes in Below Estimates

TechTarget reported preliminary first-quarter revenue that fell short of analyst expectations, indicating a weaker performance for the period. The companys shares declined following the announcement.

Read more →

Informa TechTarge, Inc. Profile

Company Name

Informa TechTarge, Inc.

Company Website

https://www.techtarget.com/

HQ Location

275 Grove Street, Newton, MA 02466, US

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

IPO