Latest Product Updates and Feature Enhancements on Improve Digital
Measurement Biggest Barrier to DOOH Investment, Azerion Finds; It's ...
Azerion's study, "The State of UK DOOH: Momentum, Measurement and the Road to Maturity," highlights measurement and attribution as key barriers to increased investment in digital out-of-home (DOOH) a...dvertising. Despite these challenges, 61% of planners expect to increase spend. The report suggests improving cross-media measurement and data partnerships to boost confidence and spending in DOOH.
Azerion Introduces Personas, an AI-Powered Audience Platform
Azerion has launched Personas, an AI-powered audience platform that enhances its Data Management Platform (DMP). Personas uses Generative AI to create dynamic audience profiles based on real-time beh...avioral signals, offering a more accurate consumer understanding. This tool reduces audience planning time from weeks to minutes and supports omnichannel activation across various digital channels, ensuring privacy-first, scalable, and multilingual audience strategies.
Azerion has launched Personas, an AI-powered audience intelligence tool integrated into its Data Management Platform. This tool uses Generative AI to create dynamic consumer profiles, updating them i...n real-time based on behavioral signals. It aims to enhance digital advertising by reducing audience planning time from weeks to minutes and supports activation across multiple digital channels.
Azerion fhrt KI-gesttzte Audience-Plattform ein, die das tatschliche ...
Azerion has launched an AI-powered audience platform that enhances its Data Management Platform (DMP) with new "Personas" for real-time consumer insights. This upgrade allows advertisers to create dy...namic, privacy-first audience profiles using generative AI and deep learning. The platform supports over 50 languages and offers omnichannel activation, enabling precise targeting and faster campaign planning.
Azerion N : Casual Games Studio Launches Dedicated Vex IP Platform
Azerion's Casual Games Studio has launched a new direct-to-consumer portal for the Vex IP, consolidating its portfolio of Vex titles. This move enhances Azerion's owned entertainment assets and marks... a significant step in its digital entertainment strategy.
Azerion Integrates Spotify Ad Exchange into Hawk DSP, Unlocking Global Premium Inventory at Scale
Azerion has integrated the Spotify Ad Exchange into its Hawk DSP platform, enhancing its premium supply offering by providing advertisers with seamless access to Spotify's global audio, display, and ...video inventory. This integration aims to simplify campaign activation, improve performance, and expand Azerion's omnichannel capabilities, reinforcing its position as a leading programmatic platform.
Azerion-Veridooh partnership brings independent verification to programmatic DOOH
Azerion partners with Veridooh to provide independent verification for programmatic digital out-of-home (pDOOH) advertising. This collaboration integrates Veridooh's SmartCreative technology with Aze...rion's Hawk DSP, enabling advertisers to verify campaign performance independently. The partnership aims to enhance confidence in pDOOH by addressing measurement uncertainties, thereby encouraging greater investment in the channel.
Amaury Media chooses Azerion as a partner for the monetization of its digital audio content
Azerion has formed a commercial partnership with Amaury Media to monetize its digital audio content in France. This collaboration will leverage Azerion's proprietary technology to manage Amaury Media...'s audio advertising inventory, including popular sports podcasts. The partnership enhances Azerion's digital audio offerings, adding to its existing collaborations with Radio France and Skyrock.
Azerion and Bauer Media France Announce Strategic Partnership for the ...
Azerion and Bauer Media France have formed a strategic partnership to exclusively monetize Bauer's media brands, including Tl 7 Jours, Maxi, and Tlcble Sat Hebdo. Azerion will manage the programmatic... monetization for Tl 7 Jours, leveraging its proprietary technology stack to optimize advertising revenue. This collaboration aims to enhance Bauer's digital strategy and maximize inventory value through Azerion's hybrid approach combining field sales and programmatic performance.
Strategic Partnership: BIEN.Media and Azerion Netherlands
BIEN.Media and Azerion Netherlands have formed a strategic partnership to enhance the podcast market through programmatic audio advertising. BIEN.Media will manage branded content sales, while Azerio...n will focus on programmatic sales, leveraging their expertise in advanced platform management and technology. This collaboration aims to provide advertisers with scalable, high-quality podcast content and support creators in monetizing their work.
Azerion announces the integration of GDRs data into Hawk DSP, expanding privacy-first geo-demographic targeting across Europe - Azerion
Azerion has integrated Global Data Resources (GDR) data into its Hawk DSP platform, enhancing geo-demographic targeting capabilities across Europe. This integration allows for privacy-compliant audie...nce targeting without personal data, aligning with regulatory trends. The partnership offers advertisers scalable, cross-channel solutions, expanding Azerion's reach and data capabilities in major European markets.
Azerion, Hijos de Rivera and GUT (by Globant) revolutionize in-game advertising with the launch campaign for MUCHO - Azerion
Azerion, Hijos de Rivera, and GUT (by Globant) launched an innovative in-game advertising campaign for MUCHO, a new drink co-created with UFC Champion Ilia Topuria. The campaign, targeting young game...rs, used native integration for exclusive in-game presence, achieving over 600K impressions and high viewability. Azerion's role as the technological partner highlights its leadership in gaming ecosystem advertising.
Xibo Partners with Improve Digital by Azerion to drive DOOH Innovation - Digital Signage Today
Xibo Signage has integrated its SSP Connector with Improve Digital by Azerion, enhancing its digital out-of-home (DOOH) capabilities. This partnership allows Xibo users to access Azerion's programmat...ic network, expanding revenue opportunities and improving campaign automation. The collaboration strengthens Azerion's DOOH strategy by integrating Xibo's CMS, offering media owners advanced tools for managing networks and reaching broader audiences.
Deezer and Azerion enters exclusive ad sales deal in Brazil - azerion.com
Azerion and Deezer have formed an exclusive ad sales partnership in Brazil, with Azerion becoming the sole audio and video monetization partner for Deezer. This strategic collaboration integrates Dee...zer's inventory with Azerion's Hawk DSP, enhancing ad targeting and performance insights. The partnership marks a significant expansion for Azerion in the digital audio market in Brazil.
Welect and Azerion Expand Strategic Partnership: Choice-Driven Advertising Now Available Programmatically
Welect and Azerion have expanded their strategic partnership to offer choice-driven advertising programmatically. This integration enables advertisers to deliver interactive, user-selected ad formats... across Azerions digital advertising platforms, including Azerion DSP and SSP. The collaboration enhances programmatic advertising capabilities, giving brands more control and engagement options within Azerions ecosystem.
Mergers, Acquisitions, and Business Moves by Improve Digital
DoubleDown to acquire German social casino operator WHOW Games
DoubleDown has entered into an agreement with Azerion Tech to acquire WHOW Games, a German social casino developer, for EUR55M, with an additional earn-out of up to EUR10M based on performance. The d...eal is expected to close in Q3 and will be financed through DoubleDown's cash reserves.
Azerion publishes Interim Unaudited Financial Results Q4 2025 and ...
Azerion published its interim unaudited financial results for Q4 2025 and the full year 2025, highlighting a significant increase in revenue and adjusted EBITDA driven by its Platform segment. The co...mpany reported a 9% annual revenue growth in continuing operations, buoyed by its advertising platform and AAA game distribution. Azerion also completed the divestment of Whow Games, aligning with its strategy to focus on digital advertising and AI-driven solutions.
Azerion N : Interim Unaudited Financial Results Q4 and Full Year 2025
Azerion reported its Q4 and full-year 2025 financial results, highlighting a 9% annual revenue growth to 540.6 million and a 14% increase in adjusted EBITDA to 67.1 million. The company divested Whow... Games, focusing on its core digital advertising business. Azerion's Platform segment achieved record revenues, driven by strategic initiatives and AI investments.
Ryan Burnett Promoted to Group Sales Director at Azerion
Azerion has promoted Ryan Burnett to group sales director. Previously serving as the international senior account director, Burnett will now focus on driving Azerion's growth through new business gen...eration and developing existing client relationships, particularly with Publicis and OMG. His role will leverage Azerion's omnichannel offerings to enhance brand connections globally.
Azerion has promoted Rebecca Callaghan to the newly created position of head of out-of-home (OOH), emphasizing its commitment to programmatic digital out-of-home (pDOOH) advertising. Callaghan, with ...over a decade of experience, will focus on revenue growth, product expansion, and strategic leadership to integrate pDOOH into omnichannel strategies, collaborating with media owners and technology platforms.
Azerion has promoted Rebecca Callaghan to the newly created role of head of out-of-home (OOH) to enhance its programmatic digital out-of-home (pDOOH) offerings in the UK. This strategic move aims to ...integrate pDOOH into omnichannel media planning, focusing on revenue growth and industry collaboration. Callaghan, with over a decade of experience, will drive Azerion's growth in this emerging channel.
Azerion N : promotes Roxanne Harley to VP Strategy & Growth
Azerion has promoted Roxanne Harley to the newly created role of VP Strategy & Growth. This move is part of Azerion's efforts to enhance its integration of advertising disciplines, data streams, and ...technologies to deliver effective campaigns.
Azerion promotes Roxanne Harley to VP Strategy and Growth
Azerion has promoted Roxanne Harley to the newly-created role of VP Strategy and Growth. Previously the head of growth for Azerion UK, Harley will now integrate the company's creative studio with mar...keting insights and client growth plans. This move aims to enhance Azerion's data-driven advertising campaigns and support strategic planning and product development.
Azerion Promotes Roxanne Harley to VP Strategy and Growth to Unite Data ...
Azerion has promoted Roxanne Harley to Vice President of Strategy and Growth, a new role aimed at unifying the company's advertising technologies, data insights, and creative services. This strategic... move reflects Azerion's focus on integrating data, creative, and campaign analytics to enhance advertising outcomes. Harley's expanded responsibilities include overseeing creative operations and campaign performance analysis, positioning Azerion as a holistic ad tech platform.
Azerion promotes Roxanne Harley to VP Strategy & Growth
Azerion has promoted Roxanne Harley to VP Strategy & Growth, expanding her role to include the company's creative studio and post-campaign analysis. This move aims to enhance Azerion's integrated app...roach to advertising, leveraging data-driven insights for optimized client campaigns. Harley's promotion reflects her contributions to Azerion's success and her leadership in strategic planning and growth initiatives.
Corporate News and Organizational Updates on Improve Digital
Azerion Unveils Rebrand to Reflect New Era of Growth & Connectivity
Azerion has announced a comprehensive rebranding initiative, introducing a new visual identity, redesigned website, and updated social media presence with the tagline "Everyone. Everywhere." This reb...randing reflects Azerion's evolution into a globally connected platform, emphasizing digital advertising as its core business. The company is also expanding into cloud infrastructure and AI-driven solutions to enhance profitability and growth.
Azerion unveils its new rebranding reflecting a new era of growth and connectivity
Azerion has launched a comprehensive rebranding initiative, introducing a new visual identity, website, and the tagline "Everyone. Everywhere." This rebranding underscores Azerion's focus on digital ...advertising and its expansion into cloud and AI solutions, aiming to enhance global connectivity and client success.
